Logo for The Wharton School

  • Youth Program
  • Wharton Online

MBA Program Course Descriptions

Mktg6110 - marketing management (course syllabus).

This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.

MKTG6120 - Dynamic Mktg Strategy (Course Syllabus)

Building upon Marketing 611, the goal of this course is to develop skills in formulating and implementing marketing strategies for brands and businesses. The course will focus on issues such as the selection of which businesses and segments to compete in, how to allocate resources across businesses, segments, and elements of the marketing mix, as well as other significant strategic issues facing today's managers in a dynamic competitive environment. A central theme of the course is that the answer to these strategic problems varies over time depending on the stage of the product life cycle at which marketing decisions are being made. As such, the PLC serves as the central organizing vehicle of the course. We will explore such issues as how to design optimal strategies for the launch of new products and services that arise during the introductory phase, how to maximize the acceleration of revenue during the growth phase, how to sustain and extend profitability during the mature phase, and how to manage a business during the inevitable decline phase.

Prerequisites: MKTG 6110

MKTG6130 - Stratgic Mktg Simulation (Course Syllabus)

Building upon Marketing 611, Marketing 613 is an intensive immersion course designed to develop skills in formulating and implementing marketing strategies for brands and businesses. The central activity will be participation in a realistic integrative product management simulation named SABRE. In SABRE, students will form management teams that oversee all critical aspects of modern product management: the design and marketing of new products, advertising budgeting and design, sales force sizing and allocation, and production planning. As in the real world, teams will compete for profitability, and the success that each team has in achieving this goal will be a major driver of the class assessment. The SABRE simulation is used to convey the two foci of learning in the course: the changing nature of strategic problems and their optimal solutions as industries progress through the product life cycle, and exposure to the latest analytic tools for solving these problems. Specifically, SABRE management teams will receive training in both how to make optimal use of marketing research information to reduce uncertainty in product design and positioning, as well as decision support models to guide resource allocation.

MKTG7110 - Consumer Behavior (Course Syllabus)

Marketing begins and ends with the customer, from determining customers' needs and wants to providing customer satisfaction and maintaining customer relationships. This course examines the basic concepts and principles in customer behavior with the goal of understanding how these ideas can be used in marketing decision making. The class will consist of a mix of lectures, discussions, cases, assignments, project work and exams. Topics covered include customer psychological processes (e.g., motivation, perception, attitudes, decision-making) and their impact on marketing (e.g., segmentation, branding, and customer satisfaction). The goal is to provide you with a set of approaches and concepts to consider when faced with a decision involving understanding customer responses to marketing actions.

MKTG7120 - Data & Anlz For Mktg Dec (Course Syllabus)

This course introduces students to the fundamentals of data-driven marketing, including topics from marketing research and analytics. It examines the many different sources of data available to marketers, including data from customer transactions, surveys, pricing, advertising, and A/B testing, and how to use those data to guide decision-making. Through real-world applications from various industries, including hands-on analyses using modern data analysis tools, students will learn how to formulate marketing problems as testable hypotheses, systematically gather data, and apply statistical tools to yield actionable marketing insights.

Prerequisites: MKTG 6110 AND STAT 6130

MKTG7250 - Principles of Retailing (Course Syllabus)

This course is a cross-functional overview of retailing – from types of retailers to current trends and strategies. The objective is to familiarize students with the retail business model in its various forms – from pure store-based retailers, to digital natives, and everything in-between. Topics will include structures & organizational models, channels & formats, real estate & locations, marketing & customer relationship management, the full merchandising cycle (planning & buying to display & pricing), and operations & technology. This knowledge will be fundamental to careers working for retailers themselves (e-commerce or omnichannel), but also in consulting to retailers, in banking or investing in the retail sector, or even starting a brand or retail concept. Those seeking more depth in product design & development, buying, planning, pricing, and visual merchandising should consider taking Retail Merchandising (MKTG 8060). Those seeking more depth in sourcing, distribution, fulfillment, and store/site operations should consider taking Retail Supply Chain Management (OIDD 6970).

Prerequisites: MKTG 6110 AND (MKTG 6120 OR MKTG 6130)

MKTG7270 - Mktg and Electronic Comm (Course Syllabus)

The effect of the Internet and related technologies on business and social institutions is more profound than that of any prior invention, including the printing press and the internal combustion engine. Furthermore, marketing plays a key role in shaping the modern consumption-led economies fueled by these technologies. MKTG 7270 provides a research-based and framework-driven approach to understanding digital marketing and electronic commerce. The course is organized into two sections and utilizes relevant theory, empirical analysis, and practical examples, to develop the key learning points. Guest speakers will participate as well, as appropriate.

MKTG7330 - Mktg For Social Impact (Course Syllabus)

Private and public sector firms increasingly use marketing strategies to engage their customers and stakeholders around social impact. To do so, managers need to understand how best to engage and influence customers to behave in ways that have positive social effects. This course focuses on the strategies for changing the behavior of a target segment of consumers on key issues in the public interest (e.g., health behaviors, energy efficiency, poverty reduction, fund-raising for social causes). How managers partner with organizations (e.g., non-profits, government) to achieve social impact will also be explored.

MKTG7340 - Creativity (Course Syllabus)

The ability to solve problems creatively and generate change is a recognized standard of success and plays an important role in gaining a competitive advantage in many areas of business management. This course is designed to teach students several creative problem solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. The course offers students the opportunity to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate enormous benefits to organizations. The objectives of this course are to enhance the students' (a) creativity, (b) ability to innovate and (c) ability to identify, recruit, develop, manage, retain, and collaborate with creative people. The course includes: 1. A review of the literature on creativity, creative people, innovation, and design as well as the leadership and management of creative people and innovation. 2. Hands on learning of approaches for generating creative ideas. Students will have the opportunity of implementing the techniques studied in class. 3. Applications of creativity to selected management domains - Approaches to the generation of creative options are not limited to the development of products and services or businesses, but can be applied to all areas of management, business, and life. The purpose of these sessions is to explore the applications of creative approaches to marketing, advertising, organizational design, negotiations, and other management challenges. 4. Integration - Both via individual assignments and a group project in which interdisciplinary teams of students generate a creative product/service/customer

MKTG7370 - Brain Science F/Business (Course Syllabus)

This course provides an overview of contemporary brain science and its applications to business. Students are first rapidly introduced to the basic anatomy and physiology of the brain and become familiar with important techniques for measuring and manipulating brain function. The course then surveys major findings in neuroscience with applications to business, including vision, attention and advertising; valuation and marketing; decision making; learning, innovation and creativity; social influence, team-building, and leadership; and discussion of the ethical, legal, and societal implications of applying neuroscience to business. Applications to business, education, sports, law, and policy are discussed throughout.

MKTG7380 - Consumer Neuroscience (Course Syllabus)

How can studying the brain improve our understanding of consumer behavior? While neuroscience made tremendous strides throughout the past few decades, rarely were meaningful applications developed outside of medicine. Recently, however, breakthroughs in measurement and computation have accelerated brain science, and created an array of opportunities in business and technology. Currently, applications to marketing research and product development are experiencing explosive growth that has been met with both excitement and skepticism. This mini course provides an overview of the neuroscience behind and the potential for these developments. Topics will range from well-known and widely used applications, from eye-tracking measures in the lab and the field, to emerging methods and measures such as mobile technologies, face-reading, and neural predictors of market response. This course is self-contained and has no prerequisites. However, students with some background in business, economics, psychology, and/or neuroscience are likely to find some of the material covered in this course complementary to their existing knowledge. Much of the foundational work in consumer neuroscience and neuroeconomics involves laboratory experiments. Accordingly, we will read and discuss several experimental papers and the craft of designing an experiment will occasionally be discussed. However, we will not dedicate significant time to the methodology of experimental design and analysis. As will become clear as the course progresses, “consumer neuroscience" can be used to study almost any aspect of consumer behavior.

MKTG7390 - Visual Marketing (Course Syllabus)

As consumers, we are constantly exposed to advertisements and experience visual messages from product packages in stores, retail displays, and products already owned. In essence, visual marketing collateral is omnipresent and is an essential part of corporate visual identity, strategy, branding, and communication. Some of this falls to creative graphic design, but advertising, design, and marketing can also be significantly enhanced by knowledge of how visual information and its presentation context can be optimized to deliver desirable and advantageous messages and experiences. This course will emphasize how to measure, interpret, and optimize visual marketing. This course will use lectures, discussions, exercises and a group project, to help students understand the underlying processes that influence our visual perception and visual cognition. Students will learn about the theoretical processes and models that influence, attention and visual fluency. Students will also be exposed to eye-tracking instruments that help measure eye movement. Finally, we will explore how visual stimuli can influence consumer memory, persuasion, and choice. We will examine practical applications in marketing, advertising, packaging, retail, and design contexts.

MKTG7410 - Entrepreneurial Mktg (Course Syllabus)

This course focuses on the real life marketing challenges involved in launching an entrepreneurial venture. The primary goal of the course will to provide a roadmap for students seeking to actively engage as entrepreneurs, investors or managers in the startup culture. Many of the entrepreneurial marketing principles studied in this course will be equally applicable to mid-size and larger companies seeking new approaches to drive top-line growth. The course will address how start-ups, early growth stage and more mature companies have used entrepreneurial marketing as an essential competitive weapon to grow their businesses by gaining customers, driving revenue, acquiring funding and recruiting A-level employees, advisors and directors. Students will form teams and select an idea/concept for an entrepreneurial venture, and by the conclusion of the course will have developed a fully fleshed out and testable marketing plan. Preferably, the selected venture will be one that one or more members of the team would consider implementing, should their plan prove feasible.

Prerequisites: MKTG 6110 AND (MKTG 6120 OR MKTG 6130) AND MKTG 7120

MKTG7470 - Mktg Strgy Tech Platform (Course Syllabus)

This course focuses on the unique aspects of creating effective marketing and management strategies for technology-intensive on-line and off-line businesses. It addresses the effective competitive marketing strategies for winning in markets which are powered by technology: specifically, how firms create value for customers and how they can integrate technology in delivering a better consumer experience. While competitive marketing strategy is important for all managers, this course will be particularly useful to students who are planning to accept a position in leading technology companies, and marketing firms in which technology is likely to play an important role. In addition, the course will provide value to those who expect to work in consulting or investing in technology industries, and must analyze firm strategies.

MKTG7520 - Marketing Analytics (Course Syllabus)

Companies are currently spending millions of dollars on data-gathering initiatives, but few are successfully capitalizing on all this data to generate revenue and increase profit. Converting data into increased business performance requires the ability to extract insights from data through analytics. This course covers the three pillars of analytics – descriptive, predictive and prescriptive – within the marketing context. Descriptive Analytics examines different types of data and how they can be visualized, ultimately helping you communicate your findings and strengthen your team’s or organization’s decision making. Predictive Analytics explores the use of data for forecasting. You will learn to utilize various tools, including regression analysis, to estimate relationships among variables and predict future behavior. Prescriptive Analytics takes you through the final step — formulating concrete recommendations. These recommendations can be directed toward a variety of marketing actions, including pricing and social-platform outreach. Students will be exposed to several methods such as linear regression, logistic regression, multinomial regression, machine learning methods (e.g., neural networks and random forests). We will learn how to employ these methods for such managerial decisions as demand forecasting, pricing, and valuing customers. Overall, you will develop a data analytics mindset, learn new tools, and understand how to convert numbers into actionable insights.

Prerequisites: MKTG 6110 AND (MKTG 6120 OR MKTG 6130) AND STAT 6130

MKTG7540 - Pricing Policy (Course Syllabus)

The course provides a systematic presentation of the factors to be considered when setting price, and shows how pricing alternatives are developed. Analytical methods are developed and new approaches are explored for solving pricing decisions.

MKTG7600 - Antitrust and Big Tech (Course Syllabus)

This course considers the role of antitrust law in facilitating and policing the business strategies of dominant firms and joint enterprises. We will examine technology-driven firms such as Amazon, Apple, Facebook, Google, Uber, and Microsoft, as well as disrupted industries such as the digital music industry. In each case, we will consider how firms adapted their strategies to rapidly changing technological environments and ask whether antitrust law served to promote or to hinder innovation and competitive development. Course coverage will range over all portions of the business economy in which competition and innovation are important, but emphasizing markets that have a significant technological component. We will also study a series of classic business cases in technology rich markets, including the American Can Company, Standard Oil, and DuPont. We will pay special attention to the role of intellectual property rights in fostering both individual and collaborative innovation.

MKTG7680 - Contagious (Course Syllabus)

Why do some products catch on and achieve huge popularity while others fail? Why do some services and apps spread like wildfire while others languish? And what makes certain ideas stick while others fail? This course looks at these and other topics as it examines why things catch on. Marketers want their product to be popular, organizations want their initiatives to catch on, and entrepreneurs want their ideas to stick. Building on research from psychology, sociology, marketing, and economics, the course explores characteristics of products, services, and ideas that lead them to catch on, what makes ideas stick, and how social dynamics shape success. We’ll talk about viral marketing, growth strategies, the role of social media, and influencers. Whether you have a product, service, or idea you want to catch on, or just want to better understand social epidemics, this course will shed light on what drives success.

