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Campground Business Plan Template

Written by Dave Lavinsky

how to start a campground

Campground Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their campground businesses.

If you’re unfamiliar with creating a campground business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a campground business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Campground Business Plan?

A business plan provides a snapshot of your campground business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Campground Business

If you’re starting a campground business or growing your existing campground business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your campground to improve your chances of success. Your campground business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Campground Businesses

With regards to funding, the main sources of funding for a campground are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for campground companies.

Finish Your Business Plan Today!

How to write a business plan for a campground business.

If you want to start a campground or expand your current one, you need a business plan. The free campground business plan template below details the necessary information for how to write each essential component of your campground business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of campground business you are running and the status. For example, are you a startup, do you have a campground business that you would like to grow, or are you operating a chain of campgrounds?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the campground industry.
  • Discuss the type of campground you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of campground you are operating.

For example, you might specialize in one of the following types of campgrounds:

  • Seasonal campgrounds: Campers can reserve a campsite for a specified amount of time.
  • Equestrian campgrounds: Specifically designed for campers on horseback.
  • Year-round cabin campgrounds: Campers can rent out cabins any time of year.
  • RV Campgrounds: Full hookup campsites with water, electrical, and sewer hook-ups.

In addition to explaining the type of campground you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of campers served, the number of campsites acquired, reaching $X in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal business structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the campground industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the campground industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your campground business plan:

  • How big is the campground industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your campground business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your campground business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of campground business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other campgrounds.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of recreation destinations, other types of campgrounds, and other types of leisure activities.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of campground business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for your customers to acquire your services?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a campground business, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of campground company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide per day, per week, or season passes? Will you provide additional services such as RV hookups, boat rentals, or food and beverages?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your campground business. Document where your campground is situated and mention how the site will impact your success. For example, is your campground in a secluded mountain terrain, near a popular tourist attraction, or just outside the city? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your campground marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your campground business, including answering calls, providing camp maintenance, taking reservations, and collecting payments.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth camper, or when you hope to reach $X in revenue. It could also be when you expect to expand your campground to a new destination.  

Management Team

To demonstrate your campground’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing campgrounds. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a campground business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your campground business have 10 RV spaces available and will your per day rental fee be $50 per vehicle? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your campground, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a campground business:

  • Cost of campground equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your campground location permits and a list of testimonials from happy campers.  

Writing a business plan for your campground is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the campground industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful campground.  

Campground Business Plan Template FAQs

What is the easiest way to complete my campground business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your campground business plan.

How Do You Start a Campground Business?

Starting a campground business is easy with these 14 steps:

  • Choose the Name for Your Campground Business
  • Create Your Campground Business Plan
  • Choose the Legal Business Structure for Your Campground Business
  • Secure Startup Funding for Your Campground Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Campground Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Campground Business
  • Buy or Lease the Right Campground Business Equipment
  • Develop Your Campground Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Campground Business
  • Open for Business

Don’t you wish there was a faster, easier way to finish your Campground business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning advisor can create your business plan for you.  

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RV Park Business Plan Template

Written by Dave Lavinsky

RV Park Business Plan

You’ve come to the right place to create your RV Park business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their RV Parks.

Below is a template to help you create each section of your RV Park business plan.

Executive Summary

Business overview.

Custer’s Best RV Park is a new RV park located in Custer, South Dakota. The company is founded by Charles Carter, an RV park and campground manager who has over ten years of experience working in the RV Park industry. Charles began his career working as a campground attendant and worked his way up to a management position in an RV park and campground near a busy national park. Now that Charles has garnered a positive reputation for exceptional customer service, management, and budgeting skills, he is ready to venture out and establish his own RV park business – Custer’s Best RV Park. Charles is confident that his ability to find and retain highly effective RV park staff, optimize the budget, and build positive customer relationships will quickly garner demand from RVers looking for the best RV park in South Dakota. Charles plans on recruiting a team of experienced and motivated professionals to help manage the day to day complexities of running an RV park – customer service, marketing, leasing and rent collection, budgeting and financial reporting, and cleaning and maintenance.

Custer’s Best RV Park will provide a safe, clean, and welcoming environment for RVers with an extensive list of amenities and services to go along with each rental. Custer’s Best will accommodate both short-term vacationers looking for a convenient spot near Custer’s Park and people seeking a full-time RV living space. Custer’s Best RV Park will be the ultimate choice in Custer for RVers while being the best-priced RV park in town.

Product Offering

The following are the amenities that Custer’s Best RV Park will provide:

  • Full-hookup service (electricity, water, sewer, WiFi)
  • Clubhouse with full kitchen, fitness room, showers, laundry, library, and game room
  • Camp store (food, beverages, toiletries, emergency kits, cleaning supplies, games, etc.)
  • Swimming pool
  • Children’s playground
  • Campground and picnic area
  • Guided tours of Custer Park and surrounding areas

Customer Focus

Custer’s Best RV Park will target all campers, tourists, vacationers, seasonal RVers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

Management Team

Custer’s Best RV Park will be owned and operated by Charles Carter. He has recruited an experienced marketer, Sally Smith, to be his marketing director and handle all aspects of advertising, marketing, and promotions for the RV park.

Charles Carter is a graduate of the University of South Dakota with a Bachelor’s degree in Business Administration. He has been working at a local RV park and campground for over a decade, beginning as a campground attendant and working his way up to campground manager. Charles’s organizational, problem solving, and communication skills have garnered him a reputation for being an effective manager.

Sally Smith has a Masters degree in Marketing from the University of South Dakota. Charles relies strongly on Sally’s sales and marketing expertise to promote the business and attract new customers. Sally has worked on multiple marketing campaigns for other recreation, campground, and RV Park businesses and will play an essential role in Custer’s Best RV Park management team.

Success Factors

Custer’s Best RV Park will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified team of campground attendants available 24/7 to lead activities and tours, answer questions and provide information on the area, and perform cleanup and maintenance services when needed.
  • Comprehensive list of amenities available to ensure campers feel welcome with all the conveniences of home.
  • Custer’s Best RV Park offers the best pricing around. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Custer’s Best RV Park is seeking $220,000 in debt financing to launch its RV park business. The funding will be dedicated towards purchasing the land and building out the facilities. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, utilities, and marketing costs. The breakout of the funding is below:

  • Purchase of the land: $90,000
  • Build-out of the RV Park, campground, store, and clubhouse:  $100,000
  • Three months of overhead expenses (payroll, utilities): $110,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Custer’s Best RV Park.

camping resort business plan

Company Overview

Who is custer’s best rv park.

Custer’s Best RV Park is a newly established full-hookup RV park and campground in Custer, South Dakota. Custer State Park, a 71,000 acre expanse of spectacular terrain packed with recreational activities such as hiking, mountain biking, and wildlife tours. Custer’s Best RV Park will provide the most amenities for the price, making it the first choice for campers in the area. Custer’s Best will provide a comprehensive list of amenities and services to suit both short-term vacationers and full-time RVers. Their full-service approach includes a comprehensive set of property oversight, maintenance, guided tours, as well as a clubhouse with laundry facilities, fitness center, showers, kitchen, and game room for campers to enjoy.

Custer’s Best RV Park will be able to manage camper onboarding, site maintenance, guided tours, leasing and rent collection for long-term campers, and campground activities. The team of professionals are highly qualified and experienced in RV park and campground management. Custer’s Best RV Park makes RV life convenient and enjoyable for its campers.

Custer’s Best RV Park History

Custer’s Best is owned and operated by Charles Carter, a former campground manager who has a Business Administration degree from the University of South Dakota. Charles has worked for an RV park and campground near a busy national park for over ten years. Charles’s tenure with the RV park and campground has given him the skills and knowledge required to start his own company. Charles has worked hard to grow a large network of industry professionals and RV enthusiasts ready to help promote the business to their friends and families.

