ZenBusinessPlans

Home » Sample Business Plans » Technology

How to Write an Internet Café Business Plan [Sample Template]

Are you about starting an internet cafe ? If YES, here is a complete sample internet cafe business plan template & feasibility report you can use for FREE . Since the advent of the internet, a lot of other big things have happened to information technology. You too can begin to look at ways to tap into the vast opportunity that exists in this industry. One of the hurdles that is readily needed to be scaled when you are looking to start an internet cafe business is research.

To a very large extent, you will need to carry out some extensive research. This is so that you know what is required of you in the venture that you plan to embark on. Yet another thing that you will need to look at is the business plan aspect. Here below is a sample internet café business plan;

A Sample Internet Café Business Plan Template

1. industry overview.

The internet café line of business is one business that irrespective of the change in trends, is still managing to survive especially when the business is well positioned in a location like airports, campus, public facilities or hotels et al. Simply put, an Internet café, which is also known as a cybercafé, is a place which provides Internet access to the public, usually for a fee.

Most internet cafés usually provide snacks and drinks, hence the café in the name. In an internet café, the fee for using a computer that is connected to an internet facility is usually charged as a time-based rate. The internet café or cyber cafe phenomenon in the united states was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network.

Gregori designed, built and installed 25 coin operated computer terminals in coffeehouses throughout the San Francisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System that offered an array of electronic services including FIDOnet mail and, in 1992, Internet mail.

But the first public, commercial American Internet café was conceived and launched by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was named The High Tech Cafe. After then, three other internet cafés subsequently opened in the East Village neighborhood of New York City: Internet Cafe opened by Arthur Perley, the @ Cafe, and the Heroic Sandwich.

So also in 1996, the Internet café Surf City opened in downtown Anchorage, Alaska. The Internet Café / Cyber Cafe industry is indeed a large industry and there is hardly any airport (international) that you won’t find an internet café that you can either connect your gadget through their Wi-Fi or log on to their computer to surf the net while you wait for your flight.

Though for some players in this industry would prefer to build their call centers in places where they can maximize profits; countries like India, China and The Philippines readily comes to mind

One good thing about starting an internet café business is that, aside from the fact that people will come in to browse the internet and carry out their jobs; you can also generate enough income by engaging in the sale of coffee and snacks.

So all you need to do if you want to maximize your internet café business is to strategically position the business and you will be amazed at the rate people troop to your internet café, not only those that want to browse the internet, but also those who may just want to hang out with friends over a cup of coffee and snacks.

2. Executive Summary

Planet One Cyber Café®, LLC is a one stop, standard and licensed internet café and coffee shop that is fully equipped with the latest technology in the cyber café industry. Our cyber café will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned in a location with the right demographic compositions of people who are regular users of public cyber café.

Planet One Cyber Café®, LLC will operate as a standard cyber café where clients are expected to surf the internet at the speed of light, make internet phone calls, conduct teleconference, and scan and send documents online. We also engage in the sale of snacks and coffee, operating a full fledge business center and the sale of data bundle and call cards for various telecommunication providers.

Our business goal is to work towards becoming one of the leading cyber café brands in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class internet café from the scratch requires huge capital base especially for the purchase of world – class and up – to date internet equipment (server, and computers) and software applications et al, which is why we have perfect plans for steady flow of cash.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry. We are well – staffed and well – equipped to run a 24 hours a day and 7 days a week cyber café with a well – planned shift system.

We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Planet One Cyber Café®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Planet One Cyber Café®, LLC is owned by Garry Boston and his wife Geraldine Boston. Geraldine Boston is a certified cyber café administrator; she has over 15 years of experience in the internet café / cyber cafe industry. Her husband Garry Boston will be the administrative head of the business. He has an MBA from University of California and he has occupied senior managerial roles before joining his wife to start Planet One Cyber Café®, LLC.

3. Our Products and Services

Planet One Cyber Café®, LLC is going to offer varieties of services within the scope of the internet café / cyber café industry in the United States of America. Our intention of starting our internet café in Inglewood – Los Angele is to make profits from the internet café / cyber café industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.

Our business offering are listed below;

  • Providing fast and secured internet browsing services
  • Providing cheap and secured international internet calls
  • Providing fast and secured teleconference services
  • Providing document scanning and photocopy services
  • Sale of soft drinks, coffee and snacks
  • Sale of call cards, and internet bundles from various telecom service providers
  • Providing related internet café advisory and consultancy services

4. Our Mission and Vision Statement

  • Our vision is to become the number one public cyber cafe in the whole of Los Angeles, California within the first five years of starting the business.
  • Our mission is to build a world class and well equipped public cyber café brand that will become the preferred choice for a wide range of client ranging from individual client to corporate organizations in the Los Angeles – California.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Planet One Cyber Café®, LLC will build a solid business structure that can support the growth of our internet café business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading cyber café brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Planet One Cyber Café®, LLC;

  • Chief Executive Officer

Cyber Café Manager / Cyber Café Supervisor

Admin and HR Manager

  • Marketing and Sales Executive
  • Customer Care Officer / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily running of the cyber café, including sourcing equipment, effective resource planning and implementing cyber café strategies and operations;
  • Carries out needs assessments, performance reviews and cost/benefit analyses;
  • Responsible for setting and meeting performance targets for speed, efficiency, sales and quality;
  • Ensures all relevant communications, records and data are updated and recorded;
  • Advises clients on products and services available;
  • Liaises with supervisors, team leaders, operatives and third parties to gather information and resolve issues;
  • Maintains up-to-date knowledge of industry developments and involvement in networks;
  • Coordinates staff recruitment, including writing vacancy advertisements and liaising with HR staff;
  • Reviews the performance of staff, identifying training needs and planning training sessions;
  • Records statistics, user rates and the performance levels of the cyber café and preparing reports;
  • Handles the most complex customer complaints or enquiries;
  • Responsible for organizing staffing, including shift patterns and the number of staff required to meet demand;
  • Responsible for coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes;
  • Responsible for forecasting and analyzing data against budget figures on a weekly and/or monthly basis.

Information Technologist

  • Manages the organization website and serve room
  • Responsible for continuous update of our online security platform
  • Ensures that our payment platform is secured 24 / 7
  • Responsible for installing and maintenance of “Private Automated Business Exchanges” (PABX), telephones, computer software and hardware for the organization
  • Manages logistics, Web servers and POS (point of sale) systems
  • Responsible for continuous upgrade and maintenance of IT systems
  • Responsible for generating tickets for the cyber café
  • Handles any other technological and IT related duties.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of studio equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Facilitates and coordinates strategic sessions.
  • Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
  • Oversees the smooth running of the daily office activities.

Marketing and Sales Executive (Business Developer)

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients and music artists
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Help to increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Client Service Executives / Front Desk Officer

  • Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Distributes mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

We very much know the importance of knowing the areas we are good at and the areas that we struggle with.  That is the reason why Planet One Cyber Café®, LLC employed the services of a core professional in the area of cyber café consulting and business structuring to assist the organization in building a standard cyber café that can favorably compete with other leading cyber café brands in the United States of America and the world at large.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Planet One Cyber Café®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Planet One Cyber Café®, LLC;

Our core strength lies in our service offerings, the power of our team and the state of the art cyber café equipment and software applications that we have – fast, secured and reliable internet. We have a team that can go all the way to give our clients value for their money.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our cyber café for business.

As a new cyber café in Los Angeles, it might take some time for our organization to break into the market and attract some well – established corporate clients; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion of our business the way we would want to.

  • Opportunities:

The opportunities in the cyber café / internet café industry are massive especially in Los Angeles, and we are ready to take advantage of any opportunity that comes our way.

The truth is that with the advancement of technology and cheaper internet data bundles, it is now easier for organizations to conduct their teleconference from their office and for individuals to purchase internet bundle and browse on their mobile gadgets (smart phones, tablets and pads).

So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new cyber café in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

  • Market Trends

It is known fact that cyber cafés are a natural evolution of the traditional café. As a matter of fact, cafés started as places for information exchange, and have always been used as places to read the paper, send postcards home, play traditional or electronic games, chat to friends, find out local information.

As Internet access is in increasing in demand, many pubs, bars and cafés have terminals, so the distinction between the cyber café and the traditional café is eroded. For instance, in some, countries in Europe, the number of pure cyber cafés is decreasing since more and more normal cafés offer the same services.

However, there are European countries where the total number of publicly accessible terminals is also decreasing. Germany is one good example of such countries where publicly accessible terminal is on the decrease. The reason for this trend is a combination of complicated regulation, relatively high Internet penetration rates, the widespread use of notebooks and PDAs and the relatively high number of wireless internet hotspots.

Lastly, while most cyber cafés are privately own businesses, many have been set up to Help Bridge the ‘digital divide’, providing computer access and training to those without home access. For example, the uk government has supported the setting up of 6000 telecentres.

8. Our Target Market

One of the things that make businesses breakeven is the number of clients that command per time. This is one of the reasons why we will leave no stone unturned in seeing that we get the right words out there to people about what we are doing.

The target market for the cyber café / internet industry is all encompassing because of their service offerings. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our services.

We have conducted our market research and survey and we will ensure that our cyber café attracts the kind of clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

  • Corporate organizations (basically for teleconference and similar web meetings)
  • All adults in the locations where our internet café is located
  • Students who would need internet facility to fill forms online and to make photocopies and scan documents
  • Job applicants who would need to fill online applications and to forward their CVs and documents
  • All coffee lovers in Inglewood – Los Angeles, California
  • All online gamers in Inglewood – Los Angeles, California
  • People with smart phones, tabs and pads who would want to purchase internet bundles and call cards.

Our Competitive Advantage

We are mindful of the fact that there will always be stiff competition in the cyber café / internet café industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Planet One Cyber Café®, LLC might be a new entrant into the cyber café / internet café industry in the United States of America, but we are coming into the industry with core professionals and of course a standard world – class cyber café with the latest equipment and software applications  in the industry. We are well – positioned in Inglewood Los Angeles – California.

Our complimentary services – fully functional business center and coffee and snacks bar will enable us attract loads of customers per time in our cyber café.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups cyber café businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

It is the duty of anyone going into business to identify how he/she intends to generate startup funds. It is for this reason that  Planet One Cyber Café®, LLC is established with the aim of maximizing profits in the internet café / cyber café industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Planet One Cyber Café®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain when it comes to cyber café services; it is always cheaper and reliable for small businesses and start – ups to carry out teleconference or web meetings. This goes to show that any cyber café that is well – equipped and well positioned will always attract corporate clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Inglewood – Los Angeles, California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Inglewood to the whole of Los Angeles – California.

We have been able to critically examine the cyber café market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Planet One Cyber Café®, LLC, it is based on the location of our business and other factors as it relates to cyber café start – ups in the United States;

  • First Fiscal Year-: $75,000
  • Second Fiscal Year-: $150,000
  • Third Fiscal Year-: $350,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same internet café services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We will work really hard to see that we attract the type of sales and leads that will make us break even at all times. Cyber café business is not a business that you have to go out there to retail products which is why we must do all we can to maximize any opportunity that comes our way to attract people to patronize of cyber café and coffee bar.

Our sales and marketing team will be recruited based on their vast experience in the cyber café / internet café industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent service delivery (fast, reliable and secured internet access) speaks for us in the market place; we want to build a standard and well equipped cyber café that will leverage on word of mouth advertisement from satisfied clients.

Our business goal is to build our cyber café business to become the number one choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Inglewood, Los Angeles, but throughout California as well.

Planet One Cyber Café®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our cyber café by sending introductory letters alongside our brochure to, residence, organizations and key stake holders in Los Angeles and other parts of the U.S.
  • Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local internet café relevant expos, seminars, and fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver top notch services (for teleconference and web meetings)
  • Leverage on the internet to promote our business
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the cyber café / internet café industry by storm which is why we have made provisions for effective publicity and advertisement of our cyber café.

Below are the platforms we intend to leverage on to promote and advertise Planet One Cyber Café®, LLC;

  • Place adverts on both print and electronic media platforms
  • Sponsor relevant TV shows and radio programs
  • Maximize our official website to promote our business
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat,  Badoo, Google+  and other platforms (music online forums) to promote our business.
  • Offer Pro Bono services to Non – profits Organizations as part of our community social responsibility
  • Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations, schools, Non – Profits Organizations and start – ups by calling them up and informing them of Planet One Cyber Café®, LLC and the services we offer
  • Advertise our cyber café business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars / buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

We do not want to overprice ours services, and that is why we will go around and sample the price system of other businesses like our internet cafe business. The nature of internet café services makes it easier for operators in this industry to charge her clients fees based on the number of hours / time spent; usually this fee is charged based on the discretion of the cyber café.

At Planet One Cyber Café®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help them organize teleconference or web meetings / webcast et.

  • Payment Options

At Planet One Cyber Café®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a cyber café business; it might differ in other countries due to the value of their money.

The bulk of the money that is expected to be spent when setting up a cyber café is in the purchase of equipment and of course leasing / renting a standard facility. However, this is what it would cost us to start Cosmos Call Center Agency, LLC in the United of America;

  • The Total Fee for incorporating the Business in Los Angeles, California – $750.
  • The budget for Liability insurance, permits and license – $2,500
  • The Amount needed to acquire a suitable Office facility with enough space for standard cyber café in a business district 6 months (Re – Construction of the facility inclusive) – $120,000.
  • The Cost for equipping the cyber café (telephone boxes, headsets, server room, computers, software applications, “Private Automated Business Exchanges” (PABX),printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $70,000
  • The Cost of Launching our official Website – $600
  • Budget for paying  at least 3 employees for 3 months and utility bills – $80,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous – $1,000

Going by the report from the research and feasibility studies conducted, we will need about $350,000 to set up a medium scale but standard call center in the United States of America.

Generating Funding / Startup Planet One Cyber Café®, LLC

Planet One Cyber Café®, LLC is going to start as a family business that will be solely owned and managed by Garry Boston and his wife Geraldine Boston. Both of them will be the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Planet One Cyber Café®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our cyber café facility with state of the equipment, technology and software applications.

Planet One Cyber Café®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Renting of Office cum Call Facility: Completed
  • Setting Up Of The Cyber Café Facility: In Progress
  • Intellectual Property Protection and Trademark: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed call center equipment, software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry: In Progress

More on Technology

Internet Cafe Business Plan

Every business starts with research and planning. The main purpose for writing a business plan is to get aware of those things that you might not have known or thought of yet. Depending on your case, you might be interested in devising a gaming lounge business plan or an esports arena business plan. As these are very close to the concept of Internet cafe we offer to use this as a template, expanding it with additional points where necessary. Besides, in this article you will find many useful information to assist you on the way.

Executive summary

Starting an internet cafe business can be a challenging task, especially if you lack entrepreneuring experience. However, devising a business plan will greatly facilitate you along the way. First of all, it will help you to gather many important information and facts, come up with a variety of internet cafe business ideas, decide on the format, consider pros and cons of this business, and even think about its future development. When getting down to work, the first questions coming to your mind might be whether it is a profitable business, how much does it cost to open an Internet cafe or what equipment do you need to start an internet cafe? This article probably won’t furnish you with a full answer, rather it will give you a general description of internet cafe business, while adding more questions for you to consider.

Internet cafe business overview

An Internet cafe (also cybercafe) is by no means new, yet a still relevant idea. The service of providing the public with a PC along with access to the Internet for a charge has been in expanding request since a long time ago. The first online cafe was launched in 1988 in Seoul and had only two 16-bit-computers connected to the online system of networks. Today internet cafes can be found all around the globe, while their purpose has evolved from basic webmail and instant messaging to multiplayer gaming. Since modern games often require modern computers and expensive gadgets more and more gamers prefer shared-access models over personal ownership.

Depending on location, target audience, and social agenda of the proprietors, cybercafés come in a wide range of formats and can be quite a profitable business. Internet cafes also appear as gaming lounges, cybersports arenas, or PC bangs – equipped with VR headsets, gaming consoles like Xbox and Playstation, and broadcasting esports tournaments on a big screen.

The majority of the entrepreneurs, engaged in this field are men of 22 – 50 years old, who understand computers at the level between the advanced user and system admin. Most of them also enjoy playing online games, keep abreast of new developments in the realm of computers and gaming equipment, be up to date with the latest developments in the cyber industry, follow the news about gaming teams and tournaments. As a rule, these people don’t have a wage job. Their work is focused on Internet cafes, gaming lounge business, bets, and sometimes other related businesses. Usually, these people start with a small budget and gradually increase their income.Those who managed to properly organize their business and make a profit, begin to open a chain of Internet cafes, some sell franchises.

On rare occasions, there are businessmen, possessing entrepreneurial experience from other projects, with a million-turnover, who open Internet cafe out of curiosity and desire to try something new. In this case, they invest a lot of money at once. Often, these business owners are interested in holding tournaments in specially equipped cyber arenas.

There are also those who don’t know anything about this kind of business, rather they’ve been told that opening an Internet cafe business is a way to make money easily and fast.

