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Sports Complex Business Plan

business plan for a sports complex

Fitness courses, sports leagues, and camps are just a few of the activities that a sports complex can provide to boost profitability. Though the business of sports is really expensive, it is rewarding as well, but without accurate planning your business might fail.

Need help writing a business plan for your sports complex business? You’re at the right place. Our sports complex business plan template will help you get started.

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  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Sports Complex Business Plan?

Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

  • This section may include the name of your sports complex business, its location, when it was founded, etc.

Market opportunity:

Product & services:.

  • You may include services like swimming, personal training for sports, basketball court, fitness classes, spa services, sports equipment, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

  • Multi sports complex
  • Indoor sports complex
  • Sports training facilities
  • Golf courses
  • Skate parks
  • Indoor trampoline
  • Describe the legal structure of your sports complex business, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, youth, athletes, and fitness enthusiasts can be your target market.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, diversification in sports services plus the trend for eco-friendly services are also increasing, mention how you will cope with that.

Regulatory environment:

Here are a few tips for writing the market analysis section of your sports complex business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the sports complex services your business will offer. This list may include services like,

  • Tournaments
  • Types of sports facilities will be there (basketball court, tennis, badminton, swimming, golf, etc)

Mention the facilities:

Mention your schedule list:.

In short, this section of your sports complex plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For example, advanced equipment, more space, or amazing training courses can be your USP.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your sports complex business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sports complex business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sports complex business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

  • It should include, key executives, senior management, and other sports managers including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sports complex business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sports complex business plan should only include relevant and important information supporting your plan’s main content.

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This sample sports complex business plan will provide an idea for writing a successful sports complex plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sports complex business plan pdf .

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Frequently asked questions, why do you need a sports complex business plan.

A business plan is an essential tool for anyone looking to start or run a successful sports complex business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your sports complex company.

How to get funding for your sports complex business?

There are several ways to get funding for your sports complex business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sports complex business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sports complex business plan and outline your vision as you have in your mind.

What is the easiest way to write your sports complex business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sports complex business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

business plan for a sports complex

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Home » Sample Business Plans » Sports

How to Write an Indoor Sports Complex Business Plan [Sample Template]

Are you about starting a sports complex? If YES, here is a complete sample indoor sports complex business plan template & feasibility study you can use for FREE . The real deal in starting a sport facility business is securing a big facility that is large enough to contain a full sized soccer pitch including spectator’s stand, changing room, swimming pool, golf course, tennis court, basketball court, track and field facility and enough parking space.

Building a sport facility can be expensive but you can be rest assured that you will make your money within few years of launching your indoor soccer facility. The fact that you are going to secure a facility big enough to contain normal soccer pitch, spectator’s seats, changing room and parking means that you must truly be prepared for this business.

If your indoor soccer facility is of high quality and it is located close to hotels, you will attract people including local and international soccer clubs that are in your city to play soccer matches.

A Sample Indoor Sports Complex Business Plan Template

1. industry overview.

Building a sport facility can be expensive but you can be rest assured that you will make your money within few years of launching your facility. The fact that you are going to secure a facility big enough to contain normal soccer pitch, spectator’s seats, changing room and parking means that you must truly be prepared for this business.

If your sport facility is of high quality and it is located close to hotels, you will attract people including local and international soccer clubs that are in your city to play soccer matches. The Sports and Recreation Facilities Operation industry is indeed an active industry, players in the industry are basically involved in running indoor or outdoor sports and physical recreation venues, grounds and facilities et al.

It is important to state that the industry does not include businesses such as health centers, fitness centers or gyms et al. The industry is driven by increasing consumer spending on attending sports events and higher participation rates in organized sports especially at community levels.

In recent time, the industry has experienced steady growth in the last five years due to steadily rising consumer expenditure on recreation and culture, and growing spectator sport participation. Despite the fact that overall sport participation is currently at same level as it was in the last five years, participation in amateur sports peaked in 2012 and 2013, which boosted revenue for operators of local, community and grassroots facilities.

Government investment into large-scale sport infrastructure projects is a key source of revenue for industry participants and major redevelopments have also contributed to revenue growth over the last five years.

The Sports and Recreations Facility industry is indeed a very large industry and pretty much thriving in all parts of the world – especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 1,579 licensed and registered sports and recreations facilities including those who are into franchising responsible for employing about 14,644 employees and the industry rakes in a whooping sum of $1bn annually with an annual growth rate projected at 1.2 percent.

Over and above, starting a sport and recreation facility business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the sport complex and also cash required to equip the facility to meet the standard expected by potential users of sport complex.

2. Executive Summary

Mike Clarkson Sport Complex is a standard and well equipped sports and recreations facility that will be located in a growing community in Asheville – North Carolina. Our basic aim of setting up the business is to contribute our quota in ensuring that people who live in Asheville have a capacity to participate in any sporting event or their choice, stay fit by exercising regularly and maintaining a healthy lifestyle.

We have been able to secure a standard in a central and easy to locate location in Asheville. Our sport complex facility has a standard soccer pitch, track and field facility and a standard Olympic size swimming pool and a standard indoor basketball court. We are well equipped to services the whole of the community as well as visitors and travelers.

Mike Clarkson Sport Complex is going to become the number one family – focused sports and recreation facility in the whole of Asheville – North Carolina and we will work hard to build our facility to match the needs of the average family in the community. Our sport complex has enough parking space to accommodate more than the numbers of customers (sports participants and spectators) we will accommodate per time.

We undertook a thorough research and feasibility studies and we were able to come to the conclusion that Asheville community is the right place to start our sport and recreation facility. As a matter of fact, our major aim of starting Mike Clarkson Sport Complex is to encourage people to participate in sports and also to encourage families in the community to cultivate the habit of regularly exercising and to stay healthy.

Our sport complex is specifically designed and built to take care of adults and children, we have active childcare services for toddlers and we have membership packages that are highly discounted for families that enrolled in our fitness center or groups who would want to make use of our sport complex for trainings and games.

Mike Clarkson Sport Complex will be opened 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference.

Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce. We will go out of our way to acquire standard cardiovascular and weight training equipment for our gym and fitness center.

Mike Clarkson Sport Complex is a family owned business with support from the State of North Carolina. The business will be managed by Mike Clarkson, he has well over 15 years of experience as a leading community athletics coach in the United States of America working with top athletes who have gone ahead to win Olympic medals for the United States of America.

3. Our Products and Services

Mike Clarkson Sport Complex is in the sports business to provide sports and recreation facility for residence of Asheville – North Carolina which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who make use of our sport complex or enrolled in our gym and fitness center will definitely derive huge value for their money.

These are the services and amenities that will be made available to our clients;

  • Oval ground operation
  • Athletic field, football field, cricket ground and stadium operation
  • Basketball and netball court and arena operation
  • Bowling alley operation
  • Bowling green operation
  • Golf course and practice range operation
  • Ice-skating and roller – skating rink operation
  • Squash court operation
  • Swimming pool operation
  • Tennis court operation
  • Rectangular field operation
  • Golf course operation
  • Indoor facility operation
  • Other facility operation

4. Our Mission and Vision Statement

  • Our Vision of starting Mike Clarkson Sport Complex is to build a world – class sports and recreations facility and also to contribute our quota in encourage families and residence in Asheville to actively engage in sporting activities and also to stay healthy and fit by engaging in regularly exercising of their body.
  • Our mission for establishing Mike Clarkson Sport Complex is to create a movement in the community that supports total engagement in sporting activities, health and fitness and to fight against obesity and unhealthy lifestyle.
  • We want to contribute our quota towards ensuring that Ashville community produce top athletes that can go ahead to represent United States in the Olympics and other sports competitions.

Our Business Structure

Mike Clarkson Sport Complex is in business to become the leading private sports and recreation facility in the whole of Asheville – North Carolina and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

  • Sport Complex Manager (Owner)
  • Accountant/Cashier
  • Marketing and Sales Officer
  • Exercise Physiologists
  • Fitness Instructor (5)
  • Training Assistants (10)
  • Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Sport Complex Manager (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Carrying out staff induction for new team members

Fitness Instructors (5)

  • Creates training rosters for members
  • Assists members during exercise session
  • Guides members on how to make use of gym and fitness equipment

Marketing and Sales Officer (2)

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Mike Clarkson Sport Complex in strategic meetings
  • Helps to increase sales and growth for Mike Clarkson Sport Complex

Accountant/Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Mike Clarkson Sport Complex
  • Serves as internal auditor for Mike Clarkson Sport Complex.

Exercise Physiologist

  • Responsible for evaluating, researching, and provide advice on coaching.
  • Responsible for training
  • Engages in recovery practices in all areas of exercise and rehabilitation
  • Provides timely information and support on injury prevention, technique analysis, and nutrition.
  • Handles any other duty as assigned by the fitness center manager

Client Service Executive

  • Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

  • Responsible for cleaning in and around the sport facility
  • Cleans up after customers and clean work area.
  • Clears ashtrays as and when required.
  • Washes glassware and utensils after each use.
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the sport complex manager.

6. SWOT Analysis

Mike Clarkson Sport Complex is in business to provide sport and recreation facility for sports lovers in Ashville – North Carolina and also help its clients achieve their health and fitness goals and at the same time to make profits. We are aware that there is competition in the sports and recreations facility industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our sports and recreation facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Mike Clarkson Sport Complex, Asheville – North Carolina;

One of the obvious strength that will definitely stand as a plus for Mike Clarkson Sport Complex is the fact that our facility is centrally located in a densely populated – residential area in Asheville – North Carolina; our location is in fact one of our major strength couple with the support from the State of North Carolina.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our sports and recreation facility and lastly our membership package is one of the best that anybody living in Asheville – North Carolina can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing sports and recreation facilities and even government own sports and recreation facilities in North Carolina when it comes to acquiring latest gym and fitness equipment and generating the needed hypes that can drive traffic towards our facility.