Since incorporation, Custer’s Best RV Park has achieved the following milestones:

  • Registered Custer’s Best RV Park, LLC to transact business in the state of South Dakota.
  • Has a land contract in place to purchase the property from the current owner.
  • Reached out to numerous contacts to include RV park attendants, managers, and RV enthusiasts to spread the word about the upcoming RV park in Custer.
  • Began recruiting a staff of campground attendants, maintenance technicians, and security personnel to work at Custer’s Best RV Park.

Custer’s Best RV Park Services

  • Full hookups (electricity, water, sewer, WiFi)

Industry Analysis

The U.S. Campground and RV Parks industry is an estimated $6.2B market. Camping is a popular recreation activity in the United States, with approximately 41M Americans participating in this recreation activity each year. According to the Recreational Vehicle Industry Association there are approximately 30M RV enthusiasts, including RV renters, across the country, creating a niche market with an enthusiastic target audience. The RV industry continues to post increasing sales numbers year over year. According to Dun & Bradstreet, there are  over 4,000 RV parks across the nation, with combined annual revenue of $2.8B.

The U.S. RV Parks and Campground industry demand drivers include personal income and tourist travel. The industry is highly fragmented with 50 of the largest companies accounting for only around 30% of all industry revenue. Most RV park operators are privately held, single-location enterprises.

Profitability depends heavily on the occupancy rate and the effectiveness of the marketing campaign. RV park operators can gain a competitive advantage by offering diverse site offerings and amenities or by operating in desirable locations.

Customer Analysis

Demographic profile of target market.

Custer’s Best RV Park will target all campers, tourists, vacationers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

The precise demographics for Custer, South Dakota are:

Customer Segmentation

Custer’s Best will primarily target the following customer profiles:

  • In-state campers/vacationers looking for a place to stay near Custer State Park.
  • Out-of-state tourists/vacationers looking for a place to stay near Custer State Park.
  • RV enthusiasts/people looking for a semi-permanent/permanent residence for their RV.
  • Seasonal RVers/people looking for a place to stay in Custer, South Dakota on a seasonal basis.

Competitive Analysis

Direct and indirect competitors.

Custer’s Best RV Park will face competition from other companies with similar business profiles. A description of each competitor company is below.

Kuster Kamps RV Park

Kuster Kamps RV Park provides full-hookup RV rentals. Located in Custer, the Kuster Kamps RV Park is able to provide a convenient location for campers headed to Custer State Park. Their list of services include full-hookup accommodations including utilities, water, sewer, and internet, a picnic area and campground, and a swimming pool.

Kuster Kamps’ promise is to deliver excellent customer service, amenities, and maintenance of the RV park and campground. The team of experienced RV park management professionals assures the park is run smoothly, freeing the campers to enjoy their stay.

SD RV Park is an Custer-based RV park that provides outstanding RV rental accommodations for campers. SD RV Park provides comprehensive services and amenities including full-hookup rental space, a communal kitchen and laundry, and campground activities scheduled throughout the week in peak seasons. The owners of SD RV Park are RV park and campground management professionals so they understand how an RV park should be operated, maintained, and marketed. Campers can depend on their 24/7 staff availability for any maintenance issues that come up. By choosing SD RV Park, RVers can rest assured they will have a relaxing vacation.

RecVe’s Park & Campground

RecVe’s Park & Campground is a trusted Custer RV park and campground that provides superior service to RV enthusiasts looking for both short-and-long-term rental space. They are able to provide a one-stop shop for campers in the Custer State Park recreation area. RecVe’s Park & Campground offers full-hookup rental spaces, a camp market, and guided tours. RecVe’s is the premium choice for full-time RVers with exceptional customer service and round the clock maintenance available.

Competitive Advantage

Custer’s Best RV Park will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of camp attendants onsite 24/7 to provide visitor information, emergency maintenance, and security.
  • Comprehensive menu of services and amenities that provides campers with the greatest flexibility and most options as compared to the competition.

Marketing Plan

Brand & value proposition.

Custer’s Best RV Park will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled campground attendants that provide a comprehensive set of services (guided tours, campground activities, maintenance, cleanup, and round the clock security).
  • Unbeatable pricing to its customers – Custer’s Best RV Park offers tiered pricing packages as well as a la carte options to give campers the flexibility to pay for what they need, and skip what they don’t.

Promotions Strategy

The promotions strategy for Custer’s Best RV Park is as follows:

Word of Mouth/Referrals

Charles Carter has built up an extensive list of contacts over the years by providing exceptional RV park management and customer service. Many of these contacts have communicated to Charles that they kept renewing their contracts because they were happy with the service he was providing. Once Charles advised them he was leaving to open his own RV park, they signed commitments to follow him to the new park and help spread the word of Custer’s Best RV Park.

Professional Associations and Networking

Custer’s Best RV Park will become a member of professional associations such as the South Dakota Campground Owners Association and the National Association of RV Parks & Campground (ARVC). They will focus their networking efforts on expanding their customer network.

Print Advertising

Custer’s Best RV Park will invest in professionally designed print ads to display in programs or flyers at industry networking events and in local newspapers and magazines.

Website/SEO Marketing

Custer’s Best RV Park will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services and amenities that Custer’s Best is able to provide. The marketing director will also manage Custer’s Best’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Custer RV park” or “RV park near me”, Custer’s Best RV Park will be listed at the top of the search results.

Social Media Marketing

The marketing director will manage all of Custer’s Best RV Park’s social media marketing efforts including maintaining an active presence on various social media platforms and working with brand ambassadors and influencers to promote the RV park on their social media channels.

The pricing of Custer’s Best RV Park will be moderate with more flexibility in pricing packages than their competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Custer’s Best RV Park.

Operation Functions:

  • Charles Carter will be the Owner and Campground Manager. He will oversee all staff and manage customer relations. Charles has spent the past year recruiting the following staff:
  • Sally Smith – Marketing Director who will execute on all marketing efforts for Custer’s Best.
  • Jill Miller – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting.
  • Marty Johnson – Maintenance Director who will provide all maintenance for the RV park.
  • Joe Williams – Head Camp Attendant who will supervise all seasonal and hourly camp attendants for the RV park.

Milestones:

Custer’s Best RV Park will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to purchase the land.

7/15/2022 – Finalize personnel and staff employment contracts.

8/1/2022 – Begin build-out of Custer’s Best RV Park.

8/15/2022 – Begin marketing campaign and networking at industry events.

8/22/2022 – Finalize rental contracts with first customers.

9/1/2022 – Custer’s Best RV Park opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Custer’s Best RV Park are the RV park rental fees they will charge to the campers for renting a space. Custer’s Best will offer multiple pricing options to accommodate short-term and long-term rentals. Additional fees for RV park services and amenities will be charged on a per-use basis. Alternatively, customers may pay for a per-stay or a per-season pass to secure access to all amenities.

The cost drivers will be the overhead costs required in order to staff the RV park. The expenses will be the payroll cost, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

  • Build-out of the RV Park, campground, store, and clubhouse: $100,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of occupied rentals per day: 10
  • Average fees per month: $40,000
  • Average expenses per year: $330,000

Financial Projections

Income statement, balance sheet, cash flow statement, rv park business plan faqs, what is an rv park business plan.

An RV Park business plan is a plan to start and/or grow your RV park. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your RV park business plan using our RV Park Business Plan Template here .

What are the Main Types of RV Parks?

There are a number of different kinds of trucking companies, some examples include: Traditional RV Parks and Glamping Resorts.

How Do You Get Funding for Your RV Park Business Plan?

RV parks are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an RV Park business plan or business plan for campground.

What are the Steps To Start a RV Park Business?