No matter which group you belong to if you are considering launching an Internet (cyber) cafe you will need to devise a business plan. Hereby we introduce an example of an internet cafe business plan, which can be modified according to your geographies and goals.

esports gamer plays games at cyber arena

Pros & Cons of starting an Internet Cafe

Before establishing a business it is always useful to make up a list of advantages and disadvantages. We have gathered some of them, which are relevant for an Internet cafe business, yet keep in mind, that it might look different in each case, depending on the particular market and the entrepreneurial experience of yours.

  • Business works 24/7. In practice this means that as an entrepreneur you have to be constantly in touch to solve problems that may arise (e.g., violation of the rules by clients, various unforeseeable situations etc.) At least in the beginning you need to be fully involved in order to understand the specifics of the business, the target audience, identify weak spots etc. It is also necessary to be aware of the latest innovations in the field of gaming and esports.
  • It is difficult to scale the business.  Internet cafe business has its limits. Once a company is launched, pays back and starts to bring net profit, there are just a couple of options to scale: either to sell franchises or open a network of Internet cafes. You can establish a business and get a stable income, yet it will always remain at the same level.
  • Regular update/replacement of equipment.  Each product has its life cycle. Since computers in Internet cafes are used constantly, their wear and tear happens way faster. Besides regular maintenance, cleaning, and minor repairs of the computers, it is necessary to completely replace the equipment every 2-4 years. First of all, because of its wear and secondly, due to outdated parameters. Every year new games are released, increasing the requirements to the computer components – processor, video card, memory etc. Fast and powerful computers are one of the reasons why gamers visit cyber cafes. Thus, if you do not update the equipment, you risk to lose part of the target audience.
  • Low budget needed for start.  Compared to other businesses, cyber cafes are generally simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000. This is a rather small budget for business, which in time will bring you regular income.
  • Payback after 12 months (average).  Cyber cafe business, you can quickly setup and configure all the processes, provided you thought everything through and made preliminary calculations. The payback of such a business can take from 9 to 14 months. Then you get a net income and can plan to expand. Of course, everything depends on your particular case, and if you add a bar and kitchen in parallel, then it may take more time.
  • Little competition.  15 years ago, when Internet cafes were very popular, there was a big competition. There were many cybercafes where one could go, and there were a few or no empty seats. Today, the focus has shifted, as everyone has a computer at home. Cyber cafes are made for the atmosphere, community, and a possibility to play on professional PCs. The second wave of popularity of cybercafes has just begun, yet still few competitors, which makes it possible to quickly attract the target audience to your place. At the same time, more tournaments are being held every year.
  • Combination with other types of business.  As a rule, the main service of your business will be providing access to the Internet, and/or new games on PCs and consoles. In addition, you can expand your business with related services. If you decided to start a cybercafe business you might face the situations when some of your clients ask for photocopies, printing documents, photos, etc. By simply buying a printer-scanner you can get additional income, while it will also be useful in the daily work of the cybercafe. Also, when players spend more than 3-4 hours in the Internet cafe, they need at least one break to eat and drink. Thus, building a coffee area will bring extra income and allow your clients to spend more time in your cybercafe.

What products and services cybercafe business provides?

When devising a business plan for your Internet cafe it is helpful to distinguish between the primary and additional services.

Primary service  – within this section think of the core service that your cyber cafe company provides. Is it good connection to the Internet, gaming facilities, possibility to use expensive software for a small price, or an equipped coworking space? Pick out one thing that will serve as a pillar for your business, think of it as your unique selling proposition (USP).

While choosing a core service mention in your business plan the impact that it will cause. Speculate on how your customers’ life will be affected by the service(s) that you provide? Maybe you make people happy, satisfied, productive, entertained. You help the local community to stay connected with the rest of the world and fulfil their goals by the help of Internet connection / modern computers / gaming facilities etc.

It might be that your core service will be focused on esports. This field is getting more and more popularity, encouraging e-Sports schools being opened around the world. With this regard, many cybercafes nowadays also provide separate rooms for training esports teams.

Additional products/services.  Now time to brainstorm further. Make up a list of accompanying services that will be offered in your Internet (cyber) cafe and one-by-one write about the impact they are supposed to make for your customers. You can also use the items that were mentioned above, yet were not defined as a primary service. Additionally, you can include the following options to your service list:

  • Cafe serving beverages / snacks / healthy meals
  • Copy center services
  • Private working space (rooms)
  • Kicker, darts, etc.

Once your list of primary and additional services is ready keep it at hand. The next step would be to define their prices. Easily said, but this task will require thoughtful consideration. Besides checking the prices of your competitors and willingness of customers to pay, you will also need to count your expenses and comply with financial goals you set. You should also observe the habits of your customers, and possibly introduce a dynamic pricing scheme (when prices are flexible and depend on the day time and demand). You should also consider introducing system of discounts, special offers for loyal customers etc.

Comparison to competitors

Check your competitors, define their market share, strong and weak spots. This will then help you to find your position or niche on the market, as well as set more realistic goals on sales and profit.

Why should customers choose you over your competitor? This question is very important for defining your unique selling proposition (USP), discovering the pillars of your internet cafe. Check the list below, pick the points that are relevant for your case and expand if necessary.

  • Upscale equipment (laptops, computers, printers, scanners, headsets, consoles (Xbox, Playstation), gaming mice, professional keyboards, additional gadgets- VR glasses, Gaming wheels, controllers etc.)
  • Comfortable gaming chairs
  • Fast and reliable Internet & Wi-Fi hotspots
  • Besides state-of-the-art hardware the computers will also come with professional software (e.g., Adobe Cloud Programs) and gaming platforms (e.g., Steam). Upon customer request, the Internet cafe business can also acquire a license for a particular software.
  • Possibility for open space and private working rooms/cabins
  • Convenient (central, unique, extraordinary) location
  • Fair prices, convenient booking system and payment options, bonuses, client discounts etc.

form blog

Internet cafe business plan introduction

Business name.  Give your internet cafe a name. Be creative, make sure it fits into the whole picture of your business concept. Double-check that it’s different from those of your competitors and easy to remember for your customers. Here you can also consider buying a franchise. In this case, you will build your institution based on the existing internet cafe business model which proved its success. Basically, you will get a ready-to-use guide on how to open an Internet cafe, which will save you time, resources and efforts. However, keep in mind that along with convenience and support that you get as franchisee, you are limited to a certain level in strategic and managerial decisions. Thus, for experienced and ambitious entrepreneurs, nurturing novel and fresh business ideas in mind, franchising won’t be a suitable option.

Legal business structure.  Every business is a legal unit with a specific structure. Think of yours. Will it be a sole proprietorship or a partnership, Limited Liability Company (LLC) or a corporation? Are there any investors involved? While choosing a structure for your business consider such impacting factors as flexibility, complexity, control, permits, licenses, taxes and other regulations.

Brief description of what your business does.  Here you should be able to explain in a nutshell your business concept.

Mission.  Besides making profit your internet cafe first of all should serve a public good. Think of those social solutions that you bring. Your cybercafé can, for example, fulfill the following missions:

  • It provides an easy, reliable, safe and affordable access to the Internet.
  • It serves a meeting place for sharing online experiences.
  • It accommodates a creative and comfortable environment for people to learn, work, play and relax.

What problem does your Internet cafe solve for your customers?  Possible answers here might be the following:

  • bad PCs at home that do not allow people to play at maximum settings or in the latest games;
  • no privacy at home (parents/ partner or children interfere, etc.)

Think of any other relevant points, depending on your case. Maybe it is also useful to conduct a focus group to identify other customer needs.

What results does your internet café create?

  • Customers get things done by means of having a quick, reliable safe and affordable access to the Internet
  • Customers enjoy being in a creative environment, using affordable upscale equipment for their studies, work, gaming or entertainment
  • Customers are happy to have another place for making friends and connections, while sharing their online experiences.

Think of any other relevant points, depending on your case.

How does your internet cafe create those results?  By means of providing necessary equipment (computers, software and access to the Internet) in comfortable premises at a convenient location, offering other services (e.g., food & drinks, open-space and private rooms) to meet customer needs and ensure best-in-class user experience.

Who does your company serve?  Again, think of your Personas. Which customer cluster reflects the main target audience? Are these travelers, students, professionals, gamers etc.? What is their average age? What are their core needs? It is important to remember that the choice of business model and related services will change the target audience, and vice versa. As a rule, the majority of players in cyber cafes are pupils and students. At the same time the related services a cybercafe provides will directly influence the target audience. In case the cyber cafe also sells alcohol, hookahs, etc., the clients will then be different. You can also expand the target audience by means of equipping your Internet cafe with gaming consoles, e.g. Xbox or Playstation.

Why do you do what you do?  Reasons for you to run an internet cafe might be numerous and diverse. Yet try to figure out what it means to you. Maybe you’re an exper t in the field of cybercafes or you possess suitable resources for this business. Maybe there is a sharp demand for such a place, but none or little supply. Maybe you yourself belong to the target audience and know the needs of the customers as no one else. Or it has always been your dream to own an internet café. Sincere answer to this question will help you to understand your motives and plan more realistically not just in a short term, but in a long-term perspective.

PC and console components for an internet cafe

Thousands of businesses rely upon SENET

Internet cafe setup requirements

Think here on your step-by-step plan or proprietary system. List a complex of providers, suppliers, processes, tools, or systems that you own, granting your internet cafe a benefit or competitive advantage. As a basic think of the following:

  • Location (rent or buy or build)
  • Design and renovation of the premises
  • Supply of furniture (tables, chairs, sofas, bean bag chairs) and equipment (coffee machine, vending machines, etc.)
  • Provider of the Internet
  • Supplier of computers, and other devices
  • Software Licenses
  • Supply of additional services (drinks, catering)
  • Team – number of employees, their roles, responsibilities, shifts
  • Internet cafe management software

Here it is relevant to remind that provided you go with the franchise option, the proprietary system as well as the main cyber cafe requirements will be provided by franchisor for you to use. Of course, the terms and conditions might be different depending on the agreement, but the fundamental restrictive unit for the beginning you will get in most of cases.

What are your objectives? (define your goals)  Last but not least – schedule your goals. Elaborate some plans regarding sales, revenue and profit you intend to make. Devise a roadmap of future development of your business. Think of your goals in terms of short-and long-time perspectives. Draft them for 1-year, 2-years, 5-years time span or longer. While setting your goals on the paper use the rule of S.M.A.R.T. In other words, keep your goals Specific, Measurable, Achievable, Relevant and Time-bound.

Market analysis

At this stage, make sure to gather as much information about the market, as possible. Invest enough time to research the general state of matters and trends. A useful technique to apply at this stage would be PESTLE analysis. The name stands for the abbreviation of the components of the analysis and is used to scan the following macro-environmental factors – political, economic, social, technological, legal and environmental. When analysing the above mentioned factors, try to identify the elements within each of them, as well as seek to understand what is their business impact. For example, does the current political situation create a solid basis for you to start the internet cafe business? Is the economic condition favourable for introducing your service to the market? Is the society open/ willing to pay for your service etc.? The following table provides the respective questions to assist you in conducting PESTLE analysis.

Additionally, you can make a SWOT analysis to identify strengths, weaknesses, opportunities and threats for your business.

Market trends & needs

To gather information about your target market turn to statistical data, relevant market reports, professional periodicals, marketing research agencies. While doing your research check the related industries and fields – Online Gaming, Video Streaming, Cyber Security, esports etc. Also look at associated issues in the respective fields: Internet penetration, number of available commercial wi-fi locations and hotspots, number of Internet users, reasons for using Internet etc.

Some introductory data and insights can be found at statista.com. For example, the esports market has been consistently developing in recent years. It is expected to grow further in the next 3-5 years. More and more people nowadays come to watch how their favourite games are being played by world recognized gamers. As indicated by the Newzoo there are determined to be 646 million viewers of esports worldwide by 2023, which is over 30% expansion from the 395 million in 2018.

eSports audience size worldwide 2018-2023 - graphic statistic by statista

The fans are spread over the world, yet the Asia Pacific area is by all accounts a specific hotspot for esports. In the USA, meanwhile, some 9.2 % of web users in 2019 viewed esports, with the figure expected to rise to 15.5 % by 2023.

distribution of eSports viewers worldwide in 2019, by region - graphic statistic by statista

As the statistics show every year more and more tournaments are held, bigger audience is attracted. Thus, while planning a cybercafe business one should keep in mind that the majority of gamers also make bets in the field of gaming and esports.

eSports viewers in United States 2018-2023 - graphic statistic by statista

Internet cafe marketing plan and strategy

Every marketing action – be it a message, flyer, social post or event – is aimed at people. Thus, when devising an internet cafe marketing plan it is crucial to gather as much information about your audience as possible.

Demographics & Psychographics.  Define the demographics of your target audience – what is their age, gender, income, place of living etc. Then collect their psychographic characteristics – such as interests, desires, fears etc. In the process of collecting these data you might come up to the fact that there are several groups / clusters of you TA. Use Personas method to differentiate them. This will help you achieve the goal of your marketing campaigns, improve your lead generation and conversion strategy, as well as offer more suitable products/ services to your clients.

Remember, that a slight detail can make a huge difference. What if a significant part of your customers are vegans, environmental activists living a sustainable life? How can you make their experience in your cafe more comfortable – provide vegan snacks, supplying the place with renewable energy sources, equipping it with eco-friendly furniture etc. The variations are endless here. Your task is to identify the factors that will signify the interest and bonds of the customers to your Internet cafe.

Where can you find your clients?  Where can you find each of them – online or off-line? Think on which online services and social media they use. Do they actively participate in social media groups, do they read expert magazines or do they attend festivals? The clearer picture you will get on this stage the easier it will be for you on the next steps – when drawing marketing strategy (visibility, lead generation and conversion).

Visibility (awareness) strategy.  How people will learn about your Internet cafe – via ads in Google or social media, through paid commercials on TV or in YouTube, by means of influencers, flyers or word-of-mouth? Options and combinations can be numerous. The key factors here are budget and efficacy. You can spend thousands and get zero results, or you can spend almost nothing but hit the target. Look first at the answers from the previous step, identify the channels through which you can reach your audience, compare the prices of the channels. And then build your strategy. Remember, that the advantage(benefit) of digital marketing is that you can test different strategies with relatively low budget, see what works best and then rise the costs. Consider turning to a digital marketing agency if that corresponds to your needs.

Additionally, brainstorm for info drivers and events that can be part of your cybercafe marketing strategy. One of the possible promotion steps for your business can be hosting esports tournaments.

This step requires much thought and effort. The core question here is “How will you establish contact with potential customers?” It is most likely that you will apply digital tools and online marketing. In this case your lead generation will comprise the following elements: content, SEO, promotion, conversion and analytics. Let’s briefly look into each of these.

lead generation strategy graphic that contain: content, seo, promotion, conversion, analytics strategy lists

Content strategy comes first.  This will characterize the story behind your services, the key messages you send to your target audience and, also, the tone of voice in which they will be articulated. The content will be sent through all possible channels you decide for: website, landing pages, emails, social media, blog post as well as Call to Action.

Website strategy.  If your internet cafe can’t be discovered on the web, then it doesn’t exist. In other words to make your cybercafe visible you need to have a website. Besides raising the rating of your Internet cafe, a website is also an excellent informative tool, that helps to attract more clients from organic search. Generally, a website will build trust to your institution from clients and partners. Thus, if one day you decide to grow by selling cyber cafe franchises, a website will be a big plus.

Promotion strategy  as a rule starts nowadays with Social Networks – Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat. Check the most relevant for your type of business. For example, TikTok and Snapchat are the main channels for attracting teenagers, while adults are bound to be found elsewhere. Some question here to help you with the decision are the following:

  • Where can you gather most of your TA (target audience)?
  • Which of those are most efficient with regard to available budget?
  • Which Social Media fits the best to your content strategy and chosen tone of voice?

In case you identify several platforms which are relevant for your internet cafe business it’s then worth trying to try all of them and see which ones work best in your field, region, market. Within your promotion activity you also manage social posts and email communication.

Conversion strategy.  Once you’ve got your leads it’s time to convert them into prospects or customers. The method of communication you decide – be it a phone call, email or personal message in social media. Within this stage you should look at the lead nurturing lifecycle and devise a complex of measures to acquire, keep and grow your customers – e.g. outreach programs, loyalty programs, organisation of events, system of upselling, cross-selling etc.

Analytics strategy.  The essential part of every strategy are the metrics and indicators that help to measure and analyse the results of the steps having been taken. Principal performance indicators are CTR, CPL, (Website) Rate of Conversion, Leads to qualified leads, Leads per channel etc. All the necessary info regarding these and other indicators can be found in the Internet, thus we shall not focus on them within this article.

What you need to keep in mind however, that analytics is an important task, which you better not skip. Once you identify the cost of a lead from each channel, try to reduce it to a minimum without loss in quality. Check the reports and regularly manage your advertising budget. After six months, compare the figures, analyse the amount of money spent on acquired leads to the quality of these leads.

business plan template for cyber cafe

INTERNET CAFE BUSINESS PLAN: Best 2023 Practices With Template (Updated)

  • by Kenechukwu Muoghalu
  • August 13, 2023
  • No comments
  • 9 minute read

internet cafe business plan

Table of Contents Hide

What is an internet cafe business plan, the importance of having an internet cafe business plan, #1. executive summary, #2. company overview, #3. market analysis, #4 competitor analysis, #5. sales and marketing strategy, #6. financial plan, is an internet café profitable, how do i start an internet café, how do i make my internet café successful, what is the target market of internet café, what are the disadvantages of internet cafe, what are the benefits of an internet cafe, let us develop a plan for you, final thoughts, is running a cafe hard, what equipment do i need to start an internet cafe, does the uk have internet cafes.

