How to Write a Law Firm Business Plan + Free Sample Plan PDF

' src=

Elon Glucklich

6 min. read

Updated April 3, 2024

Free Download:   Sample Law Firm Business Plan Template

It’s a dynamic time to be in the legal industry. Over 63,000 new attorneys have started practicing in the U.S. in the past decade, and they’re joining law firms that are increasingly leveraging new technologies like AI to work more efficiently.

Owning your own law practice offers numerous advantages, from greater control of your caseloads to flexibility in setting billing rates. 

But running a successful firm requires more than a deep knowledge of the law. 

You need to market yourself, understand potential clients’ motivations and desires, and clearly explain to them why they should hire you over another firm. All of which you can figure out by going through the process of writing a business plan.

  • What should you include in a law firm business plan?

Here are a few sections we recommend including in any law firm business plan:

Executive summary

Market analysis, marketing plan, company overview, financial plan.

The details of your plan will vary based on factors like the size of your legal practice and whether or not you need funding

If you’re seeking a bank loan or investment, you’re best off following the traditional approach to writing a business plan . Otherwise, don’t feel bound to writing a full plan. You can just focus on the business plan sections that are most relevant to your situation. 

The executive summary is your opening pitch to the reader. Although it comes first in a business plan, you should write it last, since it distills your entire plan into a concise, one- to two-page overview. 

Start by outlining your law firm’s focus and current status. Are you:

  • A newly founded practice
  • An established firm seeking expansion
  • A multi-location enterprise

Then, summarize your practice areas and target clientele. Describe the issues you’re solving for potential clients, and why they should choose you over competitors. 

Maybe your team has experience that’s relevant to your ideal client, or you offer an appealing fee structure. Anyone who reads the executive summary should be able to understand what makes your law firm unique .

Your executive summary briefly touches on your law firm’s area of focus. But the services section is where you give readers a detailed look at the expertise your legal practice offers, and how you address specific client needs.

What are your core practice areas? Do you represent:

Businesses: Contract disputes, regulatory compliance, employment law issues

Individuals: Personal injury claims, divorce proceedings, estate planning

Simply list all of your legal services. If you run an existing law practice, you can mention your existing client base. Also, specify if your law firm specializes in courtroom litigation, drafting contracts, or legal advisory services.

When writing out your services, consider what sets your firm apart. Maybe you provide free or low-cost initial consultations or specialize in areas underserved by competitors. Any services that might give you a competitive advantage are worth mentioning.

Understanding your potential client base is vital. Do you know the size of your market ? What are their characteristics? 

To conduct a market analysis , start by profiling your ideal client. Consider basic demographic information , like their:

  • Income level
  • Geographic location

Take their life circumstances into account as well. Are they navigating events like:

  • Recovering from an injury
  • Being charged with a crime
  • Running a business
  • Planning an estate

Depending on their circumstances, you’ll need to research relevant trends in your area to determine whether there’s a growing demand for the services you offer. 

Document who your competitors are as well. What other law firms might potential clients turn to? Note their strengths and weaknesses and compare them to your own in your market analysis. 

This research will help you develop a unique value proposition—something only your firm offers that you can emphasize in your marketing strategy.

The marketing and sales plan is where you describe how you will stand out and attract clients.

Where are your potential clients seeking out legal information? Common channels for law firms to market their services include:

  • Television and radio commercials
  • Print and online advertisements
  • Company website

You’ll likely want to consider a combination of these tactics. 

But before spending your marketing budget, take some time in your business plan to determine how you’ll position yourself. If you’ve determined your law practice’s unique value proposition , it should be incorporated into all of your messaging.

Say you offer a unique combination of legal services in your market, such as financial compliance services for businesses and high-net-worth individuals. Your marketing plan is where you develop engaging messaging around your services that are tailored to your ideal client and the medium you’re promoting your services on.

Examples could include:

  • Hiring a video production team to film a commercial for your legal practice
  • Ensuring your law firm’s website is optimized for visibility on search engines.
  • Creating pamphlets highlighting your service to distribute at business networking events or places where high net worth individuals frequent, like upscale health clubs or financial advisory offices.