Starting a RV park business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A RV Park Business Plan - The first step in starting a business is to create a detailed RV park business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your RV park business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your RV park business is in compliance with local laws.

3. Register Your RV Park Business - Once you have chosen a legal structure, the next step is to register your RV park business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your RV park business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary RV Park Equipment & Supplies - In order to start your RV park business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your RV park business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful RV park  business:

  • How to Start an RV Park Business

Where can I get an RV Park Business Plan PDF?

You can download our free RV Park business plan template PDF here . This is an RV Park business plan template you can use in PDF format.

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Back to All Business Ideas

How to Start an RV Park

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on June 23, 2023 Updated on May 8, 2024

How to Start an RV Park

Investment range

$705,800 - $1,212,300

Revenue potential

$400,000 - $500,000 p.a.

Time to build

6 – 12 months

Profit potential

$160,000 - $200,000 p.a.

Industry trend

Recreational vehicles are a popular means of travel in the U.S. and are a less expensive option than vacationing in hotels. In fact, more the 11 million households in the U.S. own an RV, and people rent RVs as well, making the campground and RV park worth nearly $9 billion. 

If you have a love of RVing, you could start your own RV park and get in on that industry.

But first, you’ll need some business know-how. Luckily, this step-by-step guide details all the business insights you need to start a successful RV park.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

  • Work in the great outdoors
  • Give people a comfortable place to rest and have fun
  • Market is rebounding after the pandemic
  • Requires a large investment
  • Have to find suitable land

RV park industry trends

Industry size and growth.

RV Park industry size and growth

  • Industry size and past growth – The U.S. campgrounds and RV park industry is worth $8.7 billion in 2023 after growing .1% annually for the last five years.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ ))
  • Growth forecast – The U.S. campgrounds and RV parks industry is projected to grow 8.2% in 2023.
  • Number of businesses – In 2023, 16,313 campground and RV park businesses are operating in the U.S. 
  • Number of people employed – In 2023, the U.S. campgrounds and RV parks industry employs 66,036 people.

Trends and challenges

RV Park Trends and Challenges

  • Many RV parks have become communities with many amenities and activities.
  • RV parks are getting so busy that people have to book them far in advance.
  • Current fuel prices are keeping some RVers from going on the road.
  • Many current RV parks are expanding and adding amenities, making it difficult for smaller RV parks to compete.

Demand hotspots

RV Park demand hotspots

  • Most popular states – The most popular states for campground managers are California, Texas, and Florida. (( https://www.zippia.com/campground-manager-jobs/ ))
  • Least popular states – The least popular states for campground managers are Wyoming, Vermont, and North Dakota.

What kind of people work in RV parks?

RV Park industry demographics

  • Gender –  39% of campground managers are female, while 61% are male. (( https://www.zippia.com/campground-manager-jobs/demographics/ ))
  • Average level of education – The average campground manager has a bachelor’s degree.
  • Average age – The average campground manager in the US is 44.5 years old.

How much does it cost to start an RV park business?

Startup costs for an RV park range from $700,000 to well over $1 million. The largest cost is the preparation of the campsites with hookups, gravel roads, and RV pads. These costs also assume that you’ll add amenities such as a pool.

How much can you earn from an RV park business?

RV Park earning forecast

You can likely charge around $50 per night for each site. These calculations will assume that you’ll have 50 sites. Your profit margin should be around 40%. 

In your first year or two, you might have an average of 40 sites rented for 200 nights per year, bringing in $400,000 in revenue. This would mean $160,000 in profit, assuming that 50% margin. 

As you gain traction, you might have 40 sites rented 250 nights a year. With annual revenue of $500,000, you’d make a tidy profit of $200,000.

What barriers to entry are there?

There are a few barriers to entry for an RV park. Your biggest challenges will be:

  • Funding the startup costs
  • Finding suitable land

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How to Start an RV Park

How to Start an RV Rental Business

Step 2: hone your idea.

Now that you know what’s involved in starting an RV park, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research RV parks in your area to examine their services, price points, and customer reviews.

  • Make a list of RV parks that offer similar services. 
  • Review your competitors’ services– their features, pricing, and quality – and marketing strategies
  • Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
  • Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing an RV park with an indoor pool or one that has an arcade.

camping resort business plan

You might consider targeting a niche, such as a family style RV park.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

In addition to renting the campsites, you could generate revenue from an arcade, or by selling snacks, beverages, and camping merchandise. 

How much should you charge for RV park sites?

Your prices should be based on market prices in your area and the number of amenities you offer, but also on your operating costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

People of all ages like to RV so you should market on both Instagram and Facebook.

Where? Choose an RV Park location

To find suitable land, you should engage with a real estate agent to help you with your search. Here are some factors to consider when choosing the right location for an RV park business:

  • Demand Analysis: Research local tourism and RV traffic patterns.
  • Accessibility: Near major roads with clear entry/exit points.
  • Size & Topography: Ample space, level ground, and scenic views.
  • Utilities: Access to water, sewage, electricity, and WiFi.
  • Local Regulations: Confirm zoning and permits for RV park use.
  • Environmental Factors: Check flood plains, soil quality, and protected habitats.
  • Safety: Proximity to emergency services and low crime.
  • Nearby Attractions: Close to landmarks, parks, or entertainment.
  • Development Potential: Ensure no nearby projects will negatively impact the park.
  • Cost: Balance land price with budget and ongoing costs.
  • Community Engagement: Gauge local receptiveness and potential partnerships.

RV Park idea rating

Step 3: Brainstorm an RV Park Name

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “RV park” or “RV campground”, boosts SEO
  • Name should allow for expansion, for ex: “JourneyExpand Estates” and “NomadNest Parklands” over “WanderWheel Haven” and “VistaView RV Retreat”
  • A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create an RV Park Business Plan

Here are the key components of a business plan:

what to include in a business plan

  • Executive Summary: Provide a brief summary of your RV park business plan, highlighting key aspects like location, target customers, and financial objectives.
  • Business Overview: Describe the nature of your RV park business, including its size, amenities, and any unique features like scenic views or recreational activities.
  • Product and Services: Detail the services you offer, such as RV site rentals, amenities like hookups and showers, and any additional services like campfire rentals or guided tours.
  • Market Analysis: Analyze the demand for RV parks in your chosen location, considering factors like tourism trends, the size of the RV community, and the preferences of potential customers.
  • Competitive Analysis: Identify and assess other RV parks in the area, emphasizing what sets your park apart, such as competitive pricing, exceptional facilities, or convenient location.
  • Sales and Marketing: Outline your marketing strategies to attract RV enthusiasts, including online advertising, partnerships with travel websites, and promotions for long-term stays.
  • Management Team: Introduce the team members responsible for managing and operating the RV park, highlighting their experience in hospitality and campground management.
  • Operations Plan: Describe the day-to-day operations of the RV park, covering aspects like check-in procedures, maintenance schedules, security measures, and customer service protocols.
  • Financial Plan: Present financial projections, including startup costs, revenue forecasts, operating expenses, and expected profitability for your RV park business.
  • Appendix: Include any supplementary materials that support your business plan, such as site maps, photos of the RV park, marketing materials, and financial statements.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to RV parks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your RV park will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

types of business structures

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

camping resort business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

camping resort business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

types of business funding

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
  • Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an RV park business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for RV Park Licenses and Permits

Starting an RV park business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need the proper zoning permit from your state. Check with your state and local governments before you purchase the land so that you know they will allow an RV park.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your RV park business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

types of business insurance

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  CampLife , RoverPass , or Campspot , to manage your bookings, maintenance, check ins, and payments.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