MKTG7700 - Dgtl Social & E-Com Mktg (Course Syllabus)

MKTG 7700 explores the digital marketing environment from both a consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice. It is recommended that students enrolling in the course be comfortable using Excel and are knowledgeable in applying regression analysis techniques. Students who would prefer a less technical course may wish to take MKTG 7270, Digital Marketing and Electronic Commerce, a half cu course offered by the department.

MKTG7710 - Models For Mktg Strategy (Course Syllabus)

The course develops students’ skills in using analytics to make better marketing decisions. Compared to other courses in marketing analytics, the focus is less on ‘what is happening?’ or ‘what will happen?’ and more on ‘what should we do?’ I.e., the course moves beyond descriptive and predictive analytics into prescriptive analytics. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. The course requires familiarity with Excel and linear regression from the very first day, but is otherwise self-contained. Lectures are organized around a mini-case or illustrate the model/technique at hand through one or more real-life applications.

MKTG7750 - Managing Customer Value (Course Syllabus)

As the concept of CRM becomes common parlance for every marketing executive, it is useful to take a step back to better understand the various different behaviors that underlie the development of successful CRM systems. These "behaviors" include customer-level decisions, firm actions, and the delicate but complex interplay between the two. Accordingly this course is comprised of four main modules. We start with the discussion of customer profitability - focusing on the concepts of "customer lifetime value" and "customer equity". We will examine how to measure long-run customer profitability in both business-to-customer and business-to-business environments, and the uses of these measures as major components assessing overall firm valuation. Second, we move to the value that the firm provides to its customers - better understanding the true nature of customer satisfaction and its non-trivial relationship with firm profitability. Third, we examine each of the three main components of the firm's management of its customer base: customer acquisition, development, and retention - and the complex resource allocation task that must be balanced across them. Finally, we conclude with a discussion of various tactical and organizational aspects of customer relationship management.

MKTG7760 - Appl Prob Models Mktg (Course Syllabus)

This course will expose students to the theoretical and empirical "building blocks" that will allow them to construct, estimate, and interpret powerful models of consumer behavior. Over the years, researchers and practitioners have used these models for a wide variety of applications, such as new product sales, forecasting, analyses of media usage, and targeted marketing programs. Other disciplines have seen equally broad utilization of these techniques. The course will be entirely lecture-based with a strong emphasis on real-time problem solving. Most sessions will feature sophisticated numerical investigations using Microsoft Excel. Much of the material is highly technical.

MKTG7770 - Marketing Strategy (Course Syllabus)

This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level.

MKTG7780 - Strategic Brand Mgmt (Course Syllabus)

Which brands make you happy? Apple? Amazon? Starbucks? Everlane? Soulcycle? Sweetgreen? What draws you into these brands? How do companies create compelling brand experiences? How could you cultivate a well-loved brand? This course explores such questions with the goal of identifying the ingredients for building an inspired brand. The course is created for students interested in building a brand and/or immersing themselves in the enhancement of an existing brand, and it is comprised of lectures, cases, guest speakers, discussions, in and out of class exercises, and a final project. Broadly, the course will be divided into four parts: 1) Understanding Brand, 2) Crafting Brand, 3) Measuring Brand, and 4) Managing Brand. The course will provide students with an appreciation of the role of branding and (taking a consumer-centric approach) will augment students' ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining inspired brands.

MKTG7790 - AI in Our Lives (Course Syllabus)

This course takes a behavioral perspective on the topic of autonomous technology, such as Artificial Intelligence. It reviews new insights to help companies thrive in the dawning age of smart machines. The emerging behavioral science of autonomous technology helps us understand barriers to consumer adoption and how to design captivating AI experiences. Moreover, we discuss how to improve managerial decision-making with data and algorithms. This is a non-technical course. No coding or data science skills are required. The course uses a blend of pedagogical approaches, including interactive lectures, workshops, guest lectures, and case discussions, to bridge two perspectives. On one side, we acknowledge the tremendous value that autonomous technology can provide to firms and individual consumers. In many ways, automation defines progress. On the other side, we examine emerging risks for consumers in an AI-driven economy. The main theoretical lens will be offered by psychology, but we will also examine ideas from economics, management, history, statistics, computer science, art, sociology, and philosophy. The application contexts will focus on marketing. While also relevant to other disciplines (e.g., operations, innovation), the course is therefore especially suitable for students interested in a career in marketing (e.g., product management, customer experience management).

MKTG8060 - Retail Merchandising (Course Syllabus)

As a follow-on to Principles of Retailing (MKTG 7250), this course delves more deeply into both the fundamentals and recent trends in the end-to-end retail merchandising process. The objective is to familiarize students with both the theory and practice of planning, buying, designing, pricing, and displaying merchandise to consumers. This knowledge will be fundamental to careers working for retailers themselves (e-commerce or omnichannel), but also in consulting to retailers, in banking or investing in the retail sector, or even starting their a brand or retail concept. Those seeking more depth in sourcing, distribution, fulfillment, and store/site operations should consider taking Retail Supply Chain Management (OIDD 6970).

Prerequisites: MKTG 6110 OR MKTG 7250

MKTG8090 - Experiments for Business Dec (Course Syllabus)

In the past decade, massive shifts in how companies interact with their customers have suddenly made field experiments an economically feasible way to learn about a variety of business questions such as what types of promotions are most effective, what products should be stocked at a store, how e-mail promotions should be designed, how sales staff should be compensated, etc. Many marketers engaged in online retailing, direct-marketing, online advertising, media management, etc. are rapidly embracing a "test and learn" philosophy and a number of platforms such as Google Website Optimizer, have been developed to facilitate rigorous field experiments in the online environment. Just as with the quality revolution in manufacturing during the 1980s and 1990s, the rapid rise of the "test and learn" philosophy in marketing has created a huge demand for those who can design, field, and analyze marketing experiments. Through this course, you will learn and practice a wide range of critical skills, from the statistical methods used to design and analyze experiments to the management and strategy required to execute an experiment and act on the results. Although the cases and examples will focus on marketing problems, the material covered can be applied in a number of other domains particularly operations management and product design.

MKTG8500 - Special Topics (Course Syllabus)

CONSUMER NEUROSCIENCE: How can studying the brain improve our understanding of consumer behavior? While neuroscience made tremendous strides throughout the 20th century, rarely were meaningful applications developed outside of medicine. Recently, however, breakthroughs in measurement and computation have accelerated brain science and created a dizzying array of opportunities in business and technology. Currently, applications to marketing research and product development are experiencing explosive growth that has been met with both excitement and skepticism. This mini-course provides an overview of the neuroscience behind and the potential for these developments. Topics will range from well-known and widely used applications, such as eye-tracking measures in the lab and field, to emerging methods and measures, such as mobile technologies, face-reading algorithms, and neural predictors of marketing response. The course will also discuss applications in branding and product development, including wearable physiological devices and apps, sensory branding for foods and fragrances, pharmaceuticals and medical devices, and neuroscience-based products designed to enhance cognitive functions. These applications stem from many subfields of cognitive neuroscience, including attention, emotion, memory, and decision making. This course is self-contained and has no prerequisites. However, students with some background in business, economics, psychology, and/or neuroscience are likely to find the material covered in this course complementary to their existing knowledge.

MKTG8520 - Special Topics (Course Syllabus)

MARKETING ANALYTICS: Companies are currently spending millions of dollars on data-gathering initiatives - but few are sucessfully capitalizing on all this data to generate revenue and increase profit. Moving from collecting data to analysis to profitable results requires the ability to forecast and develop a business rationale based on identified data patterns. Marketing Analytics will cover the three pillars of analytics - descriptive, predictive and prescriptive. Descriptive Analytics examines different types of data and how they can be visualized, ultimately helping you leverage your findings and strengthen your decision making. Predictive Analytics explores the potential uses of data once collected and interpreted. You will learn to utilize different tools, such as regression analysis, and estimate relationships among variables to predict future behavior. Prescriptive Analytics takes you through the final step - formulating concrete recommendations. These recommendations can be directed toward a variety of efforts including pricing and social-platform outreach.

MKTG8550 - Special Topics: AI In Our Live (Course Syllabus)

“AI in Our Lives: The Behavioral Science of Autonomous Technology” (or “AI in Our Lives” for short) takes a behavioral perspective on the topic of autonomous technology, such as Artificial Intelligence. It reviews new behavioral insights to help companies thrive in the dawning age of smart machines. We focus on both the behavior of consumers and how managers should make decisions about consumers. Related to the former, the emerging behavioral science of autonomous technology helps us understand barriers to consumer adoption and how to design captivating AI experiences. Related to the latter, we discuss how to improve decision-making with data and algorithms. This is a non-technical course. No coding or data science skills are required. The course uses interdisciplinary materials and a blend of pedagogical approaches, including interactive lectures, workshops, guest lectures, and case discussions. In addition to its many substantive insights, the course offers moments of reflection to help you understand how technology is changing our lives, and how each of us can help effect positive change in the world. The course bridges two perspectives. On one side, we acknowledge the tremendous value that autonomous technology can provide to firms and individual consumers. In many ways, automation defines progress. On the other side, we examine emerging risks for consumers in an AI-driven economy. The main theoretical lens will be offered by psychology, but we will also examine ideas from economics, management, history, statistics, computer science, art, sociology, and philosophy. The application contexts will be focused on marketing. While also relevant to other disciplines (e.g., operations, IT, innovation, or general management), this course is therefore especially suitable for students interested in a career in marketing (e.g., product management, brand management, service design, and customer experience management). The ultimate goal of the course is to help ensure that the amazing technologies currently being developed bring about positive change. The course will strive to achieve that by tackling the following UN Sustainable Development Goals: SDG9 (Innovation), SDG8 (Economic growth), SDG3 (Health and wellbeing), SDG10 (Reduced inequality), and SDG12 (Responsible consumption and production). The course complements the research activities of the new Wharton Human-Centered Technology Initiative.

MKTG8900 - Advanced Study Project (Course Syllabus)

ADVANCED STUDY PROJECT (GENERAL): The principal objectives of this course are to provide opportunities for undertaking an in-depth study of a marketing problem and to develop the students' skills in evaluating research and designing marketing strategies for a variety of management situations. Selected projects can touch on any aspect of marketing as long as this entails the elements of problem structuring, data collection, data analysis, and report preparation. The course entails a considerable amount of independent work. (Strict library-type research is not appropriate) Class sessions are used to monitor progress on the project and provide suggestions for the research design and data analysis. The last portion of the course often includes an oral presentation by each group to the rest of the class and project sponsors. Along with marketing, the projects integrate other elements of management such as finance, production, research and development, and human resources.

Prerequisites: MKTG 6110 AND MKTG 7250

MKTG8950 - Global Business Week (Course Syllabus)

GLOBAL BUSINESS WEEK: MKTG 895 is one in an array of Global Business Week (GBW) study tour courses offered by various departments across Wharton. Each of the GBW courses offered in a term, will entail travel to a different part of the world and address a different element of economic driver for a country or industry. A faculty member will drive the topic and curriculum associated with a study tour to a region of the world where the study of a topic will provide insights and clarity available only by being in country. In country lectures from the lead faculty and area experts in industry, academia and government will form much of the basis of class time. In addition, students will experience relevant company and cultural settings where they will again hear from industry experts. Each course will require an individual student paper, a participation component, and a pre-travel or in-country set of assignments. See course syllabus for details. CUSTOMER CENTRICITY AT THE LEADING EDGE OF ANALYTICS AND TECHNOLOGY: LEARNING FROM SCANDINAVIA. Instructor: Peter Fader. The concept of "customer centricity," i.e., that not all customers are created equal, is gaining credibility and traction. More and more firms are coming to the realization that understanding and leveraging the behavioral differences across customers can potentially be more sustainably profitable than more conventional product- centric thinking that continues to dominate today's business landscape. At the heart of this transformation are three critical ingredients data, analytics, and technology. Using customer data at a granular level allows firms greater visibility into customer interactions, their use of social media, biometrics, and geolocation as tools to enhance business models and even create new ones. It allows a firm to be deliberate about which customers to go after and what kinds of services to provide them. For many, the key to profitable growth lies in successfully harnessing and developing the tools, organizational structures, and corporate cultures that create and enhance these capabilities.

MKTG8960 - Global Modular Course (Course Syllabus)

Open to MBA, Executive MBA and, in some instances, Undergraduate students, these modular courses are intended to provide unique educational experiences to students in a regional context that has particular resonance with the topic. Taught around the globe, the modular courses help us enrich the curriculum and research on our own campuses in Philadelphia and San Francisco.