  • Opportunities:

We are centrally located in one of the busiest area and densely populated area in Ashville – North Carolina and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Mike Clarkson Sport Complex are unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our sports and recreation facility is located.

7. MARKET ANALYSIS

  • Market Trends

There are several trends controlling different industries. The Sports and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in sports and also to fighting obesity which is becoming rampant, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for health and fitness club memberships or make use of sports and recreation facilities in their communities, as they become more health- conscious as they grow older. However, patrons of gyms and fitness centers are anticipated to increasingly pick up membership from less expensive gym and fitness centers as against expensive all-inclusive clubs.

The trend in the sports and recreation facility industry is such that if a sport complex is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the sports and recreation facility will enjoy high patronage.

Just like in other business ventures, the owner of sports and recreation facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also community based soccer clubs et al to make use of their facility. Some even go as far as organizing sports competitions on a regular basis.

It is a common trend that as a sports and recreation facility grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people.

Little wonder some sports and recreation facility now have juice bar within their facility to encourage people towards healthy drinking. In order words, it is very important for sports and recreation facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

We will leave no stone unturned in seeing to it that we attract all that may be in need of ours services at all times. The target market for sports and recreation facilities cuts across people of different walks of life. The fact that people register in sports and recreation facilities cum gyms and fitness centers for various reasons makes marketing the business interesting.

The target market for sports and recreation facilities can be categorized into three various groups. The first group are the people who are looking towards shedding weights and stay health and fit through proper exercising and under the guidance of a qualified fitness instructor.

The other group of people are those who are interested in engaging in one sporting activities or the other either for fun or to compete at a national or international level and the last group of people are those ( schools and sports clubs ) who don’t have the required sports facilities for their students and sports club and would need a standard facility for trainings.

Mike Clarkson Sport Complex will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our gym and fitness center to;

  • Working Class Adults/Corporate Executives
  • Sport Clubs (soccer team, athletics team, Cheerleaders and choreographers et al)
  • Community an Cooperate organization
  • Business People/Entrepreneurs
  • Government Officials
  • Celebrities
  • Religious centers
  • Applicants/School Leavers
  • Sports Men and Women
  • College Students

Our Competitive Advantage

People are so in love with sports and keeping feet, as such there are various sports services available to people .No doubt, the Sports and Recreation industry is indeed a prolific and highly competitive industry. Clients will only enroll in your sports and recreation facility if they know that you can successfully help them achieve their health and fitness goals or provide the enabling environment and facility for them to achieve their sports goals.

It is the practice for gym and fitness instructors, coaches and trainers to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry

Mike Clarkson Sport Complex is centrally located in a densely populated – residential area in Asheville – North Carolina; this is obviously going to give us an edge amongst our competitive.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our sports and recreation facility cum gym and fitness center and lastly our membership package is one of the best that anybody living in North Carolina can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups sports and recreation facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Mike Clarkson Sport Complex is established with the aim of maximizing profits in the Sports and Recreation Facility industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Mike Clarkson Sport Complex will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like sports and recreation facility. This is simply because the statistics that will be provided will be on a short term basis.

Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active members within our first year of operations and then in subsequent year we will grow our membership. Below are the sales projection for Mike Clarkson Sport Complex, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

  • First Year-: $200,000
  • Second Year-: $450,000
  • Third Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our sports and recreation facility.

  • Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all we do will be geared towards creating new market channels, increasing sales and increase our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain old members. At Mike Clarkson Sport Complex, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our sports and recreation facility so as to attract people to enroll and become members of our gym and fitness center. Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and sport clubs.

Part of the marketing and sales strategies that we will adopt are;

  • Open our sports and recreation facility with a big party in the n.
  • Advertise our sports and recreation facility on national dailies, local TV stations and local radio station
  • Promote our sports and recreation facility online via our official website and all available social media platforms
  • Introduce our sports and recreation facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Asheville – North Carolina
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our sports and recreation facility for the first time
  • Make use of attractive hand bills to create awareness and also to give direction to our sports and recreation facility
  • Adopt direct mailing coupon marketing approach
  • Position our signage/flexi banners at strategic places in and around Ashville – North Carolina
  • Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family
  • Engage on road shows within our neighborhood to create awareness for our sports and recreation facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Asheville – North Carolina which is why we have made provisions for effective publicity and advertisement of our sports and recreation facility.

Below are the platforms we intend to leverage on to promote and advertise Mike Clarkson Sport Complex;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based sport events and competitions
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Asheville – North Carolina.
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations and schools by calling them up and informing them of Mike Clarkson Sport Complex and the services we offer
  • List Mike Clarkson Sport Complex on local directories/yellow pages
  • Advertise our gym and fitness center in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Asheville – North Carolina.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports club and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

  • Payment Options

At Mike Clarkson Sport Complex, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a sports and recreation facility; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Mike Clarkson Sport Complex in the United of America. This is the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in North Carolina – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
  • Cost for hiring Business Consultant – $5,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the sport and recreation facility – $500,000.
  • Cost for facility remodeling – $250,000.
  • Other start-up expenses including stationery – $1000
  • Phone and utility deposits – $3,500
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Cost for acquiring gym and fitness equipment or other sports wares – $200,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $15,000
  • Miscellaneous – $15,000

We would need an estimate of $1.5 million to successfully launch a standard and well – equipped sports and recreations facilities in Asheville – North Carolina.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a sports and recreations facility and also the sophistication of the technology used in gyms and fitness centers.

Generating Funding/Startup Capital for Mike Clarkson Sport Complex

Mike Clarkson Sport Complex is a business that will be owned and managed by Mike Clarkson and family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 M from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mike Clarkson Sport Complex is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our sports and recreation facility cum gym and fitness center is to equip our facility with state of the art gym and fitness equipment et al.

Mike Clarkson Sport Complex will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents:  Completed
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed gym and fitness equipment, electronic appliances, office appliances and suppliers: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress

More on Sports

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Indoor Sports Complex Business Plan Template

Written by Dave Lavinsky

Indoor Sports Complex Business Plan

You’ve come to the right place to create your Indoor Sports Complex business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Indoor Sports Complexes.

Below is a template to help you create each section of your Indoor Sports Complex business plan.

Executive Summary

Business overview.

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. The outdoor basketball court complex was a strong business that conformed to the needs of the community; however, the weather was often inclement, which would shut the complex for days at a time.

With this background in mind, Thom and Nate studied the most advantageous places in the U.S. to start an indoor sports complex and realized that Fairbanks, Alaska, with freezing temperatures most of the year, would be the perfect location for their new venture. Elite Sports Indoor Complex was formed in 2022 and is in the final six months of preparation prior to launch.

Product Offering

The following are the services that Elite Sports Indoor Complex will provide:

  • Climate-controlled environment for a wide range of sports
  • Advanced sports-training programs
  • Mom workout sessions: free childcare
  • Recreational activities for children ages 4-12
  • Free use of facilities for customers ages 60+
  • Swimming pools and spas with heated water
  • Family packages at yearly discounts
  • Available for private parties and events

Customer Focus

Elite Sports Indoor Complex will target residents and families in Fairbanks, Alaska. They will also target private and public sports teams. They will target individuals looking for sports training. They will target women with children. They will target families and seniors. They will target swimmers and those who use spas for health and healing purposes. They will target party planners and event coordinators. They will target those who live within a 30-mile radius of Fairbanks, Alaska.

Management Team

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. They have recruited Ellie Nielson to be the Administrative Director for the Elite Sports Indoor Complex.

Thom Goodson graduated from the University of Maryland with a degree in Business Finance and Law. He will co-own the Elite Sports Indoor Complex with Nate Gregory, a former business partner in an outdoor basketball court complex in Annapolis, Maryland. Thom will be the President of the Elite Sports Indoor Complex and will oversee client relations and new business development.

Nate Gregory is a co-owner of the Elite Sports Indoor Complex with Thom Goodson. He graduated from the University of Maryland with a degree in Business Management. His role will be the Vice President of the Elite Sports Indoor Complex and will oversee operations and human resources for the company.

Ellie Nielson, a graduate of University of Alaska, will take on the role of Administrative Director for the Elite Sports Indoor Complex, where she will schedule all classes, events, trainings, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Success Factors

Elite Sports Indoor Complex will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly-qualified team of Elite Sports Indoor Complex
  • Full and varied sports courts, including soccer arena and baseball/football fields
  • Comprehensive array of services available for individual or family members.
  • Reasonable pricing of packages and discounts for families
  • Advanced technology-driven sports equipment and security systems

Financial Highlights

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its Elite Sports Indoor Complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph outlines the financial projections for Elite Sports Indoor Complex.

Elite Sports Indoor Complex Pro Forma Projections

Company Overview

Who is elite sports indoor complex.

Elite Sports Indoor Complex is a newly established, full-service indoor sports complex in Fairbanks, Alaska. Elite Sports Indoor Complex will be the most reliable, cost-effective, and efficient choice for residents in Fairbanks and the surrounding communities. Elite Sports Indoor Complex will provide a comprehensive menu of sports courts, games, and recreational services for any resident to utilize. Their full-service approach includes a comprehensive array of sports choices and recreational activities.

  Elite Sports Indoor Complex will be able to serve hundreds of residents in Fairbanks. The team of professionals are highly qualified and experienced in sports, games and sports training. Elite Sports Indoor Complex removes all the headaches and issues of attempting to play sports outdoors in the Fairbanks weather, while ensuring all the solutions are effectively captured within the Elite Sports Indoor Complex.

Elite Sports Indoor Complex History

Since incorporation, Elite Sports Indoor Complex has achieved the following milestones:

  • Registered Elite Sports Indoor Complex, LLC to transact business in the state of Alaska.
  • Has a contract in place at one of the offices near the courts and will set up its 10,000 square foot office space.
  • Reached out to numerous contacts to include Elite Sports Indoor Complex in their memberships.
  • Began recruiting a staff of twenty and additional office personnel to work at the Elite Sports Indoor Complex.