  • Social Media Engagement: Leverage popular social media platforms like Facebook and Instagram to showcase your RV park’s amenities, stunning views, and guest experiences. Engage with your audience through posts, comments, and promotions to build a loyal online community.
  • Local Partnerships: Forge partnerships with local businesses, tourism offices, and travel agencies to cross-promote each other. Offer package deals or discounts to customers who visit your RV park through referrals from these partners.
  • Seasonal Promotions: Create attractive seasonal promotions and discounts to encourage off-peak visits. Consider special offers for holidays, extended stays, or mid-week bookings to attract a diverse range of customers throughout the year.
  • Online Review Management: Encourage satisfied guests to leave positive reviews on popular review sites like Yelp, TripAdvisor, and Google. Respond promptly to negative reviews, addressing concerns and demonstrating your commitment to customer satisfaction.
  • Event Hosting: Organize events or themed weekends at your RV park, such as outdoor movie nights, barbecue cook-offs, or nature walks. Promote these events through local media and online platforms to attract both local and visiting RV enthusiasts.
  • Referral Programs: Implement a referral program where existing customers receive discounts or perks for referring friends and family. Word of mouth is a powerful marketing tool in the RV community, and incentivizing referrals can amplify your customer base.
  • Email Marketing Campaigns: Build an email list of past guests and potential customers. Send out regular newsletters with updates on promotions, events, and exclusive offers, keeping your audience engaged and informed about what your RV park has to offer.
  • Geo-targeted Advertising: Utilize online advertising platforms to target potential RV travelers in specific geographic locations. Tailor your ads to highlight your park’s unique features and amenities that would appeal to the preferences of travelers in different regions.
  • Customer Loyalty Programs: Implement a loyalty program that rewards repeat customers with discounts, free nights, or exclusive access to premium amenities. Recognizing and appreciating customer loyalty can foster a strong and lasting relationship with your RV park.
  • Community Involvement: Get involved in the local community by sponsoring events, participating in local fairs, or supporting charitable causes. Building a positive reputation within the community can lead to increased support and referrals for your RV park.

Focus on USPs

unique selling proposition

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your RV park meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your RV park business could be: 

  • Experience nature’s beauty with our RV park nestled in a serene wilderness, offering a getaway like no other.
  • Discover unparalleled tranquility at our RV park, where peace and relaxation meet.
  • Create lifelong memories in our family-friendly RV park, where adventure and bonding go hand in hand.

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an RV park business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in RV parks for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in RV parks. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an RV park business include:

  • Park Attendants – check ins, customer service
  • Maintenance Workers – maintain sites and common areas
  • Marketing Lead – create and implement marketing strategies
  • General Manager – scheduling, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an RV Park – Start Making Money!

RV parks are wonderful places for travelers to stay and enjoy the great outdoors, and owning one can make for a fun lifestyle. It takes quite an investment to get started, but you should be able to see a nice return on that investment over time.

Now that you know what’s involved, it’s time to shop for land and get your successful RV park started!

  • RV Park Business FAQs

RV parks can be profitable businesses, depending on factors such as location, amenities, pricing, occupancy rates, and operational efficiency.

A typical day at an RV park involves activities such as check-ins and check-outs of RV guests, maintenance and upkeep of park facilities, provision of amenities, assisting guests with inquiries and needs, and social interactions among guests.

The growth potential of an RV park varies depending on factors such as market demand, location, competition, and expansion opportunities. Parks in popular destinations, with limited competition, or with potential for amenities expansion may have higher growth potential.

An RV park is primarily a hospitality and leisure business. It falls under the category of accommodation services, catering to recreational vehicle owners and travelers seeking a temporary or long-term place to park their RVs or campers.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm an RV Park Name
  • Create an RV Park Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for RV Park Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run an RV Park - Start Making Money!

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RVParkBusinessPlan.com

RVParkBusinessPlan.com

Completely editable RV Park Business Plan

camping resort business plan

Easy to Use Dashboard Integrates with All Documents!

Everything is Integrated and Automated ! Please view the video on this site. You can read the plan here .

All content updated for 2023 ! The purchase price is $29.95.

At RVParkBusinessPlan.com, we have created a number of tools that you can use for developing a business plan specific for a RV park or campsite facilities. Our site provides you with an easy-to-use Excel based spreadsheet that provides a three-year financial forecast including a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios overview. The Excel spreadsheet can be completely customized to how you intend to develop your operations, and it has been developed in a simple to develop format.

Through a simple question-and-answer system, the financial statements are automatically created.

Please see the video below:

The Word document is a complete business plan specific for a RV park. The chapter list is as follows:

  • 1.0 Executive Summary
  • 2.0 Financing Overview
  • 3.0 RV Park Operations
  • 4.0 Economic, Industry, and Market Research
  • 5.0 Marketing Plan
  • 6.0 Personnel Summary
  • 7.0 Financial Plan
  • Appendix A – SWOT Analysis
  • Appendix B – Reference Sources
  • Appendix C – Monthly and Quarterly P&L Statements
  • Appendix D – Monthly and Quarterly Cash Flow Analysis

In addition to receiving the RV park business and excel model, you will also receive:

  • A stand alone 24 page marketing plan
  • A “How to Guide” related to starting or acquiring a RV park (or campsite facility)
  • Three SWOT Analysis Templates
  • Two RV Park Pitch Decks

Need a business plan? Call now:

Talk to our experts:

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RV Park Business Plan Sample

Jun.18, 2015

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RV Park Business Plan Sample

Table of Content

RV Park business plan for starting your own building firm

Are you exploring the most profitable way to commercialize your property? If so, you must search for how to open a RV park then. RV parks are basically made for tourists to park their RVs i.e. recreational vehicles that contain quarters for accommodation.

With cities of America becoming the top tourist destinations, tourists from around the world use RVs to explore the country. As they enable one to travel without having to stay at hotels or pay for airline tickets. Moreover, due to the availability of WiFi, travel lovers who have to earn as well, purchase RV vehicles to live their life to the fullest.

If you want to know how to start an RV park, you should study some business plans for RV park. You can also have a detailed in-depth of this business through this sample rv park business plan written for the startup, Grandeur Traveling.

Executive Summary

2.1 the business.

Grandeur Traveling will be a licensed and registered RV park startup. The business will be based in New York and will have its setup at 3 locations throughout New York. The business will provide a parking facility for RVs. Moreover, recreational activities, washrooms, laundry rooms, and play areas will be provided for RV travelers.

2.2 Management of RV Park business

Management is a crucial and difficult part of a business. Efficient management can be done by one who is capable of making instant decisions about diverse areas.

To make sure that your RV park run according to the clients’ expectations, you should include each of its detail in your private land RV park start up rv park business plan . Your rv park business plan should explain

  • How you will turn your land into a perfect space for RV travelers
  • How to set up an RV park
  • How to manage finances for the startup as well as for future running of the business
  • How to acquire and retain an efficient workforce all the time

2.3 Customers of RV Park business

Before exploring how to start a RV park, you should research your customer base. Grandeur Traveling identified that its customers can be divided into three groups: foreign tourists, domestic holidaymakers, and residents who live in RVs.

2.4 Business Target

Our business targets are to maintain a CSAT score of above 87% throughout our service years. The financial targets that we can achieve by meeting our net profit goals are demonstrated in this table.

Company Summary

3.1 company owner.

Robert Crowe will be the owner of Grandeur Traveling. Crowe has done MBA from Binghamton University School of Management.

3.2 Why the RV Park business is being started

Crowe owns a huge property in New York. He rented business a part of his land but wasn’t satisfied with the profits generated. Finally, he explored other options to commercialize his property and decided to start RV park business.

3.3 How the RV Park business will be started

Step1: Plan your business

The first step before starting an RV business is to create an RV park business plan template. To make an effective rv park business plan for your startup you can take help from this RV park business plan sample. In this RV park business plan example we are listing everything about Grandeur Traveling from their startup expenses to financial planning.

Step2: Define your brand

The second step is to acquire the required licenses and permits. This is the time when you should establish your business base, set your business targets and values.