MKTG8970 - Advanced Study (Course Syllabus)

The luxury industry has been heavily impacted by the Covid-19 pandemic, with some estimates suggesting a contraction of over 20%. Some of the changes in consumer behavior directly affected luxury in the short-term, but these changes in behavior may eventually revert to past history when the pandemic is over. Examples of these include the drop in tourism travel, work from home trends, reduced traffic to physical retail and malls, and the reduction of festive social activities (e.g., weddings). Other trends affected many industries and are likely to fundamentally change consumer behavior long-term: (1) net zero retail now, (2) digital by design, (3) thoughtful experience, (4) re-localization and (5) lead with purpose. This course explores the special challenges that are faced by luxury brands as they try to navigate rapidly evolving shopping behaviors in both the online and offline environments. In this course we will articulate the key principles for successful luxury branding & experiences and focus on the challenges and opportunities that luxury brands face. Although we will have some traditional lecture/discussion classes, the course is primarily experiential. We will explore luxury broadly across many product categories. We will learn from what we see on location, but we will also critically assess how companies are coping with the challenges of the post-covid retailing environment.

MKTG8990 - Independent Study (Course Syllabus)

A student contemplating an independent study project must first find a faculty member who agrees to supervise and approve the student's written proposal as an independent study (MKTG 899). If a student wishes the proposed work to be used to meet the ASP requirement, he/she should then submit the approved proposal to the MBA adviser who will determine if it is an appropriate substitute. Such substitutions will only be approved prior to the beginning of the semester.

Only descriptions of  active courses are listed. To see the titles of other courses not currently being offered, or recently renumbered , see the MBA Course List.

  • Syllabi@Wharton
  • MBA Marketing Major Requirements 

INFREQUENTLY OFFERED COURSES

The following courses are not being offered in the current term, but have been approved as permanent or experimental courses in the Marketing Department.

MKTG733 - Marketing for Social Impact

Course syllabus.

This course is designed to provide an opportunity for students to develop an understanding of the process by which industrial and other institutional buyers’ needs are identified and met. Following an examination of the setting in which business to business marketing takes place (i.e., market and system characteristics), the course focuses on the managerial process of identifying and evaluating industrial marketing opportunities and strategy decisions to effectively serve industrial markets.

MKTG891 - Thesis

MKTG 891-I and MKTG 891-II Preparation of a thesis under individual supervision of a faculty member. The student selects the thesis topic. Written approval of the student’s topic and acceptance of the student as an advisee must be obtained from a faculty member before the student can elect the two-term thesis options.

Other Information: Permission from the Department is required for this two term, two credit individual project.

PREVIOUSLY OFFERED SPECIAL TOPICS COURSES

A variety of Special Topics courses are offered by the Marketing Department. Titles and course units may vary from year to year.

MKTG809 - SPECIAL TOPICS: Experiments for Business Decision Making

In the past decade, massive shifts in how companies interact with their customers have suddenly made field experiments an economically feasible way to learn about a variety of business questions such as what types of promotions are most effective, what products should be stocked at a store, how e-mail promotions should be designed, how sales staff should be compensated, etc. Many marketers engaged in online retailing, direct-marketing, online advertising, media management, etc. are rapidly embracing a “test and learn” philosophy and a number of platforms such as Google Website Optimizer, have been developed to facilitate rigorous field experiments in the online environment. Just as with the quality revolution in manufacturing during the 1980s and 1990s, the rapid rise of the “test and learn” philosophy in marketing has created a huge demand for those who can design, field, and analyze marketing experiments.

Through this course, you will learn and practice a wide range of critical skills, from the statistical methods used to design and analyze experiments to the management and strategy required to execute an experiment and act on the results. Although the cases and examples will focus on marketing problems, the material covered can be applied in a number of other domains particularly operations management and product design.

Other Information: Last offered 2016C. STAT431 or equivalent is required as a prerequisite for this course

Visual Aesthetics and Style in Retail Merchandising

This course is a visual and practical approach of understanding global styles and it involves readings, active participation in the creation of lifestyle boards, brand books, exercises to develop all the senses and the development of a total lifestyle concept. Students will be exposed to the Through the Whitaker Lifestyle Segementation of the Global Consumer system and will learn: you will learn: How to anticipate and predict consumers needs and their style evolution; How to identify new retail opportunities; How to create innovative retail concepts and brands; How to merchandise the appropriate products for a specific lifestyle; and How to develop your intuition and creative power. In addition, students will critically evaluate this style segmentation system and compare it to other segmentation approaches. This course is relevant for students interested in developing their intuition and creativity. The topics of this course are a foundation for anyone working in any area of the retail industry: marketing, merchandising, visual merchandising, store design, planning, advertising, etc. (Last offered 2010A as MKTG792)

Retail Designscape

The course will use design as the medium to link consumer need to retail. This will include basic design elements, such as space, form and color, as well as retail-specific topics like point-of-purchase displays. Both macro and micro elements of retail design will be explored, including issues from mall development to individual customer transactions. Selected topics may include principles of design, environmental design, stroe design (micro and macro), graphic arts, visual merchandising, comparison of shopping venues, role of consumer behavior and psychology as drivers for design and architecture and design of virtual retailing channels (online and catalog). (Last offered in 2005A as MKTG897)

COURSE NUMBERING CONVENTIONS

  • 600-699       Core Courses and MBA Courses Cross listed with other departments
  • 700-719        Reserved for Basic or Required Courses
  • 720-759        0.5 cu Electives
  • 760-799        1.0 cu Electives
  • 800-899       Reserved for Independent Study, Advanced Study, Global Modular, Special Topics, and Center Specific Courses

MBA

  • Digital marketing course
  • SAP Fico Course
  • Assignment help
  • Resume Writing Services

Project.Mba

Hi there how can i help you, mba marketing project topics ( latest updated), speak to our expert.

mba marketing assignment

  • Nov 2, 2023

The landscape of business and commerce is changing rapidly. And that is probably one of the very reasons why students nowadays are opting for higher education. People looking for jobs in desired companies and industries are continually trying to enrich their knowledge to get a competitive edge amongst others. In such a search for the best avenue for excellence Master of Business Administration (MBA) is emerging as a ray of hope since an MBA degree is believed to offer a plethora of job options to choose from.  

Though there are many subjects to pursue an MBA with, marketing stands out as a rewarding and dynamic choice as it promises a prosperous future in any industry and company. Marketing teaches students a versatile skill set that is in high demand across the globe and industries making them valuable resources for any organization.  

However, the journey of a successful completion of that MBA degree is not as easy a task as it sounds. One has to go through many ups and downs and challenges to complete the MBA degree. One of the most prominent hurdles one might encounter during the MBA journey is numerous assignments given to complete and choosing the project topics for the assignments.

  If you are an MBA student and right now feeling perplexed about topic selection to complete your assignment, worry not. We are writing this blog for a reason. From selecting your topic to completing your assignment without you being investing your time we are your ally at every stage.

  Let's Explore The Latest MBA Marketing Project Topics In 2023

  As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your professional journey. However, since the field of marketing is dynamic and evolving, you get to choose from a myriad of topics that come with in-depth learning opportunities.

Marketing right now is not limited to traditional forms like offline marketing and traditional advertising or sales strategies. Since we are in the digital age, you get to explore a wide range of topics that involve digital marketing, brand management, social media marketing, sustainable marketing practices, and more. Now we are going to talk about some of the most trending MBA marketing project topics and what kind of learnings those topics offer.  

Digital Marketing Strategies In The Post-Pandemic Era

What is covered: We all know that the COVID-19 pandemic has created a great impact on people's minds and behaviors. And since marketing is all about people and consumer behavior, the topic delves into the transformative impact of the pandemic on consumer behavior. It also includes the rise of e-commerce and the effective use of digital marketing channels and strategies to thrive for businesses from all industries.

  Who should choose : Anyone who is trying to specialize in digital marketing and wants to pursue a career as a marketing professional navigating the digital landscape or someone who wants to become an entrepreneur and looking to establish a strong online presence can opt for this topic.

  What you learn : This topic will help you learn how the world is changing rapidly and why digital marketing is I sustainable solution for the ever-changing global market. It will also teach you how to build your strategies for unforeseen situations and make data-driven decisions.  

Sustainability In Marketing: Ethical Branding And Green Marketing

What is covered : This topic helps you explore the intersection of marketing and sustainability. It takes you deeper into ethical branding and the development of eco-friendly products that can impact your corporate social responsibility on consumer choices.  

Who should choose : People who want to become marketing leaders by incorporating sustainability into their marketing strategies and businesses to enhance their ethical reputation. Also, students who are passionate about social causes and the environment can choose that topic.  

What you learn : This topic gives you a broad insight into responsible marketing practices and also helps you understand the eco-consciousness of consumer mindsets to foster brand loyalty through ethical initiatives.

Watch All ABout MBA Projects: How Projects.MBA Help You 

  AI And Marketing Automation: Optimizing Strategies

What is covered : Artificial Intelligence or AI is now everywhere. Though it sounds like a replacement for the human mind, in reality, it is a great tool that can revolutionize any industry when used as a marketing tool. This topic covers the application of artificial intelligence as a marketing tool and how you can include AI to personalize your marketing campaigns. It also covers the right use of chatbots and predictive analytics in your marketing strategies.

  Who should choose : MBA students who are aiming to leverage artificial intelligence to bring better ROI can opt for this topic. This topic helps you understand the intersection of technology and marketing and can help you learn to enhance the efficiency of your marketing strategies using artificial intelligence.

  What you learn : Using the power of artificial intelligence to make data-driven decisions, automate your marketing processes, and stay ahead of the competitive era using machine learning and artificial intelligence.

  Cross-Border Marketing: Navigating Global Markets

What is covered : The world is globalizing rapidly and this topic helps you learn the marketing challenges and opportunities companies might face on a global scale. It helps you understand the cultural considerations of each market that you want to enter, the strategies you must follow for market entry, and international consumer behavior.

  Who should choose : MBA students who aspire to become market leaders in the international market and businesses who are planning to expand in foreign markets can opt for this topic for a great learning experience.  

What you learn : This topic helps understand the complexities of the global markets, helps you adapt new strategies for different cultures, and identifies lucrative international markets.  

Social Media Marketing Trends: Beyond Facebook And Twitter

What is covered : This topic helps you understand the latest trends in social media marketing while focusing on emerging platforms like Instagram, and LinkedIn and their features. It also takes you deeper into influencer marketing and user-generated content to develop your social media strategies more effectively.  

Who should choose : MBA students who are passionate about social media marketing, marketing professionals who want to stay ahead of the trends, and businesses who want to engage with younger audiences can opt for this topic.  

What you learn : Since social media is here to stay, mastering the ever-changing world of social media can be helpful. This topic helps you learn to craft engaging content and build brand loyalty through effective strategies.  

E-Commerce And Online Retail

What is covered : This topic explores the exponential growth of e-commerce, strategies used by successful online retailers, and consumer preferences. It also helps you understand the challenges faced in the highly competitive digital environment.

  Who should choose : MBA students who are interested in consumer psychology, businesses who want to adapt to changing consumer demands, and marketing professionals who want data-driven insights can choose this topic.  

What you learn : This topic helps you develop different consumer-centric strategies and teaches you how to use market research effectively to align your marketing efforts with the changing consumer needs.  

Sustainable Marketing Practices

What is covered : Sustainability is always a concern in the marketing field. This topic helps you focus on green marketing, ethical branding, and corporate social responsibility as important parts of marketing. It helps you explore how you can use sustainable marketing practices to influence your consumer choices.  

Who should choose : If you are an MBA student passionate about sustainable marketing practices, a marketing professional who wants to work in socially responsible industries or an entrepreneur who wants to align your business with sustainability goals, you can opt for this topic.  

What you learn : You can learn to integrate sustainability into your marketing strategies, you can build eco-conscious brands and also can understand the ethical dimensions of marketing while researching this topic.  