Elite Sports Indoor Complex Services

The following will be the services Elite Sports Indoor Complex will provide:

Industry Analysis

The indoor sports complex industry is expected to grow over the next five years to over $2.5 billion. The growth will be driven by an increased number of users who choose to play sports in inclement winter or summer weather. The growth will be driven by individuals who choose to play sports after normal work hours. The growth will be driven by individuals who are conscientious about healthy living and activities. The growth will also be driven by the amenities offered, such as spas and childcare services. Costs will likely be reduced as solar paneling contributes to much lower utility charges. Costs will likely be reduced via sustainability practices that result in lower garbage costs.

Customer Analysis

Demographic profile of target market, customer segmentation.

Elite Sports Indoor Complex will primarily target the following customer profiles:

  • Residents of Fairbanks, Alaska
  • Public and private sports teams
  • Families seeking memberships
  • Party planners and event coordinators

Competitive Analysis

Direct and indirect competitors.

Elite Sports Indoor Complex will face competition from other companies with similar business profiles. A description of each competitor company is below.

University of Alaska – Indoor Swimming Pools

The University of Alaska is located in Fairbanks, Alaska. The university decided to add an indoor swimming pool complex in 1988, due to the increased need for swim teams and swim practice during freezing weather conditions that limited availability to the outdoor pools. The university has since opened the pools to the public during the hours the teams are not using the pools.

The three indoor swimming pools include two heated spas in a climate-controlled environment. One swimming pool is an Olympic-sized pool with lane indicators, one is a pool designed for pool training and activities, and one is designated as a lap pool. The family memberships available are very reasonably-priced, with the only drawback of the pools being closed for public use during competition swimming and during practices for the various swim teams.

Fairbanks Parks & Recreation Indoor Courts

The Fairbanks Parks & Recreation panel determined in 2006 that indoor tennis, squash, and racquetball courts would be advantageous to the community overall. As a result, eight tennis courts, 4 squash courts and 6 racquetball courts were built for public use. The courts are available 24 hours a day for a nominal fee per play. The sports courts do not include locker or shower rooms, nor are there other facilities other than the check-in counter.

Residents and families are encouraged to use the indoor courts, although in 2022 repair and replacement of the tennis courts was initiated due to deterioration of the surface, and the replacements are not yet complete. The racquetball courts remain in use and, although the surface flooring is in good condition, the majority of tennis players have reverted to racquetball while waiting for the flooring to be replaced; therefore, there are only a limited number of reservations available on the crowded court schedules.

Recreation Island Ultimate Sports

The tropic-themed Recreation Island Ultimate Sports company is owned and operated by Lance Baker, a former National Football League player. His staff of ten employees oversees the football, baseball and other fields and courts. Included in the family area is a frisbee course, volleyball courts and other activities, along with sports training equipment and sports classes. The private membership fees at the Recreation Island Ultimate Sports are reasonable; however, the fields are outdoors, allowing for limited play during the winter months, if at all. The popular fields are highly utilized during the summer months and are open 24-hours per day with the sun exposure continuing through almost a full 24-hours. Recreation Island Ultimate Sports offers classes for children and team sports for the entire family. Childcare is included for ages through 5 years old.

Competitive Advantage

Elite Sports Indoor Complex will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Elite Sports Indoor Complex will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees who are able to provide a comprehensive array of classes, services and training courses.
  • Unbeatable pricing for memberships; they will offer the most reasonable pricing in Fairbanks.

Promotions Strategy

The promotions strategy for Elite Sports Indoor Complex is as follows:

Word of Mouth/Referrals

Elite Sports Indoor Complex is an exciting, new concept for the city of Fairbanks and its residents. As such, word of mouth information has followed the complex since before construction commenced, with excited potential members waiting for the complex to be built to completion. Residents of Fairbanks are spreading the word of Elite Sports Indoor Complex beyond the city and into the outlying regions.

Print Advertising

One month prior to launch, Elite Sports Indoor Complex will send a brochure to every resident and business within the city of Fairbanks. The brochure will outline all the services, classes, amenities and sports available within the private club and will also detail the discounted pricing offered during the first two months. The regular pricing will resume after the initial two months of business.

Website/SEO Marketing

Elite Sports Indoor Complex will fully utilize their website. The website will be well organized, informative, and list all the fields, courses, classes and services that Elite Sports Indoor Complex provides. The website will also list their contact information and list their available membership packages and rates. The website presence will be enhanced with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “indoor sports” or “sports courts near me”, Elite Sports Indoor Complex will be listed at the top of the search results.

The pricing of Elite Sports Indoor Complex will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Elite Sports Indoor Complex. Operation Functions:

  • Thom Goodson will be the co-owner and President of the company. He will oversee all new business development and manage client relations.
  • Nate Gregory will be the co-owner and Vice president of the company. His role will be to oversee operations and the human resources department of the sports complex. Jay and Nate have spent the past year recruiting the following staff:
  • Ellie Nielson will take on the role of Administrative Director for the complex. She will schedule all classes, events, training, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Milestones:

Elite Sports Indoor Complex will have the following milestones completed in the next six months.

  • 5/1/202X – Finalize contract to lease office space
  • 5/15/202X – Finalize personnel and staff employment contracts for the Elite Sports Indoor Complex
  • 6/1/202X – Build list for prospective memberships at Elite Sports Indoor Complex
  • 6/15/202X – Begin networking at community events
  • 6/22/202X – Begin moving into Elite Sports Indoor Complex
  • 7/1/202X – Elite Sports Indoor Complex opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Elite Sports Indoor Complex are the fees they will charge to members for their use of the indoor sports complex and the services provided.

The cost drivers will be the overhead costs required in order to staff Elite Sports Indoor Complex. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its indoor sports complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Members Per Month: 650
  • Average Revenue per Month: $195,000
  • Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, indoor sports complex business plan faqs, what is an indoor sports complex business plan.

An indoor sports complex business plan is a plan to start and/or grow your indoor sports complex business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Indoor Sports Complex business plan using our Indoor Sports Complex Business Plan Template here .

What are the Main Types of Indoor Sports Complex Businesses? 

There are a number of different kinds of indoor sports complex businesses , some examples include: Indoor sport courts, Indoor field arenas, Indoor pool and water play parks, and Indoor gymnastics complex.

How Do You Get Funding for Your Indoor Sports Complex Business Plan?

Indoor Sports Complex businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Indoor Sports Complex Business?

Starting an indoor sports complex business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Indoor Sports Complex Business Plan - The first step in starting a business is to create a detailed indoor sports complex business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your indoor sports complex business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your indoor sports complex business is in compliance with local laws.

3. Register Your Indoor Sports Complex Business - Once you have chosen a legal structure, the next step is to register your indoor sports complex business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your indoor sports complex business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Indoor Sports Complex Equipment & Supplies - In order to start your indoor sports complex business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your indoor sports complex business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Running a Sports Business

If you want to learn the business fundamentals for running a sports facility or sports academy, you’ve come to the right place. In the posts listed below, you can find out whether you have a profitable business plan, learn the essentials for your business survival, develop a marketing plan, and more. Start creating business plans for your sports facilities today. 

Business Plans for Sports Facilities, Academies, or Complexes

The Mission

The Marketing

The Operations

The Finances

The Exit Plan

Getting Started

Choosing a location

Getting funding

Purchasing Equipment

Calculate Operating Cash Needs

Advice for Students

Survival Essentials

Why Facilities Fail

Upfront Payment

Accept Online Payments

Profitable Programming

Diversification

Numbers-Focused Sales

Solutions-Based Services

Marketing Basics

Creating a 12-Month Plan

Reaching 6-8 Customer Touch Points

Tracking Client Interests  and Prospect Data

Facebook and Social Media

Search Engine Optimization

Email Marketing

More Marketing Articles

Leadership Skills

Staff management.

Hiring the Best Instructors

Internship Programs

Sports Facility Expert Mobile App - Services for Sports Facilities

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Willow Park Golf Course will lease and operate a golf course and driving range, in a rapidly developing retirement community and destination vacation area.

Golf Course Training Center Business Plan

The Greek Golf Training Centers is a golf complex in Athens, Greece that will provide members an opportunity to participate in continuous golf training with expert help.

Golf Driving Range Business Plan

Emerald Driving Range will be a state-of-the-art golf practice facility, with a driving range, putting greens, chipping greens, PGA Teaching Pro and refreshment snack bar.

Indoor Soccer Facility Business Plan

Wolf's Indoor Soccer is an indoor soccer facility offering league play, classes, facility rental and a retail shop.

Inline Hockey Service Business Plan

The Skate Zone is a start-up inline skate hockey rink.

Multi Sport Complex Business Plan

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Skate Park Skiing Business Plan

Skate Park NW is a new skate skiing resort located in the Oregon Cascades offering miles of groomed trails.

Sports Therapy Business Plan

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Used Sports Equipment Store Business Plan

Nine Lives is a consignment store for resale of used outdoor gear and clothing.

Fun and competition will never go out of style, and neither will smart business decisions. Get a head-start on your sports business plan with one of these sample business plans for bowling alleys, miniature golf courses, skate parks, dance studios, and other sports and recreation-related businesses.

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business plan for a sports complex

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12 Steps To Starting a Successful Multi-Sport Complex Business

By alex ryzhkov, resources on multi sport complex.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Business Model
  • Marketing Plan

If you're looking to tap into the thriving sports industry, learning how to start a multi-sport complex could be your gateway to success. Recent studies show that the global sports market is expected to grow substantially, driven by increasing interest in health and fitness activities among all age groups. This blog post will guide you through the crucial steps to open a sports complex business , from conducting focused sports complex market research to deploying effective sports complex marketing strategies .