Step3: Start the recruitment

A business cannot earn success if its employees are not devoted, driven, and responsible. Crowe decided to conduct interviews to find the most suitable persons to run his business.

Step4: Get ready to promote & market

After you have set up your business and workforce, you should start working on ways to reach your target audience. Crowe decided to promote his services by offering several discounts to customers. And by utilizing Google Local ads services and other platforms to advertise businesses.

Step5: Establish a web presence

RV travelers are likely to search for RV parks through Google. So that they know where they can stay and park their vehicle beforehand. Chances are that they explore RV parks nearby their destinations two to three hours before their arrival.

Therefore, knowing the importance of establishing a strong web presence, Crowe decided to hire an expert web developer to develop his website.

The startup expenses of Grandeur Traveling are given in the table below:

If you plan for owning an RV park business you must realize that you need to provide your customers with many things other than just a parking space.

Crowe decided to provide sanitation and washroom facilities to RV travelers. Moreover, for people who would want to relax for a while, Grandeur Traveling will also be offering recreational activities, food delivery business , and drinks.

In this business plan template RV park, we are enlisting the services of Grandeur Traveling in detail.

  • Sanitation Services

We will provide sanitation services to our customers. To keep our washrooms tidy all the time, we will be hiring sweepers and cleaners. Moreover, we will also make arrangements to empty and clean RV holding tanks that are placed in many RVs to keep wastewater.

  • Laundry Facility

To facilitate RV travelers in washing and drying their clothes we will install automatic washing machines and vented dryers.

  • Provision of Food/ Snacks/ Drinks

We will also be offering fresh and healthy food items, snacks, and drinks. Our food items will mainly comprise of local cuisines. And our drinks will mainly contain juices, teas, and coffees.

  • Recreational Activities

At our RV park, our customers will get the following facilities to enjoy themselves and relax

  • A swimming pool
  • Play area for adults to play table tennis, badminton, and basketball
  • Play area for kids that contain trampolines, swings, slides, and climbing structures

Marketing Analysis of RV Park Business

RV parks have very specific customers. Therefore, before starting an RV park, you must research the market in detail. Generally, RV parks should be situated near the most-visited tourist sites. As RV travelers would like to visit historic and natural sites, it would be profitable if you establish your RV park near popular landmarks.

Besides finding an ideal location, you also have to understand market dynamics for opening an RV park. If you think you don’t possess the right knowledge to do marketing analysis, you should hire a professional marketing analyst for RV park business consulting. In this blog on how to write a business plan for an RV park, we are enlisting the marketing analysis done by Grandeur Traveling.

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5.1 market trends.

According to IBISWorld more than 16k RV parks and campgrounds businesses are running in the United States. The number is expected to increase by 2025, as IBISWorld reported an annual growth rate of 6.4% in this business from 2015 to 2020. The market size of the RV park business is $9 billion which is also quite good.

Though the market stats are satisfactory, still you need to take careful measures to thrive in the recession due to COVID-19.

5.2 Marketing Segmentation

Identifying your customers and then dividing them into separate groups is essential before starting a business. This practice can help you in devising policies to reach out to specific groups of your customers. Moreover, understanding the requirements of your customers will also assist you in deciding the right services.

To give you a general idea of who can be the customers of an RV park, we are providing here the marketing segmentation done by Grandeur Traveling.

5.2.1 International RV Travelers

Our primary customers will comprise RV travelers from around the world. This group of our target customers will enter New York to visit city parks, art museums, Art Deco skyscrapers, shopping areas, city theaters, iconic restaurants, etc. Therefore, to target them we will set up our RV park stations near the most-visited tourist spots.

5.2.2 Domestic RV Travelers

The second group of our target customers will include RV travelers from our own country who may belong to our nearby cities. To attract this group of our target customers we’ll offer several discounts and free tickets to famous monuments.

5.2.3 Residents

Our third category comprises residents of New York. They are expected to enjoy our food and recreational activities whenever they visit destinations near us.

Though this group of our target customers is not likely to help us make huge revenues. Still, we decided to include it while making our rv park business plan to achieve maximum accuracy.

5.3 Business Target

Crowe defined his business targets in the initial phases of his business. The financial, customer care, and business growth targets set by him are given here.

  • To earn a net profit margin of $30k per month by the end of the third year
  • To maintain an average rating above 4.8 by the end of the first year
  • To open two more RV parks to cover more locations by the end of the first five years
  • To maintain a CSAT score above 87% throughout our service years

5.4 Product Pricing

Our prices are almost in the same range as that of our competitors. But to get ahead of them we’ll try to capture more and more customers through offering various discounts, vouchers, and free tickets.

Marketing Strategy

The customers of RV parks are very specific. Therefore, to attract a significant number of customers to your site, you should have an excellent RV park business marketing plan.

Crowe explored the strategies and services of his competitors before completing his RV park business design. This approach enabled him to include exclusive features in his RV parks.

6.1 Competitive Analysis

Grandeur Traveling will come up with the following competitive aspects to outperform their customers.

  • We are providing an online booking facility so that RV travelers can reserve a parking space for their RVs by a 3-hour pre-booking.
  • Our workers are highly customer-oriented. We will ensure the highest quality sanitation and other services to facilitate our customers.
  • We are providing an eating facility in our RV parks unlike many of our competitors.

6.2 Sales Strategy

To attract our target customers, we will:

  • Establish a strong web presence by hiring an SEO content writer and a web developer
  • We will advertise our services through Google Local ads service
  • We will provide a free ticket to visit the Statue of Liberty on every purchase above $70 for the first two months of our launch
  • We will provide a 30% discount on all our services for the first two months of the launch

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

As you write a business plan for an RV park, you should decide how many employees you will need to run your business. The best approach to hiring the workforce for your startup is to first make a personnel plan. A personnel plan contains a list of required staff along with their job responsibilities and average salaries.

7.1 Company Staff

Crowe will supervise the business himself. However, he will hire the following staff for Grandeur Traveling.

  • 3 Branch Managers to manage RV parks at three locations
  • 12 Sweepers/ Cleaners to clean the facility, washrooms, and RV holding tanks
  • 3 Cooks to prepare meals
  • 3 Store Operators to serve foods and drinks
  • 3 General Assistants to maintain areas for recreational activities
  • 3 Accountants to maintain financial records
  • 1 Web Developer to manage the company’s website social sites
  • 1 Driver to provide transportation

7.2 Average Salary of Employees

Financial plan.

The last thing to worry about while you create an RV park business plan is the financial plan. As Crowe decided to open RV parks at three different locations from the very beginning, he had to work a lot to manage finances.

After analyzing the total assets, startup expenses, expenses to run the business, pricing strategy, and expected sales, Crowe developed an accurate financial plan.

In this park business plan, we are enlisting important financial projections, break-even analysis, gross margins, cash flows, and balance sheet created for Grandeur Traveling.

If you need help for making a financial plan for your own RV park, you can read the financial plan for Grandeur Traveling free of cost.

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download RV Park Business Plan Sample in pdf

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OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Resort Business Plan

camping resort business plan

High demand for luxury & recreational activities, and a recurring revenue model make starting a resort business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your resort business? You’re at the right place. Our resort business plan template will help you get started.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Resort Business Plan?

Writing a resort business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Facilities:.

Highlight the resort facilities you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of resort you run and the name of it. You may specialize in one of the following resort businesses:

  • Beach resorts
  • Spa resorts
  • Golf resorts
  • Mountain resorts
  • Eco resorts
  • Ski resorts
  • Luxury resorts
  • Describe the legal structure of your resort, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established resort, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your resort business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Resort Services & Facilities

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe all amenities & facilities:

Mention the resort facilities your business will offer. This list may include:

  • Accommodation
  • Recreational activities
  • Spa and wellness
  • Entertainment zone
  • Event and conference facilities
  • Swimming pool
  • Tennis court

Describe each facility:

Provide a detailed description of each facility you provide, the types of that facility, and everything about it.