The one big secret that can ensure the success of every business is the ability to own a working business plan, including that internet cafe business you are about to start. Starting a business in the UK might be an overwhelming task to undertake, but when a business plan is involved, it helps you narrow down the elements needed to strategize a startup business. It helps you stay focused till a huge amount of growth is attained. Without further ado, let’s go into details on why a business plan is important and how you can create an internet cafe business plan using our unique template. 

We have also constructed a pre-made Internet cafe business plan to help you avoid the process of creating one yourself. 

One can define an internet cafe business plan as a living document that harbours the multiple business ideas you have for your enterprise and then tells you how to achieve them. Before starting your internet cafe business, you need to take your time to explain your ideas via a business plan. The essence of this function is to help you understand all the aspects of your ideas before setting up your internet cafe business to run like a well-oiled machine. 

Imagine having a road map that clearly outlines your business ideas for proper assimilation of the actions you need to take and when you need to take them. Don’t you think your business will experience a quick boost and have a long lifespan? Having a great idea for your internet cafe investment is just the first step. Owning a business plan is the most practical initial step.

Aside from the obvious reasons that were mentioned above, a business plan has other vast benefits. Having an internet cafe business plan can help you come up with a lot of important information and facts, including a variety of internet cafe business ideas. When you have this data in hand, you can then come up with a solid plan of action that can guide you in the near future. You can also easily spot all errors and issues that might hamper the growth of your business. 

A business plan can also help you achieve that when seeking grants or any form of financial assistance. It will make your business look credible and thus give them more reasons to offer you the help you seek. A business plan can also help you understand the type of market you wish to operate in, coupled with the types of services that are more profitable in your environment. Knowing this information will surely set you on the right foot. Having explained these benefits, let’s now focus on how you can create your internet cafe business plan using our template below. 

How To Write an Internet Cafe Business Plan

Constructing a business plan requires that you follow a particular pattern to be able to achieve your desired result. A business plan needs to be written in sections or bits, and each section should have a specific function or purpose. To help you get started, we have carefully buttressed each of these sections that are to be contained in a business plan. This internet cafe business plan template is very easy to use and interactive, and will easily help you create a plan. Let’s go into details.

Your executive summary is the first section of your business plan that is mostly concerned with the briefing of other sections contained in your internet cafe business plan. It is more like a summary of the whole contents of the plan, including market analysis, operational plan, sales and marketing plan, etc. Most of the time, your reader might not have the luxury of reading through your business plan. They might decide to come to this section to get a quick overview. While writing this section, it is advised to use a pitching tone coupled with clear and concise language that your reader will find easy to access. You can also complete this part of your plan after constructing other components. 

A company overview section is where you get to talk about your internet cafe company and how it all started. This section should be a brief background history of your business, who the owner is, the products and services you offer, your multiple business ideas that will enhance the growth of the company, your pricing method, and a host of other questions. This will help your reader understand your business concepts and what you aim to achieve. Just as the name implies, this section should really describe your company.

Before you even get to write this section down, you need to run an actual market analysis on your business. When you hear the term “ market analysis ,” then you should understand that it has to do with in-depth research on the internet cafe market. And the reason behind the process is to easily identify who your client base is and how best to offer your services to them. From this same course, you can also decipher what the market trends are, the cost of goods, and the volatility of prices to aid you in making a better decision that suits the market. Although in this case, computers might come off as consumer staples, you can still get to put other discoveries into use.

When you have gathered enough information, then you can carefully explain your points to your readers, as this will prove how credible and vast you are when it comes to the market industry. 

The competitor analysis and the market analysis are likely the same. The only difference is that this section focuses more on your competitors. In this section, you will have to research other top internet cafe owners in your locality and write about them. Find out what their services are and how they offer them to potential customers, among others. From your discovery, you will be able to pick some points that can also be applied to your business. In all, you should be able to tell your readers how your company is unique compared to others.

The sales and marketing strategies should cover all you plan to do to ensure that you run a smooth marketing campaign and promotional plans while attracting customers and creating awareness for your business. You should be able to list out all the marketing tools you will be employing. Remember that these promotional plans can either be carried out through an online presence or using manual methods. You should discuss how you will offer and deliver your services when these customers finally reach out to you.

To develop the financial plan section of your internet cafe business plan using this template, you need to read through the lines and take proper action. A financial plan is most important when seeking funding from a bank or an investor. This means you will take extra care to provide information that will cause your lenders to approve your startup capital. You need to identify how much you will need to start your business, how the funds will be allocated, and in what areas they will be invested. You will also need to state how you will make massive profits in the near future.  

Yes, you can make large profits from running an internet cafe business. Internet cafes normally come with a short payback period. In essence, it means that you do not need to wait for ages before you start making reasonable returns. If you take all sectors of your business seriously, you will surely succeed while running an internet cafe business.

The process of starting an internet cafe is not much of a big deal, but if you choose to start on the right path, then follow these steps accordingly. 

  • Find a conducive location to set up your business
  • Create a working business plan
  • Get important licenses and permits
  • Get your computers and other equipment right
  • Perform some marketing strategies and give out promotional offers
  • Get to business. 

It is one thing to open an internet cafe, and it is another to make it successful in a vast market where you are merged with numerous competitors. But you can still be afloat by keeping strictly to some steps. To make your internet cafe successful, you need to:

  • Manage your computers and keep them ready for your next customer
  • Offer discounts for selling more login tickets in your internet cafe
  • Having vast options for special and additional services that you can extra-charge
  • Get a game license
  • Give options for multiplayer games 

As an internet cafe owner, you should focus your attention on individuals that do not have access to a computer, the internet, or those that cannot access some functions on their computers. It should be purely based on people who are in need of the services you offer. So, during your marketing campaign, you will need to focus on that audience. It could be a student or an in-house parent that is in need of a fast connection or a large screen. 

Aside from the multiple advantages that come with owning an internet cafe, there are also some disadvantages you should not ignore. It could be an issue of privacy. You will find out that most internet cafes are not secured. This is because if you fail to clear the recent operations that were done on the computer, a stranger might have access to your private information. Other disadvantages might be staffing, risk of failing, and countless responsibilities, among others. 

There are numerous benefits to running an internet cafe. These benefits include: no equipment hassle, low startup cost, the luxury of working from different locations, ease of setup; and a host of others. If you have been having doubts about opening an internet cafe business, then don’t. You shouldn’t forget that you can easily set it up and manage it effectively till it starts yielding profits. 

Most people won’t tell you this, but creating a business plan can be fun and daunting at the same time, especially when it’s your first time trying. 

But because time waits for no man, you have to take the easier route out, and for this reason, we have created a ready-made internet cafe business plan for your convenience. 

Over the years, businessyield consult has specialised in creating professional business plans and, so far, has helped millions of businesses stand on their feet, and we are happy to help you too. Get started here .

Creating a business plan is not an impossible task to perform. Especially when you have all the right facts about your business. You can easily create one for yourself or still reach out for our pre-made option here . Remember that after creating your internet cafe business plan using our unique template above, you should always refer back to it and make a few edits from time to time. Doing this will help you stay right on track. Rightly employing these actions in your new startup will always enhance growth. 

Running an internet cafe comes with numerous responsibilities, no doubt, including handling bustling workdays, working long hours, and handling other difficult moments. But this is mainly faced by beginners who are still having a change in the new environment. Once you settle into it, you will find it less difficult, so don’t be discouraged.  

To effectively run your internet cafe and set it up in the right manner, you need to make provisions for some necessary equipment you will be needing. You will need software, a good number of PCs or computers, a router, a central internet server, chairs and workstation tables, a location, legal licensing from local authorities and labour. 

The UK has a widespread internet cafe brand, with branches open across the country. ranging from small to big brands that make tremendous profits from the services they offer. Even in some remote areas, you would be able to trace businesses that offer web surfing services. 

Related Articles

  • CAFE BUSINESS PLAN: How to Write With Templates & All You Need
  • Selling Alcohol Online UK: Lincenecing Requirement & Start-Up Guide
  • Coffee Chains UK: 21+ Top Chains Chain
  • REAL ESTATE BUSINESS PLAN: 2023 Template & Best Practices
  • BUSINESS PLAN WRITING SERVICE COST: Best UK Practice In 2023

' src=

Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

HOW TO BECOME A STOCKBROKER UK: Beginner's Guide

<strong>clothing line business plan: how to start one with the best model</strong>.

We noticed you're visiting from Netherlands. We've updated our prices to Euro for your shopping convenience. Use Pound sterling instead. Dismiss

How to Start a Profitable Cyber Cafe Business [11 Steps]

Nick

By Nick Cotter Updated Feb 05, 2024

image of a cyber cafe business

Business Steps:

1. perform market analysis., 2. draft a cyber cafe business plan., 3. develop a cyber cafe brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for cyber cafe., 6. open a business bank account and secure funding as needed., 7. set pricing for cyber cafe services., 8. acquire cyber cafe equipment and supplies., 9. obtain business insurance for cyber cafe, if required., 10. begin marketing your cyber cafe services., 11. expand your cyber cafe business..

Starting a cyber cafe business requires a thorough understanding of the local market to ensure its success. Performing a market analysis is the first critical step, allowing you to identify your potential customers, competitors, and overall market demand. Here are some key aspects to consider:

  • Analyze the local demographics to determine the target audience for your cyber cafe. Consider age, income levels, education, and tech-savviness.
  • Investigate nearby cyber cafes and Internet-related businesses to understand their offerings, pricing strategies, strengths, and weaknesses.
  • Assess the demand for Internet access and related services in the area. Consider the availability of public Wi-Fi, the prevalence of personal Internet access, and any gaps in the market.
  • Identify potential partnership opportunities with local businesses, educational institutions, or community organizations that could benefit from your services.
  • Consider the impact of trends in technology and online behavior on the cyber cafe industry, such as the rise of mobile Internet usage and remote work.

image of a cyber cafe business

Are cyber cafe businesses profitable?

It depends on the location and the services being offered. If the cyber cafe is located in a busy area, offers a variety of services, and attracts enough customers, it can be profitable. However, if the location is not ideal or if the cafe doesn't offer enough services, it could struggle to make a profit.

Creating a comprehensive business plan is critical when starting a cyber cafe. It outlines your business goals, strategies for achieving them, financial projections, and market analysis. Here’s a guide to drafting your cyber cafe business plan:

  • Executive Summary: Begin with a concise overview of your cyber cafe’s concept, the services it will offer, and its objectives. Mention your unique selling points.
  • Market Analysis: Identify your target audience, analyze competitors, and understand market trends. This will help in positioning your cyber cafe effectively.
  • Services Offered: Detail the range of services you plan to provide, such as internet access, gaming, printing, and food and beverages.
  • Marketing Plan: Describe how you will attract and retain customers. Include your branding, advertising strategies, and promotional activities.
  • Operational Plan: Outline day-to-day operations, location, equipment needed, and staffing requirements. Include suppliers and management structures.
  • Financial Plan: Project your startup costs, ongoing expenses, revenue streams, and profitability. Include balance sheets, income statements, and cash flow forecasts.
  • Risk Analysis: Address potential risks and your strategies for managing them. This will demonstrate foresight and preparedness.

How does a cyber cafe business make money?

A cyber cafe business typically makes money by charging customers for access to the internet, computer time, and other services. These services can be used by a variety of target audiences, such as students who need to use the internet for school, or business people who need access to the web while away from their office. Additionally, they often offer food and drinks, which can be an additional source of income. Moreover, they might engage in other activities such a game competitions or tournaments that could draw in additional customers that could also help increase their revenue. For example, an air duct cleaning business could target residential homeowners and commercial property managers as potential customers.

Creating a strong brand is crucial for your cyber cafe to stand out in a competitive market. It reflects your cafe's identity, values, and the unique experience you offer to customers. Here are key steps to help you develop a compelling brand for your cyber cafe:

  • Define your unique selling proposition (USP) that sets your cyber cafe apart from others, such as specialized gaming setups, high-speed internet, or unique cafe offerings.
  • Choose a memorable and relevant name that resonates with your target audience and reflects the essence of your cyber cafe.
  • Design a distinctive logo and visual theme that will be consistent across all branding materials, including your website, signage, and marketing collateral.
  • Develop a strong online presence with a professional website and active social media profiles to connect with customers and build community engagement.
  • Consider the ambiance and interior design of your cafe to ensure it aligns with your brand and creates a welcoming environment for patrons.
  • Train your staff to provide exceptional service that aligns with your brand values, ensuring every customer interaction reinforces your brand promise.
  • Plan and execute marketing campaigns that showcase your brand's personality and attract your target demographic through appropriate channels.

How to come up with a name for your cyber cafe business?

Coming up with a name for your cyber cafe business can be a fun and creative process. First, brainstorm to come up with some words that reflect your unique business or the atmosphere you want to create in the cafe. For example, you might consider words that represent things such as modern technology, comfort, or popular culture. Then, narrow down the list of words to a few that you think work best for your cafe. Finally, combine them into an interesting and catchy name that customers won’t soon forget. Be sure to conduct a quick internet search to make sure someone else isn’t already using the name.

image of ZenBusiness logo

Formalizing your business registration is a crucial step to legitimizing your cyber cafe and ensuring that you operate within the legal framework of your area. This process varies depending on your location, but typically involves a few key steps. Below is a general guide to help you navigate the registration of your cyber cafe business:

  • Choose a Business Structure: Decide whether your cyber cafe will be a sole proprietorship, partnership, LLC, or corporation. Each has different tax and liability implications.
  • Register Your Business Name: If your cyber cafe will have a name different from your own, you'll need to register the trade name or "Doing Business As" (DBA) name with the appropriate government body.
  • Obtain Necessary Permits and Licenses: Depending on your location, this may include a general business license, a specific internet cafe permit, or other local permits.
  • Get an Employer Identification Number (EIN): If you plan to hire employees, you'll need an EIN from the IRS for tax purposes.
  • Register for State Taxes: You may need to register with your state's tax department to handle sales tax, income tax withholding, and other state taxes.
  • Comply with Local Ordinances: Check with your city or county about any additional requirements, such as health and safety inspections or signage regulations.

Resources to help get you started:

Explore vital resources designed for cyber cafe entrepreneurs to gain insights on market trends, operational best practices, and strategic growth advice:

  • Cyber Cafe Management Software Solutions: Articles and guides on choosing the best management software for your internet cafe, including features to look for and vendor comparisons.
  • Internet Cafe Startup Guides: Comprehensive eBooks and blog posts covering everything from startup costs and equipment selection to marketing strategies for new cyber cafes.
  • Online Forums and Communities: Engage with other cyber cafe owners on platforms like Reddit or specialized forums to exchange advice, experiences, and best practices.
  • Internet Cafe Industry Reports: Access to market research reports that provide analysis on trends, growth predictions, and challenges in the cyber cafe industry.
  • Newsletters from Tech Companies: Subscribe to newsletters from tech companies that supply gaming and computer equipment to stay updated on the latest products and technologies.
  • Webinars and Online Workshops: Interactive sessions covering topics such as enhancing customer experience, cybersecurity measures, and leveraging social media for business growth.

Starting a cyber cafe requires compliance with local and national regulations. Acquiring the necessary licenses and permits is a critical step to ensure your business operates legally and smoothly. Below is a guide to help you through this process:

  • Research Local Business Requirements: Contact your city or county's business licensing office to learn about specific licenses and permits required for a cyber cafe in your area.
  • Business License: Obtain a general business license to operate your cyber cafe. This is typically issued by the city or county where your business is located.
  • Occupational Permits: Depending on the services you offer, you may need special occupational permits, such as a food service license if you plan to serve snacks and beverages.
  • Health and Safety Inspections: If providing food, arrange for health inspections to secure a health department permit, ensuring compliance with food safety regulations.
  • Zoning and Land Use Permits: Ensure your location is zoned for a cyber cafe and obtain any necessary land use permits.
  • Internet Service Provider (ISP) License: You may need to acquire a license from an ISP to provide internet services to the public.
  • Signage Permits: If you plan to put up any signs for your cyber cafe, check for any local sign permits you might need to apply for.

What licenses and permits are needed to run a cyber cafe business?