Want To Get Help In The Completion Of Your MBA Marketing Projects? We Are Here To Help  

For many years we have been supporting many MBA students to complete their marketing projects across different MBA colleges and universities in India. With a team of trained and knowledgeable people, we have worked with students from some of the top MBA colleges in India including:

·        Indian Institute Of Management-Ahmedabad

·        Indian Institute Of Management-Bangalore

·        Indian Institute Of Management-Calcutta

·        Indian School Of Business-Hyderabad And Mohali

·        Xavier School Of Management-Jamshedpur

·        SP Jan Institute Of Management And Research-Mumbai

·        National Institute Of Industrial Engineering-Mumbai

·        Indian Institute Of Foreign Trade-Delhi And Kolkata

If you are an MBA student looking for professional support in choosing topics or completing your MBA marketing project , we are here to help. Feel free to call us today to discuss your concerns with us.

mba marketing assignment

Give Your Comment

Our team will revert to answer all your queries..

mba marketing assignment

  • MBA assignment help
  • MBA Solved Assignments
  • MBA case study help
  • Short Case Studies for MBA Students
  • MBA financial management case study
  • HR Case Studies for MBA Students
  • MIS Case Study for MBA Students
  • Case Study for MBA Students
  • MIS Case Study Assignment Help
  • MBA Case Studies with Solutions
  • Business Ethics Case Study Assignment Help
  • Management Case Study Assignment Help
  • HRM Case Study Assignment Help
  • MBA essay writing help
  • MBA Essay Help
  • MBA Paper Writing Services
  • MBA Admission Essay Help
  • MBA Application Essay Help
  • Persuasive Essay Writing Help
  • Argumentative Essay Writing
  • MBA dissertation writing help
  • MBA dissertation writing services
  • MBA Dissertation Help
  • MBA Dissertation Proposal Help
  • MBA research project report
  • HR Project Report for MBA
  • MBA thesis writing help
  • SOP for MBA
  • SOP for MBA Finance
  • SOP for Admission
  • Personal Statement for MBA Program
  • Statement of Purpose for MBA in Finance
  • Presentation
  • management assignment help
  • Marketing Management Assignment Help
  • Business Management Assignment Help
  • Operations Management Assignment Help
  • Hotel Management Assignment Help
  • Sports Management Assignment Help
  • Supply Chain Management Assignment Help
  • Brand Management Assignment Help
  • Strategic Management Assignment Help
  • HRM Assignment Help
  • Management Assignment Writing Help
  • Corporate Finance Assignment Help
  • Financial Management Assignment Help
  • MBA Finance Project Reports
  • MBA Marketing Project Reports
  • Managerial Economics Assignment Help
  • Corporate Accounting Assignment Help
  • Managerial Accounting Assignment Help
  • Database Management Assignment Help
  • Free Samples
  • Testimonial

Have a Look at Our MBA Assignment Samples All Assignment Case Study Essay Dissertation Report Research Paper coursework A   15 Accounting E   13 Economics F   13 Finance H   10 Human Resource 2 Human Resourcse M   146 Management 27 Marketing P   30 Project Management A   2 Accounting E   4 Economics F   2 Finance H   2 Human Resource M   7 Management 6 Marketing A   3 Accounting E   3 Economics F   3 Finance M   21 Management 3 Marketing P   6 Project management A   2 Accounting H   2 Human Resourcse M   11 Management P   1 Project management A   8 Accounting E   6 Economics F   7 Finance H   6 Human Resource M   103 Management 18 Marketing P   22 Project Management M   4 Management F   1 Finance H   2 Human Resource P   1 Project Management A   3 Accounting2 1 Auditing B   3 Biology C   15 Computer Science and IT E   1 Economics 2 Engineering F   1 Finance L   7 Law M   16 Management 4 Marketing N   9 Nursing P   4 Project Management A   4 Accounting3 2 Architecture 3 Auditing B   1 Biology C   2 Computer Science and IT E   3 Economics 2 Engineering F   2 Finance H   5 Humanities L   3 Law M   15 Management 5 Marketing N   17 Nursing S   2 Science A   1 Accounting4 1 Auditing B   1 Biology C   2 Computer Science and IT E   1 Economics F   1 Finance H   1 Humanities L   1 Law M   2 Management N   1 Nursing C   5 Computer Science and IT A   1 Accounting5 1 Auditing B   1 Biology C   1 Child Care 4 Computer Science and IT 18 Cookery D   11 Diploma E   2 Economics 2 Engineering F   2 Finance H   1 Humanities L   2 Law M   10 Management N   5 Nursing P   3 Project Management A   1 Accounting6 1 Architecture 1 Auditing B   1 Biology C   1 Computer Science and IT E   1 Economics 1 Engineering F   1 Finance H   1 Humanities L   1 Law N   1 Nursing A   7 Accounting7 1 Architecture 4 Auditing B   4 Biology C   37 Computer Science and IT E   3 Economics 9 Engineering F   9 Finance H   5 Humanities L   9 Law M   54 Management 7 Marketing N   19 Nursing P   15 Project Management S   1 Science 4 Statistics MBA Assignment Sample

The best MBA assignment samples online, provided by our service, are valuable resources for MBA students. We offer vital resources for academic achievement since they include formatting examples, excellent insights, and structural direction. Reading these samples will help you write more effectively, get more ideas, and save time. Thus, to succeed in your MBA program, we provide the Best MBA Assignment samples and use these helpful resources. Let's examine the MBA assignment sample online and why you should use it.

Why our Free MBA Assignment Sample are helpful for students?

Online Accessibility: With a brief web search, you may quickly locate MBA assignment examples thanks to the internet. We provide Free Assignment samples for MBA students.

Diversity of themes: The themes covered in the MBA assignment sample range from strategy and leadership to marketing and finance. This variety guarantees you can locate a sample pertinent to your task.

Structural Guidance: Assignment samples for MBA students often include a well-organized framework that can assist you in learning how to arrange your work efficiently. This is particularly helpful if this is your first time doing an MBA project.

High-quality insights: We gave the Best MBA Assignment samples that exhibit excellent writing, analysis, and research. You may understand what makes a perfect MBA project by dissecting these samples.

Benefits from Our Free MBA Assignment Samples

Let's now talk about the advantages that students may get from reading our MBA assignment sample:

1. Clarity of Expectations:

Your professor's expectations are only sometimes apparent in MBA assignments since they might be complicated. Assignment requirements might be made more explicit by reading an organized example.

2. Taking Advice from the Best:

With our Free MBA Assignment Sample showcases superiority in scholarly writing. By dissecting these examples, you may enhance your writing abilities and pick up tips from the pros.

3. Inspiration and Ideas:

Students sometimes find developing concepts or methods for their tasks challenging. Reading our Best MBA Assignment samples might provide fresh insights and serve as an inspiration.

4. Time Management:

You may save time by using an excellent MBA assignment sample . You may finish your homework more quickly using these samples as a guide rather than spending hours researching and organizing.

5. Confidence Boost:

MBA tasks may be scary if you're new to the program. Examining an example with high proficiency might help you become more confident while working on your responsibilities.

So, if you're looking for the best MBA Assignment Experts , start your search online with us and leverage these valuable resources to excel in your MBA program.

GET A FREE ASSISTANCE

Still Finding MBA Assignment Help? You’ve Come To The Right Place!

Submit form for sample PDF

Best MBAs in Marketing

portrait of Nalea J. Ko

Nalea J. Ko

Contributing Writer

Learn about our editorial process .

Updated January 24, 2024

Lauren Mastbaum

Contributing Editor

TheBestSchools.org is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Are you ready to discover your college program?

As of the 2020-2021 academic year, the National Center for Education Statistics (NCES) reports business majors as the most popular major for graduate students, with colleges awarding more than 202,000 degrees in the subject.

Earning a master's in business administration (MBA) provides a solid foundation in economics, finance, business communication, and leadership. A marketing concentration, much like a master's in marketing degree , can deepen your understanding of consumer behavior and marketing strategies.

Are you on the fence about an MBA in marketing? Learn more about popular master's in marketing programs. Explore tuition costs, common coursework, potential career outcomes, and more with this in-depth guide.

Why Get an MBA in Marketing?

Advance leadership skills, boost earning potential, increase job security, featured online mba programs.

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

What to Expect From a Marketing MBA Program

Like any MBA program, you'll gain a foundation in every aspect of business operations in an MBA in marketing. These degrees also cover psychology, digital strategies, and consumer behaviors to teach how to engage modern audiences.

Completing the required 30-40 credits takes about 2-3 years. You can often transfer previously earned graduate-level credits from an accredited college toward your MBA in marketing and graduate more quickly. Colleges and universities receive institutional accreditation from third-party organizations to demonstrate their academic rigor, student outcomes, and available resources.

At the programmatic level, business programs or schools are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accreditation from the AACSB indicates that a business program has met strict standards and adequately prepares graduates for the workforce.

Admissions Process

To start the admissions process for an MBA in marketing degree, submit an application and any necessary fees. You need at least a bachelor's degree from an accredited college to qualify for an MBA in marketing program. Each business college maintains distinct admission criteria. For instance, some MBA in marketing programs provide unconditional acceptance to candidates with other master's degrees.

Schools usually set minimum academic requirements. You may need to submit official transcripts showing at least a 3.0 GPA, for example. GMAT and GRE scores may be required, especially if you have a low GPA, though many schools are test-optional.

Popular Marketing MBA Courses

MBA in marketing programs feature lessons that build business acumen and advanced marketing skills. In addition to the courses listed below, you can take electives from other departments. The program often concludes with a capstone project or thesis incorporating all of your studies. Though curricula vary across institutions, common courses include:

Managerial Accounting

Luxury marketing, consumer insights, strategic leadership capstone, how much does an mba in marketing program cost.

Tuition for an MBA in marketing may cost between $14,370-$87,370. Several factors influence the cost of tuition, such as the school's private vs. public status. More prestigious schools may offer stronger alumni networks but typically charge higher tuition costs.

Public schools may offer reduced tuition for in-state learners, though some feature flat-rate costs for all online students, regardless of their location. Fortunately, aid from federal loans, grants, and marketing scholarships can help lower the financial burden of higher education.

Should You Get Your Degree Online?

NCES reports that in the fall of 2021, 9.4 million students, or 61%, enrolled in fully online degrees. Roughly 4.4 million learners, or 28% in the fall 2021 semester, took at least one online course.

Online MBA in marketing degrees often allow professionals to keep their day jobs while pursuing advanced degrees. However, online learning requires strong organization, time management, and motivation to stay on top of assignments.

MBA in Marketing Programs

We have compiled a list of institutions that offer this degree program. Use the table below to compare student population size and graduation rate.

University of North Carolina at Chapel Hill

UNC-Chapel Hill's Kenan-Flagler Business School features an MBA in marketing degree with available focuses in brand management and consumer packaged goods, technology-intensive markets, or services and retailing. You'll complete 62 credits and graduate within 18-36 months.

Through actual market cases for companies like Hershey and Procter & Gamble, you'll use data-driven methods to understand consumer behavior. Part of the program includes career and professional development with the employer engagement team, helping you to communicate with potential employers and access career workshops. Courses are online, but you can network in person at summits on the school's Chapel Hill, North Carolina, campus.

Johns Hopkins University

Johns Hopkins' Carey Business School, accredited by the AACSB, offers an MBA in digital marketing that you can complete through part-time enrollment in 2-3 years. The 54-credit program costs about $1,800 per credit.

You can design the program to suit your schedule with the option of asynchronous coursework. The digital marketing concentration requires a course in consumer behavior with electives in customer analytics, customer relation management, and marketing research.

The primarily online program includes in-person requirements and online experiential learning. Opportunities for in-person experience come from campus residencies, global immersions in Peru and Germany, and leadership development expeditions in Norway and Belize.

University of Illinois at Urbana-Champaign

U of I's MBA in marketing program, offered through the Gies College of Business, welcomes business professionals with at least three years of experience. You'll study in virtual teams in this 72-credit program. The core courses cover managing organizations, managerial accounting, and corporate finance.

Additional courses include digital marketing analytics, digital media, and marketing in the new digital world. A culminating project tasks students with completing a final case presentation. The program lets you set your own schedule, picking from a selection of live lectures to graduate in 24-60 months. There are no on-campus requirements. Tuition and fees cost $23,904 in total.

Common Questions About MBAs in Marketing

What can you do with a marketing mba.

Businesses across sectors need marketing professionals. With an MBA in marketing degree, you can pursue careers like director in marketing, market research analyst, and brand manager.

What's the difference between a master's and an MBA in marketing?

A master's in marketing focuses on marketing coursework and theories, while an MBA in marketing focuses more on leadership topics in the subject. An MBA in marketing also explores more business disciplines, such as finance, accounting, and business.

How much does an MBA in marketing cost?

Costs depend on several factors, including the type of school. NCES data for the 2020-2021 school year indicates that a graduate degree from a public college costs $12,394 in annual tuition and fees. Among private institutions, for-profit schools charge an average of $14,301 in yearly tuition and fees, while nonprofit schools cost $28,445.

Can you get an MBA in marketing online?

Yes. Online MBA in marketing programs allow students to complete their studies remotely or through hybrid models, which include some in-person courses. Depending on the school, you may study asynchronously without set class times or synchronously by attending live online lectures and discussions.

Discover More College Resources

Highly informative resources to keep your education journey on track.

Take the next step toward your future with online learning.

Discover schools with the programs and courses you’re interested in, and start learning today.

mba marketing assignment

Online Students

For All Online Programs

International Students

On Campus, need or have Visa

Campus Students

For All Campus Programs

Three coworkers having a friendly conversation

MBA in Marketing Online

Clock Icon

The MBA That Fits Your Life

  • Just over $19K total tuition
  • Program accredited by ACBSP
  • No GRE/GMAT required
  • Complete in about 1 year
  • Learn to maximize market potential
  • Earn credentials along the way

MBA in Marketing Online Program Overview

Learn how to maximize market potential or brands and businesses when you earn your Master of Business Administration (MBA) in Marketing from Southern New Hampshire University.

Marketing is about more than selling a product. It's about creating a lasting relationship between a brand and a consumer. As such, it can be one of the most powerful tools there is to drive business – not only today, but in the future.

SNHU's MBA is one of the most affordable master of business administration programs in the nation at only $18,810 in total tuition . And in about a year, you could not only get an MBA, but also earn embedded, industry-recognized credentials to help build your resume and strengthen your personal brand along the way.