  • Analyze market
  • Develop business plan
  • Create financial model
  • Obtain funding
  • Scout location
  • Meet legal requirements
  • Design facility
  • Execute marketing and launch

9-Steps To Start a Business

Starting a multi-sport complex requires meticulous planning and execution. Below is a step-by-step checklist designed to guide entrepreneurs through the process of launching a successful sports facility business, including preliminary considerations like market research, financial planning, and securing necessary approvals.

Market Research

Embarking on the journey to open a sports complex business begins with rigorous market research. This foundational step is indispensable, providing deep insights into local demand, potential customer demographics, and the competitive landscape. This process also involves assessing the popularity and viability of various sports in the region, which directly influences the facilities and services your Multi Sport Complex should offer.

Effective sports complex market research not only identifies who your customers are but also what drives their decisions. Are they seeking indoor soccer fields, basketball courts, or multipurpose spaces for fitness classes? Understanding these preferences helps in tailoring your offerings to meet market demands precisely.

Analyze your competitors: Who are they? What services do they offer? How do they price their services? A competitive analysis helps highlight potential gaps in the market that your Multi Sport Complex can fill. This step is critical in positioning your complex as a preferred choice for your target audience.

Key Tips for Effective Market Research

  • Utilize online surveys and local focus groups to gather direct feedback from potential users.
  • Engage with local sports clubs and schools to estimate demand and discuss potential partnerships.
  • Review local government and industry reports to understand trends and growth projections in the sports sector.

Through meticulous market research, you will create a robust multi-sport complex business plan that aligns with both the current market conditions and future growth opportunities. This foundational knowledge significantly de-risks the venture and sets the stage for each subsequent step in the process of launching a successful Multi Sport Complex.

Business Planning

Creating a robust multi-sport complex business plan is pivotal to the success of your venture. This strategic document should serve as a roadmap, detailing every facet of the business from operational mechanics to financial forecasts. Begin by defining your multi-sport business model , which encompasses the scope of sports activities, target demographics, and services provided, such as hourly rental of facilities and hosting of sports events or tournaments.

Operational strategy is another cornerstone of your business plan. This includes outlining your day-to-day activities, facility management practices , maintenance schedules, and customer service protocols. It’s essential to detail how the complex will operate efficiently while ensuring customer satisfaction and safety.

Incorporating an aggressive yet feasible sports complex marketing strategies is crucial. Your plan should include both digital and traditional marketing methods to attract a wide range of customers, from local sports teams and schools to individual athletes and fitness enthusiasts. Highlight how you will build brand awareness and maintain customer engagement through promotions, strategic partnerships, and community events.

Financial viability forms the backbone of your business plan. This section must include detailed sports complex financial projections , such as start-up costs, operating expenses, revenue streams, and a break-even analysis . Tools like financial modeling for sports facilities can offer insights into the potential profitability and financial challenges of the multi-sport complex.

Finally, address sustainability measures that ensure the long-term success and environmental responsibility of the Multi Sport Complex. This might involve using eco-friendly materials in the sports complex design or implementing energy-efficient systems and waste reduction methods.

Key Tips for Effective Business Planning

  • Utilize SWOT analysis to understand strengths, weaknesses, opportunities, and threats related to your multi-sport complex, enabling more strategic planning.
  • Engage with sports industry consultants who can provide deeper insights and validations for your multi-sport complex business plan .
  • Regularly review and update your business plan based on market trends and operational feedback to keep it relevant and dynamic.

Financial Modeling

At the heart of launching a successful Multi Sport Complex is robust financial modeling . This critical process involves creating detailed financial projections that not only forecast cash flows but also highlight the potential profitability and necessary break-even points. Effective financial modeling serves as a cornerstone for securing confidence among investors and banks, specifically when discussing funding for sports complex ventures.

The Multi Sport Complex business model should encapsulate all possible revenue streams, including hourly rentals, membership fees, event hosting, and ancillary services such as food and retail. Simultaneously, a meticulous approach towards estimating operational costs—staffing, maintenance, utilities, and more—is paramount. This dual focus ensures a balanced and realistic financial outlook, which is crucial for the sustainability and long-term success of the complex.

Key Tips for Effective Financial Modeling:

  • Comprehensive Revenue Analysis: Include all potential income sources and adjust pricing strategies to reflect market standards and competitor pricing.
  • Cost Projection Accuracy: Gather detailed quotes and estimates for construction, ongoing maintenance, and operational expenses to avoid unexpected financial shortfalls.
  • Scenario Planning: Develop multiple financial scenarios, including best-case and worst-case projections, to understand the impacts of various challenges and opportunities.

Implementing tools like break-even analysis within the financial plan will provide clarity on the timeline and metrics required to reach financial stability. Furthermore, engaging with a financial expert or using sophisticated software can enhance the accuracy of your financial projections . This step not only aids in internal planning but also boosts credibility with external stakeholders when you open a sports complex business .

Lastly, the integration of periodic review mechanisms into your financial model helps in making necessary adjustments based on ongoing performance and market dynamics. This agility in financial planning significantly props up the complex’s ability to navigate through fluctuating economic conditions and maintain a competitive edge in the sports facility market.

  • The essence of financial modeling lies in its ability to forge a pathway through complexities of business operations and financial management, making it indispensible in the journey to launch a multi-sport facility .
  • Advanced forecasting models and adherence to sports complex profitability strategies further solidify the foundation of a financially viable multi-sport complex.

Secure Funding

Obtaining the necessary capital to open a sports complex business is a pivotal step. Diverse funding avenues exist, ranging from traditional bank loans and investor funding to more contemporary methods like crowdfunding. Each option carries its specific advantages and challenges, necessitating a well-prepared approach to secure the required funds effectively.

Initially, the preparation of a multi-sport complex business plan and financial models is essential. These documents should not only outline the expected costs and revenues but also emphasize the sports complex profitability and growth potential. This data will form the backbone of your pitch to potential investors or lenders, demonstrating the viability and financial foresight of your project.

When considering how to secure funding for a sports complex , explore multiple options to determine which best suits your project's needs:

  • Bank Loans: Traditional yet reliable, bank loans can provide substantial capital with structured repayment terms. Ensure your financial documents are thorough to increase approval chances.
  • Investor Funding: Attracting investors can offer not only funding but also valuable business expertise and networking opportunities. Your pitch should be compelling, highlighting unique aspects of your multi-sport facility.
  • Crowdfunding: This modern funding method allows you to raise small amounts of money from many people, typically via the Internet. It's effective for projects that engage community interest and support.

Tips for Crafting a Winning Pitch

  • Focus on the unique selling points of your Multi Sport Complex, such as advanced sports complex design or innovative sports complex marketing strategies .
  • Include data-driven insights from sports complex market research to back up your market potential claims.
  • Present a clear pathway to profitability through detailed multi-sport complex financial projections and break-even analysis .

Ultimately, whether you opt for loan procurement, investor funding, or crowdfunding, the ability of your multi-sport complex to appeal to diverse financial stakeholders hinges on a robust business model and clear, comprehensive financial planning. Solid preparation and a persuasive pitch are indispensable in securing the necessary capital to bring your multi-sport facility to life.

Location Scouting

Finding the ideal site is paramount when planning to open a sports complex business . The location of your Multi Sport Complex not only affects your day-to-day operations but also largely influences profitability and market reach. A strategic location ensures accessibility, maximizes exposure, and appeals directly to your target demographic.

When conducting sports complex location scouting , begin by examining areas with high traffic and good visibility. Accessibility via major roads or public transportation can significantly enhance customer convenience and boost your facility’s attendance. Furthermore, ample parking is crucial as it accommodates visitors during peak hours and large events, which are common in sports complexes.

Understanding sports complex market research is essential in determining the right community or neighborhood. Analyze the demographics to ensure that the community around the location has a substantial number of sports enthusiasts or families who might be interested in various sports activities. Proximity to schools, residential areas, and business parks can serve as an advantage by providing a steady influx of visitors.

Tips for Effective Location Scouting

  • Utilize geographic information system (GIS) tools to analyze demographic data and traffic patterns effectively.
  • Consider future expansion or scalability when evaluating potential sites to ensure the long-term sustainability of your Multi Sport Complex.
  • Engage with local businesses and community leaders to gauge the interest and potential partnerships which could drive additional traffic to your location.

Also, take into account the sports facility legal requirements and zoning laws of the area. These regulations can affect the type and scale of constructions allowed, impacting your overall sports complex design and operation.

Lastly, in assessing potential sites, consider the competitive landscape. Evaluate the presence of existing sports facilities and their offerings. A location with fewer competitors can provide a strategic advantage, allowing your Multi Sport Complex to become a preferred destination for sports enthusiasts in the area.

Legal Requirements

Ensuring compliance with all necessary legal frameworks is paramount when planning to open a sports complex business . This step involves an intricate understanding and adherence to several regulatory requirements, which vary widely based on location and the scope of activities offered by the Multi Sport Complex.

The first aspect to consider in the legal groundwork is zoning. Sports facilities generally require special consideration under local zoning laws to ensure they are operating within the designated commercial or industrial areas. This might entail seeking a variance or special use permit, particularly if the location was not initially zoned for sports-related activities.

Health and safety certifications play a crucial role in the operation of a sports facility. These certifications are essential to guarantee that the complex meets all state and local regulations regarding public safety. This includes fire safety standards, building codes, and air quality requirements which are especially pertinent given the indoor nature of many sports activities.

Moreover, your Multi Sport Complex must acquire business operation licenses. These are fundamental in legitimizing the business, allowing for the legal offering of services to the public. The specific licenses required can range from general business operations to more specialized ones, such as food and beverage service, if you plan to include a cafeteria or similar amenities within the facility.

Pro Tips for Navigating Legal Requirements

  • Engage with a local attorney who specializes in business and zoning law to navigate complex local regulations efficiently.
  • Consult with other sports complex owners or industry experts to glean insights into common legal hurdles and effective strategies to overcome them.
  • Regularly review and update your compliance measures, as health and safety regulations can frequently change and might impact your facility's operations.