To run a cyber cafe business you will need to obtain the following licenses and permits:

  • A business operating license from state or local government
  • Business liability insurance
  • Food service license (if offering food and beverages)
  • Zoning permit for your specific location
  • Copyright compliance license (to use software legally)
  • Computer equipment licenses (for software to be used)

Opening a business bank account is a crucial step for managing finances, and securing funding is essential for covering startup costs and ensuring smooth operations. Here's a guide to help you navigate through these foundational steps for starting your cyber cafe:

  • Research local banks and credit unions to find the one that offers the best terms for small businesses. Consider fees, services, and convenience.
  • Gather required documents, such as your business license, EIN (Employer Identification Number), and personal identification to open your business account.
  • Choose between a checking or savings account—or both—based on your business needs. A checking account is good for daily transactions, while a savings account can help you earn interest on your reserves.
  • For funding, assess your financial requirements and explore different options such as personal savings, loans from banks or credit unions, investors, or crowdfunding platforms.
  • Prepare a solid business plan to present to potential lenders or investors, highlighting the market opportunity, your business strategy, and projected financials.
  • Consider applying for government grants or programs supporting small businesses, especially those that promote technological advancement and community development.

Setting the right prices for your cyber cafe services is crucial to attract customers and ensure profitability. When determining your pricing strategy, consider the cost of your investments, the local market rates, and the value you provide. Here are some tips to help you establish competitive and fair prices:

  • Assess the competition: Research local cyber cafes to understand their pricing models and services offered.
  • Calculate your costs: Include rent, utilities, staff wages, equipment depreciation, and internet charges to determine your break-even point.
  • Value-based pricing: Consider the quality and speed of your internet service, the variety of services offered, and the ambiance of your cyber cafe when setting prices.
  • Time-based rates: Offer pricing options based on time usage, such as hourly rates or discounted rates for longer usage blocks.
  • Membership options: Provide memberships or loyalty programs with perks like reduced rates or priority access to encourage repeat business.
  • Package deals: Create package deals that bundle internet usage with other services like printing, scanning, or gaming.
  • Dynamic pricing: Consider having different rates for peak and off-peak hours to manage demand and maximize revenue.

What does it cost to start a cyber cafe business?

Initiating a cyber cafe business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $14500 for launching such an business. Please note, not all of these costs may be necessary to start up your cyber cafe business.

Setting up your cyber cafe requires careful selection of equipment and supplies to ensure a smooth operation and a comfortable environment for your customers. Here's a list of essentials to get your cyber cafe up and running:

  • Computers: Invest in high-quality computers with sufficient processing power, RAM, and graphics capabilities to handle a variety of tasks and games.
  • Internet Connection: Get a reliable, high-speed internet service to provide your customers with a seamless online experience.
  • Networking Equipment: Purchase routers, switches, and Ethernet cables for a stable and secure network infrastructure.
  • Printers and Scanners: Provide multifunctional printers and scanners for customers who need to print or digitize documents.
  • Furniture: Comfortable chairs and desks or booths are crucial for customer comfort during extended use.
  • Security Software: Equip your computers with antivirus software and firewalls to protect against cyber threats.
  • Operating System and Software Licenses: Ensure all computers have legal operating systems and software to provide a variety of services to your customers.
  • Backup Power Supply: Consider an Uninterruptible Power Supply (UPS) to prevent data loss and keep systems running during power outages.
  • Refreshments: Offer snacks and drinks to keep your customers satisfied and encourage them to stay longer.
  • Miscellaneous Supplies: Stock up on office supplies like paper, pens, and headphones for sale or use by your patrons.

List of software, tools and supplies needed to start a cyber cafe business:

  • Computers: Approx. $500 each
  • Internet Connection: Approx. $100/month
  • Software: Approx. $50/license
  • Coffee Machine: Approx. $200
  • Printer: Approx. $150
  • Laminator: Approx. $50
  • Scanner: Approx. $100
  • Fax Machine: Approx. $100
  • Furnitures (chairs, tables, etc): Approx. $200
  • Point of Sale System: Approx. $150

Acquiring the right business insurance is a crucial step in safeguarding your cyber cafe from various risks. It can protect your investment from unforeseen events such as accidents, theft, or cyber-attacks. Here’s how you can go about obtaining the necessary insurance:

  • Research different types of business insurance policies that are relevant to a cyber cafe, such as general liability, property insurance, and cyber liability insurance.
  • Consult with a licensed insurance broker or agent who specializes in business insurance. They can help you understand the specific risks associated with running a cyber cafe and recommend the appropriate coverage options.
  • Compare quotes from multiple insurance providers to find the best coverage at a competitive rate. Be sure to read the fine print and understand what is and isn't covered.
  • Consider the value of your equipment, the size of your cyber cafe, and your budget when choosing the amount of coverage you need.
  • Once you have selected an insurance policy, make sure to keep your documents organized and accessible. Review your policy annually, or whenever there are significant changes to your business, to ensure your coverage remains adequate.

With your cyber cafe set up and ready to welcome guests, it's time to attract customers and create a buzz in the community. A well-thought-out marketing plan can make all the difference in getting your cyber cafe off the ground. Here are some tips to effectively market your cyber cafe services:

  • Develop a strong brand identity with a memorable logo and consistent visual theme that stands out in all your marketing materials.
  • Create an online presence with a professional website and active social media profiles, offering insights into your cafe's atmosphere, services, and special offers.
  • Use local SEO strategies to ensure your cyber cafe appears at the top of search results for internet-related services in your area.
  • Partner with local businesses and educational institutions to offer special discounts and promote your services to a broader audience.
  • Distribute flyers and posters in high-traffic areas and consider local newspaper or radio ads to reach a wider demographic.
  • Host opening events or gaming tournaments to generate excitement and encourage people to check out your cyber cafe.
  • Encourage customers to leave reviews online to build trust and attract new visitors through positive word-of-mouth.

Expanding your cyber cafe business requires strategic planning and a deep understanding of your customer's needs. As you grow, think about how you can diversify your offerings and enhance the customer experience to stay ahead of the competition. Here are some pointers to help you on your journey:

  • Assess your current operations to identify what's working well and where there's room for improvement or expansion.
  • Consider adding more computer stations or private rooms to accommodate more customers, especially during peak hours.
  • Upgrade your technology to ensure fast and reliable service, including high-speed internet, modern computers, and gaming consoles for a diverse clientele.
  • Expand your services to include printing, scanning, faxing, and other office-related tasks to attract a wider customer base.
  • Offer memberships or loyalty programs to encourage repeat business and build a community around your cafe.
  • Explore partnerships with schools and local businesses to provide a venue for training, workshops, or corporate events.
  • Invest in marketing and promotions to raise awareness about your expanded services and attract new customers.
  • Consider franchising your cyber cafe or opening new locations in other areas to tap into new markets.
  • Stay updated with the latest trends in technology and gaming to offer cutting-edge experiences to your customers.

Growthink logo white

Cafe Business Plan Template

Written by Dave Lavinsky

Cafe Business Plan Template

Cafe Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their cafes. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a cafe business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Cafe Business Plan?

A business plan provides a snapshot of your cafe as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Cafe

If you’re looking to start a cafe or grow your existing cafe you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cafe in order to improve your chances of success. Your cafe business plan is a living document that should be updated annually as your cafe grows and changes.

Sources of Funding for Cafes

With regards to funding, the main sources of funding for a cafe are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a cafe is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Your cafe business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of cafe business you are operating and the status; for example, are you a startup, do you have a cafe that you would like to grow, or are you operating a chain of cafes.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the cafe industry. Discuss the type of cafe you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of cafe you are operating.

For example, you might operate one of the following types:

  • Take-Out Cafe: this type of cafe doesn’t have seating (or has limited seating) and is mostly visited by customers looking to grab a coffee and/or bakery item on their way to work or elsewhere.
  • Restaurant Cafe: this type of cafe is most similar to a restaurant and offers a full, sit-down menu in a nice atmosphere with a full wait staff.
  • Casual cafe: also known as a corporate, student or co-working cafe, this type of cafe typically offers food and drinks from a counter with no waiters or waitresses. Patrons purchase items and consume them in the cafe, often while performing work on their laptops or conversing with friends or colleagues.
  • Coffee Shop: This is a popular type of cafe. Coffee shops usually offer a selection of tea, coffee, pastries and other drinks

  In addition to explaining the type of cafe you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business? What is your business concept? What is your unique selling proposition?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the cafe business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cafe industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards cafes with ultra high speed internet connections, it would be helpful to ensure your location could offer such a service.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cafe business plan:

  • How big is the cafe business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key local suppliers in your market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your cafe. You can extrapolate such as figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The market analysis section of your cafe business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: local office workers, college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the target audience you choose will have a great impact on the type of cafe you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most cafes primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cafes (and restaurants and/or bakeries depending on the type of cafe you operate).

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes restaurants, supermarkets and customers making coffee and bakery items themselves at home. You need to mention such competition to show you understand that not everyone in your target market will visit a cafe each day.

With regards to direct competition, you want to detail the other cafes or coffee shops with which you compete. Most likely, your direct competitors will be cafes located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

  With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior cafe products?
  • Will you provide cafe products that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your products?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cafe business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of cafe that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, will you offer pastries, soups, items such as café latte, cappuccino, espresso or macchiato?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your cafe. Document your location and mention how the location will impact your success. For example, is your cafe located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your cafe marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Making your cafe’s front store extra appealing to attract passing customers
  • Distributing samples outside the cafe
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites
  • Partnerships with local organizations (e.g., gym members get a free cup of cafe with each pastry they purchase)
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cafe such as serving customers, procuring supplies, keeping the cafe clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 10,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.  

Management Team

To demonstrate your cafe’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the cafe, coffee shop and/or restaurant business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in cafes and/or successfully running retail and small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your cafe, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 catering contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cafe:

  • Location build-out including design fees, construction, etc.
  • Cost of fixtures like chairs, tables, signage and cafe decor
  • Cost of equipment like grinders, espresso machines, blenders, refrigerators
  • Cost of ingredients and maintaining an adequate amount of supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Summary Putting together a business plan for your cafe is a worthwhile endeavor. If you follow the template above, you will be able to prepare a winning cafe business plan or a coffee shop business plan. You will really understand cafe business planning, business operations, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful cafe.

Café Business Plan FAQs

What is the easiest way to complete my café business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Café Business Plan.

What is the Goal of a Business Plan's Executive Summary?

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how our professional business plan writers can create your business plan for you. Other Helpful Business Plan Articles & Templates

Business Plan Template

Need a business plan? Call now:

Talk to our experts:

  • Business Plan for Investors
  • Bank/SBA Business Plan
  • Operational/Strategic Planning
  • L1 Visa Business Plan
  • E1 Treaty Trader Visa Business Plan
  • E2 Treaty Investor Visa Business Plan
  • EB1 Business Plan
  • EB2 Visa Business Plan
  • EB5 Business Plan
  • Innovator Founder Visa Business Plan
  • UK Start-Up Visa Business Plan
  • UK Expansion Worker Visa Business Plan
  • Manitoba MPNP Visa Business Plan
  • Start-Up Visa Business Plan
  • Nova Scotia NSNP Visa Business Plan
  • British Columbia BC PNP Visa Business Plan
  • Self-Employed Visa Business Plan
  • OINP Entrepreneur Stream Business Plan
  • LMIA Owner Operator Business Plan
  • ICT Work Permit Business Plan
  • LMIA Mobility Program – C11 Entrepreneur Business Plan
  • USMCA (ex-NAFTA) Business Plan
  • Franchise Business Planning 
  • Landlord Business Plan 
  • Nonprofit Start-Up Business Plan 
  • USDA Business Plan
  • Cannabis business plan 
  • eCommerce business plan
  • Online Boutique Business Plan
  • Mobile Application Business Plan
  • Daycare business plan
  • Restaurant business plan
  • Food Delivery Business Plan
  • Real Estate Business Plan
  • Business Continuity Plan
  • Buy Side Due Diligence Services
  • ICO whitepaper
  • ICO consulting services
  • Confidential Information Memorandum
  • Private Placement Memorandum
  • Feasibility study
  • Fractional CFO
  • How it works
  • Business Plan Examples

Cyber-Café Business Plan Template

Published Feb.14, 2018

Updated Apr.22, 2024

By: Brandi Marcene

Average rating 5 / 5. Vote count: 1

No votes so far! Be the first to rate this post.

business plan template for cyber cafe

Table of Content

Are you planning to open an internet café ?

Internet penetration across the globe has grown exponentially and everyone these days relies on a stable internet access for both work and play. Even though the latest technologies including mobile technology is widely used across the world, there is still a high demand for good quality internet cafes offering superior quality service. People want to walk into a professionally managed facility with fast-speed internet infrastructure.

For a cyber café business to succeed, the first step is to have a well-structured business plan that will guide the entire process of business set-up. Before embarking on a starting a cyber café, you need to have a well-laid out business plan that will effectively take care of all issues that need your attention.

In case you aren’t sure of how to come up with a professional business planning for your cyber café company, here is a detailed sample plan written for an upcoming cyber cafe, YellowNet in Manhattan.

Executive Summary

The Cyber Café Business

2.1 The Business

YellowNet Cyber Café will be located on Street X in downtown Manhattan which is an busy area with a lot of activity. The neighborhood was selected because it is the heart of business, leisure and entertainment activities. With a number of world famous landmarks within the vicinity, it is the perfect place to open internet café business . The café is situated within one of the world’s busiest Central Business Districts. The internet café will be situated in close proximity to world renowned landmarks such as The Metropolitan Museum of Art, Central Park, Empire State Building and One World Observatory among others. The location was selected to serve city dwellers as well as visitors and tourists.

YellowNet will be run by Michael Thicke and his wife. Michael has extensive experience working for various Internet Service Provider companies while his wife has worked with various business management consultancy firms. With experience in the internet service provision and business consultancy, the couple is well versed with intricate details of how to open an internet café and successfully run it. Michael knows too well he has to be innovative and think outside the box to offer a unique and exemplary service that meets the demands of his customers. Michael will be in charge of the day-to-day running of the cyber café business. He has studied other similar business models to craft a winning strategy for starting an internet café .

Cyber cafe business plan - 3 Years Profit Forecast

2.2 Objectives

YellowNet Cyber Café has set up its objectives it intends to achieve the following in the first three years of operation. The objectives have been summarized as follows:

  • Creation of a cozy, unique and quiet environment different from other competitors where customers can comfortably enjoy services.
  • Make the community aware on what services the cyber café offers.
  • Ensure the environment is conducive and can accommodate people with diverse beliefs, cultures and backgrounds.
  • Provide great coffee and sumptuous bakery items at affordable prices.

2.3 Keys to Success

The following risks have been identified with starting YellowNet:

  • Is YellowNet in Manhattan providing services which are in demand?
  • Will internet craze continue to become popular in order to support the café’s growth?
  • Will customers be willing to part with their money for YellowNet’s services?
  • Will the cost of home internet drop so significantly that YellowNet will no longer find customers interested in Internet café services?
  • Will access of internet via mobile platforms become so popular that customers will prefer to instead use their mobile gadgets to access the internet?

2.5 Company Targets and Forecasts

Michael’s target is to become the best internet café in New York and be a trendsetter by providing a unique, highly-customized and professional service. Michael has forecasted a 15% market share and calculated an average gross and net profit margin expected in the next three years. He strongly believes in his business model which will gradually begin with lower net margins, but pick up to bring in a good net profit margin in the second and third year.

Company Summary

3.1 who is the owner.

  • YellowNet is owned and operated by Michael Thicke.
  •  He has vast experience in the internet service provision industry spanning a total of 12 years.
  • Throughout his life, Michael has worked for various internet service providers, and therefore thoroughly understands how the industry works.
  • Michael is a graduated with a degree in Information Technology from Pace University in New York, He also holds an MBA from Columbia Business School.
  • Working in the technology division, Michael was instrumental in the SME technical support division.
  • During the course of his career, he helped several local small businesses successfully set up their internet infrastructure.
  • He rose through the ranks and served as an IT Manager in the various companies that he worked for.

3.2 Why did he start his business?

  • Having been in the industry for long, Mike knew how to start a internet café.
  • Despite increase in domestic internet use, he knew there was still a demand for cyber cafes especially in densely populated areas of the city.
  • He had seen how other cyber cafes operated and seen the loopholes he could exploit to offer a unique and customized service.
  • There was need to offer a great internet facility where residents, visitors and tourists could access high-speed internet services in NYC City.
  • Online gaming inspired Michael to think about starting a gaming café where he could provide a cozy environment for customers looking to have fun online.

3.3 How the business will be started

The total startup cost for YellowNet will be drawn for Mike’s personal savings which he has accumulated during his career life. However, there is a funding shortfall which will be covered by a loan.

The proposed site for the business will be on 3rd avenue Manhattan and will be leased for an initial period of 2 years from June 2018 with an option to extend. Reasons for choosing 3 rd avenue include;

  • Proximity to a large downtown business community
  • Close to major tourist attractions frequented by many tourists
  • Availability of sufficient parking
  • Reasonable rent rates compared to other areas of the city
  • Premises is strategically located and highly visible

Even though Michael has been in the internet service provision industry, he plans to hire five additional staff to help in running the internet café.

Cyber cafe business plan - Startup Cost

Services for Customers

YellowNet will be a professionally managed and equipped with the latest cutting edge technologies to meet the demands of clients. In a bid to stand out as a unique and modern establishment, the business intends to go an extra mile and cultivate strong relationships with its customers. The intention of offering a wide variety of services under one roof is to offer clients the best value for money, and at the same time make profits in accordance to the law,

The quality of service is expected to be exemplary right from accessing the internet to general customer service etiquette. The target is to ensure customers enjoy themselves while at the facility and look forward to coming back again.