The program's coursework – revised in 2021 – can help you understand how to attract buyers of all demographics and use your expertise to meet business marketing objectives. Classes help you develop skills around emotional intelligence and critical thinking to better understand target consumers.

.st0{fill:#21386D;} What You'll Learn

  • Application of business practices in a marketing context
  • Data analysis & interpretation skills to inform decisions
  • Adaptable strategy development & advancement
  • Models & processes to improve organizations
  • Approaches to cultivate globally aware teams

.cls-1 { fill: #21386d; } How You'll Learn

At SNHU, you'll get support from day 1 to graduation and beyond. And with no set class times, 24/7 access to the online classroom and helpful learning resources along the way, you'll have everything you need to reach your goals.

Career Outlook

In the coming years, marketing managers continue to be in demand, as organizations use marketing campaigns to maintain and expand their market share.

.cls-1 { fill: #21386d; } Job Growth

According to the U.S. Bureau of Labor Statistics, career opportunities for advertising, promotions and marketing managers are expected to grow 6% — faster than average for all occupations — through 2032. 1

.cls-1 { fill: #21386d; } Salary

The median annual salary for advertising, promotions and marketing managers was $138,730 in 2022. 1

Understanding the Numbers When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

The revised MBA in Marketing online program is designed to advance your career in agency or corporate marketing, advertising and sales positions.

After completing your master's program, you'll be prepared for many types of senior positions — plus, you'll be armed with specialty marketing knowledge and an understanding of how to appeal to your customer base.

Faced with a truly global marketplace, companies continually seek new ways to make their products and services stand out in a crowded market and connect with consumers. With the recent increase in use of social media platforms to promote companies' brands, products and services, employees with expertise in the latest marketing trends will be especially valued. 1

That's why SNHU's MBA in Marketing was revamped in 2021. Designed to help you learn business skills across segments, but also those specific to marketing in the program's core courses, including learning modern, key brand elements, applications of market research and audience identification, as well as how to build strategy across channels.

Plus, recruiting for MBA grads is still high. Even mid-pandemic 2020, the Graduate Management Admission Council (GMAC) noted that 89% of recruiters it surveyed still planned on hiring MBA grads in 2021. 2

Terrell Wong with the text Terrell Wong

“It’s starting to click a little bit more, and you take a more in-depth look at organizations you’re working with,” he said.

A focus in marketing with a foundation in business can help open up many different doors to your future. Whether you're looking to join forces with an established corporation or use your talents to help build a startup from the ground up, you'll be positioned to take the next step of your career.

Where Could You Work?

Advertising.

Create interest among potential buyers of a product/service for a department or entire organization.

Estimate the demand for products/services that an organization and its competitors offer.

Technical Services

Use customer/trend research to create strategies that will influence how consumers perceive a brand.

Promote healthcare organizations and ensure patients receive information needed to make critical healthcare decisions.

Direct and oversee an organization's sales department, including policies, objectives and initiatives. 

Public Relations

Clarify an organization's point of view to its main audience through media releases and interviews. 

Start Your Journey Toward an Online MBA in Marketing Degree

Why snhu for your marketing mba flexible with no set class meeting times, you can learn on your schedule and access online course materials 24/7. our online mba program offers more fluidity around assignment due dates than before and course resources better suited for the on-the-go learner. affordable as part of our mission to make higher education more accessible, we’re committed to keeping our tuition rates low. in fact, we offer some of the lowest online tuition rates in the nation. prior coursework and work experience could also help you save time and money. snhu’s mba transfer policy  allows you to transfer up to 6 credits from your previous institution. you could also earn college credit for previous work experience . respected founded in 1932 , snhu is a private, nonprofit institution with over 160,000 graduates across the country. snhu is accredited by the new england commission of higher education (neche) — which means our 200+ associate, bachelor's and master's programs meet high academic standards. in addition, many of snhu's degree programs also carry specialized programmatic accreditation. this includes our portfolio of business programs, which are accredited by the accreditation council for business schools and programs (acbsp). to be regionally accredited , one of 7 regional accreditation organizations recognized by the council for higher education accreditation (chea) has determined that the university meets its high academic standards and expectations. most nonprofit institutions are institutionally accredited. in addition, snhu's suite of online business programs, including the mba, are also programmatically accredited by the accreditation council for business schools and programs (acbsp). in addition, snhu has been nationally recognized for its efforts to lead the way toward more innovative, affordable and achievable education: “most innovative” regional university honors from u.s. news & world report each year since 2015 a $1 million grant from google.org to explore soft skills assessments for high-need youth recognition as a 2017 digital learning innovator by the online learning consortium extensive business alumni network since our first mba graduate class in 1974, we’ve welcomed over 20,000 mba graduates to our alumni network. for current students, that means an extensive business networking group, an opportunity to seek out college mentorship  opportunities and learn from students who have already walked the path. 93.2% of online students would recommend snhu according to a 2023 survey with 21,000+ respondents. discover why snhu may be right for you . admission requirements expanding access to quality higher education means removing the barriers that may stand between you and your degree. that’s why you can apply at any time and get a decision within days of submitting all required materials: completed free application undergraduate transcripts, which we can retrieve for you by submitting a transcript request form acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms . how to apply if you’re ready to apply, follow these simple steps to get the process going: complete free graduate application submit undergraduate transcripts work with an admission counselor  to explore financial options  and walk through application process if (typeof accordiongroup === "undefined") { window.accordiongroup = new accordion(); } accordiongroup.init(document.getelementbyid('db163e7e6e4b4a6d983ca205dee026f1')); what snhu students are saying.

Michael Krupa

"Earning my MBA in Marketing was not only a huge personal accomplishment, but one that comes with a number of professional benefits as well. Knowledge is power, and the more you learn, the more of an asset you become to any organization."

Courses & Curriculum

With an overhaul in 2021, the online MBA  program has features that can benefit all business students.

The marketing MBA program is now made up of 7 core classes and 3 concentration classes – allowing you to finish your program in about a year should you attend full time.

In your business core, you'll study topics like leadership, strategy and innovation. But unlike other MBA programs out there, all topics are weaved throughout the courses so that more business practices come together at once – giving you an efficient MBA experience.

With the MBA program, one course you – as a marketer – might be particularly interested in is the Optimizing Brands class.

Here, you'll learn how to balance brand management with impactful marketing strategies. You'll also study the key brand elements of identity, trust and building habit-forming brand experiences. Throughout the course, you'll get hands-on experience as you develop a marketing strategy for an organization, applying skills you're building like market research, target market identification, customer trends in the marketplace and ethical considerations.

You'll find that you'll gain that real-world experience throughout your business core. The curriculum now features scenario-based learning activities throughout the program. You'll "live" in an interactive storyline, meaning you'll be assigned a situation that needs a solution. Then you'll work your way through it by using what you're learning in the classroom – skills like critical and creative thinking, problem-solving skills, or disciplinary and interdisciplinary knowledge.

You then have 3 concentration courses in your program. Each explores a different area of marketing, helping you build a toolkit of skills you can successfully apply in the real world:

  • Promotions Management addresses the specific activities involved in managing an advertising campaign, including research, media selection, copywriting, layouts and the role of ad agencies.
  • Consumer Behavior and Marketing investigates psychological, sociological, economic and anthropological influences – both theoretical and research based. Applying these principles, you'll then learn how to design effective marketing strategies and ultimately a fully-fleshed out marketing plan.
  • Brand Management helps you develop an understanding of the theories, models and strategies that enable an organization to achieve its branding goals. Through a combination of text and current research publications, students will be exposed to current and emerging brand theories and models.

For Michael Krupa ’20, the Brand Management course functioned as a perfect capstone to the MBA in Marketing.

"Brand Management was the class that stood out to me the most," Krupa said. "The course taught me so much about the various levels of branding, what a brand truly is and how it is so much more than a logo and colors."

The assignments and hands-on learning format, he said, helped him connect the dots and extract deeper meaning from the material.

"While the readings, discussions and assignments were exciting, my instructor was also engaging," Krupa said. "Ultimately, I learned that successful branding can truly define the personality and unique identity of an organization."

Should you be interested in learning even more about marketing beyond your MBA, you could also pursue a graduate certificate beyond the standard degree program. This allows you to list another significant credential on your resume with minimal additional coursework. If you chose to earn your marketing graduate certificate , you could enhance your marketing know-how and add an additional credential to your resume with just 2 extra courses.

Don't have a business background? No problem. Our MBA is accessible to everyone. Interested students must have a conferred undergraduate degree for acceptance, but it can be in any field. Those without an undergraduate degree in business or a related field may be asked to complete up to 2 foundation courses to get started. These foundations cover essential business skill sets and can be used to satisfy elective requirements for the general-track MBA. With foundations, the maximum length of your online MBA would be 36 credits.

Attend full time or part time. Students in the MBA have the option to enroll full time (at 2 classes per term) or part time (with 1 class per term). Full-time students should be able to complete the program in about 1 year, while part-time students could finish in about 2 years. Our SNHU students are busy, often juggling jobs, family and other obligations, so you may want to work with your academic advisor to identify the course plan that works for you. The good news is, you can switch from full time to part time and back again as often as you want.

Minimum Hardware Requirements Component Type   PC (Windows OS)   Apple (Mac OS)   Operating System  Currently supported operating system from Microsoft.   Currently supported operating system from Apple.  Memory (RAM)  8GB or higher  8GB or higher  Hard Drive  100GB or higher  100GB or higher  Antivirus Software  Required for campus students. Strongly recommended for online students.  Required for campus students. Strongly recommended for online students.  SNHU Purchase Programs  Visit Dell   Visit Apple   Internet/ Bandwidth  5 Mbps Download, 1 Mbps Upload and less than 100 ms Latency  5 Mbps Download, 1 Mbps Upload and less than 100 ms Latency  Notes:   Laptop or desktop?   Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility.  Note:   Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10.  Office 365 Pro Plus  is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for  Microsoft 365 plans  for business, education and government.  Antivirus software:  Check with your ISP as they may offer antivirus software free of charge to subscribers.  if (typeof accordionGroup === "undefined") { window.accordionGroup = new accordion(); } accordionGroup.init(document.getElementById('f756dce5bd874c61855f6f6e92d88470')); Master of Business Administration (MBA) Technical Requirements Video Communication Platform: Mac or PC desktop or laptop (not a mobile device or tablet) Webcam Microphone Required: At least 1 Mbps upload/download speed Learn more about our  detailed technical requirements Internet Connectivity for Virtual Labs: Recommended: 5Mbps upload/download speed with less than 40ms latency if (typeof accordionGroup === "undefined") { window.accordionGroup = new accordion(); } accordionGroup.init(document.getElementById('462a111590cd4b6f97481de9061c8aa1')); University Accreditation

New England Commission of Higher Education

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Tuition rates are subject to change and are reviewed annually. *Note: students receiving this rate are not eligible for additional discounts.

Additional Costs: Course Materials ($ varies by course). Foundational courses may be required based on your undergraduate course history, which may result in additional cost.

Frequently Asked Questions

A woman sitting behind a laptop speaking to a man about HR

Should I Get an HR Certificate Before a Degree in Human Resources?

An accountant pointing to her laptop to show an accounting degree major information about the career field.

Is an Accounting Degree Worth It?

A professional with a business degree, holding a tablet and reviewing information on a laptop, to the left of a briefcase icon

Is a Business Degree Worth It?

Grad Coach

#HenleyMBA:

How to set a clear direction and purpose in your assignments by using research questions.

When it comes to writing up your Henley MBA assignments, being crystal clear about what your assignment will address (and why) is essential to earning good marks. In fact, if you want to throw away marks by the bucket load, simply be vague and ambiguous about your assignment’s purpose.

It might sound ridiculous, but a lack of clear direction is extremely common in weak (and failed) Henley MBA assignments. This is because when you’re shoulder-deep in your assignment topic, it’s easy to forget that your reader (i.e. your marker) likely has no experience in your industry, and certainly has no knowledge of your organisation and its unique local context (they’re probably not in your country). The key issue of the assignment, as well as the associated research question(s) is crystal clear in your head – surely the marker will get it too, right? Wrong.

Henley MBA Help

How do I clarify my assignment purpose?

When writing your Henley MBA assignments, you first need to take ten steps back and think about the layman reader (i.e. someone not involved in your business). Assume they know nothing about your industry and organisation. This includes the ten acronyms you included in the first three paragraphs (which, by the way, you should list in an appendix). If your granny’s bingo partner doesn’t know about the inner workings of your business, neither does the reader – despite their sparkly PhD.

To help your reader understand your unique situation, you need to cover 3 interlinked components in your introduction chapter. That is, you need to present a very well-explained context which leads to an outstandingly unambiguous problem or opportunity, followed by a clear, logical research question(s) that your assignment will (aim to) answer.

The order and hierarchy mentioned above are important. In other words, make sure that you demonstrate a strong alignment between the context, the problem/opportunity and the question. There should be a smooth, logical flow from one to the other, as per below:

mba marketing assignment

Importantly, the final component, the research question, should take the form of a crystal-clear one-liner (no rambling or wordiness). Moreover, the question should be answerable within the constraints of the assignment – in other words, it should be narrow enough to answer within the word count limit.