One key point to remember is that the legal profession has specific marketing restrictions, to ensure law firms are promoting their services in an honest, ethical way. Make sure your plans adhere to the bar association’s guidelines .

The company overview isn’t an exhaustive history of your firm’s experience. It’s meant to quickly give the reader an understanding of your background, experience, and the structure of your firm.

Start with the basics:

Founding date: When was the firm established?

Legal structure: Is it a partnership, LLC, corporation, or other structure?

Location(s): List the communities your firm serves

Provide some detail about you and your team as well:

Founding partners: Summarize their legal experience, specializations, and any notable accomplishments.

Key Associates & staff: Briefly outline their roles and credentials

If your legal practice is already established, note any milestones you’ve achieved, such as major cases or community recognition. But even if you’re just starting, listing milestones like securing office space or building an initial client base are worth noting here as well.

Your law firm’s financial plan is crucial to determining if you have a strategy for running a viable business over the long term. 

Here’s a breakdown of what you need:

Sales forecast : Project revenue based on billable hours, retainer fees, contingency cases (if applicable), and any other income sources. Be realistic, especially in the early stages.

Expense budget : List all of your costs, including:

  • Salaries and benefits:
  • Rent and office expenses
  • Malpractice insurance and bar dues
  • Technology (i.e. case management software)
  • Marketing and client development

Profit & Loss (P&L) : Your income minus your expenses, showing if you expect to be profitable.

Cash flow statement : Predicts when cash comes in and goes out of your business. Cash flows are crucial to ensure you can cover bills and payroll.

Balance sheet : An overview of your law practice’s financial health, listing assets (cash, accounts receivable), liabilities (loans), and equity.

If you’re seeking outside financing to start your legal practice, list startup costs like office build-outs, initial marketing, and technology investments separately from your expenses, since these are areas you’ll be looking to fund with lender or investor funds.

Additionally, be clear about assumptions you’re making when forecasting your revenue streams (case volume, hourly rates, etc.). Researching similar law firms can help you ensure your projections are reasonable.

  • Download your free law firm sample business plan

Download our law firm sample business plan for free right now and use it for reference as you write your own plan. You can even copy and paste sections from the sample plan and customize them for your business. Just make sure you’re taking the time to do your own research.

You can also view other legal business plans , or browse the full Bplans library of over 550 sample business plans across numerous industries.

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

lawdepot business plan

Table of Contents

Related Articles

lawdepot business plan

12 Min. Read

Free Amazon FBA Business Plan PDF [2024 Template + Sample Plan]

lawdepot business plan

9 Min. Read

How to Write a Business Plan for a Service Business

lawdepot business plan

5 Min. Read

How To Write a Business Plan for a Life Coaching Business + Free Example

lawdepot business plan

How to Write an Agritourism Business Plan + Example Templates

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

Tax Season Savings

Get 40% off LivePlan

The #1 rated business plan software

Transform Tax Season into Growth Season

Discover the world’s #1 plan building software

Laptop displaying LivePlan


  1. Business Plan Template (US)

    lawdepot business plan

  2. Business Plan Template (US)

    lawdepot business plan

  3. Lawdepot's Online Business Plan Template

    lawdepot business plan

  4. Modelos e Exemplos de Plano de Negócios Gratuitos (Business Plan)

    lawdepot business plan

  5. How to write a business plan for your online business

    lawdepot business plan

  6. Lawdepot's Online Business Plan Template

    lawdepot business plan


  1. Opening a Crossfit gym

  2. Зачем писать бизнес-план для лазертаг-клуба

  3. Key takeaways: The journey towards a modern law department; are you fit for growth?

  4. 2024 Business Essentials: Start Your Business for FREE with Law Depot

  5. How to write a business plan for your trade business

  6. Lexware Businessplan: Wie kannst du deine Geschäftsidee planen? (Folge 5)


  1. Business Plan Template (US)

    LawDepot's online Business Plan template allows you to customize a document specifically to your business's needs and guides you through the process. Use complete sentences when you're completing LawDepot's Business Plan questionnaire. Your answers will be inserted directly into your document. 1. State the industry your business operates in

  2. Free Business Plan

    Creating a custom Business Plan is easy with LawDepot's template. When adding responses, ensure they are detailed and descriptive. Your responses will be inserted directly into the plan, so use complete sentences and neutral language. ... The more detailed and in-depth your Business Plan is, the more helpful it'll be. 1. State the industry ...