Products and services to be offered at YellowNet include:

  • Offer fast and secure internet browsing services
  • Help clients access reliable and affordable international internet calls
  • Avail the required hardware and software to facilitate video teleconference services
  • Provision of document printing and scanning services
  • Offer highly sophisticated infrastructure for computer gaming
  • Sale of call cards and internet bundles from various service providers
  • Offer caffeine, snacks and various types of soft drinks
  • Provide consultancy and advice in internet related services

YellowNet has invested heavily in a wide array of internet applications. As part of internet café business introduction strategy, the establishment intends to harness the latest technologies to ensure the business is fully technology compliant.

With the realization that many people are increasingly becoming keen on online gaming, Michael is keen on branding his business as a computer game café with the best gaming applications you cannot find anywhere else.

In future, YellowNet intends to establish a small internet training center that will offer learners a chance to be trained by experts on how to effectively use the internet.

Marketing Analysis of Cyber Café Business

Comprehensive cyber cafe business plans always offer a detailed analysis of the target market. YellowNet is expected to operate in a highly profitable environment that will allow the business be a trendsetter in the cyber-café industry. With a growing number of people embracing the coffee culture and more people looking for fast internet facilities, the business caters for both groups. This is no doubt an excellent concept that is poised for success. This internet café business model is a combination of two related businesses under one roof.

5.1 Target Market Segment

YellowNet intends to offer people looking for somewhere quiet, comfortable and cozy to browse the internet. The establishment admits both experienced internet users as well as novices willing to gain knowledge on utilizing the internet. YellowNet’s customers can be divided into two broad categories. The business is targeting an age group of between 18 to 60 years and beyond.

Group One consists of customers who are internet savvy and are just looking for a comfortable and inviting facility aside from their homes and offices to browse the internet and enjoy a cup of coffee and snacks. Group Two consists of customers who aren’t yet familiar with the internet but for various reasons, have to visit an internet café to accomplish various tasks.

Basically, anyone who has a passion for computers and internet is a potential customer. Because many people have internet at home or on their mobile gadgets, it is difficult to find a social setting especially in the Central Business District where you can access high-speed internet.

YellowNet intends to target both local and travellers who wish to check their emails, work or play games in a friendly environment. Customers coming into the premises will either use YellowNet’s PCs or plug in their notebooks and tablets into internet ports. The business targets a wide demographic; from youngsters who’re computer savvy to computer novices who’ve realized computer and internet knowledge is a must have.

This well-laid out internet café business plan focuses on these market segments:

5.1.1 University Students

University students are an important target niche in this cyber cafe business plan because they’re always in constant need of internet access and various computer programs. Because they’re always working on projects and assignments, they will find it helpful to work from a cyber cafe where they can have access to unlimited internet. Because they don’t earn an income, students might not be able to afford to pay for home internet packages and therefore, will opt for an internet café which could be cheaper.

In addition, they’re always in need of scanning, printing and document preparation tasks. On many occasions, students remain in the cyber café for extended time are an excellent target for YellowNet. The growing number of students in universities means there is a steady demand for quality yet affordable internet service.

5.1.2 Office Workers

These are professionals who either reside in New York City or travelling professionals who have visited NYC for conferences. Modern career professionals are always on the move and require quick access to fast internet and other cyber-related utilities to effectively perform their work. Often they will need a quiet, well managed and professional internet café to either read work emails, print, scan or work with diverse applications such as Google, Microsoft Office and Adobe Photoshop. YellowNet understands office workers are sensitive and knows too well professionalism must be top-notch.

5.1.3 Teenagers

Teenagers are excited with anything to do with technology landscape. Therefore, they are a major target for YellowNet. If you’re thinking how do internet cafes make money , you cannot afford to ignore teenagers. These tech savvy youngsters want to be online the entire day playing online games, chatting online and posting photos and multimedia content on social networks. For them, life without internet is worthless. YellowNet intends to always have the newest hardware and software to facilitate intensive online gaming sessions.

5.1.4 Seniors

Seniors are not so much fascinated about computers and the internet. However, they do need to accomplish tasks that require them to visit an internet café. In most cases, seniors are a unique but very lucrative target niche for any cyber related business. Because of their old age, they need somewhere comfortable and friendly to access the internet. In most cases, they will need to be assisted by employees to accomplish various tasks such as browsing, printing and scanning. Seniors always need good customer service because they’re sensitive and require staff to be patient with them.

Cyber cafe business plan - Market Segmentation

5.2 Pricing of Packages

YellowNet offers competitive pricing after carefully evaluating the pricing structure for competitors. Since the business targets middle income customers, prices have been structured to effectively cater for this economic and social group.

A summary of YellowNet Prices is indicated below:

  • Browsing per Minute $0.05
  • Document Printing Per Page $1
  • Scanning per Page $2
  • Gaming Per Hour $5
  • Special Packages $2 per hour (After browsing for three hours)

Prices are client-conscious in order to allow them see value in services offered by YellowNet. There are also special packages in place for those who wish to browse the internet for extended hours or print large volumes of documents. Prices outlined in this business plan are friendly to both the customer to ensure they get the best value for their money, while at the same time ensure the business makes good profits from services rendered.

5.3 Business Target of the Company

While there are many internet cybers operating , YellowNet plans to follow a business strategy services that will deliver good results for the business. Before setting up shop, the business has analyzed customer demand, trends and behaviors in order to respond better to their needs.

Fortunately, YellowNet is the first cyber café to be set up on 3 rd Street and enjoys a niche-market that extends over one kilometer. The business targets to enjoy great advantages especially in brand recognition and customer loyalty. Initially, the company will command an almost 100 percent market share in the immediate surroundings. However, in the next couple of years, chances are high, other internet cafes may open. The goal is to still retain over 70% of the market share in the wake of competition.

After doing extensive market research, the following was concluded:

  • YellowNet cyber will need to adjust its working hours in order to get more clients. For instance, the cyber will open earlier that competitors and remain open till late after other internet cafes have closed.
  • Charge a slightly lower browsing, printing and scanning rates compared to what others are offering their clients.
  • There will be a large number of clients visiting the premises especially when international conferences, shows and exhibitions are taking place in the surrounding.
  • The cyber will be extremely busy especially during the weekends and weekday evenings as people seek somewhere to browse the internet and socialize as they enjoy a cup of their favorite drink.
  • A lot of customers particularly those reading emails only will visit the premises for a shorter period of time compared to those doing research and projects.
  • Always have admin on duty to assist special customers especially seniors and those who may need someone to quickly respond to general enquiries.
  • Fully implement this gaming café business plan to ensure YellowNet is popular for online gaming as its latest catch especially amongst the youth.

Without a solid strategy, opening an internet café will be a failed mission. In this section, we look at the strategies that YellowNet intends to put in place to ensure it meets its expectations. This cyber has formulated three key strategies which include;

  • Focus on attracting a higher number of novice internet users with a friendly and accommodating environment that doesn’t make novices feel intimidated. YellowNet aims to put in place training opportunities to grow and maintain a loyal customer base.
  • Attract more Power Internet users who’re extremely knowledgeable when it comes to using the internet. This is an important customer segment for YellowNet as they’re always in need of cyber café services. Their web-browsing experience makes them to be admired by novice internet users.
  • Focus on establishing a friendly and comfortable social setting for YellowNet customers. A good social environment incorporates entertainment attracting customers that would ordinarily not need to access the internet from a cyber café. Once in the cyber, these customers should find an entertaining environment that will make them realize how fun it is to access the internet in a cyber café.

6.1 Sales Strategy Pyramid

The following points outline specifics on how YellowNet will implement the three strategies outlined above. Strategy pyramid graphics can be found in the appendix section of this plan.

6.1.1 Attract Power Internet Users

This strategy will place more emphasis on putting in place initiatives that will attract power internet users. These users are critical to the success of YellowNet and the following strategies will be used to attract these customers;

  • Stay abreast and offer the best computing technologies; these users love using the latest technologies.
  • Offer printing and scanning services
  • Allowing clients to access powerful software applications.

6.1.2 Offer a Social Hub

This strategy lays emphasis on building a safe, nice and friendly environment for YellowNet customers. Starting a cyber café goes beyond just offering PCs and internet.

  • The cyber will focus on availing standard entertainment facilities on the premises to entice more customers to come in. Soon clients who come in to enjoy entertainment will realize there is fast internet on site that they can utilize.
  • Invest in beautiful and well-designed sitting areas, tasteful furniture and decorate appropriately with lively themes that promote comfort.

6.1.3 Entice Novice Internet Users

YellowNet’s sales strategy involves reaching out to more novice internet users. This is a lucrative market that many cyber café business plans tend to neglect. Even though these customers don’t have browsing experience, they can be transformed into loyal cyber café customers. YellowNet intends to attract novice customers by:

  • Ensure YellowNet is known for a novice friendly environment. The facility will be staffed by knowledgeable and experienced personnel to ensure novice customers feel welcomed and their needs are promptly attended to.
  • A customer service desk will be manned by YellowNet personnel throughout to offer any help in case a customer has a question or wishes to raise a concern.
  • YellowNet hopes to introduce internet and email classes for beginners. The goal of these classes is to help novice users familiarize themselves with internet browsing and how to use computer systems available at the cyber café.

6.2 SWOT ANALYSIS

The purpose of SWOT analysis is to enable us understand both internal strengths and weaknesses that YellowNet must deal with. It also points out opportunities available for the business as well as the potential threats.

YellowNet has numerous strengths and advantages that will offer the business a competitive advantage and drive success. Before the plan to start an internet café was initiated, adequate market survey was done to identify the strengths, weaknesses, threats and opportunities.

6.2.1 Strengths

  • Well trained, professional and friendly staff. YellowNet has gone an extra mile to hire and train staff who have a passionate to train and help clients.
  • High-tech equipment which includes super-fast PCs, flat screen displays and high quality printers.
  • Fine ambience. Every customer who walks into YellowNet should immediately feel comfortable and welcomed.
  • A well-laid out vision as YellowNet knows what it takes to effectively meet client needs.

6.2.2 Weaknesses

  • Rapid changing technologies means YellowNet has to always keep abreast of the latest technology.
  • Significant expenses associated with keeping sophisticated hardware and software. YellowNet must -find ways to balance technology with other key business needs.

6.2.3 Opportunities

  • Rapid population increase of internet users means more people will need YellowNet services.
  • Social bonds and networks built as a result of the internet gives the business a platform to grow communities by establishing dedicated chat areas and community programs.

6.2.4 Threats

  • Massive reduction of internet access costs. The cost of internet is dropping rapidly and may end becoming cheap that nobody may be willing to visit a cyber café. YellowNet is aware of this reality and will constantly monitor pricing.
  • Emerging local competition: In future, new cyber cafes will be opened but YellowNet is well-prepared to take on this challenges.

6.2.5 Competitors

  • Because of Michael’s experience in the internet service provision industry, YellowNet has a competitive advantage over other cyber cafes.
  • The business has a unique sales and marketing strategy that effectively addresses how do internet cafes work in a highly competitive environment.

6.2.6 Sales Forecast

  • YellowNet Cyber is expected to get a regular influx of customers throughout the day and the sales are expected to vary from day to day and month.
  • YellowNet has based projected internet sales based on number of hours every terminal is active. Coffee and espresso sales are based on a financial data provided by Kobrick Coffee Company.

Cyber cafe business plan - Sales Forecast

6.2.8 Milestones

The Yellow Net Cyber Café has come up with some basic milestones to keep the business priorities in check. Responsibility of implantation will be overseen by Mike Thicke and his wife Tracy Thicke, who is the manager of the business. The milestone table below will be updated with an actual table as the year progresses.

Cyber cafe business plan - Milestones

Personnel Plan

Michael Thicke is the CEO and Owner of YellowNet Cyber. He manages and oversees all daily activities in the internet café. Mike will be helped by his wife Tracy, who is the Manager and will oversee financial books for the business. Both Mike and Tracy are responsible for making key management decisions.

Three staff members are Admin Assistants working part-time earning $7.00 per hour for 30 hours per week. There is one full-time technician working 40 hours per week at $12 per hour. The role of the technician is to offer technical support to clients and fix minor terminal bugs while Admin Assistants perform general administration duties. Intensive interviews and training is done to ensure only qualified personnel work in the establishment.

The simple staff structure ensures efficient distribution of duties and seamless workflow. It also allows better communication among team members to facilitate quick decision making. YellowNet management knows the secret to success is how to start your own internet café business with minimal but efficient personnel.

The following table is a representation of employee salaries for the next three years.

Financial Plan

YellowNet has developed the following financial plan which outlines how this cyber will achieve its financial goals within first three years. A financial way forward of how to start an internet cafe is essential to help the business realize its financial targets. There are plans in the pipeline to launch other establishments in NYC. For this to happen, the company must formulate a workable financial plan that will drive success.

8.1 Important Assumptions

Basic assumptions are indicated in the table below. These assumptions are expected to show variations due to various factors, but the result will not have any significant effect on the company’s financial strategy.

8.2 Brake-Even Analysis

Brake-even data for YellowNet is illustrated in the chart and table below.

Cyber cafe business plan - Brake Even Analysis

8.3 Projected Profit and Loss

Payroll Expense: The founder of YellowNet, Michael Thicke will get a salary of $26,000 in year one, $28,000 in year two, and $30,000 in year three. YellowNet has put in place plans to hire 3 part-time after first year ends for $6 per hour while a full-time technician will earn $12 per hour.

Lease Expenses: The facility intends to lease a 1,500 square foot facility at $1.875. According to the lease agreement signed by YellowNet, rent due every month totals to $800 for a total of 24 months. After five hundred and twenty days, the lease is availed for consideration. Right to renew or cancel the agreement is based on issues at hand.

Utilities Expense: As indicated in the signed lease agreement, the lessor is responsible for utility payments which include; real estate taxes, gas and garbage disposal among others. YellowNet is expected to cater for the internet cafe business phone bill expenses.

Marketing Expenses: YellowNet has allocated $20,000 for promotion related expenses for year one. This money will cater for placing adverts in local dailies to boost customer awareness.

Insurance Expenses: YellowNet Cyber has allocated $7,000 for insurance for the first year, second and third year. In future, the business intends to spend more on insurance coverage.

Taxes: Since YellowNet is an LLC, it is not taxed but there is a 15% payroll obligation.

A Comprehensive profit and Loss data is illustrated in the table below.

Cyber cafe business plan - Profit Monthly

8.4 Projected Cash Flow

YellowNet’s projected cash flow is shown in the table below.

Cyber cafe business plan - Projected Cash Flow

8.5 Projected Balance Sheet

YellowNet’s projected balance sheet is shown in the table below.

8.6 Business Ratios

The SIC (Standard Industrial Classification) code for Internet Service Provider Industry is “Remote data base information retrieval “7375.9903. “information retrieval services” 7375 report was used to generate the industry profile. YellowNet is also a food café so it could have used “Eating Places” ratios based on SIC classification 5812. YellowNet Café belongs to two business segments that makes the ratios a combination of two industries.

Download planning to start a cyber-café sample in pdf

OGScapital also specializes in writing business plans such as business plan for cafe , business plan of the cat cafe startup , craft brewery business plan , distillery business plan , microbrewery start up business plan , wine bar business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

business plan template for cyber cafe

How to Start a Plumbing Business in 2024: A Detailed Guide

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Vegetable Farming Business Plan

Trading Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

How To Write A Textile Manufacturing Business Plan

Start a Vending Machine Business in 2024: A Detailed Guide

Start a Vending Machine Business in 2024: A Detailed Guide

Oil and Gas Business Plan

Oil and Gas Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

StartupBiz Global

Starting an Internet Cafe Business Plan (PDF)

Internet Cafe business plan

We are living in a digital age where access to the internet and social media are no longer a luxury. That is why the internet café business is a lucrative business to start today. An internet café is a shop designed to primarily provide fast, reliable, and safe internet access to customers and other related services like printing. Internet cafes can also be called cyber cafes. The importance of internet cafes is apparent. There are many people who do not have what it takes to set up internet connectivity at their homes. Such people get to participate in the digital economy via the use of internet café services.

Operating an internet cafe business is a lucrative and profitable venture. The internet cafe has become the go-to place for people who wish to do their surfing and administrative work without having to go home. For some corporate types, it is a lunchtime pastime where they can surf without facing the scrutiny of their employers. The internet cafe offers a very good gateway for people with limited capital and an ambition to do business in technology. All the positive things about an internet cafe business do not diminish its demands and specifications. You have to be on point in terms of your customer care. Good understanding of the business is a must, otherwise you will be swallowed up by the competition. This article will outline how to start the internet cafe business, and the internet cafe business plan – PDF, Word & Excel.

Market Research

Conducting a market research for your internet café business is imperative. You will get to study your intended target market to see if there is need for an internet café. You will have to check to see if there are any already existing internet cafes. If there are, these will be invaluable case studies from which to draw essential insights. Taking time to visit them and use their services will give you a feel of the market. Your market research can also involve looking through current statistics and trends regarding internet access. You have to take this market research seriously because if you do not, you might regret later.