Quality Measures

: This section should explain how you maintain quality standards and consistently provide the highest quality service.

This may include quality assurance audits, standard operating procedures, regular maintenance & upkeep, hygiene & cleanliness standards, etc.

Additional Services

In short, this section of your resort plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your resort business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your resort business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for the resort, such as recreational activities equipment, spa & wellness equipment, vehicles, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section overviews your resort business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your resort services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the resort, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your hotel resort business plan should only include relevant and essential information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample resort business plan will provide an idea for writing a successful resort plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our resort business plan pdf .

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Frequently asked questions, why do you need a resort business plan.

A business plan is an essential tool for anyone looking to start or run a successful resort business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your resort.

How to get funding for your resort business?

There are several ways to get funding for your resort business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your resort business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your resort business plan and outline your vision as you have in your mind.

What is the easiest way to write your resort business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any resort business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a resort business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry.

We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding.
  • Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my resort business plan?

The level of detail of the financial projections of your resort business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a comprehensive view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a resort business plan include?

The following are the key components your resort business plan must include:

  • Executive summary
  • Business Overview
  • Market Analysis
  • Products and services
  • Sales and marketing strategies
  • Operations plan
  • Management team
  • Financial plan

Can a good resort business plan help me secure funding?

Indeed. A well-crafted resort business will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can help you secure your business funding.

What's the importance of a marketing strategy in a resort business plan?

Marketing strategy is a key component of your resort business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

  • It provides your business an edge over your competitors.
  • It helps investors better understand your business and growth potential.
  • It helps you develop products with the best profit potential.
  • It helps you set accurate pricing for your products or services.

About the Author

camping resort business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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10+ SAMPLE Camping or Camp Ground Business Plan in PDF | MS Word

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Moscow, Idaho

Camping + RV Parks

Maybe you’re one of those brilliant souls who brings along accommodations in the form of an RV. Moscow has RV parks with hookups and other amenities to keep you connected. That’s not to say you must have an RV; tents, campers and more are all welcome at campgrounds.

Dworshak Dam & Visitor’s Center

1842 View Point Rd. Ahsahka, ID

(208) 476-1255

Dworshak State Park

Lenore, ID 83541, USA

(208) 476-5994

Hells Gate State Park

5100 Hells Gate Rd, Lewiston, ID, USA

(208) 799-5015

Forest Rd. 1606 Harvard, ID

(208) 875-1131

Latah County Fairgrounds

1021 Harold St, Moscow, ID, USA

(208) 883-5722

Little Boulder Creek Campground & Picnic Area

Park Rd. Deary, ID

Mary Minerva McCroskey State Park

Farmington Idaho

(208) 686-1308

Rambler RV Park

Rambler RV Park of Moscow, Idaho is beautiful, modern and clean RV Resort serving nearby Pullman, Washington, Lewiston, Idaho and Moscow, Idaho as well as surrounding communities! This new RV park offers all of the amenities you come to expect in your travels along with beautiful scenery and quick and easy access to local attractions.

1651 Carmichael Road, Moscow, ID, USA

(208) 301-1820

Robinson County Park

This park and camping ground is located only a few miles east of Moscow, Idaho. 54 acres of green clearings, tree lined trails, and picnic areas has only a few spots for RV campers with electrical hook-ups and water faucets. Tent campers have a wide choice of places to settle, with installed grills and fire rings placed throughout the designated camp. Registration is unreserved and completed onsite by placing records in boxes. This site does not provide showers.

5168 Robinson Park Rd, Moscow, ID 83843, USA

(208) 883-5709

Scenic 6 RV Park

125 6th St, Potlatch, ID 83855, USA

(208) 875-1117

Spring Valley & Moose Creek Reservoirs

Spring Valley Rd. Troy, ID

Spring Valley Reservoir

20 miles from Moscow, Idaho is the Spring Valley Reservoir, locally known for its habitat and bird observation features. Song birds, water birds, and water fowl can all be spotted in the 99 acre region. Boating, kayaking, canoeing, and fishing are permitted on this site in the lake, as well as Idaho Birding Trails to tour some of Idaho’s greatest bird inhabitants.  There are tent camping sites available with parking and restroom facilities. Free of charge for both RVs and tents.

Directions:  From Moscow, drive E on Hyw 8 through Troy; at mp 17 go L (n) onto Spring Valley Road ~3 mi bearing left at all three forks to the reservoir.

(208) 799-5010

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How To Write a Business Plan For a Campground + Template

Business Plan

Creating a business plan is essential for any business, but it can be especially helpful for campground businesses that want to improve their strategy and/or raise funding.

A well-crafted campground business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every campground business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Campground Business Plan?

A campground business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your campground business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Campground Business Plan?

A campground business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Campground Business Plan

The following are the key components of a successful campground business plan:

Executive Summary

The executive summary of a campground business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your campground business plan.

  • Start with a one-line description of your campground company
  • Provide a short summary of the key points in each section of your campground business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your campground business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your campground, mention this.

Industry Analysis

The industry or market analysis is an important component of a campground business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the campground industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, campground customers may include RVers, tent campers, and glampers (those who enjoy camping, but with some luxury amenities).

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or campground services with the right marketing strategy.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your campground business may have:

– You are the only campground in the area with a certain type of accommodation (e.g., group campsites)

– You have more/better amenities than other campgrounds in the area

– You are positioned closer to the beach than other campgrounds

– Your prices are lower than other campgrounds

Marketing Plan

This part of the campground business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your campground business via a PR campaign or by exhibiting at trade shows.

Operations Plan

This part of your campground business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a campground business include reaching $X in sales. Other examples include expanding to a second location or launching a new service.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific campground industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Campground business plan

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Campground

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup campground business plan.

Sample Cash Flow Statement for a Startup Campground  

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the campground business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your campground . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any campground owner. In this article, we’ve outlined the key components of a successful business plan and shared a template that you can use to create your own.

Finish Your Business Plan in 1 Day!

Other helpful articles.

How To Write an RV Park Business Plan + Template

Campground photo 1

Places to Camp near Moscow, ID

Moscow is the perfect place for adventurous campers and RVers. Moscow is an adventure-filled destination for those who love the outdoorsy camper lifestyle. But it's also great for those who prefer to spend time near the city, exploring and sightseeing. Search nearby campsites and find top-rated spots from other campers.

Map showing campgrounds near Moscow, Idaho

Best Camping Sites Near Moscow, ID (110)

Camper-submitted photo from Hells Gate State Park Campground

Hells Gate State Park Campground

This recreation area is part of Lower Granite Lake

  • Electric Hookups
  • Phone Service

Camper-submitted photo from Kamiak Butte County Park

Kamiak Butte County Park

  • Standard (Tent/RV)

$15 - $20 / night

Camper-submitted photo from Spring Valley Reservoir

Spring Valley Reservoir

Hwy. 8 east of Troy, ID

Half-mile long reservoir for fishing & swimming provides several primitive campsites. Fire pits available at most campsites. Pets on leash.

$10 / night

Camper-submitted photo from Chief Timothy Park

Chief Timothy Park

Camper-submitted photo from Robinson County Park

Robinson County Park

Camper-submitted photo from Premier RV Resort at Granite Lake

Premier RV Resort at Granite Lake

Granite Creek courses north into the Middle Fork of the Snoqualmie River, between Russian Butte to the east and Mailbox Peak to the west. The stream surges swiftly through the gorge between those mountains, and the roar of whitewater rapids dominates the valley.