What makes a good research question?

A good research question should provide a step towards resolving the key issue/problem that you present in Step 2 above. In other words, it should be tightly linked to the problem at hand. Note that given the word count limits of Henley MBA assignments, you won’t always be able to resolve the entirety of the problem. That’s okay – as long as your research question(s) is taking steps in the right direction.

When crafting your research question(s), keep your question(s) focused and reasonably narrow so that you don’t end up horrendously over word count trying to answer a vague question. When formulating a question(s), you should already be thinking about what models, frameworks and theories you might use to identify an answer to said question(s).

Here are some example questions, based on Henley MBA assignments:

Strategy assignment:

“What has changed in Organisation X’s competitive context at a macro, meso and micro-level?”

“How should the organisation best respond to ensure a sustainable competitive advantage?”

International Business assignment:

“Should Organisation X internationalise to Country Y?”

“Which entry mode would be best for the organisation?” Strategic Marketing assignment:

“What segments exist within Industry X and what are their respective attributes?

“Which segment should Organisation Y target and how should it position itself?”

By laying this sort of guiding question out loud and clear in the introduction of your assignment, you inadvertently achieve a few things at once – you will:

  • Provide the reader with clarity and direction, i.e. they know what your assignment will be about and where it may potentially go.
  • Narrow the scope of your assignment to a manageable and achievable breadth, allowing you to add depth in your analysis, rather than floundering in a broad floodplain of superficial description, peppered with bits of analysis.
  • Provide a guiding light for yourself throughout the assignment, ensuring that you stay relevant and on-track when you write.

Simply put, establishing this key research question (or set of questions) upfront provides a clear destination for the assignment. This allows your reader (the marker) to have a rough idea of where you’re headed, thereby aiding their comprehension throughout the assignment. Furthermore, it helps you stay focused and on-topic – typically resulting in more meaningful, deep analysis. Failure to establish this goal post early in the assignment (ideally within the first chapter – introduction) means you risk going nowhere slowly – or going somewhere, but losing the reader (i.e. marker) along the way.

Let’s recap.

When writing up your Henley MBA assignments, set a clear direction in your introduction chapter by discussing:

  • The background and context, which then leads up to
  • The key issue/problem, which then lays the foundation for
  • The research question(s).

By doing this, you will make it outstandingly clear what your assignment will be about and why that’s important – both for the reader/marker and for yourself. This sets a clear direction and purpose for the assignment, which will help you stay on point and earn marks.

You Might Also Like:

Dissertation and thesis defense 101

Quick and concise guidance with a sparkly sense of humour.

Would love to see an article on how one tackles the different types of assignment topics. E.g. Peope vs Finance etc

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • Print Friendly

This website uses cookies to ensure the best user experience. Privacy & Cookies Notice Accept Cookies

Manage My Cookies

Manage Cookie Preferences

Confirm My Selections

  • The Academic Experience
  • Full-Time MBA
  • Part-Time MBA
  • Executive MBA
  • Ways to Accelerate Your MBA
  • Civic Scholars Program
  • Early Career MBA Programs
  • Joint-Degree and Certificate Programs
  • International Programs and Study Abroad
  • Beyond the Classroom
  • Request Information - MBA Programs
  • Full-Time MBA Admissions Blog
  • Part-Time MBA Admissions Blog
  • Executive MBA Blog
  • All Stories

Conquering Marketing Case Questions 3Cs (and 4Ps) at a Time

Evening mba student fabiana schell sanzi shares her experience as co-chair of the marketing club and gives us first look into conquering marketing case questions..

  • By Fabiana Schell Sanzi
  • January 27, 2020
  • Share This Page

Coming into business school I already knew I wanted to do a career transition from industrial engineering to brand management.  I completed my marketing concentration six months into the program, became a co-chair for the marketing club and went to a lot of networking events.

In April, I took a risk and left a stable job to join the marketing team of an early stage start-up. All these actions certainly helped build my skill set and made my experience more appealing to brand managing recruiters. Now that I had a foot in the door it came time for interviews—and let me tell you, I was not prepared for them in the beginning. Don’t get me wrong, I did my homework and had solid answers to behavioral questions, but what took me by surprise were the marketing case questions, which are nothing like consulting case questions. The advantage is they are much shorter and to the point, but the problem is that there’s little to no literature about how to best answer these questions.

The Marketing Club offers a great resource to its members with a list of typical marketing case questions and a framework on how to answer them: traditional marketing structure using the 3C’s (Consumer, Company, and Competitors) and the 4P’s (Product, Place, Price, and Promotion). I also did my best to research online and even went to a couple of student-led practice groups, but I still felt lost.

The internship recruiting season was approaching and with that my anxiety about interviews was building.  To my delight, however, I got an email from the Kilts Center for Marketing with an invite to a Marketing Case Interview Prep Workshop. The invitation announced that Booth Alums who were currently in Brand Management and other marketing roles would be conducting mock interviews with small groups of students.

Marketing Case Prep

At the beginning of the event, Matt Riezman, ’15, (Associate Director of Marketing at Kraft Heinz) gave an overview presentation on how to best answer case questions and why CPG companies love them so much. Matt recommended we begin answering our case questions by mentioning the most important C—the customer! Matt also explained that the reason companies love asking case questions so much is because  they represent real life challenges that brand managers face every day in their roles. The recruiting team wants you to assure them that you can think of these problems in a thoughtful and rational way.

After Matt’s presentation, we started the first round table session. Throughout the night, we would rotate to three different round tables so that we were not only exposed to different alumni coaches, but also to different groups of students.

Going into the first session, I felt prepared because I’d had about three weeks before the event to study, and had made a mental note of all Matt’s advice, so I was well prepared. Or so I thought! My first attempt at answering a question failed, big time! I only mentioned the customer at the very end! Plus, I didn’t really explore the entire framework. But it was ok, this was the place to make the mistakes, so I could learn from them.

mba marketing assignment

The feedback I got from the alumni was invaluable because they showed me exactly where I did well and where there was  room for improvement. Over the course of the night, each student had the chance to answer about two to three questions per round table session. But perhaps even more valuable was that I got to listen to the—sometimes very different—responses that my fellow students gave and hear the feedback that they received, which helped me to learn even more about the different ways I can approach case questions.

After the event, we had the opportunity to network with all the alums over some light appetizers and drinks. I made some new connections and had a lot of fun!

Am I perfect at marketing interviews now? Not quite yet, but the next step is just to practice, practice and practice. At least I know that I can have a way more productive practice session with my peers, because we all heard the same piece of advice and feedback. This is by far the best event I’ve been at Booth in terms of career preparation and it is indispensable for anyone seeking a career in marketing.

To learn more about the Kilts Center for Marketing and to join the thriving marketing community at Chicago Booth, connect with the Kilts Center on LinkedIn .

Related Topics

  • Part-Time MBA Blog
  • Part-Time MBA - Experience
  • Evening MBA
  • Student Groups
  • James M. Kilts Center for Marketing
  • Student Experience
  • Career Change

Recommendations

Admission advice and application tips for prospective students.

As you progress in the application process, here are some useful tips and words of advice from the Booth community geared towards helping you successfully submit your MBA application.

  • Full-Time MBA Blog

Our Booth Student Advisory Council Leadership Experience

Meet three leaders of Chicago Booth’s Part-Time MBA Student Advisory Council (SAC) and learn about the many events they’ve recently led and what they are currently excited about.

Insights from the Kilts Center's Speaker Series

Weekend MBA student Cynthia Lo discusses what senior alumni and top executives from a broad range of industries taught her about the art and science of marketing, during the Kilts Center for Marketing's ongoing Speaker Series.

mba marketing assignment

18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

In my experience, starting an MBA marketing project can be both exciting and a bit overwhelming for beginners. As someone who’s been through it, I know how important it is to pick the right topic to show off what you’ve learned. In this article, I’ll share 18 cool ideas for MBA marketing projects , perfect for newcomers like you. We’ll cover everything from digital marketing trends to old-school marketing tactics. Whether you’re into understanding why people buy things, managing brands, or doing market research, I’v e got yo u covered. Let’s dive in and get your MBA marketing project off to a great start!  

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.   

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner. 

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Ads of upGrad blog

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA. 

Importance of MBA Marketing Projects   

The primary objective of an MBA marketing project is to ensure that you, as a professional, can bridge the distance between theoretical knowledge and practical experience.   

Some of the widely recognized importance of an MBA marketing project are:  

1. Experiential Learning  

MBA marketing projects offer a unique form of experiential learning beyond the classroom and textbook. While working on real MBA marketing project topics for any company, you will be exposed to the complexities and nuances of the real business world. You will learn essential skills to help you navigate ambiguities and collaborate with team members to formulate strategic decisions under pressure.   

2. Building Practical Skills  

In addition to the theoretical knowledge you gain from textbooks, MBA marketing projects will help you develop a wide set of skills required to survive in the corporate world. You can learn how to conduct market research, analyze it, and then formulate strategies based on the skills many employers look for nowadays.   

3. Networking Opportunities  

You can also build a strong professional network based on the MBA marketing project you shall work on. These connections can help you open future career opportunities through referrals, internship opportunities, or job offers.   

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

 2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

 3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get  online MBA courses  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.  

Also Read:  Best Online MBA Courses

6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.  

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.

9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why

10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns

Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.

Must Read:  Highest Paying Cities for MBA Graduates

11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands

Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.

12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals

E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?

13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years

Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?

14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India

Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?

15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki

Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?

16. Online Customer acquisition strategies for a new age furniture & appliance rental startup

Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.

17. B2B Marketing & Sales strategies for a technology software company offering chatbots

B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies

18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.

Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely   

  • Use Of Artificial Intelligence In Marketing

The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of 

digital marketing is considered to be one of the most popular marketing MBA project topics. 

  • A Study on the Impact Of Google on Online Shopping

Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase. 

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place. 

The following list contains a detailed account of the top marketing topics for project MBA. 

  • A Study On Creativity In Advertising
  • Marketing Strategies of ACC Limited
  • A Study On Customer Buying Behavior And Pattern
  • A Study On Consumer Awareness
  • Understanding Customer Behavior Towards Samsung
  • A Study On Customer Satisfaction Towards Online Shopping
  • Marketing Strategies Followed By Paytm and Google Pay
  • A Study On Brand Promotion Strategies Followed By Swiggy and Zomato

Choosing the Right MBA Marketing Project Topic  

Before shortlisting MBA marketing project topics , some of the instances that you should keep in mind are:  

1. Market Trends  

Start by assessing the ongoing market trends and whether the topic will be relevant when you finish the project . Choose topics related to current trends or developments and the challenges companies are encountering as a result, and include discussions on how to address them.  

2. Available Resources  

Always evaluate the amount of data and resources available for MBA students for the selected marketing project topics before starting. Ensure that you have access to sufficient data sources, research materials, and industry contacts that will support your research and analysis.   

3. Objective of the Project  

Outline a clear and concise objective for your project. Specify what you aim to research and analyze within your MBA project, and detail how to initiate and sustain it. This ensures efficient time and resource utilization with minimum chances of deviation from the original topic.   

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA. 

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Conclusion:

In wrapping up, I’ve shared a range of exciting MBA marketing project ideas tailored for beginners like you. Exploring these topics can be a rewarding journey, allowing you to apply your skills in real-world scenarios. Whether delving into digital marketing trends or traditional strategies, each project offers valuable learning opportunities. As a mid-career professional, selecting a project aligned with your interests and goals can lead to meaningful contributions in the marketing field. Remember, thorough research, creative thinking, and effective implementation are key to success. With these ideas as your guide, I’m confident you’ll embark on your MBA marketing project journey with enthusiasm and make a lasting impact in the industry.  

Profile

Something went wrong

Our Popular MBA Course

MBA LBS

MBA Skills to Master

  • MBA in Finance Courses
  • MBA in HR Courses
  • MBA in Marketing Courses
  • Introduction to FinTech Courses
  • MBA in Agriculture Courses
  • MBA in Operations Management Courses
  • MBA in International Business Courses
  • MBA in IT Management Courses
  • MBA In Healthcare Management Courses
  • MBA in General Management Courses
  • MBA Supply Chain Management Courses
  • MBA in Entrepreneurship Courses
  • MBA in Project Management Courses

Our Trending MBA Courses

  • MBA (Global) Deakin Business School & IMT
  • Global MBA Liverpool Business School
  • NMIMS MBA Executive with Specialisation in Business Analytics
  • MBA From Golden Gate University
  • Job-linked Advanced General Management from IMT Ghaziabad
  • MBA (Global) Deakin Business School

Frequently Asked Questions (FAQs)

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

Related Programs View All

mba marketing assignment

Master's Degree

View Program

mba marketing assignment

WES Recognized MBA degree

mba marketing assignment

AACSB & EQUIS accredited

mba marketing assignment

WES Recognised

mba marketing assignment

AACSB & AICTE accredited

mba marketing assignment

Certification

Top Indian B-School

mba marketing assignment

Recognized as Institute of Eminence (MHRD)

70% Scholarship available

Immediate Program Start

mba marketing assignment

5 Top Specialisations

mba marketing assignment

Job Assistance with Minimum 3.5L CTC

mba marketing assignment

Leadership Development

mba marketing assignment

13 Specialisations Available

Dual Credentials

mba marketing assignment

Offline Campus Experience

mba marketing assignment

ACBSP and HLC Accredited Program

AACSB accredited

mba marketing assignment

Explore Free Courses

Study Abroad Free Course

Learn more about the education system, top universities, entrance tests, course information, and employment opportunities in Canada through this course.