Location And Premises

You should select locations that are well within the vicinity of your potential clients. For example, you may locate your internet cafe business in shopping centers & malls,  near offices, schools, universities and airports. This is where the clientele is likely to come from so you are in the best position to gain access to them. Test the internet quality because nobody is going to pay for anything less than full-time high speed services. Good internet is both fast and reliable. It is never a good idea to congregate with other internet cafes. That essentially means that you are inviting competitors to take away your potential customers. You need a good power source and a backup generator. In the age of green technology, try to make use of energy savings when operating your internet cafe business. For example, the use of solar power in hot climates is ideal.

The internet cafe space can be leased or bought. The advantage of leasing is that you are not saddled with a mortgage. If you want to move your internet cafe business for any reason, it is merely a case of giving notice at the end of the month. Moreover, not having a mortgage reduces your initial capital requirements. The money that would have been spent on purchasing an office space could be distributed between leasing and other essential business expenses. Meanwhile the companies that let out office space tend to provide a number of important peripheral services. These include a post office box, administrative support, toilets and a cafeteria. That means that you can give your customers a very rich experience and convenience without spending too much money on it. The costs of purchasing or leasing the premises should be included in the internet cafe business plan.

Permits/Licenses, Insurance & Business Bank Account

Company registration and relevant licenses.

To be a recognized internet café business you must register it first. This refers to your basic business or company registration. Then you are usually obligated to get an operating license for your internet café shop. Maybe you could be renting it, buying it, or building it; an operating license will be needed. Depending on the nature of your internet café services, there might software licenses you must get. It is common practice for people to use bootlegged software. However, it would be wise to use only properly licensed software in your internet café.

Insurance & Business Bank Account

The internet café business is usually characterized by costly infrastructure, furniture, and gadgets. The value of these items necessitates the importance of getting insurance cover. There are many possible incidents that can occur so getting insured is prudent. Your internet café operations must have their own business bank account. This makes financial management easier. Plus you protect yourself from being personally liable if things go south. That separation protects your personal finances and assets.

Equipment, Products & Services

You need computers and internet routers for your internet cafe business. An internet cafe can have anywhere between two and an large number of computers. The number of computers to buy depend on the size of the premises, your budget, and your target market. You might consider including some peripheral items such as a scanner, printer, photocopier, binder and facsimile. These are services that might be of benefit to the people that come to your internet cafe. In effect you are enriching their experiences at your establishment without requiring them to travel somewhere else. The primary service for an internet cafe is internet surfing & browsing. The other services that you can offer in your internet cafe include printing, photocopying, binding, typing, lamination, selling computer accessories, snacks and beverages. If you are selling drinks & refreshments that means you will require a refrigerator. It’s also wise to offer gaming in your internet cafe as that attracts a lot of young customers. Your internet should be fast and reliable – so take your time when selecting an internet service provider. This is key to the success of an internet cafe business.  The cyber cafe business plan should include the costs of purchasing the equipment that you require.

Depending on the level of activity, you may want to have an electronic ticketing and point of sale system. This ensures that there are no long queues for service with people complaining that they have been overlooked. Some cyber cafes even use a bar-code scanner. This way, they can audit every single product that is sold. The normal unit of measurement for internet services is the amount of time that the user spends. You can use other methods such as a token system. Do not forget to install some air-conditioning. The equipment is bound to heat up considerably in such a confined space, with such heavy-duty usage. Inevitably you may have to hire a technician to configure and maintain the different computers. It is likely that there will be issues from time to time which require professional attention.

Business Model

Charging customers for internet access.

The internet café business model is simple straightforward. Customers come to pay to access the internet. This is often based on charges per 30 minutes or an hour. There can be discounted rates when someone pays for a substantial number of hours. There is also an approach where a client opens up an account which they can load up with credit. That way they can come in several times to access the internet. Once the credit is used up they can load more and so forth. Another different approach is that a client pays for data instead of a time slot. This means they get to purchase a certain amount of data e.g. 15 gigabytes. The data can have an expiration time or date or it can be carried over to the next time they log in. This shows you that there are many ways to use in revenue generation pertaining to internet access.

Adding On Monetizable Related Products Or Services

When running an internet café you can also make lots more money from other products or services. For instance, you can include computer repairs and sale of parts or accessories. You can also venture into mobile device and accessory sales and repairs. You can include a gaming arcade for all sorts of games. You can include vending machines or general sales of refreshments. You could provide on-demand services such as typing, printing, and photocopying, amongst others. Another revenue generator can be providing a co-working space. Depending on the size of your location you can rent work space, work desks, or rooms. These are just some of the many ways to make money running an internet café. It is unwise to solely just focus on providing internet access services.

Rules and Regulations For Internet Cafe Business

You will need to set out the terms of service which are publicly available. For example, some internet cafes do not allow the consumption of food and drinks. Others place restrictions on the content that can be searched, processed and downloaded. The state will also take an interest in internet activity and you may therefore be asked to maintain records. These rules may temporarily inconvenience some of your customers. However, they are essential in order to ensure that the entire process runs smoothly and that you do not get into trouble with the regulators.

Some cyber cafe business owners take preventative measures by warning their prospective clients about the rules. They also install a monitoring system that will tell them when things are going wrong. Beware that there are some clients that will want to take advantage of a weak system. For example, they may do all their office downloads in the cafe whilst restricting the payments that they make. This means that your bandwidth is facing pressure and yet you are not getting paid for it.

Staff and Management

The number of employees required depends on the size of your internet cafe. This is not a labour intensive business. At the minimum you need  internet cafe assistants. Their job include:

  • Welcoming customers, serving them and collecting payments
  • Help customers with the use of computer software or any challenges they might face
  • Maintaining cleanliness in the internet cafe
  • Provide services such as printing, photocopying, scanning etc.
  • Monitor use of computers to ensure compliance with internet café policies and applicable laws and regulation

Other staff positions include manager, IT Technician, finance & accounting staff, sales & marketing staff, though most of those can be done by one person for a small internet cafe business. The cyber cafe business plan should cater for the salaries of all your employees.

Marketing Plan

An internet café business has two broad set of potential customers. There are people who are unfamiliar with using the internet. Then there are people who are substantially familiar with the internet. Your marketing efforts seek to lure both sets of prospects. Breaking it down further you will be targeting students, business people, entrepreneurs, and random people. Create and spread out your digital footprint by putting up a website and social media accounts. Propagate promotional material in print and other electronic media. Good examples of these are radio, television, podcasts, skits, and newspapers. You can also participate in or contribute to strategic events where your target pools will be there. Put up posters and banners inside and outside the internet café.

The market for internet services is huge world-wide. More and more people are using the internet daily. Potential customers for an internet cafe include students, gamers, job seekers, business people, freelancers and professionals from various fields. It’s essential that you offer fast internet so as to attract more customers. Your employees should be knowledgeable and friendly. A proper marketing strategy should be included in your internet cafe business plan. This is one of the least capital intensive businesses. The internet cafe business is a huge income earner for individual entrepreneurs. It also employs countless numbers of people in the developing world. The internet cafe business is particularly lucrative in the developing world. This is because many people have some knowledge of the internet but are not rich enough to purchase their own personal computer for home use.

Keys To Profitability

Offer discounts for heavy internet users. Provide an account-based internet access for repeat customers. These two elements put together build customer loyalty. This is the kind of loyalty that promotes word of mouth and results in referrals. Ensure your computers or gadgets in general, are up to standard all the time. Ensuring the internet speed is fast and reliable is pertinent. Couple that with fast processing and reliable gadgets as well. That will keep customers coming back to your internet café. Diversify your revenue by offering as many services as you can. This is the most important key in increasing your profits. You internet café must go beyond by offering additional products and services. That is how you get to start a profitable internet café business. It is worth reiterating that market research must be thorough here. This also implies that your choice of location will be paramount. The internet café business can be quite lucrative. You just have to ensure you have a sustainable market for it.

Pre-Written Internet Cafe Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the internet cafe business, we encourage you to purchase our well-researched and comprehensive internet cafe business plan. We introduced the business plans after discovering that many were venturing into the internet cafe business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global internet cafe business plan will make it easier for you to launch and run your internet cafe business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for an internet cafe business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the internet cafe business.

Uses of the Internet Cafe Business Plan (PDF, Word And Excel)

The cyber cafe business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your internet cafe business
  • As an internet cafe business proposal
  • Assessing profitability of the internet cafe business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Internet Cafe Business Plan (PDF, Word And Excel)

The business plan for an internet cafe includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the internet cafe business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your internet cafe business

The internet cafe business plan package consists of 4 files

  • Internet Cafe Business Plan – PDF file (Comprehensive Version – 74 Pages)
  • Internet Cafe Business Plan – Editable Word File (Comprehensive Version – 74 Pages)
  • Internet Cafe Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
  • Internet Cafe Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Internet Cafe Business Plan (PDF)

internet cafe business plan pdf

Testimonial 7

I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Get the Internet Cafe Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

internet cafe business proposal

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your internet cafe business! Check out our collection of business plans  , and more business ideas .

Related Posts

Day care business plan

Starting an ECD Day Care Centre Business Plan (PDF)

Business Ideas for the youth

10 Profitable Business Ideas For Youths

Cabbages Farming Business Plan

Starting Cabbage Farming Business Plan (PDF)

business ideas for nurses

Top 10 Profitable Business Ideas For Nurses

 

Join our mailing list to receive the latest posts and updates from our website.

You have Successfully Subscribed!

Sample Internet Cyber Cafe Business Plan

  • January 21, 2024

INTERNET CAFE BUSINESS PLAN SAMPLE

Do you want to start an internet cafe business to meet your needs?

If yes, then here’s how. 4 in every 5 homes own a computer whether a smartphone or a laptop or a desktop. This is the extent to which this information age has deeply informed our traditional lifestyles; making almost anything possible within a few clicks, in an atmosphere of good internet.

Some call it elements of a type 2 civilization, but by whatever name it is known, one thing that is certain is that the demand for the internet rises everyday like the vapor from a heated kettle. Most job applications, as well as interviews these days are scheduled online.

By siting an internet café business in the appropriate location, you go a long mile in meeting communication needs, as well as administrative needs for a number of persons.

However, as much as any other business, efforts are expended in the startup of this business, as well as careful analysis and feasibility studies; for instance citing a café in an area where most individuals are high-class, chances are that they all have at least a laptop in their homes, which would mean lesser output for you.

A number of important steps have been enumerated below, that will guide you as you start an internet café business:

Guide to Starting a Cybercafe Business

Step 1: Plan your Café

Always the first step for any business is the task of planning. Financial plans, Café size, location, advertisement plans, operations plan, other services that should be integrated. You must clearly state the amount of the required capital, and how you intend to realize it.

You could make this process easier by meeting with veterans in the business as they might have a few tips purchased by the currency of experience. This should be as concise as possible, and understandable. Preferably document all your plans for your business, as well as analysis.

Step 2: Run Feasibility Check

Very importantly is the factor of environment that one has to be immensely careful. Citing a Café in a village where access to healthy water, good road, and electricity is not really a nutritious business strategy.

It is usually advisable to cite a Café close to hotels where travelers can easily lodge, or at the heart of middle class societies, or even at restaurants.

Also, you must enquire about the startup capital, as well as individual costs of securing all the components that are necessary.

Step 3: Choose a Name and Location

After conducting a proper feasibility study, you must then proceed to choose a name for your business as well as conclude on where to locate it. Location is very important when it comes to siting a business because if not chosen can lead to the failure of the business. You can utilize the services of a real estate agent in securing a location for business .

Regarding location, you can adopt some of the tips presented above; however for the naming, you should pick one that resonates quickly in the minds of anyone that hears it.

Step 4: Acquire Permits and Licenses

You should visit the tax office for a tax permit; and you would also register your business to get the necessary license to operate without any political harassment.

Step 5: Hoisting the Computers and other Hardware

You should have acquired the necessary equipment: Internet Service Provider ( ISP ), Router (so you can share internet amongst a network of computers), computers, printer, photocopying machine, binding machine, lamination machine, portable seats, efficient lights, UPS for every computer, a steady generator (considering electricity issues), and a scanner.

So this important moment is when you set them up. You might need the service of a networker to aid in the set-up, especially when you will be using over 25 computers in the network.

In this set-up phase, you might also need to do some electrical works, software installation, and furniture works.

You can also consider setting up a mini food joint by the side as a strategy to keep your customers locked up in your café round the clock; giving them little reasons to oblige you their absence.

Step 6: Secure your Computers

Using the appropriate firewalls and antivirus software you can do this. You can buy the CDs of the firewall and do the step-by-step installation. This is important because a small bug can crumble the entire system if not quickly detected and attended to.

Then rules and regulations would be set to ensure optimal performance of your machines—rules like prohibiting the insertion of foreign devices into café computers except maybe in critical cases only after a thorough scan has been done on such devices, and eating or drinking on the desk to avoid spilling liquid into the electrical components.

Step 7: Advertisements

Consider using fliers to do your adverts, as well as local newspapers; to create a rippling awareness through your vicinity. You could also use social media to do your publicity. This would go its length in promoting patronage of those around you. Now try as much to pay attention to recommendation, feedbacks, and reviews by customers.

Step 8: Run the Café

In doing this, you should consider staffing. It might not be so efficient to run a café alone. There might be times when you are required to do a photocopy job for a customer and at the same time you have got customers in queue waiting to be logged into your network perhaps.

Under such circumstances, it would pay to have assistants or an employee—the more the hands, the easier the work of running the internet cafe business.

INTERNET CAFE BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a cybercafe business.

BUSINESS NAME: Slicky cyber café.

  • Executive Summary
  • Our Products and Services

Vision Statement

Mission Statement

Business Structure

  • Market Analysis

Sales and Marketing Strategy

  • Financial Plan

Sales Forecast

  Executive Summary

Slicky Cyber Café is business that has been fully registered and has fulfilled the entire requirements for starting a business in Los Angeles, United State of America. The business will be concerned with providing internet services for its clients.

Slicky Cyber Café will be co-owned by Patrick Nelson and Theodore Francis. They will both be the manager and CEO.

They have both contributed $550,000 toward starting up the business, they have also made plans to secure a loan of $450,000 to complete the startup fund which amount to $1,000,000.

Our Product and Services

Slicky Cyber Café is standard Cyber Café which will be located in Los Angeles, United State. We would be interested in providing stable internet service for client patronising us in our office. Below are some things that highlights our reasonable preparation:

  • Purchase of sets of Computers and Laptop.
  • Purchase of a standby generator for constant powering of our facility.
  • Plans are already in place to install the best Internet Server.
  • Our services would include 24hours internet browsing service.
  • An ever open online registration service for examinations and other important tests.

With this in place we know our services will not be altered and our services will be top notch.

Our vision in the industry is to improve the previous standard set by those ahead of us. We are working to provide browsing services as fast as 10mb/s for our clients. Slicky Cyber Cafe is also looking forward to becoming the major internet café in Los Angeles and with time the entire United States. And before our fifth anniversary we want Slicky Cyber Cafe to become a household name.

Our mission in the industry is to become a very popular and reputable cyber café that will be offering the best internet browsing speed for our clients in Los Angeles, and the whole of United States. We wish to build a stable business that will be beneficial for all.

The business structure of any given business is one of the defining factor of a successful business. This is the reason why we will be paying maximum attention to staffing and our structure. Our recruitment process will be done critically and efficiently. Only those with experience and good recommendation will be considered for recruitment.

Below are the positions that will be filled:

  • Manager (CEO and Owner)
  • Sales and Marketing Executive
  • Accountant / Cashier
  • Cyber Cafe agents
  • Security Officer
  • Customer Service Personnel

Market Analysis Market Trend

It’s been observed that successful cyber café in the industry are those that offer fast and reliable internet browsing speed. This is the only way to stay relevant and always on top of the game.

Target Market

We have identified the following as our target market:

  • Higher institutions
  • Online business industries
  • General public
  • Residential places

Our business will be promoted primarily by our great customer’s services as well as quality delivery. One thing we know is good sales and marketing strategy is the key to a successful business and as such we are trying to create a good sales and marketing strategy that will help our business, below are some of the plans in place for the project:

  • Using introductory letters and fliers we will be introducing our cafe to people in Los Angeles.
  • We will also be using the internet to inform the world about our business. Specifically, Ads targeted to people living in Los Angeles.
  • We would extensively be using the Television and Radio stations to inform the world about our products.
  • Newspaper and Magazines would also be use to market our cafe.
  • We will also locate some important areas in the city and place some billboards there as this will help people to discover us quickly.

Financial Plan Source of Startup Capital

Investing big and reasonably brings more success. We are informed of this and as such both Patrick Nelson and Theodore Francis have contributed $550,000 for the Slicky Cyber Cafe business, and are going to get a loan of $450,000 from the bank to complete the startup capital.

Having received correct and valid information from the industry database, below is the sales forecast for our first three years of operation.