$59 - $66 / night

Camper-submitted photo from Hells Canyon Resort

Hells Canyon Resort

$30 - $40 / night

Camper-submitted photo from Wawawai County Park

Wawawai County Park

Wawawai County Park sits in the Snake River Canyon approximately three miles upstream from Lower Granite Dam. The park is open from 7am to dusk and for overnight camping year round. The 49 acre park is a popular place for families to picnic and camp. There is a half mile, interpretive, hiking trail. A nearby boat ramp facility provides access to the reservoir for fishing and water sports. Unique to the park is the earth-sheltered ranger residence.

For the safety of your pet, the wildlife, park visitors, and other domestic animals, always keep your pet on a leash.

Wawawai County Park features an earth-sheltered house which serves as the Park Ranger's home. Half mile interpretive hiking trail - As you follow along the interpretive trail, you will learn geology, history, and natural features of the park and Snake River Canyon. One large group shelter with ten picnic tables, a large barbecue grill, and electrical outlets (capacity of 100 people) (available first come, first serve and for reservations) Seven small shelters, each with a picnic table and barbecue grill (capacity of 8 people each) Wawawai Bay is a small bay off the Snake River at the base of Wawawai Creek - The bay offers recreational opportunities for non-motorized boating and fishing. Bird viewing platform Restrooms

Camping is allowed in designated areas only 9 sites available on a first come, first served basis $15 a night and $5 for 2nd vehicle Each site has a picnic table and grill Restrooms available year round, no showers NO water or electrical hook ups Water available in select locations of campground on a seasonal basis This is a gated park with no access into or out of park from dusk until 7am

$15 / night

Camper-submitted photo from Pullman RV Park

Pullman RV Park

Camper-submitted photo from Boyer Park & Marina KOA

Boyer Park & Marina KOA

This recreation area is part of Lake Bryan

Popular Camping Styles near Moscow

Tents

Pets Allowed

Yurts

Pet-friendly camping near Moscow

Hells Gate State Park Campground

Recent Reviews In Moscow

282 reviews of 110 moscow campgrounds.

Politics latest: Keir Starmer accused of 'rank hypocrisy' by Rishi Sunak after setting out what he'll do to tackle small boat crossings

Labour leader Sir Keir Starmer lays out his party's plans to try and tackle small boat crossings if it wins power. Listen to the latest episode of the Electoral Dysfunction podcast as you scroll.

Friday 10 May 2024 18:30, UK

  • Starmer says small boat crossings 'one of the greatest challenges we face'
  • Explained: What's in Labour's plan to try and tackle problem
  • Darren McCaffrey: Will Labour's plan cut it with voters?
  • Starmer says no flights to Rwanda will take off under Labour
  • Sunak accuses Starmer of 'rank hypocrisy'
  • Electoral Dysfunction:  Jess Phillips says Elphicke defection like 'being punched in gut'
  • UK exits recession | Economy 'returning to full health'
  • Faultlines:   Can British farming survive?
  • Live reporting by Tim Baker

Across the UK, anger is brewing amongst some farmers.  

Protests have already been held in London, Dover and Cardiff, with more planned - mirroring similar tensions seen across Europe in the last six months.     

They say they’re annoyed about cheap foreign imports and changes to subsidies forcing them to give up land in favour of environmental schemes.    

But what does this mean for the food on our table - and does British produce risk becoming a luxury product for the wealthy only?    

On the Sky News Daily , Niall Paterson is joined by West of England and Wales correspondent Dan Whitehead to find out why farmers are so concerned, and speaks to Liz Webster, the founder of Save British Farming, about why she believes eating British isn't just good for our farmers - it's good for the nation's health, too.   

In response to our report, Farming Minister Mark Spencer, said: "We firmly back our farmers. British farming is at the heart of British trade, and we put agriculture at the forefront of any deals we negotiate, prioritising new export opportunities, protecting UK food standards and removing market access barriers. 

"We've maintained the £2.4bn annual farming budget and recently set out the biggest ever package of grants which supports farmers to produce food profitably and sustainably."

The Welsh government said: "A successful future for Welsh farming should combine the best of our traditional farming alongside cutting-edge innovation and diversification. 

"It will produce the very best of Welsh food to the highest standards, while safeguarding our precious environment and addressing the urgent call of the climate and nature emergencies."

👉  Listen above then tap here to follow the Sky News Daily wherever you get your podcasts   👈

Following the defection of the Dover and Deal MP Natalie Elphicke to Labour, Beth, Ruth and Jess discuss the surprise move and whether it could have been handled differently by Sir Keir Starmer.

They also talk about Beth's interview with the former immigration minister Robert Jenrick and his warnings about Reform UK.

Plus, how significant was the defeat of former Conservative mayor of the West Midlands Andy Street? Beth and Jess were both there to tell the story.

And they answer a question on Labour and the Muslim vote, and what the party can do to restore confidence and trust.

Email Beth, Jess, and Ruth at [email protected] , post on X to @BethRigby, or send a WhatsApp voice note on 07934 200 444.     

👉 Listen above then tap here to follow Electoral Dysfunction wherever you get your podcasts 👈

In January 2023, Rishi Sunak made five promises.

Since then, he and his ministers have rarely missed an opportunity to list them. In case you haven't heard, he promised to:

• Halve inflation • Grow the economy • Reduce debt • Cut NHS waiting lists and times • Stop the boats

See below how he is doing on these goals:

The Sky News live poll tracker - collated and updated by our Data and Forensics team - aggregates various surveys to indicate how voters feel about the different political parties.

With the local elections complete, Labour is still sitting comfortably ahead, with the Tories trailing behind.

See the latest update below - and you can read more about the methodology behind the tracker  here .

Speaking to Sky political editor  Beth Rigby , Sir Keir Starmer has defended his decision to allow Tory MP Natalie Elphicke into Labour.

Ms Elphicke was on the right of the Conservative spectrum, and previously defended her sex-offender ex-husband, comments which she apologised for this week following her defection.

Addressing Tory voters, Sir Keir says he wants Labour to be a "place where they who have ambitions about their families, their communities, their country, can join and be part of what we are trying to build for their country".

Asked by Beth if he was ruthless, Sir Keir said: "Yes, I'm ruthless in trying to ensure we have a Labour government that can change this country for the better.

"Not ruthless for my own ambition, not ruthlessness particularly for the Labour Party - I'm ruthless for the country. 

"The only way we'll bring about a change in this country is if we're ruthless about winning that general election and putting in place a government of public service, that’ll be a major change.

"Politics, I believe, should be about public service, that's what I've been about all my life."

More now from political editor Beth Rigby's interview with Labour leader Sir Keir Starmer.

She reminded him that he previously ruled out doing a deal with the SNP - but has not done so for the Liberal Democrats.

Sir Keir again ruled out a coalition with the SNP - adding that he is aiming for a "majority Labour government".

He says Labour needs "to keep working hard, keep disciplined and getting our message across, which is something fundamental to me".

Pushed on his lack of ruling out a possible agreement with the Lib Dems, Sir Keir says: "I'm going for a majority.

"That's the answer I gave you a year ago. It's the same answer I'm giving you now."

Sir Keir Starmer was earlier today pushed on whether Rwanda deportation flights will take off if he was prime minister - although it was not clear if he would cancel flights which had already been organised.

Sky News understood that previously booked deportation flights to Rwanda would still go ahead if Sir Keir entered Number 10. 

But the Labour leader has now gone further.

Speaking to political editor Beth Rigby , Sir Keir has ruled out any flights taking off.

"There will be no flights scheduled or taking off after general election if Labour wins that general election," he says.

He says: "Every flight that takes off carries with it a cheque to the Rwanda government. 

"So I want to scrap the scheme - so that means the flights won't be going."

Sir Keir says he would rather spend the money on his own measures to counter small boats.

"No flights, no Rwanda scheme. It's a gimmick," he says.