Marketing

Advance your career in the field of marketing with Industry relevant free courses

Data Science & Machine Learning

Build your foundation in one of the hottest industry of the 21st century

Management

Master industry-relevant skills that are required to become a leader and drive organizational success

Technology

Build essential technical skills to move forward in your career in these evolving times

Career Planning

Get insights from industry leaders and career counselors and learn how to stay ahead in your career

Law

Kickstart your career in law by building a solid foundation with these relevant free courses.

Chat GPT + Gen AI

Stay ahead of the curve and upskill yourself on Generative AI and ChatGPT

Soft Skills

Build your confidence by learning essential soft skills to help you become an Industry ready professional.

Study Abroad Free Course

Learn more about the education system, top universities, entrance tests, course information, and employment opportunities in USA through this course.

Suggested Blogs

20 Best Career Options after B.Com 2024: What to do After B.Com? [updated]

by Keerthi Shivakumar

16 Apr 2024

Top 14 Career Options After MBA In HR [Trending in 2024]

by Dilip Guru

07 Apr 2024

Objectives of Human Resource Management and Policies

by venkatesh Rajanala

01 Mar 2024

Top 10 People Management Skills for Managers

by Harish K

Importance of Business Environment: Definition and Features

29 Feb 2024

14 Principles of Management by Henri Foyal

by spandita hati

Importance of Marketing in Business Explained

Library homepage

  • school Campus Bookshelves
  • menu_book Bookshelves
  • perm_media Learning Objects
  • login Login
  • how_to_reg Request Instructor Account
  • hub Instructor Commons

Margin Size

  • Download Page (PDF)
  • Download Full Book (PDF)
  • Periodic Table
  • Physics Constants
  • Scientific Calculator
  • Reference & Cite
  • Tools expand_more
  • Readability

selected template will load here

This action is not available.

Business LibreTexts

4.23: Assignment- Marketing Plan, Part I

  • Last updated
  • Save as PDF
  • Page ID 47975
  • Lumen Learning

\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

\( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)

( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)

\( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

\( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)

\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

\( \newcommand{\Span}{\mathrm{span}}\)

\( \newcommand{\id}{\mathrm{id}}\)

\( \newcommand{\kernel}{\mathrm{null}\,}\)

\( \newcommand{\range}{\mathrm{range}\,}\)

\( \newcommand{\RealPart}{\mathrm{Re}}\)

\( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

\( \newcommand{\Argument}{\mathrm{Arg}}\)

\( \newcommand{\norm}[1]{\| #1 \|}\)

\( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)

\( \newcommand{\vectorA}[1]{\vec{#1}}      % arrow\)

\( \newcommand{\vectorAt}[1]{\vec{\text{#1}}}      % arrow\)

\( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

\( \newcommand{\vectorC}[1]{\textbf{#1}} \)

\( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)

\( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)

\( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)

Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Company Profile

  • Company Name:
  • Major products and/or services (names, types):
  • Products and/or services your marketing plan will focus on:
  • Target customers:
  • Distribution channel(s):
  • Headquarters (city, state, country):
  • Year founded:
  • Number of employees:
  • Annual revenue (estimated)
  • Key competitors:
  • Link to Web site:
  • Link to Yahoo! Finance information page (for public companies):

Market Segmentation and Targeting

  • What problem does your product or service solve?
  • Describe the total market for your solution: Who are potential customers?
  • What are the key segments within this market?
  • Identify and briefly describe 1–3 segments that this company serves.
  • Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

Situation and Company Analysis

Economic environment.

Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it a growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?

Technical Environment

The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?

Competitive Environment

How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one. What is your advantage over competitors? Is the market large enough to support you and competitors?

Political Environment

Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate?

SWOT Analysis

Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.

  • Does the organization have a strong brand presence?
  • What resources are available for marketing activities?
  • Does the the company have unique products or services that satisfy the needs of their target market?
  • What makes the company’s products or services unique?
  • What value is brought to customers?
  • Does the organization have a weak brand presence?
  • Are resources insufficient for marketing activities?
  • Does the company lack distinctive products or services?
  • Do current products or services fail to satisfy the needs of customers?
  • Do current products or services fail to bring value to customers?

Opportunities

  • What is the unique opportunity that the company is trying to take advantage of?
  • Does the target market have any unfulfilled needs that the company can satisfy?
  • Are there emerging target markets with needs that the company can satisfy?
  • Are there ways the company and its competitors can benefit by working together?
  • Are there opportunities for collaborating with customers to build brand presence?
  • Describe and analyze if market demand is increasing?
  • Are there changes in the government regulations that will affect the company?
  • Describe any emerging global issues that will affect the company?
  • What are the tactics that competitors use to pursue customers?
  • What are the strengths of the company’s biggest and or emerging competitors?
  • In what ways are the competitors’ products or services superior to the company’s offerings?
  • How are competitors likely to respond to any changes in the way the company markets?
  • Is the company behind in adopting new technologies for marketing?
  • Describe any ways in which international competitors are taking away market share?
  • What do customers dislike about the company?
  • Describe and analyze if market demand is decreasing?

Mission, Objectives, and Goals

State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney’s mission could be, “We create happiness by providing the finest in entertainment for people of all ages.)

List 1–3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, “To be the most popular theme park for international visitors.”)

Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase market share of international theme park visitors by 10% in the next two years.”)

Sample Grading Rubric

Company profile grading rubric.

Total points possible for Company Profile Assignment: 10 pts.

Market Segmentation and Targeting Grading Rubric

Total points possible for Market Segmentation and Targeting Assignment: 10 pts.

Situation and Company Analysis Grading Rubric

Total points possible for Situation and Company Analysis Assignment: 50 pts.

Total points possible for Marketing Plan, Part 1 Assignment (Consists of Company Profile Assignment, Market Segmentation and Targeting Assignment, and Situation and Company Analysis Assignment combined): 100 pts.

Contributors and Attributions

  • Assignment: Marketing Plan, Part I . Provided by : Lumen Learning. License : CC BY: Attribution
  • SWOT and Integrated Marketing Communications Templates. Authored by : Melissa Barker. License : CC BY: Attribution

John Hopkins University logo

  • Get Curious
  • Talk to People
  • Take Action
  • Inspire Others
  • Events and Outcomes
  • JHU At-A-Glance
  • Students and Schools
  • Ready to Hire?
  • Mentor Students
  • Hire Students
  • “When U Grow Up” Podcast

2024 Nestlé Health Science MBA Marketing Summer Associate

  • Share This: Share 2024 Nestlé Health Science MBA Marketing Summer Associate on Facebook Share 2024 Nestlé Health Science MBA Marketing Summer Associate on LinkedIn Share 2024 Nestlé Health Science MBA Marketing Summer Associate on X

What to expect:

At Nestlé, the marketing team delivers over 2,000 leading brands that improve consumers’ lives every day. The Marketing Summer Associate Program, introduces first-year MBA students to brand building at the world’s largest food company and sets the standard for a growing marketing career.

The 10-week internship assigns Marketing Summer Associates to a Nestlé Health Science brand and requires you to demonstrate your analytical expertise to provide a solution to a real-life problem facing our business and consumers. By activating distinct consumer insights, you drive business performance and grow brand equity. Summer Associates are empowered to partner with marketing specialists to tackle complex business challenges and provide recommendations to senior leaders. Your project is crafted to address strategic business opportunities and drive your marketing team towards success in the short and long-term future.

Fueled by a growth mindset, along with a shared love of health and wellness, we’re seeking students with demonstrated leadership skills, strong analytical knowledge, communication expertise, and a passion for working in a collaborative team environment. You can anticipate receiving developmental feedback throughout the duration of your internship with the expectation of building lasting relationships. The internship culminates into a final project showcase to senior leaders highlighting your recommendation to the business. Upon program completion, Marketing Summer Associates return to school with best-in-class marketing expertise and a detailed understanding of operating in a business environment as a professional marketer.

Where you Work:

This assignment will be remote, with planned travel to one of our Headquarter offices occurring 2-3 times throughout the summer

After your Internship:

The internship feeds directly into our Brand Marketing Associate position and participants may receive a full-time offer to join the organization following the completion of the internship. We invite you to challenge the traditional ways of working, provide innovative ideas, and improve processes.

Education Requirements:

  • Currently enrolled in a Master of Business Administration (MBA) or Master of Science (MS) program with an emphasis in Marketing, Marketing Communications, Brand Management, Innovation Entrepreneurship, Entrepreneurship or Strategic Management.
  • Master of Business Administration (MBA) or Master of Science degree completed by June 2025.

Professional & Leadership Requirements:

  • You possess resourcefulness and an entrepreneurial spirit combined with a passion for seeking out solutions to win with the consumer.
  • Leadership in an extracurricular activity, organization, or in previous professional positions.

Knowledge & Skills:

  • Strong written and verbal communication skills.
  • Possess excellent analytical skills and ability to utilize basic Excel functions.
  • Comfortable working in independent and team settings.
  • Ability to deliver results in a fast-paced, complex environment.

Other Requirements:

  • You are available for a ten-week internship starting June 2024.

Additional Perks:

  • Mentorship and guidance from experienced marketing leaders.
  • Immersion into a dynamic and collaborative work culture with diverse colleagues who share a love of food.
  • Potential full-time career opportunity at Nestlé Health Science
  • Opportunity to network with various divisions and employees across the company.

The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in candidates for employment.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The approximate pay rate for this position is $45 per hour. Please note that the pay rate provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

mba marketing assignment

  • Business in Society
  • Diversity and Inclusion
  • Entrepreneurship and Innovation
  • Finance & Investing
  • Global Business
  • Press Releases
  • School News
  • Student News
  • Alumni News
  • Faculty News
  • Pillars: Philanthropy News
  • COVID-19 News

The Darden Report

UVA Darden Charts Path for Responsible Business and Human Excellence in the Age of AI

The University of Virginia Darden School of Business’ Artificial Intelligence Initiative , bolstered by the largest gift in School history from Dave (MBA ’78) and Kathy LaCross and Darden’s Sands Institute for Lifelong Learning , announces new offerings and ideas to help chart the course of responsible business and human excellence in the age of artificial intelligence.

The offerings include:

  • Two new Darden courses on Coursera ;
  • An AI course partnership with Google;
  • An executive education program for senior leaders; and
  • Faculty-focused thought leadership on building trust in the age of AI.

Coursera Courses Powered by the Sands Institute for Lifelong Learning

Human Excellence in the Age of AI

Finding meaningful work and happiness in the AI age depends on a person’s ability to learn, unlearn and re-learn at the pace of technological change. In the new three-module course Human Excellence in the AI Age , Edward D. Hess, Darden Professor Emeritus of Business Administration, lays the groundwork for personal development and exceptional leadership in an era of exponential technological growth. Based on Hess’ recent book, Own Your Own Work Journey , the course provides tools for resiliency and strategies to work towards “Best Self.” To complete the graded assignments and earn a certificate costs $49.

Generative AI in Marketing Specialization

This new four-course series by Darden Professor Raj Venkatesan explains how to enhance marketing creativity using Generative AI. Participants will learn about the use of Generative AI for content marketing, advertising and customer service and will learn the key strategic considerations of change management and ethics in Generative AI. Completion of the course will provide learners with a certificate.

Darden Executive Education & Lifelong Learning Partnership With Google

On April 26, Google announced the launch of a new online “ AI Essentials ” course designed and taught by its AI experts. The course teaches foundational AI skills and best practices, and how to use AI responsibly. Darden Executive Education & Lifelong Learning is partnering with Google to make the course available to its clients, through its open-enrollment offerings and custom solutions for organizations. Google and employers including Citigroup will use the course to upskill employees in AI skills.

In-Person Executive Education Program for Senior Executives

Darden Executive Education & Lifelong Learning will offer an interactive, hands-on program led by Professors Tim Laseter and Dennie Kim called “ Driving Ethical Innovation in the Age of AI. ” The three-day program starting on Nov. 13 at UVA Darden DC Metro is designed for busy senior executives who need to better understand the impact of disruptive technologies, AI’s ethical considerations and how to leverage emerging technology to drive innovation ahead of the competition.