Lastly, securing obtaining permits for sports facilities can be a detailed and time-consuming process. It is prudent to allocate sufficient time to address this step comprehensively. Delays in obtaining the necessary permits can significantly set back your timeline for launching the Multi Sport Complex.

Keeping track of all legal steps and maintaining organized records of all compliance documents will facilitate smoother operations and help in avoiding potential legal complications that could arise post-launch. Therefore, legal steps to start a sports complex are not just preliminary hurdles but ongoing responsibilities that require continuous attention and management.

Facility Design

Designing a Multi Sport Complex requires a strategic and meticulous approach to ensure versatility and functionality across various sports. The design phase should aim at creating a facility that not only meets the contemporary needs but also anticipates future trends and requirements in sports infrastructure. Engaging with a professional architect or designer who holds expertise in sports complex design is imperative.

In this phase, the complexity of the project involves combining architectural ingenuity with sports-specific functionalities to create a state-of-the-art facility. The layout must accommodate everything from basketball courts and soccer fields to areas for less common sports, ensuring broad appeal and utility.

Key Design Tips for Your Multi Sport Complex

  • Integrate flexible spaces that can be easily adapted for different sports and events, enhancing the multi-sport business model and sports complex profitability .
  • Consider incorporating eco-friendly materials and energy-efficient designs to minimize operational costs and attract a sustainability-conscious demographic.
  • Ensure that the design includes ample spectator areas, spacious locker rooms, and sufficient parking, critical aspects often overlooked in initial planning stages.

To further refine the design, it’s essential to incorporate advanced technology for lighting and climate control, which play a crucial role in the comfort and performance of athletes. Additionally, think about the potential for hosting events, which requires versatile spaces that can be transformed easily.

The investment in designing a multi-sport facility should prioritize durability and low maintenance costs, considering the daily wear and tear typical to sports facilities. Involvement in sports complex location scouting and funding for sports complex should align with the design considerations to ensure the project’s location enhances its accessibility and viability.

Finally, the design must comply with all sports facility legal requirements , including obtaining permits for sports facilities, which can vary significantly depending on location. This legal framework is critical in safeguarding against future operational hurdles.

Through thoughtful design and professional expertise, your Multi Sport Complex can serve as a cornerstone for community sports, fostering engagement, and promoting healthy lifestyles while also ensuring financial viability and growth.

Hiring Staff

In launching a successful Multi Sport Complex, assembling a dedicated and skilled team is crucial. The staffing strategy involves recruiting and hiring qualified personnel across various roles: facility managers, customer service staff, maintenance crew, and sports instructors or coordinators. Each team member must reflect the complex’s commitment to excellence in service and strict adherence to safety protocols.

Facility Managers play a pivotal role in the operations of a Multi Sport Complex. They oversee the entire facility, ensuring that all activities run smoothly and efficiently. Their leadership directly influences the facility's reputation and operational success.

Customer Service Personnel are the face of your business, interacting directly with clients. They need to be not only welcoming and communicative but also adept at handling inquiries and resolving any issues that arise. This role is critical in shaping the customer experience and retention.

Equally important are the Maintenance Workers , who are responsible for the upkeep and safety of the sports facilities. Their work ensures that all equipment and spaces meet the highest standards of safety and functionality, preventing accidents and potential liabilities.

Sports Trainers or Coordinators must be certified and experienced, capable of providing professional guidance to individuals and groups renting the facility. Their expertise not only enriches the client experience but also enhances the credibility and educational value of the complex.

Tips for Effective Hiring in a Multi Sport Complex

  • Use multiple recruiting platforms to attract a wide pool of candidates, emphasizing diversity in skills and background.
  • Implement a rigorous interview process to evaluate both technical abilities and interpersonal skills.
  • Offer competitive packages and continued training opportunities to attract and retain top talent.

By employing a methodical approach to hiring staff for sports complex , your Multi Sport Complex will not only meet but exceed the expectations of its clientele, fostering a positive community and a flourishing business environment.

Marketing And Launch

Developing an effective marketing plan is crucial for the successful launch of your Multi Sport Complex. The strategy must be multichannel, blending both digital and traditional marketing avenues to maximize outreach and engagement. Key to this is creating an initial buzz that captures the attention of your target audience, encouraging early sign-ups and bookings.

Digital Marketing Strategies should leverage the power of social media platforms, email marketing, and online advertising. Tailor content to showcase the facilities, services, and unique selling propositions of your Multi Sport Complex. Utilize platforms like Facebook, Instagram, and Twitter to engage sports teams, athletes, and fitness enthusiasts, utilizing targeted ads to reach specific demographics.

Email campaigns can be used to nurture leads by providing valuable content and updates about the complex. This might include construction progress, early bird offers, and details on upcoming events or leagues.

Traditional Marketing Strategies may include local newspaper advertisements, radio spots, and creating partnerships with local schools and sports clubs. Outdoor advertising in strategic locations can also drive local interest and awareness.

Pro Tips for Launching Your Multi Sport Complex

  • Pre-Launch Events: Organize open days and free trial events to give a firsthand experience of the facilities.
  • Influencer Partnerships: Collaborate with local sports influencers and personalities to amplify your reach and credibility.
  • Membership Deals: Offer special pricing or value-added services for early sign-ups to build your customer base quickly.

As the launch day approaches, ensure that your marketing efforts are intensified. Press releases to local and regional news outlets can increase exposure, helping to position your Multi Sport Complex as the hub for sports and recreational activities in the area.

Launching a multi-sport complex is a promising venture that can cater to the increasing popularity of diverse sports activities among various age groups. By following the outlined steps—ranging from thorough market research and meticulous planning to strategic hiring and targeted marketing—you can create a robust foundation for a successful and sustainable sports complex business. This endeavor not only promotes community health and engagement but also offers substantial entrepreneurial rewards. Therefore, diligent execution of each step can set your complex apart as a premier destination for sports enthusiasts.

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Sports Club Business Plan Template & Guidebook

Whether you’re starting a sports club from scratch or expanding an existing one, having the right plan in place is essential for success. With the #1 Sports Club Business Plan Template & Guidebook, you have all the resources needed to create a detailed and comprehensive plan that will help you achieve your goals. From outlining strategies to mapping out financials, this template and guidebook provide everything you need to build a professional and effective plan that will help you guide your business towards success.

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Sports Club Business [11 Steps]
  • 25 Catchy Sports Club Business Names:

How to Write a Sports Club Business Plan in 7 Steps:

1. describe the purpose of your sports club business..

The first step to writing your business plan is to describe the purpose of your sports club business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a sports club business:

The mission of [XYZ] Sports Club is to promote physical, mental and emotional health through sports participation, create a safe and nurturing atmosphere for the community, and encourage the development of life skills such as teamwork and sportsmanship. We strive to provide high-quality programs and services that support the healthy lifestyle of our members, athletes and coaches.

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2. Products & Services Offered by Your Sports Club Business.

The next step is to outline your products and services for your sports club business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your sports club business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your sports club business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your sports club business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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business plan for a sports complex

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a sports club business?

  • Sports equipment and supplies
  • Business licenses and permits
  • Insurance policies
  • Payment processing system
  • Marketing materials
  • Staffing requirements (contracts, wages, benefits)
  • Membership management software or systems
  • Facility rentals or use agreements (if applicable)

5. Management & Organization of Your Sports Club Business.

The second part of your sports club business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your sports club business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Sports Club Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a sports club business varies based on many different variables, but below are a few different types of startup costs for a sports club business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your sports club business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your sports club business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your sports club business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

business plan for a sports complex

Frequently Asked Questions About Sports Club Business Plans:

Why do you need a business plan for a sports club business.

A business plan for a sports club business is essential for laying out the structure and vision of the business, setting objectives and goals, assessing the potential risks and opportunities ahead, identifying any funding needs and developing a strategy to achieve success. It also provides an invaluable tool for obtaining financial support from banks or investors when necessary.

Who should you ask for help with your sports club business plan?

Depending on the specifics of your sports club and the scope of your business plan, you may need to seek out help from a variety of sources. This could include a lawyer who specializes in corporate law, an accountant, business consultant, or even an experienced mentor who is familiar with the industry. Additionally, many professional associations exist specifically to support sports clubs and organizations, so they can also provide valuable advice and resources to help you create an effective business plan.

Can you write a sports club business plan yourself?

Writing a sports club business plan is an intensive process that includes researching the local market, creating financial projections, understanding licensing and insurance requirements, and developing branding. It is best to rely on the expertise of a professional business plan consultant or seek the advice of your local Small Business Development Center to develop a comprehensive and accurate business plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Factors of Successful Indoor Sports Facilities

  • Posted by jumpsix2
  • on August 16, 2017

Indoor Sports Facilities Success

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What makes indoor sports facilities successful.

(This article has been revised to reflect the impact the Coronavirus has had on the indoor sports industry.  For guidance on reopening your sports facility, click  here .)

Indoor sports facilities can be profitable ventures if they’re managed correctly. There are several factors that are essential to running indoor sports facilities successfully. As a  sports facility operations service , Sports Facilities Management has years of experience discovering and utilizing best practices. Let our expert hand guide you through all aspects of the planning,  opening , and management of your sports complex. Read on to learn what factors we’ve found to be crucial when running these complexes.  (And for a real life example of what goes into making a successful indoor sports complex, download our Cedar Point Sports Center Case Study.)

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Treat it as a year-round business.

One of the best aspects of indoor sports facilities lies right in the name: they’re indoors. This means people can exercise and play the sports they enjoy any time of the year. Take advantage of this fact by making sure you’re prepared for the slow season.  Book events, tournaments, camps, and any other opportunities to use space in the facility well in advance. By booking your facility up through the winter months, you don’t have to worry about the lull in cash flow that can typically occur. Any part of the facility that isn’t booked can continue to be open for general admission, allowing you to get extra revenue on top of the bookings.