First Fiscal Year $900,000 Second Fiscal Year $1,500,000 Third Fiscal Year $2,200,000

This article contains our sample business plan for our proposed Slicky Cyber Cafe. The business will be carrying out its operations in Los Angeles, United State. It will be owned by Patrick Nelson and Theodore Francis.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

7 Business Ideas To Start In Oklahoma

Reseller permit texas | apply for resale certificate online, you may also like, sample mortgage brokerage firm business plan, sample energy drink production business plan, sample funeral home service business plan.

PlanBuildr Logo

Cafe Business Plan Template

Written by Dave Lavinsky

Cafe Business Plan

You’ve come to the right place to create your Cafe business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Cafes.

Below is a template to help you create each section of your Cafe business plan.

Executive Summary

Business overview.

The Countryside Cafe is a startup cafe founded by Cheryl Nelson and Tammy Overton in Tulsa, Oklahoma. Together they have over twenty years of experience in managing and operating cafes and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable restaurants. Cheryl is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and classic menu items to Tulsa.

Product Offering

The following are the products and services that Countryside Cafe will provide:

  • Exemplary service for customers
  • Honest, reliable relationships with vendors and suppliers
  • Restaurant services 24/7 hours to accommodate all residents of the area
  • Discounted menu pricing and expedited service for first responders
  • Family-friendly menu items that everyone can enjoy
  • Day to day management

Customer Focus

The Countryside Cafe will target customers throughout the Tulsa region who enjoy eating comfort foods, such as they may have grown up eating. Secondary target customers will be those who enjoy the hometown-feel of a small cafe rather than a large or more modern establishment. Those individuals who occupy nearby businesses or government offices will also be targeted by the Countryside Cafe, as well as those who own farms or ranches in the region.

Management Team

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over 20 years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations. Cheryl is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant. Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Success Factors

Countryside Cafe will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly-qualified team of Countryside Cafe
  • Comprehensive menu of meals for any time of day, including snacks, such as French fries and desserts, along with soda fountain favorites such as sundaes, malts and milkshakes.
  • Countryside Cafe will offer special discounted pricing for first-responders in Tulsa.
  • Countryside Cafe will offer a child menu and a play area for children while their parents enjoy their meal.
  • First-time visitors to the Countryside Cafe will receive a free dessert of their choice.
  • Countryside Cafe offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Countryside Cafe is seeking $200,000 in debt financing to launch its cafe business. The funding will be dedicated toward securing the restaurant space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

  • Restaurant space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph outlines the financial projections for Countryside Cafe.

Countryside Cafe Pro Forma Projections

Company Overview

Who is countryside cafe.

Countryside Cafe is a newly established, full-service homestyle cafe in Tulsa, Oklahoma. Countryside Cafe will be the most reliable, cost-effective, and efficient choice for individuals and families, as well as businesspeople in Tulsa and the surrounding communities. Countryside Cafe will provide a comprehensive menu of favorite meals, snacks and desserts for any diner to utilize. Their full-service approach includes a comprehensive menu and seating options to suit each family, including small children.

  Countryside Cafe will be able to serve over fifty people at one time. The team of owners and staff members are highly qualified and experienced in preparing, making and serving favorite family meals and snacks. Countryside Cafe removes all headaches and issues of finding easy, friendly and moderately-priced meals in Tulsa and ensures all appetites are satisfied while delivering the best customer service.

Countryside Cafe Management History

The Countryside Cafe consists of two experienced restaurateurs with distinctive areas of expertise: Cheryl Nelson and Tammy Overton have over twenty years of experience together in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant, where she had oversight of the employees, ordering, systems and financial record-keeping for the restaurant. Tammy was the head staff person of a chain restaurant who managed the scheduling, training and day-to-day operations of the restaurant. Together, they have decided to bring a family friendly environment and honest, favorite foods to Tulsa.

Since incorporation, Countryside Cafe has achieved the following milestones:

  • Registered Countryside Cafe, LLC to transact business in the state of Oklahoma.
  • Have a contract in place for a 20,000 square foot restaurant space in a family-friendly retail area
  • Reached out to numerous contacts to visit the Countryside Cafe upon launch and regularly after the launch.
  • Began recruiting a staff of eight servers and four office personnel to work at the Countryside Cafe.

Countryside Cafe Services

The following will be the services Countryside Cafe will provide:

Industry Analysis

The cafe and small restaurant industry is expected to grow over the next five years to almost $500 million. The growth will be driven by consumers who seek favorite foods they’ve always enjoyed. Consumers also want to be served in small, more intimate settings which are relaxing and comfortable. Customers with children will help grow the cafe industry because, as families, they are more relaxed in the informal “down home” comfort of a small cafe versus a large, more formal restaurant.

Costs will likely be reduced as cafes continue to expand and modify their menus to seek out the best, most desirable menu items for consumers rather than spending widely on menu choices that may not be well-received. Costs will also continue to go down due to lower prices on produce and beef within the Oklahoma area. As fresh fruit is more in demand, juices and smoothies will cost less to produce than in the past, as well.

Customer Analysis

Demographic profile of target market, customer segmentation.

Countryside Cafe will primarily target the following customer profiles:

  • Individuals and families within the region
  • Small business owners and employees within the region
  • City officials and those who work in the business of Tulsa
  • Farmers and ranchers in the greater Tulsa regions

Competitive Analysis

Direct and indirect competitors.

Countryside Cafe will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mama’s Kitchen

Mama’s Kitchen was started in 1998 by Candy and Jamie Swanson. Originally intended as a truck stop, Mama’s Kitchen grew to include a larger restaurant area in 2005 and has served breakfast and lunch to travelers from that time to the present. Located on the main highway through the city of Tulsa, the restaurant receives many travelers who opt to stop for a meal.

Mama’s Kitchen is twenty-three miles away from the Countryside Cafe. There are a few similarities to the menus served by both restaurants, as homestyle fare is offered. The differences between the two restaurant businesses is found in the family-friendly dining-booth atmosphere of the Countryside Cafe, while Mama’s Kitchen has countertops and bar stools throughout. This makes seating for a family difficult and children are not able to reach the countertops on stools at Mama’s Kitchen, which creates discomfort for children.

Buddy’s Bar & Grill

Owned by Robert “Buddy” Gorman, Buddy’s Bar & Grill is a full-service bar with a small dining room attached. The restaurant is located six miles from the Countryside Cafe. Meals are served at Buddy’s Bar & Grill during lunch and dinner; however, the restaurant is not open for breakfast. Meals are geared toward grilled hamburgers, steaks and fried fish, while the bar menu is laden with appetizer choices served during happy hour each Tuesday afternoon. Robert Gorman is assisted by his sister, Babs, who acts as the lone server in the grill and is known for her fast service and quick wit, which customers find charming. Children are not allowed in the bar, but they can be served in the grill side of the restaurant. The children’s menu is limited to hamburgers or cheese sandwiches served with fries.

Howard’s Family Restaurant

Howard’s Family Restaurant serves breakfast, lunch and dinner in a small dining room attached to the golf country club on the outskirts of Tulsa. It is located ten miles from the Countryside Cafe. Most patrons of Howard’s Family Restaurant are golfers who want to enjoy a meal before or after playing golf. The restaurant is one of a chain of restaurants and, while the prices are higher than those of the other cafes and small restaurants in Tulsa, the restaurant is known by the national marketing of the parent company. Children are served a special kids’ play and dine menu and families are highlighted as the primary target of the chain.

Competitive Advantage

Countryside Cafe will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly-qualified team of the Countryside Cafe.

Marketing Plan

Brand & value proposition.

Countryside Cafe will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees who are able to provide a delicious meal in a pleasant surrounding for the entire family.
  • Countryside Cafe will offer special discounted pricing for first-responders in Tulsa, including police, fire and hospital staff. Doctors and nurses are also included.
  • First-time visitors to the Countryside Cafe will receive a free dessert of their choice, which helps guests feel welcome and comfortable.
  • Unbeatable pricing to its clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Countryside Cafe is as follows:

Word of Mouth/Referrals

Countryside Cafe has built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients, including guests of all ages. The personal contacts and business associates will follow the new owners to the new cafe and help spread the word of Countryside Cafe.

Professional Associations and Networking

The new owners of the Countryside Cafe, Cheryl and Tammy, will join the civic organizations and trade networks to help build their cafe to its potential. They will become active in the committees for city celebrations, as well, to help build visibility of their cafe and raise awareness of their specialty menu items.

Print Advertising

The Countryside Cafe will send a direct mail flyer to each home and business in Tulsa in the two weeks prior to the launch of the restaurant. The flyer will invite everyone to participate in special discounted offers during the first month of business and offer a free dessert for each person who stops by to check out the area’s newest cafe.

Countryside Cafe will fully utilize their website. The website will be well organized, informative, and list all the services that Countryside Cafe provides. The website will also list their contact information and list their menu and pricing, along with delivery options. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “homestyle cafe” or “cafe near me,” Countryside Cafe will be listed at the top of the search results.

The pricing of Countryside Cafe will be moderate and below or on par with competitors so customers feel they receive excellent value when purchasing their products and services. Certain items, such as the childrens’ menu items, will be priced at a reduced profit margin in order to facilitate larger families that want to visit and can afford to do so with the reduced prices.

Operations Plan

The following will be the operations plan for Countryside Cafe. Operation Functions:

  • Cheryl Nelson will be the co-owner and president of the company. She will oversee all business development and manage client relations.
  • Tammy Overton will be the co-owner and vice president of the company. She will manage the operations and oversee all staff members.
  • Tyler Grant will be the Office Manager who will manage the office administration, client files, and accounts payable.
  • Tommy Tucker will be the maintenance employee who will provide all maintenance and repairs at the property.

Milestones:

Countryside Cafe will have the following milestones completed in the next six months.

  • 5/1/202X – Finalize contract to lease restaurant space
  • 5/15/202X – Finalize personnel and staff employment contracts for the Countryside Cafe
  • 6/1/202X – Finalize contracts for Countryside Cafe vendors and wholesale accounts
  • 6/15/202X – Begin networking at industry events
  • 6/22/202X – Begin moving into Countryside Cafe restaurant
  • 7/1/202X – Countryside Cafe opens its doors for business

The Countryside Cafe will be owned by Cheryl Nelson and Tammy Overton. Together they have over twenty years of experience in managing and operating a regional cafe and they are highly skilled in the creation of menu items customers love, exemplary service to customers, and in their honed expertise in running efficient and profitable organizations.

Cheryl Nelson is the former manager of a family-owned restaurant and Tammy was the head staff person of a chain restaurant.Together, they have decided to bring a family friendly environment and homestyle, fresh foods to Tulsa. The menu will include breakfast, lunch and dinner meals, as well as popular favorites such as ice cream sundaes and homemade pies any time of day.

Financial Plan

Key revenue & costs.

The revenue drivers for Countryside Cafe are the fees they will charge to customers for their products and services.

The cost drivers will be the overhead costs required in order to staff Countryside Cafe. The expenses will be the payroll cost, rent, utilities, inventory, office supplies, and marketing materials.

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of restaurant customers per Month: 1,000
  • Average revenue per Month: $25,000
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, cafe business plan faqs, what is a cafe business plan.

A cafe business plan is a plan to start and/or grow your cafe business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Cafe business plan using our Cafe Business Plan Template here .

What are the Main Types of Cafe? 

There are a number of different kinds of cafe businesses , some examples include: Take-Out Cafe, Restaurant Cafe, Casual cafe, and Coffee Shop.

How Do You Get Funding for Your Cafe Business Plan?

Cafe businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Cafe Business?

Starting a cafe business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

  • Develop A Cafe Business Plan - The first step in starting a business is to create a detailed cafe business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  
  • Choose Your Legal Structure - It's important to select an appropriate legal entity for your cafe business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cafe business is in compliance with local laws.
  • Register Your Cafe Business - Once you have chosen a legal structure, the next step is to register your cafe business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 
  • Identify Financing Options - It’s likely that you’ll need some capital to start your cafe business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
  • Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 
  • Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
  • Acquire Necessary Cafe Equipment & Supplies - In order to start your cafe business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
  • Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cafe business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cafe business:

  • How to Start a Cafe

Coffee Shop & Cafe Business Plans

Cafe bistro coffeehouse business plan.

The Watertower Cafe is a start-up restaurant/bistro/coffeehouse, offering food, coffee, and music; it is located in Atlanta.

Coffee Kiosk Business Plan

The Daily Perc will open drive-thru and mobile cafes serving coffee drinks and other beverages to the commuter and captive consumer markets.

Coffee Roaster Business Plan

Beanisimo Coffee is a start up Salem, Oregon based coffee roaster that has developed a line of premium coffees and espressos.

Coffee Shop Business Plan

Java Culture is a coffee bar providing high-quality gourmet coffee with great service.

Coffeehouse Business Plan

Dark Roast Java is the newest coffee house/cafe to open in downtown Pleasantville, offering a uniquely flavorful coffee drink in a comfortable, upscale environment.

Convenience Store Cafe Business Plan

Luna's Convenience Store is an upscale convenience store with a small 20-seat cafe.

Internet Cafe Business Plan

JavaNet is a start-up business that will provide a unique forum for communication and entertainment through the medium of the Internet.

Religious Coffeeshop Business Plan

Inspirational Grounds is a start-up Christian Cafe selling specialty coffee drinks, food, religious books and music in Minneapolis.

Sports Equipment Cafe Business Plan

The Boulder Stop is a start-up retail business that will offer high-end rock climbing gear and classic Northwest coffee.

Tea Room Business Plan

Jasmine Teahouse is a new upscale teahouse in Simsbury, CT, serving over 52 kinds of whole-leaf teas, pastries, and premium chocolates from around the world.

Coffee Distribution Business Plan

The Coffee Warehouse is a new business providing full service distribution of coffee and supplies to coffee houses and espresso stands throughout the Spokane and Northern Idaho market.

Coffee Export Business Plan

Silvera & Sons is an ongoing manufacturing company which prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters.

Wake up and smell the opportunity! Do you make a mean cup of joe? A love for quality coffee and a desire to create a warm, cozy coffee shop or cafe could blend to create the newest caffeine hub for your community. Plan for success with our coffee shop business sample plans.

Garrett's Bike Shop

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

LivePlan pitch example

Discover the world’s #1 plan building software

business plan template for cyber cafe

  • Mega Menu Categories
  • Business Ideas
  • Business Idea Alerts
  • All Categories

Omoka Digital

  • Side Hustles

Cyber Cafe Business Plan in Kenya [Free PDF Template]

  • Business Plans

Cyber Cafe Business Plan in Kenya [Free PDF Template]

Starting and running a successful cyber cafe business in Kenya can be a reality with the right plan in place. While it’s possible to dive in without a plan, if you aspire to stand out in the competitive cyber cafe industry, a well-structured business plan might be the key.

Creating a cyber cafe business plan from scratch can be a daunting task, especially if you’re a first-time entrepreneur without prior financial or business experience. That’s where this cyber cafe business plan template comes to your aid. This template will serve as your roadmap, making it easier to craft a comprehensive business plan for your cyber cafe venture.

What is a Cyber Cafe Business Plan in Kenya?

A cyber cafe business plan in Kenya is a written document that outlines your objectives and how you intend to achieve them with your cyber cafe business. Think of it as your guiding map that will take your cyber cafe from inception to profitability. This plan encompasses your goals, strategies, marketing approach, and financial forecasts.

Let me write your business plan...

Business plan template

Not sure where to start your business and need a detailed roadmap? Looking to take your business to the next level? Do you need a well-crafted business plan that can guide your growth and set you on the path to success?

We charge from:

Tap the button below to chat on WhatsApp or call 0713140158.

Why is a Cyber Cafe Business Plan Important

Whether you’re planning a small-scale cyber cafe or aiming for a large-scale operation, a business plan will come in handy. Here are some reasons why

  • Clearly Define Your Objectives: Your business plan helps you understand what you want to achieve with your cyber cafe.
  • Goal Setting and Obstacle Identification: It sets clear goals and helps identify potential obstacles early on in your business journey.
  • Strategy Development: Your plan assists in formulating a clear strategy for attracting customers and ensuring profitability.
  • Progress Tracking: You can track and measure your business’s progress, allowing you to make informed decisions.
  • Secure Funding: If you need external funding, a well-prepared business plan enhances your chances of securing it.
  • Team Alignment: It keeps your team focused on common objectives and business goals.
  • Financial Clarity: You’ll gain a clear understanding of the financial requirements for starting and running your cyber cafe.
  • Competitor Analysis: Study your competition and devise strategies to outperform them.
  • Marketing Strategies: Develop effective marketing strategies to position your cyber cafe in front of potential customers.
  • Risk Mitigation: Minimize the likelihood of encountering risks and losing your investment.

Why is This Cyber Cafe Business Plan Template Important?

Creating a cyber cafe business plan from scratch can be challenging, with the risk of getting lost in unnecessary details. This template addresses these challenges by helping you:

  • Expedite the Process: You’ll write your business plan much faster with this template.
  • Eliminate Irrelevant Details: Avoid including unnecessary information that doesn’t pertain to your cyber cafe business.
  • Comprehensive Guidance: Get a clear picture of what should be included in your plan.

Think of this template as your compass, guiding you in writing an effective plan for your cyber cafe business.