Darden Ideas Shape the AI Conversation

As a world leader in business ethics and supported by its Artificial Intelligence Initiative, Darden continues to drive the conversation around artificial intelligence through the lenses of ethics and human excellence and wellbeing. Here are a few recent articles on the topics from Darden experts:

  • Q&A: Post-Sabbatical, Scott Beardsley Assesses the Opportunities Ahead for Darden by McGregor McCance for The Darden Report
  • The Economist Breaking Ranks to Warn of AI’s Transformative Power describes the work of Darden Professor Anton Korinek in Time Magazine
  • Building Stakeholder Trust in Artificial Intelligence features research by Darden faculty Raj Venkatesan, Luca Cian and Roshni Raveendhran.
  • Humans at the Heart of AI by Molly Mitchell for The Darden Report
  • Smart Technology, Education and the Future of Democracy by Edward D. Hess in Darden Ideas to Action

For more information on Darden’s Artificial Intelligence Initiative, visit here .

For more information on Darden’s Sands Institute for Lifelong Learning, visit here .

The University of Virginia Darden School of Business prepares responsible global leaders through unparalleled transformational learning experiences. Darden’s graduate degree programs (MBA, MSBA and Ph.D.) and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set the stage for a lifetime of career advancement and impact. Darden’s top-ranked faculty, renowned for teaching excellence, inspires and shapes modern business leadership worldwide through research, thought leadership and business publishing. Darden has Grounds in Charlottesville, Virginia, and the Washington, D.C., area and a global community that includes 18,000 alumni in 90 countries. Darden was established in 1955 at the University of Virginia, a top public university founded by Thomas Jefferson in 1819 in Charlottesville, Virginia.

Press Contact

Molly Mitchell Associate Director of Content Marketing and Social Media Darden School of Business University of Virginia [email protected]

mba marketing assignment

Student Entrepreneurs Win Big in Final Round of UVA E-Cup

mba marketing assignment

Breaking Down the Five Habits of Expert Entrepreneurs with Saras Sarasvathy

mba marketing assignment

State of the School: Momentum, Gratitude Permeate Reunion Weekend

  • The Darden Report Get the latest news about Darden and its students, faculty and alumni.
  • Ideas to Action Get the latest business knowledge—research, analysis and commentary—from Darden's faculty.
  • Please type the characters you see in the box below.

' width=

  • By checking this box, you consent to Darden sending you emails about our news, events and thought leadership. Your email address also helps us keep your content relevant when you visit our website and social media. We think you will find our content valuable, and you can unsubscribe or opt-out at any time.
  • Phone This field is for validation purposes and should be left unchanged.
  • SI SWIMSUIT
  • SI SPORTSBOOK

Cardinals Top Bullpen Addition To Begin Rehab Assignment Showing Return Is Near

Patrick mcavoy | 10 hours ago.

Mar 2, 2024; West Palm Beach, Florida, USA; St. Louis Cardinals relief pitcher Keynan Middleton (93)

  • St. Louis Cardinals

It sounds like it won't be long until St. Louis Cardinals fans can get a look at the club's brand-new reliever.

St. Louis spent this past offseason looking for ways to bolster the starting rotation and bullpen and mainly did so in free agency. The Cardinals' pitching has been better this season but the club's biggest free-agent addition for the bullpen hasn't appeared in a game yet this season.

The Cardinals added former Los Angeles Angels, Seattle Mariners, Arizona Diamondbacks, Chicago White Sox, and New York Yankees hurler Keynan Middleton on a one-year deal with an option for the 2025 season.

Middleton has dealt with a right forearm strain since Spring Training but reportedly is nearing a return and will begin a minor league rehab assignment on Tuesday, according to the St. Louis Post Dispatch's Derrick Goold.

"Keynan Middleton is heading out on a rehab assignment Tuesday," Goold said. "Packy Naughton and others are advancing in their rehab/recoveries."

Middleton shined last season with the White Sox and Yankees and had a 3.38 ERA in 51 appearances to go along with a 64-to-23 strikeout-to-walk ratio in 50 2/3 innings pitched. He was most impressive down the stretch after being traded to New York and had a 1.88 ERA in his final 12 outings.

The Cardinals bullpen has taken a step forward this season as opposed to 2023, but there still is room for growth. The return of Middleton should give the club another dependable arm and give the bullpen another dynamic.

More MLB: Cardinals Star Voted As 'Biggest Name' To Be Moved Before Trade Deadline

Patrick McAvoy

PATRICK MCAVOY

Patrick McAvoy's experiences include local and national sports coverage at the New England Sports Network with a focus on baseball and basketball. Outside of journalism, Patrick also is pursuing an MBA at Brandeis University. After quickly rising as one of the most productive writers on the site, he expanded his reach to write for Baseball Essential, a national baseball site in Sports Illustrated Media Group. For all business/marketing inquiries regarding Inside The Cardinals, please reach out to Scott Neville: [email protected]

IMAGES

  1. MBA Marketing Assignments Sample by MBA Assignment Help

    mba marketing assignment

  2. MBA Marketing Management Assignment

    mba marketing assignment

  3. MBA ASSIGNMENTS

    mba marketing assignment

  4. (DOC) MBA ASSIGNMENT MB0046-MARKETING MANAGEMENT

    mba marketing assignment

  5. MBA Marketing Assignment Writing with Examples by MBA Assignment Help

    mba marketing assignment

  6. MBA Marketing Management Assignment

    mba marketing assignment

VIDEO

  1. Calicut University 2nd Sem BBA Marketing Management Important 2 Mark Questions part 1 With Notes

  2. Calicut University 2nd Sem BBA Important Short Essay Questions With Notes

  3. Marketing Management

  4. Marketing Management

  5. Calicut University 2nd Sem Bcom Marketing Management Important Short Essay Questions

  6. Marketing Assignment

COMMENTS

  1. PDF MKTG 611- Marketing Management

    MARKETING MANAGEMENT - MKTG 611 FALL 2016 5 COURSE SCHEDULE Session & Date Topic & Preparation Questions Reading Assignment (from Marketing Math Essentials) Session 1: 8/31/2016 (Wednesday) Introduction, Analyzing Markets & Customers (I) This class discusses the role of marketing in the firm. It focuses on the importance of segmenting the market

  2. Marketing (MBA 7003) Assignment 2Copy 01

    Scheduled unit details Unit code MBA 7003 Unit title Marketing Assignment 02 Assignment Details. Nature of the Assessment Assignment Topic of the Case Study GIVEN Learning Outcomes covered YES Word count 4000 words Due date / Time Extension granted? (For Office use only) Yes No.

  3. MBA Program Course Descriptions

    The course includes: 1. A review of the literature on creativity, creative people, innovation, and design as well as the leadership and management of creative people and innovation. 2. Hands on learning of approaches for generating creative ideas. Students will have the opportunity of implementing the techniques studied in class.

  4. MBA Marketing Project Topics: Comprehensive Guides & Ideas

    One of the most prominent hurdles one might encounter during the MBA journey is numerous assignments given to complete and choosing the project topics for the assignments. If you are an MBA student and right now feeling perplexed about topic selection to complete your assignment, worry not. We are writing this blog for a reason. From selecting ...

  5. Free MBA Assignment Samples

    We provide Free Assignment samples for MBA students. Diversity of themes: The themes covered in the MBA assignment sample range from strategy and leadership to marketing and finance. This variety guarantees you can locate a sample pertinent to your task. Structural Guidance: Assignment samples for MBA students often include a well-organized ...

  6. Top Marketing MBAs

    University of North Carolina at Chapel Hill. UNC-Chapel Hill's Kenan-Flagler Business School features an MBA in marketing degree with available focuses in brand management and consumer packaged goods, technology-intensive markets, or services and retailing. You'll complete 62 credits and graduate within 18-36 months.

  7. MBA in Marketing Online

    The marketing MBA program is now made up of 7 core classes and 3 concentration classes - allowing you to finish your program in about a year should you attend full time. ... The assignments and hands-on learning format, he said, helped him connect the dots and extract deeper meaning from the material.

  8. The Marketing Plan Course by IE Business School

    There are 4 modules in this course. Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which ...

  9. Writing Guide for MBA Students

    MBA writing may also require students to include specific sections or concepts in the document, such as a section for methodology. Additionally, these documents often employ concise wording. The reasons for this concision and structure connect to the nature of business. Time management and writing clarity prove crucial for companies that must ...

  10. MBA 7003 Marketing Assignment 1

    This document provides details for a marketing assignment for an MBA program. It includes instructions for students to develop a two-year marketing plan for a brand of their choice. The plan must evaluate the current marketing strategy and address key issues, set objectives, and provide strategies, budgets, and metrics to improve performance. Students must submit a 3,000 word written report ...

  11. Online MBA Capstone Projects and Thesis Guide

    This page offers a general guide to MBA capstone and thesis projects. Below, find an overview of the key differences between the two types of projects, typical steps to research and writing, capstone project examples, and answers to common questions -- all accompanied by expert advice from an MBA faculty member.

  12. Setting a clear direction in Henley MBA assignments

    When writing up your Henley MBA assignments, set a clear direction in your introduction chapter by discussing: The background and context, which then leads up to. The key issue/problem, which then lays the foundation for. The research question (s). By doing this, you will make it outstandingly clear what your assignment will be about and why ...

  13. Assignment- MBA Marketing Module

    Details of the assignment for MBA Marketing Assignment. Instructions: Market segmentation is a powerful tool in the armoury of marketing strategists. It becomes even more potent weapon when it is combined with marketing research.

  14. MBA 7003 Marketing Assignment 2

    MBA 7003 Marketing Assignment 2 - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Scribd is the world's largest social reading and publishing site.

  15. Conquering Marketing Case Questions 3Cs (and 4Ps) at a Time

    The Marketing Club offers a great resource to its members with a list of typical marketing case questions and a framework on how to answer them: traditional marketing structure using the 3C's (Consumer, Company, and Competitors) and the 4P's (Product, Place, Price, and Promotion).

  16. 13 Exciting MBA Marketing Project Topics and Ideas For ...

    Here, we unravel 13 scintillating MBA Marketing Project topics that promise depth, relevance, and engagement. 1. Omnichannel Marketing: Ensuring Seamless Customer Experience. Analyzing the ...

  17. MBA 7003 Marketing Assignment 2.docx

    Marketing MBA 7003 Assignment 2 -WRIT 2 (Individual work) Word limit: 2000 words Weighting of assessment: 50% total marks Learning Outcomes Covered Understand the role and function of marketing in a variety of market and organizational contexts. Critically evaluate and utilize marketing research data and methods to a given market situation. ...

  18. MBA Marketing Management Assignment

    Marketing Assignment Page 18 19. 19 2.4 Enlarging Stage-Market 2.4.1 Digital Innovation Challenges Burberry believes in the new mantra „innovate or die‟ its CEO makes this evident by saying "Burberry is a design-driven organization; Innovation is in its DNA, it‟s inevitable".

  19. How To Become A Marketing Manager

    To become a marketing manager you will need to earn an undergraduate degree. Marketing is a good major because it delves into specific skills, such as advertising, product pricing, market research ...

  20. 18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

    Here are some of the best marketing topics for MBA project. 1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone's Growth. ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost.

  21. 4.23: Assignment- Marketing Plan, Part I

    4: Marketing Strategy. Expand/collapse global location. 4.23: Assignment- Marketing Plan, Part I. Page ID. Lumen Learning. Lumen Learning. Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course.

  22. MBA 7003

    i Student Details ( Student should fill the content) Name R.A.Sajee Nilantha Karunarathne Batch Number 90 Student ID Cardiff Met ID : 20186119 ICBT ID : 20M139 Scheduled unit details Unit code MBA 7003 Unit title Marketing Assignment WRIT 2 (Exam converted to an individual assignment) Assignment Details Nature of the Assessment Assignment Topic of the Case Study GIVEN Learning Outcomes covered ...

  23. 99 Marketing Assignment Topics to Write About

    The Importance of Marketing Assignments. Regardless of whether you are majoring in Digital Marketing, MBA, or Sociology, taking a look at the various marketing assignment topics will be essential for your success. The most important is to determine what kind of sub-topic you require or what promotional take is studied.

  24. Study Results: The Top 20 Companies For MBA Marketing Students

    To see a list of the Top 15 firms that develop C-level marketers, click here. The 2016 Rankings: Top Companies For MBA Marketing Students. When asked to recommend the best companies for marketing ...

  25. 2024 Nestlé Health Science MBA Marketing Summer Associate

    Upon program completion, Marketing Summer Associates return to school with best-in-class marketing expertise and a detailed understanding of operating in a business environment as a professional marketer. Where you Work: This assignment will be remote, with planned travel to one of our Headquarter offices occurring 2-3 times throughout the summer

  26. UVA Darden Charts Path for Responsible Business and Human Excellence in

    To complete the graded assignments and earn a certificate costs $49. Generative AI in Marketing Specialization. ... global leaders through unparalleled transformational learning experiences. Darden's graduate degree programs (MBA, MSBA and Ph.D.) and Executive Education & Lifelong Learning programs offered by the Darden School Foundation set ...

  27. Cardinals Top Bullpen Addition To Begin Rehab Assignment Showing Return

    The Cardinals added former Los Angeles Angels, Seattle Mariners, Arizona Diamondbacks, Chicago White Sox, and New York Yankees hurler Keynan Middleton on a one-year deal with an option for the ...