Also, consider non-sports related programming. As schools start opening across the country, many are offering eLearning options to students. With so many parents working full time, consider opening a study hall in which students can participate in eLearning and later use the gym to maintain physical fitness.  

Diversify Your Offerings

If you have additional revenue to reinvest in the facility, consider investing in areas that can bring in business during the slow season. For instance, if you don’t have a basketball court, consider investing in one. Basketball is played throughout the cooler months, so it’s a great way to drive business. Incorporating a swimming pool or a fitness center is another great way to keep people coming year round. 

Also, consider adding a family entertainment center to your sports venue. Games and items such as rock climbing walls can not only be played year around, but give guests who aren’t participating in tournaments something to do, and keeps people in the facility for longer periods of time. The latter can help drive concession sales. 

Plan Financially

One of the most important things you can do when managing an indoor sports facility is to have a comprehensive financial plan – one with contingencies in place. If you don’t know where the money is flowing, and where to put your money, you’ll have trouble turning a profit. This is one of many services we offer at Sports Facilities Management. Our management services will make sure you’re prepared for anything that might come your way throughout the year.

Contact the Indoor Sports Facilities Experts

Sports Facilities Companies have helped develop and manage countless indoor sports facilities, helping them to  find success and bring their business to the next level. As with anything we do, our services are comprehensive and holistic. We assess every area of your facility and fix weaknesses while improving on strengths. Contact us today for more information.

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How to Complete A Sports Facility Business Plan in Three Steps

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Owning and running a sports facility is an idea any sports minded person has probably had at one time or another. This is especially true if you participate at one of these facilities as an adult. You look around and see all the people participating; you do a quick calculation in your head and think to yourself…”man this guy is making a fortune here! I should quick my boring job and do this!” I can tell you that in my experience I have heard that statement countless times from customers. However, if you are really serious about perusing that dream job, you need to complete a proper plan first. In this article I will cover the three basic steps every recreational facility business plan must have.

Site Location and Market Demographic Study

The first step is to choose a general site location then study and develop a report on the area’s demographics. You do not have to have an exact location picked out, but you at least need the neighborhood location. From that point draw a radius out to include about 25 miles or no more that a 45 minute drive from that location. I have found that within those guidelines you will find 90% of your customer base.

The demographics you need to include are current and expected population broken down by age, current and expected income levels by household, and discretionary spending levels. There are many other items to look at but those are the big three. Look at current levels and what is expected over the next five, ten, and fifteen years. Once you have that information, put it aside, you are not ready to make any decisions yet.

Competitive Market Study

The second step is to look at the competition in your market area. Look at every possible competing activity within the radius you created. You must include not only similar activities that want to do, but all other possible competing activities as well. For example if you want to run an arena soccer facility, you still need to research activities such as baseball, football, and lacrosse.

The reason is that many people participate in multiple activities and it will also give you a better understanding of what people are spending on recreational activities. That will come in handy in the third step.

Include information in your study such as pricing, number of participants, length of activity or season, etc. After compiling the data, create a list of your findings and sort them with the businesses closest to your proposed location first. You will want to give more weight to those businesses closest to you.

via How to Complete A Sports Facility Business Plan in Three Steps.

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Sports Complex Business Plan and SWOT Analysis

Sports Complex Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Sports Complex Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Sports Complex business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

  • Bank/Investor Ready!
  • Complete Industry Research
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PDF Format
  • Meets SBA Requirements

As more and more Americans have become concerned about their health and well-being, sports complexes have increased substantially in popularity over the past 20 years. One of the nice things about owning and operating a sports complex is that much like fitness centers they are able to generate highly recurring streams of revenue from the ongoing membership that is normally associated with these types of facilities. Unlike a standard fitness center or gym, most sports complexes have a wide variety of facilities available including basketball courts, tennis courts, baseball diamonds, swimming pools, as well as general fitness equipment included.

These businesses typically have very high start up costs ranging anywhere from $500,000 all the way to several millions of dollars depending on the amount of real estate that is going to be purchased, and the underlying operating expenses. The gross margins generated from revenues is typically very high given that this is a service focused business. It is not uncommon to have a sports complex have gross margins of around 90% for usage of the facilities. These businesses are also able to generate secondary and tertiary streams of revenue from the sale of sporting apparel as well as food and beverage services. In some cases, ancillary revenue streams for sports complex also include using the facility to host large-scale events. Some of these firms also generate income from tournament hosting and related activities.

Given the very large amount of real estate and tangible furniture, fixtures, and equipment needed to launch a new sports complex – many private investors as well as financial institutions are willing to provide the necessary capital to get these businesses off the ground. Of course, a sports complex business plan is going to be required. This business plan should include a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. Most importantly, a thorough demographic analysis needs to be conducted in order to determine the market size. This includes taking a look at annual household income, family net worth, population size, population density, and the number of people that typically will enroll in a sports complex facility.

It is also important to note within the business plan that a thorough competitive analysis should be included as well given that the sports complex will be in continued competition with related businesses, including fitness centers and gyms, within the target market. One of the other key elements that should be clearly showcased within the business plan is a substantial amount of collateral that will be held as it relates to obtaining a business loan.

A sports complex SWOT analysis should be developed as well in order to chart the strengths, weaknesses, opportunities, and threats that are faced by these businesses. As it relates to strengths, sports complexes typically are always able to remain profitable and cash flow positive given the fact that the enrollees very much enjoy this activity regardless of whether or not an economic recession is occurring. The highly recurring streams of revenue generated for membership always ensures that the underlying debt obligations associated with these businesses can be serviced on a month-to-month basis.

For weaknesses, sports complexes have extremely high operating costs as it relates to maintaining the facility as well as a large-scale staff. There is really nothing that can be done to mitigate this risk given the fact that this is just the nature of the business. However, over time and especially as these businesses generate greater and greater amounts of recurring revenue – these businesses are able to service these underlying expenses without a problem.

The opportunities for a new sports complex are limitless. Between expanding the facilities, hosting events, managing tournaments, expanding the food and beverage services associate with these businesses – owners a sports complexes are able to find ways to increase their revenues on a year-to-year basis. One of the other opportunities that exists for an entrepreneur in this field is the establishment of additional locations once the initial one has become profitable.

For threats, the only major risk faced by most sports complexes is a severe and prolonged economic recession which may have some of the members cancel their membership. However, outside of this risk there typically very few threats faced by sports complex businesses.

A sports complex marketing plan also needs to be developed in order to ensure that a number of people come to the facility at the onset of operations and will concurrently become members of the sports facilities. Most importantly, prior to the onset of operations – many entrepreneurs will distribute discount flyers, coupons, incentives for prolonged free membership, and related promotions in order to have people come to the facility. Many sports complexes also develop ongoing relationships with area elementary schools, middle schools, high schools, and colleges in order to have their students use the facility. This is a common way of marking a sports complex especially in areas that lack comprehensive physical education. By being able to develop relationships with municipal school agencies, these businesses can immediately generate very large streams of revenue.

Beyond these types of direct marketing strategies, a sports complex should always maintain an expansive online presence both as via a standalone website as well as a social media page. As many people now find specialized businesses,  like sports complexes, via Internet searches it is imperative that a proprietary website that showcases membership information, sports available, location information, and contact information is clearly provided to potential customers. A presence on social media will also ensure that referrals can be made by third parties that have enrolled with the company’s services or have been using it for a significant period of time.

People love sporting activities, the demand for sports complexes will remain strong even during deleterious economic conditions. These businesses have a strong ability to have access to capital given the large amount of real estate and tangible equipment that needs to be purchased in order to provide these services to the general public. There is really nothing about this industry that is going to change, and there will always be a continued demand among people to enjoy these types of facilities on an ongoing basis.

business plan for a sports complex

How to create a cost effective facility for your community

Building a sports/recreation complex is a major milestone. This project will be a focal point of your community and it must be carefully prepared. 

This guide will take you through 5 distinct phases of development that will assist you and your community with this major project.

TABLE OF CONTENTS

  • NEEDS ASSESSMENT / FEASIBILITY STUDY & CAPITAL PLAN
  • SCHEMATIC DESIGN & PROJECT DEFINITION
  • DESIGN DEVELOPMENT & DUE DILIGENCE
  • DEVELOPMENT & CONSTRUCTION
  • SUBSTANTIAL PERFORMANCE, COMMISSIONING & OPERATIONS

business plan for a sports complex

DOWNLOAD OUR BROCHURE

For more information : 418 831-2245, phase 1: needs assessment / feasibility study & capital plan.

Phase 1 will incorporate a Needs Assessment / Feasibility, Preliminary Building Schematic Design and Building Program, but also includes estimate of overall project cost, capital construction costing, business planning, long-term operating proformas and Capital Plan / Funding Strategy. 

These steps will determine the project cost and will determine how the facility will cash flow and in essence how much debt service the facility can support.

  • Determine the amount of space needed;
  • Estimate the total number of users (current and future);
  • Determine specific room requirements
  • Establish your expansion plan for the next 2, 4 and 10 years;
  • Presentation of the city and organizational chart;
  • Description of your current problem and challenges
  • List of criteria for the desired location;

Thanks to its expertise, Nustadia has earned a solid reputation in this sector. Their team can guide you in establishing the needs of your community and building a plan, thereby avoiding the most common errors.

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phase 2: schematic design & project definition

This phase will actively review of site potential if one is known or review potential sites per the work done in Phase 1.

Furthermore, Phase 2 will quantify urban planning issues, conceptual building program, performance specifications, construction and soft costs and updating the business plan from Phase 1. 

Performance specifications will be developed for a Design/Build method of construction, while establishing the project budget as well as the overall project timeline.

Step 1:  Finding the Ideal Piece of Land

Perform environmental, be familiar with the urban plan, etc.