Types of Cyber Cafe Business Plans

There are two main types of cyber cafe business plans in Kenya:

  • Traditional cyber cafe business plan
  • Lean cyber cafe business plan

Traditional Cyber Cafe Business Plan

This format is detailed and can span dozens of pages. It is ideal for large-scale cyber cafe businesses or when seeking external funding. A typical traditional business plan includes sections such as:

  • Executive summary
  • Company description
  • Product or service description
  • Market analysis
  • Organization and management team
  • Marketing and sales
  • Financial projections

You can selectively focus on the sections that align with your business goals and funding needs.

Check Our Full Cyber Cafe Business Plan Template:

Business plan template

DOWNLOAD FREE TEMPLATE

Lean Cyber Cafe Business Plan

This streamlined version is a concise, one-page summary of critical business elements. It’s suitable for quickly outlining your cyber cafe business plan for internal use, primarily for you and your team. It is not intended for external stakeholders like investors. A lean business plan covers:

  • Identity: A brief business description
  • Problem: The issue your cyber cafe addresses
  • Solution: Your unique offerings and product/service descriptions
  • Competition: Analysis of competitors’ strengths and weaknesses
  • Expenses : Startup costs
  • Target markets: Customer demographics
  • Marketing activities: Strategies and associated costs
  • Sales channels: Methods for product/service distribution
  • Revenue streams: Income sources
  • P artners and key resources: Collaborators and necessary resources
  • Team: Roles and responsibilities of your team
  • Milestones: Key steps for business initiation and growth

DOWNLOAD FREE LEAN TEMPLATE

You can choose the lean or traditional business plan format based on your cyber cafe’s size and the purpose of creating a business plan (e.g whether you want to show to investors or you simply want to outline your strategy).

When Not to Use this Cyber Cafe Business Plan Template

While templates can expedite business plan completion, there are situations where it may not be suitable. This is particularly relevant when starting a substantial business or seeking detailed reporting for investors. While this template covers many aspects, it may not comprehensively address the needs of larger businesses requiring external funding.

However, if you find this template aligns with your business goals, feel free to download either the lean or traditional cyber cafe business plan template to kickstart your journey toward a successful cyber cafe venture in Kenya.

MORE BUSINESS PLANS

Omoka digital logo

  • Mitumba Business Plan Template
  • Boutique Business Plan Template
  • Wines and Spirits Business Plan Template
  • Hardware Business Plan Template

Share this:

L.K. Nathans

L.K. Nathans

I am a personal finance enthusiast and digital marketer. My work here is to help you navigate your financial journey and achieve your main money goals. Through Omoka Digital, I provide practical tips, strategies, and insights on budgeting, saving, investing, and debt management. My aim is to empower you with the knowledge and tools you need to make informed financial decisions and improve your financial well-being.

Related Articles

Cyber Cafe Business Plan in Kenya [Free PDF Template]

How to Write a Hotel Business Plan in Kenya [Free PDF Template]

How to write a boutique business plan in kenya [free template], how to write a wines and spirits business plan in kenya [free template], leave your thought here cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Sending login info,please wait...

Sending info,please wait...

Sending register info,please wait...

Cyber Cafe Marketing Plan Template

  • Great for beginners
  • Ready-to-use, fully customizable Subcategory
  • Get started in seconds

slide 1

Running a successful cyber cafe requires more than just providing internet access and computer services. You need a solid marketing plan to attract and retain customers in today's digital age. That's where ClickUp's Cyber Cafe Marketing Plan Template comes in!

With this template, you can create a comprehensive marketing strategy that includes:

  • Online advertising campaigns to reach your target audience effectively
  • Social media marketing to engage with customers and build brand loyalty
  • Partnerships with local businesses to expand your reach and attract new customers
  • Hosting community events to create awareness and generate buzz

By using ClickUp's Cyber Cafe Marketing Plan Template, you'll have all the tools you need to create a winning marketing strategy that sets your cyber cafe apart from the competition. Get started today and watch your customer base grow!

Benefits of Cyber Cafe Marketing Plan Template

A Cyber Cafe Marketing Plan Template can help boost your business by:

  • Providing a structured framework to create a comprehensive marketing strategy
  • Ensuring you have a clear understanding of your target audience and how to reach them
  • Helping you identify and leverage your unique selling points to stand out from competitors
  • Guiding you in implementing effective online advertising and social media campaigns
  • Assisting in building partnerships with local businesses for cross-promotion opportunities
  • Enabling you to host engaging community events to create awareness and attract new customers
  • Tracking the success of your marketing efforts and making data-driven improvements

Main Elements of Cyber Cafe Marketing Plan Template

ClickUp's Cyber Cafe Marketing Plan Template is designed to help you effectively strategize and execute your marketing campaigns. Here are the key elements of this List template:

  • Custom Statuses: Keep track of the progress of your marketing tasks with 6 status options, including Cancelled, Complete, In Progress, Needs Input, Planned, and To Do.
  • Custom Fields: Utilize 6 custom fields such as Quarter, Task Type, Impact, Progress, Percent Completion, and Effort to provide detailed information about your marketing initiatives and measure their success.
  • Custom Views: Access 5 different views to gain insights and manage your marketing plan efficiently. This includes the Key Results view to track your campaign's performance, the Timeline view to visualize project timelines, the Getting Started Guide view to get started quickly, the Objectives view to set and monitor marketing objectives, and the Progress Board view to track the progress of your tasks.

With ClickUp's Cyber Cafe Marketing Plan Template, you have all the tools you need to streamline your marketing efforts and achieve your goals.

How to Use Marketing Plan for Cyber Cafe

If you're looking to promote your cyber cafe and attract more customers, using a marketing plan can be a game-changer. Here are four steps to effectively use the Cyber Cafe Marketing Plan Template in ClickUp:

1. Define your target audience

To create an effective marketing plan, it's crucial to first identify your target audience. Consider factors such as age, interests, online behavior, and location. Understanding who your ideal customers are will help you tailor your marketing efforts to reach and engage with them effectively.

Use custom fields in ClickUp to define your target audience and keep track of their demographics and preferences.

2. Set marketing goals

Clearly define your marketing goals and objectives. Do you want to increase foot traffic, boost online reservations, or promote special events? By setting specific and measurable goals, you'll be able to track your progress and make data-driven decisions to optimize your marketing efforts.

Create tasks in ClickUp to outline your marketing goals and assign them to team members responsible for executing each objective.

3. Develop a marketing strategy

Once you have your goals in place, it's time to develop a marketing strategy that aligns with your objectives. This may include a combination of online and offline tactics such as social media advertising, email marketing, search engine optimization, influencer partnerships, and local community outreach.

Use the Board view in ClickUp to create a visual marketing strategy board where you can organize and prioritize different marketing initiatives.

4. Implement and track

Now it's time to put your marketing plan into action. Execute your marketing campaigns across various channels and monitor their performance closely. Track key metrics such as website traffic, social media engagement, conversion rates, and customer feedback to gauge the effectiveness of your marketing efforts.

Utilize Dashboards in ClickUp to track and visualize your marketing metrics in real-time, allowing you to make informed decisions and optimize your campaigns as needed.

By following these steps and utilizing the Cyber Cafe Marketing Plan Template in ClickUp, you'll be able to create a comprehensive and data-driven marketing strategy that will help you attract more customers to your cyber cafe and achieve your business goals.

add new template customization

Get Started with ClickUp’s Cyber Cafe Marketing Plan Template

Cyber cafe owners and managers can use this Cyber Cafe Marketing Plan Template to effectively market their cafe and attract new customers.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful marketing plan:

  • Use the Key Results View to set and track specific marketing goals and objectives
  • The Timeline View will help you plan out your marketing activities and campaigns over time
  • Follow the Getting Started Guide View to get a step-by-step walkthrough of how to create and implement your marketing plan
  • Use the Objectives View to define and prioritize your marketing objectives
  • The Progress Board View will help you visualize and manage the progress of your marketing initiatives
  • Organize tasks into six different statuses: Cancelled, Complete, In Progress, Needs Input, Planned, To Do, to keep track of progress
  • Update statuses as you complete tasks and milestones to ensure a well-executed marketing plan

Related Templates

  • Drinks Marketing Plan Template
  • Ralph Lauren Marketing Plan Template
  • Contractors Marketing Plan Template
  • Dunkin Donuts Marketing Plan Template
  • Landscaping Business Marketing Plan Template

Template details

Free forever with 100mb storage.

Free training & 24-hours support

Serious about security & privacy

Highest levels of uptime the last 12 months

  • Product Roadmap
  • Affiliate & Referrals
  • On-Demand Demo
  • Integrations
  • Consultants
  • Gantt Chart
  • Native Time Tracking
  • Automations
  • Kanban Board
  • vs Airtable
  • vs Basecamp
  • vs MS Project
  • vs Smartsheet
  • Software Team Hub
  • PM Software Guide

Google Play Store

Plan Projections

ideas to numbers .. simple financial projections

Home > Industry Templates > Internet Cafe Business Plan Revenue Projection

internet cafe revenue projection template v 1.0

Internet Cafe Business Plan Revenue Projection

This internet cafe revenue projection template is the first step in starting an internet cafe business plan. As can be seen below the template provides a quick and easy method to estimate revenue for an internet cafe for the next 5 years.

internet cafe revenue projection template

The template allows for additional sundry revenue types to give a complete revenue projection for the five year period.

A daily revenue summary by revenue type, computer rental, food and drinks, and services is provided for analysis purposes.

Internet Cafe Business Plan Revenue Projection Download

The internet cafe business plan revenue projection template is available for download in Excel format by following the link below.

About the Author

Chartered accountant Michael Brown is the founder and CEO of Plan Projections. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University.

You May Also Like

IMAGES

  1. Internet Cafe Business Plan Sample Pages

    business plan template for cyber cafe

  2. Kostenloses Internet Cafe Business Plan example

    business plan template for cyber cafe

  3. Free internet cafe business plan sample

    business plan template for cyber cafe

  4. Cafe Business Plan Template

    business plan template for cyber cafe

  5. 18 Business Plan Templates For Every Restaurant, Cafe, and Coffee Shop

    business plan template for cyber cafe

  6. Internet Cafe Business Plan sample

    business plan template for cyber cafe

VIDEO

  1. New Year 2024 : India first online cyber café

  2. How To Start Cyber Cafe Business||Cyber Cafe Business in Bengali || Business Idea

  3. How to Start a Gaming Café Business

  4. Cyber Cafe BUSINESS IDEA

  5. start cyber cafe business !! product cyber cafe business !! #cyber #cybercafe #startbusinessonline

  6. how to start cyber cafe business

COMMENTS

  1. Internet Café Business Plan [Sample Template for 2022]

    A Sample Internet Café Business Plan Template 1. Industry Overview. The internet café line of business is one business that irrespective of the change in trends, is still managing to survive especially when the business is well positioned in a location like airports, campus, public facilities or hotels et al. Simply put, an Internet café, which is also known as a cybercafé, is a place ...

  2. Internet Cafe Business Plan Template (2024)

    5/1/202X - Finalize contract to lease office space. 5/15/202X - Finalize personnel and staff employment contracts for the Internet Coffee Cafe. 6/1/202X - Finalize contracts for Internet Coffee Cafe vendors. 6/15/202X - Begin networking at industry events. 6/22/202X - Begin moving into Internet Coffee Cafe.

  3. Internet Cafe Business Plan Template [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a internet cafe business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of internet cafe company that you documented in your company overview.

  4. Internet Cafe Business Plan Example

    Cash at End of Period. $103,840. $215,760. $407,985. Download This Plan. Explore a real-world internet cafe business plan example and download a free template with this information to start writing your own business plan.

  5. The #1 Cyber Cafe Business Plan Template & Guidebook

    A successful cafe business plan is essential for aspiring entrepreneurs who want to turn their vision into a reality. Finding the right template and guidebook can be challenging and time-consuming. Luckily, the #1 Cyber Cafe Business Plan Template & Guidebook offers an all-in-one solution for those looking to start a profitable cafe business.

  6. Free Internet Cafe Business Plan Template + Example

    Download this free internet cafe business plan template, with pre-filled examples, to create your own plan. Download Now Or plan with professional support in LivePlan. Save 50% today . Available formats: What you get with this template. A complete business plan. Text and financials are already filled out and ready for you to update. ...

  7. Internet Cafe Business Plan: Full Guide

    Low budget needed for start. Compared to other businesses, cyber cafes are generally simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000.

  8. How to write the business plan for an internet cafe

    The written part of an internet cafe business plan. The written part of an internet cafe business plan usually consists of 7 comprehensive sections. From crafting an executive summary to presenting your financials, let's have a look at each of the key sections that compose a business plan. 1. The executive summary.

  9. INTERNET CAFE BUSINESS PLAN: Best 2023 Practices With Template (Updated)

    This internet cafe business plan template is very easy to use and interactive, and will easily help you create a plan. Let's go into details. #1. Executive Summary. Your executive summary is the first section of your business plan that is mostly concerned with the briefing of other sections contained in your internet cafe business plan. It is ...

  10. How to Write Internet Cafe Business Plan? Guide & Template

    Revenue projections based on your pricing strategy. Break-even analysis. 6. Operations Plan. Outline the day-to-day operations of your internet cafe. This should cover aspects such as opening ...

  11. How to Start a Profitable Cyber Cafe Business [11 Steps]

    Start now. 1. Perform market analysis. Starting a cyber cafe business requires a thorough understanding of the local market to ensure its success. Performing a market analysis is the first critical step, allowing you to identify your potential customers, competitors, and overall market demand.

  12. Cafe Business Plan Template and Guide [Updated 2024]

    Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a cafe business plan, your marketing plan should include the following: Product: in the product section you should reiterate the type of cafe that you documented in your Company Analysis.

  13. Cyber-Café Business Plan Template

    N.A. Download planning to start a cyber-café sample in pdf. OGScapital also specializes in writing business plans such as business plan for cafe, business plan of the cat cafe startup, craft brewery business plan, distillery business plan, microbrewery start up business plan, wine bar business plan and many other business plans.

  14. Starting an Internet Cafe Business Plan (PDF)

    This is a complete business plan for an internet cafe business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the internet cafe business. Uses of the Internet Cafe Business Plan (PDF, Word And Excel) The cyber cafe business plan can be used for many purposes including:

  15. Sample Internet Cyber Cafe Business Plan

    Slicky Cyber Café will be co-owned by Patrick Nelson and Theodore Francis. They will both be the manager and CEO. They have both contributed $550,000 toward starting up the business, they have also made plans to secure a loan of $450,000 to complete the startup fund which amount to $1,000,000. Our Product and Services.

  16. Cafe Business Plan Template (2024)

    Milestones: Countryside Cafe will have the following milestones completed in the next six months. 5/1/202X - Finalize contract to lease restaurant space. 5/15/202X - Finalize personnel and staff employment contracts for the Countryside Cafe. 6/1/202X - Finalize contracts for Countryside Cafe vendors and wholesale accounts.

  17. Coffee Shop & Cafe Business Plans

    A love for quality coffee and a desire to create a warm, cozy coffee shop or cafe could blend to create the newest caffeine hub for your community. Plan for success with our coffee shop business sample plans. Explore our library of Coffee Shop & Cafe Business Plan Templates and find inspiration for your own business.

  18. PDF Cyber Cafe Business Plan

    7.2 Projected Profit and Loss. Payroll Expense: The founder of Jedi Café, Obewon Kinobi, will receive a salary of USD30,770 in year one, USD33,847 in year two, and USD37,231 in year three. Jedi Café intends to hire six part-time employees in year one at USD7/hour and a full-time technician at USD13/hour.

  19. Cyber Cafe Business Plan in Kenya [Free PDF Template]

    A cyber cafe business plan in Kenya is a written document that outlines your objectives and how you intend to achieve them with your cyber cafe business. Think of it as your guiding map that will take your cyber cafe from inception to profitability. This plan encompasses your goals, strategies, marketing approach, and financial forecasts.

  20. Cyber Cafe Marketing Plan Template

    ClickUp's Cyber Cafe Marketing Plan Template is designed to help you effectively strategize and execute your marketing campaigns. Here are the key elements of this List template: Custom Statuses: Keep track of the progress of your marketing tasks with 6 status options, including Cancelled, Complete, In Progress, Needs Input, Planned, and To Do.

  21. How to Write a Business Plan for Opening a Cafe

    Section 5: Tell us what you'll sell and how you'll sell it. Now that you know what the competition charges, it's time to create a pricing strategy for your cafe. When creating your menu and prices, be smart. You'll be buying ingredients in bulk, so try to use the same ingredients in many different dishes.

  22. Internet Cafe Business Plan Revenue Projection

    The internet cafe business plan revenue projection template is available for download in Excel format by following the link below. The revenue forecast produced by this template can be used as the starting point for our Financial Projections Template, as part of a business plan for an internet cafe. Users use the free internet cafe business ...

  23. Cafe Business Plan

    It's the first stage in your journey to becoming a cafe business owner. So to help you get started, we'll give you a few tips in formulating your sample business plan for a cafe. 1. Establish Your Cafe's Identity. In the first three sections of your business plan, you should establish your cafe's identity right away.