By Alix Culbertson , political reporter

Scotland's new first minister has told Sky News that the controversial gender recognition reforms "cannot be implemented."

John Swinney,  who became first minister this week , has faced questions over his stance on gender recognition after MSPs voted in 2022 to pass a bill to make it simpler for people to change their gender without having to obtain a medical diagnosis.

The UK government blocked the bill from being made into law and the Supreme Court rejected a request by the Scottish government for a judicial review.

Asked if he would be fighting to push the bill through, Mr Swinney told Sky News: "The reality of the situation we face is that the Supreme Court has said that we can't legislate in that area. We can't take forward that legislation."

The UK economy is no longer in recession, according to official figures.

Gross domestic product (GDP) grew by a better-than-expected 0.6% between January and March, the Office for National Statistics (ONS) said.

Economists had predicted the figure would be 0.4%.

Prime Minister Rishi Sunak said it showed the economy had "turned a corner".

He told Sky News's Ed Conway: "I am pleased that while there's more work to do, today's figures show that the economy now has real momentum, and I'm confident that with time, people will start to feel the benefits of that.

"We've had multiple months now where wages are rising, energy bills have fallen, mortgage rates are down and taxes are being cut... I'm pleased with the progress that we're making."

Mr Sunak added: "I am confident the economy is getting healthier every week."

You can read more here:

Rishi Sunak has criticised Sir Keir Starmer's position on Rwanda as "rank hypocrisy".

Speaking to broadcasters, the prime minister says the Labour leader has announced things the government is "already doing".

He gives the example of "punching through the backlog, having more law enforcement officers do more, that's all happening already".

"We've announced all of that more than a year ago," the prime minister adds.

"The question for Keir Starmer if he cares so much about that, why did he vote against the new laws that we passed to give our law enforcement officers new powers? 

"They've now used those to arrest almost 8,000 people connected with illegal migration, sentenced them to hundreds of years in prison.

"And if it was up to him, all those people would be out on our streets, so I think it's rank hypocrisy property of his position."

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COMMENTS

  1. Campground Business Plan Template & How-To Guide [Updated 2024]

    Starting a campground business is easy with these 14 steps: Choose the Name for Your Campground Business. Create Your Campground Business Plan. Choose the Legal Business Structure for Your Campground Business. Secure Startup Funding for Your Campground Business (If Needed) Secure a Location for Your Business.

  2. RV Park Business Plan Template (2024)

    Custer's Best RV Park is seeking $220,000 in debt financing to launch its RV park business. The funding will be dedicated towards purchasing the land and building out the facilities. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, utilities, and marketing costs.

  3. How To Write A RV Park Business Plan + Template

    Writing an Effective RV Park Business Plan. The following are the key components of a successful RV park business plan:. Executive Summary. The executive summary of an RV park business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  4. How to Start an RV Park in 2024: A Step-by-Step Guide

    Step 4: Create an RV Park Business Plan. Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  5. Campground Business Plan Template

    Conclusion. The campground business is an attractive venture due to the growing demand for outdoor recreation and escapes from the hustle and bustle of city life. We plan to provide safe and pleasurable camping experiences for our guests while offering a variety of amenities and services to meet the needs of all campers.

  6. Campground Business Plan Template: A Step-by-step Guide (2024)

    If you are planning to start a new camping business, the first thing you will need is a business plan. Use our sample campground business plan created using Upmetrics business plan software to start writing your business plan in no time.. Before you start writing your business plan for your new camping business, spend as much time as you can reading through some examples of services-related ...

  7. RVParkBusinessPlan.com

    The Word document is a complete business plan specific for a RV park. The chapter list is as follows: 1.0 Executive Summary; 2.0 Financing Overview; 3.0 RV Park Operations; 4.0 Economic, Industry, and Market Research; 5.0 Marketing Plan; 6.0 Personnel Summary; 7.0 Financial Plan; Appendix A - SWOT Analysis; Appendix B - Reference Sources

  8. RV Park Business Plan: Guide & Template (2024)

    Industry Overview. The RV park industry stood at a value of 8.7 billion dollars in 2020 and would continue to grow at a rapid pace. Moreover, successful RV park owners make up to $50,000 to $90,000 a year. And these numbers would grow as the number of people who have switched to this style of living and traveling continues to grow each year.

  9. How to write a 5-star business plan for your campsite

    To put it simply, a campsite business plan is a document containing: A written part presenting the company's structure, strengths, and objectives over the coming years. A financial forecast highlighting the financing requirements to start the business and its expected profitability. Don't just line up the numbers: your business plan must show ...

  10. RV Park Business Plan Sample [Update 2024]

    According to IBISWorld more than 16k RV parks and campgrounds businesses are running in the United States. The number is expected to increase by 2025, as IBISWorld reported an annual growth rate of 6.4% in this business from 2015 to 2020. The market size of the RV park business is $9 billion which is also quite good.

  11. Resort Business Plan [Free Template

    Download Template. Create a Business Plan. High demand for luxury & recreational activities, and a recurring revenue model make starting a resort business a lucrative and rewarding profession. Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

  12. Start Your Campground Business

    Grow YourCampground. Learn how to grow your campground. Learn how to expertly market your business, staff it, and much more. Build your own campground business from business structure and planning, marketing, and tips for growth and improved efficiencies.

  13. 10+ SAMPLE Camping or Camp Ground Business Plan in PDF

    A camping or campground business plan is a comprehensive document that covers the business structure, financial costs, strategy, and services of a camping ground owned by a specific individual or organization by researching targeted market trends and projecting financial flow based on expected market growth and reception. A camping business ...

  14. PDF Eco Resort and Campground Business Plan

    4 Point Grondine Eco Resort & Campground Business Plan 2019 5 The Point Grondine Eco Resort & Campground is a First Nations owned and operated destination where traditional Anishnaabek culture meets a peaceful eco-retreat in one of Ontario's most spectacular regions. By combining family-friendly campgrounds, unique 3 & 4-season roofed

  15. Camping & RV Parks Near Moscow, Idaho

    Dworshak State Park is 50 miles southeast of Moscow on Dworshak Reservoir. The park offers 105 RV and tent camping spaces near Freeman Creek, a day-use shelter, archery range, and boat ramp. The park also features a playground. The Big Eddy Marina offers 100 boat slips and the only gas sales on the lake. Lenore, ID 83541, USA.

  16. How To Write A Business Plan For A Campground + Template

    This part of the campground business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps. Product/Service: Detail your product/service offerings here. Document their features and benefits. Price: Document your pricing strategy here.

  17. Top 10 Campgrounds & RV Parks in Pullman Moscow, Washington

    Pullman-Moscow is a metro area in eastern Washington on the Idaho border. RV campgrounds in Pullman-Moscow, Washington are close to local RV attractions like Washington State University and the Jordan Schnitzer Museum of Art. Pullman-Moscow is in a temperate region that's full of trees, and there are plenty of options for RV parking in this area that are on bodies of water.

  18. Top 10 Campgrounds & RV Parks in Yakima, Washington

    Shady Tree RV Park & Campground is located in Quincy, which is 80 miles northeast of Yakima. It sits at the intersection of Interstate 90 and State Highway 281, so the drive up is quick and easy. When you arrive, you'll appreciate that this family-owned property provides great service.

  19. Camping near Moscow, ID: 50+ Best Places to Camp

    Wawawai County Park sits in the Snake River Canyon approximately three miles upstream from Lower Granite Dam. The park is open from 7am to dusk and for overnight camping year round. The 49 acre park is a popular place for families to picnic and camp. There is a half mile, interpretive, hiking trail. A nearby boat ramp facility provides access ...

  20. Politics latest: Keir Starmer sets out what he'll do to tackle small

    Follow live updates as Labour leader Sir Keir Starmer sets out his party's plans to try and tackle small boat crossings if it wins power.