Step 2:  Ensuring compliance with requirements

Safety factors, location of water upply intakes, etc.

Step 3:  Writing the performance specifications for Design/Build

Honco ’s experienced multidisciplinary team possesses extensive technical knowledge and offers efficient solutions for every facet of your construction project.

Step 4:  Establishing the budget

Projected cost and design contingency of 15-20%, moving expenses, construction permit fees, a 10% construction contingency, etc.

Step 5:  Establishing a project timeline

Take into consideration the financial and organizational constraints of the project, ressources availability, etc. The Honco team suggests scheduling a meeting immediatly after the plans have been approved.

business plan for a sports complex

phase 3: design development & due diligence

business plan for a sports complex

This phase involves Nustadia preparing all necessary contracts with Owner design professionals, finalizing operating model, specifying the Furniture, Fixture and Equipment (FF&E) and commencing the negotiations on leases and contracts for food & beverage, anchor sports group tenants and retail leases and any pouring or vending rights.

Step 1: Approving plans and interior layout

Plans must be drawn by qualified professionals for legal and practical reasons.

Step 2: Establishing documentation-related responsibilities

In the documents that you would have previously drawn up, it would have been important to specify who would be responsible for the application of the building permit.

Step 3: Approval of final plans and specification

You will receive preliminary plans and a working session will be organized with professionals to validate the final plans and specifications.

business plan for a sports complex

phase 4: development & construction

This phase follows the project due diligence and support completed in the first three phases and  commences with construction on the project following the projected timeline and budget. Monitoring of progress is critical in this stage, with the advantage of having Nustadia involved in this process, you are ensured of expert knowledge at your disposal.

This is the step where your project comes to life! Actual and projected timelines will be developed based on the calendar. Following this, site meetings will be organized on a regular basis to monitor work progress.

phase 5: substantial performance, commissioning & operations

Lastly, in the final phase of Development Management, Nustadia will complete the required work to set up the staffing model, Best Practices training, Community Access Planning, Pre-Marketing the facility, commissioning with third party and operational staff and preparing for Opening day.

Inspection & Handover of Your Honco Building

Take the time to inspect you new sports complex to make sure everything complies with the final plans.

  • Work Completion Certificate;
  • Establish the list of corrections (if necessary) that will have to be made in the next 30 days;
  • Project sign-off process
  • End of work

WHAT’S NEXT?

After the grand opening of your new sports complex, you need to know how to manage it efficiently.

If required, full facility management and operating services through  Nustadia , Canada’s largest operator of community recreation facilities that will provide the efficiency of the private sector.

download our brochure

business plan for a sports complex

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1.800.463.5799 [email protected]

business plan for a sports complex

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Basketball Facility Business Plan Template

Written by Dave Lavinsky

basketball business plan

Basketball Facility Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their basketball facilities.

If you’re unfamiliar with creating a basketball facility business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to easily write a basketball facility business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Basketball Facility Business Plan?

A business plan provides a snapshot of your basketball facility as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your Basketball Facility

If you’re looking to start a basketball facility or grow your business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your basketball facility to improve your chances of success. Your basketball facility business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Basketball Facilities

With regards to funding, the main sources of funding for a basketball facility or multisport complex are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for basketball facility companies.  

Finish Your Business Plan Today!

How to write a business plan for a basketball or other indoor sports facility.

If you want to start a basketball facility or expand your current one, you need a business plan. The guide below details the necessary information for how to easily write each essential component of your basketball facility business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of basketball facility you are running and the status. For example, are you a startup, do you have a basketball facility that you would like to grow, or are you operating a chain of basketball facilities?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the basketball facility industry.
  • Discuss the type of basketball facility you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of basketball facility you are operating.

For example, you might specialize in one of the following types of basketball facilities:

  • Youth training facility: This type of business specializes in providing basketball courts and training for young athletes.
  • Professional training facility: This type of business caters to professional and aspiring professional athletes.
  • Community gym: This type of business provides basketball courts and other athletic offerings and equipment for members of the general public to use.
  • Basketball camp: This type of business provides youth with day-camp activities to improve their basketball skills.

In addition to explaining the type of basketball facility you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of campers registered, and reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the basketball facility industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the basketball facility industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your basketball gym business plan:

  • How big is the basketball facility industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your basketball facility? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your basketball facility business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of basketball facility you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Basketball Facility Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other basketball facilities.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of sports training facilities, other types of youth programs, and recreation centers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of basketball facility are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for your customers to acquire your services?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a basketball facility business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of basketball facility that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide one-on-one coaching sessions, day-camp classes, or professional training programs?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your basketball facility. Document where your company is situated and mention how the site will impact your success. For example, is your basketball facility located in a busy retail district, a business district, a standalone basketball courts, or inside a larger multisports complex? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your basketball facility marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your basketball facility, including answering calls, scheduling sessions, invoicing clients, and collecting payments for sessions, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your basketball facility to a new city.  

Management Team

To demonstrate your basketball facility’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing basketball facilities. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a basketball facility or successfully running a small basketball camp.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you employ 5 coaches, and will each coach conduct 2 sessions per day? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your basketball facility, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a basketball facility business:

  • Cost of equipment and basketball supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your basketball facility lease or a list of credentials for each of your basketball coaches.  

Writing a business plan for your basketball facility is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert basketball facility business plan; download it to PDF to show banks and investors. You will truly know how to open a basketball facility. You will understand the basketball facility industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful basketball facility.  

Basketball Facility Business Plan Template FAQs

What is the easiest way to complete my basketball facility business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your basketball facility business plan.

How Do You Start a Basketball Facility Business?

Starting a basketball facility business is easy with these 14 steps:

  • Choose the Name for Your Basketball Facility Business
  • Create Your Basketball Facility Business Plan
  • Choose the Legal Structure for Your Basketball Facility Business
  • Secure Startup Funding for Basketball Facility Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Basketball Facility Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Basketball Facility Business
  • Buy or Lease the Right Basketball Facility Business Equipment
  • Develop Your Basketball Facility Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Basketball Facility Business
  • Open for Business

Don’t you wish there was a faster, easier way to finish your Basketball Facility business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

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Indoor Sports Complex Proposal Plan Sample

Published Apr.03, 2018

Updated Apr.23, 2024

By: Jakub Babkins

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Indoor Sports Complex Proposal Plan Sample

Table of Content

Do you want to start an indoor sport complex business

Are you thinking about how to open an indoor sports facility ? This is no doubt one of the best and most lucrative ventures you can ever think of. Given the popularity and global recognition of sports, the demand modern and sophisticated indoor sports facilities has drastically increased. Nowadays, people are keen to access a fully equipped indoor facility that allows them to participate in a wide array of sporting activities. Setting up an indoor sports facility is a huge investment so you need to be adequately prepared. However, you can be sure you will recover all your initial investment within a few years of starting the business.

Executive Summary

2.1 the business.

The indoor sports facility will be registered under the name BJ Sports Hub, and will be situated in Brookland, Washington. BJ Sports Hub will be owned and managed by Zack Phil who is famous Baseball Coach. The sports facility is intended to offer a unique, unforgettable, entertaining and welcoming ambience for guests.

2.2 Management Team

BJ Sports Hub will be managed by Zack Phil who is a Baseball Coach with cumulative experience that spans over two decades. His passion for sports is the main reason why he has decided to invest in an exclusive indoor sports facility building .

2.3 Customer Focus

BJ Sports Hub will aims to offer a nice, spacious and well equipped sporting facility for both residents, corporates and sports stakeholders including teams. The business will attract customers of various ages, social and cultural backgrounds.

2.4 Business Target

The business plans to invest heavily in modern facilities to create an impressive sports recreation facility that offers customers value for their money

Company Summary

3.1 company owner.

Zack Phil is an experienced, well-respected and award winning baseball coach who has steered several teams he has coached to victory. During his career, Zack has had the privilege to coach some of the most popular baseball teams in the United States.

3.2 Aim of Starting the Business

Because of his passion for sports, Zack always envisioned having starting a sports complex business where he could offer an affordable and the perfect environment to facilitate various kinds of sports. Even though Brookland has many similar facilities, Phil knew his approach was innovative and different.

3.3 How the Business will be Started

To ensure BJ Sports Hub becomes a household name and trendsetter, Zack with the help of experts well versed in business startups has formulated a sound business plan to drive success. Key financial data pertaining to the sports facility is show below.

Services for Customers

BJ Sports Hub is a large, fully serviced and diverse indoor sports facility that will avail numerous services for customers which include:

  • Fully equipped weight and fitness center with state-of-the art aerobic equipment
  • Different courts for games such as basketball, volleyball, badminton, tennis and indoor soccer
  • Massage parlor center
  • Dancing and yoga rooms
  • Food and beverage restaurant
  • Modern conferencing facilities

With these amazing facilities, Zack has managed to figure out how to start an indoor sports facility that offers a wide range of tailored services to clientele.

Marketing Analysis of an Indoor Sports Complex

For BJ Sports Hub to meet its targets; customer satisfaction and financial targets, a detailed market analysis was researched and documented. This indoor sports complex business plan has put in place a systematic strategic business plan that will be incorporated into the sports complex to help it achieve its mandate. The business has identified an action plan to follow once operations commence.

5.1 Market Segmentation

Findings of the market research revealed the following customers as the main targets for BJ Sports hub.

5.1.1 Fitness Lovers

Many people these days want to keep fit and for this reason, the demand for fitness facilities has gone up. This group includes those looking for a well-established workout facility they can visit in the morning, evening or on weekends. This target group is wide and covers different ages such as working class adults and seniors.

5.1.2 Sport Clubs

Sports clubs include team involved in various disciplines such as soccer teams, tennis teams and athletics teams among others. This is a lucrative market segment in an indoor sports facility business plan . Since these teams always need somewhere to train and have their tournaments, BJ Sports Hub is set to benefit a great deal.