  3. Customizable Personal Financial Statement (CA)

    Your Personal Financial Statement should start with basic information such as your name, contact details, and job description. Next, consider your assets and liabilities to create a balance sheet displaying your net worth. Add information about any income streams and investments, like your annual salary, real estate transactions, or retirement ...

  4. How to Write a Law Firm Business Plan + Free Sample Plan PDF

    Download your free law firm sample business plan. Download our law firm sample business plan for free right now and use it for reference as you write your own plan. You can even copy and paste sections from the sample plan and customize them for your business. Just make sure you're taking the time to do your own research.

  5. Free Service Agreement Template

    A Service Agreement is a contract that defines the terms of a business relationship between two parties (i.e., a service provider and a client). The purpose of creating a formal document is to clearly set expectations for each party during the relationship. This way, you'll both benefit from reduced chances of a dispute.

  6. Eviction Notice

    An Eviction Notice is a formal, written warning to a tenant that their Residential Lease Agreement is at risk or is about to end. If there is a lease violation, the notice states whether the tenant must correct the violation by a certain date. For example, a tenant who fails to pay rent on time can still make a payment and avoid eviction.

  7. Business Plan Template

    There are seven steps to creating your plan, covering all the different aspects of your business and how they interact. While some of the information is optional, most of it can be useful. The more detailed and in-depth your Business Plan is, the more helpful it'll be. 1. State the industry your business operates in.

  8. Free Bill of Sale Form

    2. Provide each party's information. List the name and addresses of both the seller and the buyer. If necessary, you can add more than one seller or buyer to your Bill of Sale. 3. Outline payment details. State the item's sale price and specify if sales tax will apply to the sale. Also, include the form of payment.

  9. How to Legally Start Your Own Business

    Once you have created a Business Plan, you must complete the necessary documents to form your company and register with the appropriate office. The documents you need will depend on the type of business structure you select. ... LawDepot® is not a law firm and cannot provide legal advice. We provide information and software and you are ...

  10. Free Commercial Lease Agreement Template (UK)

    In a Commercial Lease Agreement, the owner of the property will generally be responsible for: Upkeep of the commercial building or property. Seasonal maintenance tasks, such as snow removal or landscaping. Ensuring that the building or property meets safety and health requirements.

  11. Affidavit Form

    An Affidavit is a written statement of facts that you make under oath. Often, courts use this type of document as evidence in legal proceedings. To sign an Affidavit under oath, a commissioner for oaths or notary public must witness and sign it with you. Signing an Affidavit under oath means you are swearing that its listed facts are true.

  12. Business Plan FAQ

    A business plan is a document that you can present to lenders and investors that describes your business proposal. Learn the benefits, definitions, and financial statements of a business plan, as well as the types of analysis tools such as SWOT, capital requirements, and least-cost provider.

  13. Bill of Sale Form

    A Bill of Sale records a transaction and transfers ownership of an item from a seller to a buyer. Even though people mostly use Bills of Sale for selling used cars, they are suitable for many different assets, including caravans, boats, animals, and more. Bills of Sale are suitable for transactions where a buyer pays in full and accepts an item ...

  14. Jonathan Lim, CPA CA

    A successful business professional who exhibits an unending fascination with new knowledge. He is both career minded and driven to succeed. His appetite for knowledge, growth and experiences allow ...

  15. evening remote positions jobs in Rich Int Ap, VA

    LawDepot. Remote in Virginia. Pay information not provided. Contract. ... Falck Global Assistance is a business unit of the Falck Group. Falck Group is a company headquartered in Copenhagen, Denmark. Our services are used by numerous companies in various business sectors to deliver end to end medical and security care. ... · Robust 401(k) plan ...

  16. Business Plan FAQ

    Business Plan FAQ - Canada. A Business Plan is a document that you can present to lenders and investors that describes your business proposal. A business plan should contain a business history, product description, market description, projected financial statments, and an analysis of competitors all in a format that is familiar to lenders and ...

  17. southgate mall jobs in Edmonton, AB

    LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. ... Lead conversion optimization initiatives to achieve key business goals ...