5.1.3 Sports Men and Women

Sports professionals always require a nice and well-equipped facility where they can train and prepare themselves for various competitions. Washington D.C. is known to host many sports personalities creating a ready market for the indoor sports complex.

5.1.4 Business Travellers and Tourists

Washington D.C. is the state capital and therefore, receives a lot of visitors from around the world. Business travellers and tourists will be attracted to BJ Sports Hub to enjoy the various facilities such as gyms without having to sign up for resident membership. The size and unique appearance of the venue is expected to attract a sizeable number of tourists.

5.1.5 Religious Groups and Schools

A successful indoor sports facility business plan includes religious organization who at times, need to book an indoor sports facility to hold religious events such as crusades. In addition, schools will also be targeted by the business as they frequently look for venues to host their school games and championships.

5.2 Business Target

BJ Sports Hub targets to offer a unique, well-equipped and social facility in Brookland, Washington D.C. Even though the initial capital is high, the business hopes to recover its capital within the first three years of operations. It is expected the indoor sports complex sales will grow between 20-25% annually.

5.3 Product Pricing

Pricing included in this indoor sports arena business plan have been done after carefully evaluating what other competitors are offering their customers. The idea is to keep prices at the standard market rate but offer unique membership packages with added benefits.

Zack has worked closely with experts to formulate a comprehensive market oriented sales strategy to assist in growing customer numbers and boosting sales revenue. After taking into account the cost of building an indoor sports complex , the following sales strategy has been identified to support the business.

6.1 Competitive Analysis

The facility’s strategic location, large size, modern state-of-the-art equipment, customized membership packages and nearness to public transport facilities will give the facility a competitive advantage.

6.2 Sales Strategy

In order to attract more customers to the indoor sports complex, the following sales strategies will be implemented.

  • Reach out to both established and upcoming sportsmen and women looking for a well-equipped and easily accessible training facility.
  • Offer customized and attractive membership packages with exciting features.
  • Roll out intensive marketing campaigns on both local as well as digital platforms.
  • Incorporate cutting-edge technologies and modern equipment to satisfy customer needs.
  • Utilize the business central location to attract walk- in customer
  • Offer personalized and exemplary customer service.

6.3 Sales Forecast

BJ Sports Hub intends to focus on implement its sales strategies and keenly monitor its financial books to grow annual sales. A basic representation of what is expected is shown below.

Personnel Plan

BJ Sports Hubs is a large facility that will have diverse personnel with various backgrounds. The business intends to hire the following staff to offer business support.

7.1 Personnel Plan

BJ Sports Hub is owned by Zack Phil who will be the sports complex manager. In this indoor sports business plan , the business will also have a manager, an administrator, three training assistants, three fitness instructors, two marketing officers, four cleaners, one cashier and two customer care executives. Comprehensive training will be done before staff resumes duty.

7.2 Average Staff Salaries

In the first three years, BJ Sports Hub intends to pay staff the following salaries.

Financial Plan

BJ Sports Hub has a detailed financial plan that will steer the business towards the path of financial success. The indoor sports complex will be financed by Zack Phil and two investors. The available funding is expected to meet the cost to build an indoor sports facility , but an addition loan will be required to supplement funding. The following is a breakdown that computes various financial parameters for the business.

8.1 Important Assumptions

BJ Sports Hub has calculated its financial expectations based on the assumptions below.

8.2 Brake-even Analysis

The graph below shows Brake-even Analysis for the indoor sports complex.

8.3 Projected Profit and Loss

See below the Profit and Loss data for BJ Sports Hub calculated on an annual and monthly basis.

8.3.1 Monthly Profit

8.3.2 yearly profit, 8.3.3 monthly gross margin, 8.3.4 yearly gross margin.

See the analysis of Profit and Loss in the table below.

8.4 Projected Cash Flow

Diagram below shows pro forma cash flow, subtotal cash received, subtotal cash from operations, subtotal cash spent on operations and subtotal cash spent.

8.5 Projected Balance Sheet

This projected balance sheet shows BJ Sports Hub capital, assets, liabilities, long-term assets and current liabilities.

8.6 Business Ratios

Business net worth, business ratios and ratio analysis for BJ Sports Hub are indicated in the table below.

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Pittsburgh Riverhounds, developers plan $30M sports complex in North Huntingdon

Joe Napsha

The Pittsburgh Riverhounds soccer club is working with two North Huntingdon business partners in planning a $30 million sports complex on township-owned property off Route 30, they announced Thursday.

Five outdoor fields and a multi-purpose indoor facility will be built over the next six years at the 42-acre parcel.

The project cleared an initial hurdle Wednesday when the North Huntingdon commissioners approved a letter of intent with the NHT Investment Partners LP that gives business partners David Ponsonby and Joshua Zugai the exclusive rights to negotiate a long-term master ground lease with the township.

The business partners are targeting a portion of North Huntingdon’s 77-acre public works property on Public Works Drive for the multi-sport complex.

The need for a sports complex in the township has long been discussed by residents, but township officials have deferred bearing the cost of the project, as well as managing and maintaining it.

“We see the need for these fields,” said Ponsonby, who noted his children play youth sports. “This is our passion project.”

Commissioner Richard Gray, the lone opponent of the agreement, said the proposed deal calls for the township to receive just $1 a year for the length of a long-term deal, which would stretch for 116 years if all the options are exercised.

“We will negotiate to make sure the township will get the benefit of having this,” Commissioner Jason Atwood said following the meeting.

Atwood said the $1 annual rental fee is just “a starting off point” for negotiations with the developers.

Zugai, who works in a privately-held mergers-and-acquisition firm, defended paying the township only $1 annually for use of the 42 acres of public property. The initial term of the deal would be for 29 years, with four options for extensions that could reach 116 years.

During the 120-day period when it holds exclusive negotiating rights, Zugai said there will be extensive engineering on the site, including test drilling of the ground, to determine the viability of the property and where to locate the fields.

“We’re the only ones who did a real feasibility study,” said Ponsonby, president of L&P Contracting LLC, a commercial contractor in North Huntingdon.

NHT Investment Partners will sublease part of the 42-acre parcel to the Riverhounds, and the team will develop that part of the site for its fields, Ponsonby said.

Zugai said it is critical to the project to have the revenue from the lease of the land to the Riverhounds. He said it will take several years for the developers to break even on the project because of all the costs. The project will be privately-funded, Zugai said.

Matt Grubba, a spokesman for the Riverhounds, said the team hopes to be able to use the field for its Hounds Academy season that begins in fall 2025. The field could also by used by teams playing lacrosse and rugby, Grubba said.

The new complex will expand the footprint for the Hounds and Hounds Academy while adding facilities that will support existing organizations and sports programming in the community, the club said.

“This new complex will give the Riverhounds and our academy another top-class facility to complement our existing homes in Connellsville, Coraopolis and at Highmark Stadium,” said Jeff Garner, Riverhounds president.

Riverhounds owner Tuffy Shallenberger said in a statement the creation of the sports complex is another major investment to grow soccer in Western Pennsylvania.

Ponsonby said he knows Shallenberger through the construction business in which both operate.

“It was such a perfect fit,” Ponsonby said.

7352573_web1_gtr-nhsportscomplex-051724

The developers have a goal of building one multi-purpose outdoor field so it is available by fall 2025, Ponsonby said.

The complex will be developed in multiple phases over the next several years, Ponsonby said. They anticipate completing all the exterior fields by 2028 and the indoor facilities by 2030.

Ponsonby said he is confident the demand for fields by North Huntingdon teams will fill the facility.

Joe Napsha is a TribLive reporter covering Irwin, North Huntingdon and the Norwin School District. He also writes about business issues. He grew up on Neville Island and has worked at the Trib since the early 1980s. He can be reached at [email protected] .

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COMMENTS

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    Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready ...

  2. Indoor Sports Complex Business Plan Template

    Indoor Sports Complex Business Plan. Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their indoor sports complex companies. If you're unfamiliar with creating an indoor sports complex business plan, you may think creating one will be a time-consuming and frustrating ...

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    Cost for hiring Business Consultant - $5,000. Insurance (general liability, workers' compensation and property casualty) coverage at a total premium - $30,800. Cost of accounting software, CRM software and Payroll Software - $3,000. Cost for leasing facility for the sport and recreation facility - $500,000.

  4. Indoor Sports Complex Business Plan Template (2024)

    Business Overview. Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it ...

  5. Multi Sport Complex Business Plan Example

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  6. Crafting a Winning Sports Facility Business Plan

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    Running a Sports Business. If you want to learn the business fundamentals for running a sports facility or sports academy, you've come to the right place. In the posts listed below, you can find out whether you have a profitable business plan, learn the essentials for your business survival, develop a marketing plan, and more. Start creating ...

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    9-Steps To Start a Business. Starting a multi-sport complex requires meticulous planning and execution. Below is a step-by-step checklist designed to guide entrepreneurs through the process of launching a successful sports facility business, including preliminary considerations like market research, financial planning, and securing necessary approvals.

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    How to Write a Sports Club Business Plan in 7 Steps: 1. Describe the Purpose of Your Sports Club Business. The first step to writing your business plan is to describe the purpose of your sports club business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

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    That will come in handy in the third step. Include information in your study such as pricing, number of participants, length of activity or season, etc. After compiling the data, create a list of your findings and sort them with the businesses closest to your proposed location first. You will want to give more weight to those businesses closest ...

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  21. Indoor Sports Complex Proposal Plan [2024]

    BJ Sports Hub targets to offer a unique, well-equipped and social facility in Brookland, Washington D.C. Even though the initial capital is high, the business hopes to recover its capital within the first three years of operations. It is expected the indoor sports complex sales will grow between 20-25% annually.

  22. PDF MULTI-USE SPORTSPLEX FEASIBILITY

    This report fulfills the engagement of Colliers Development Solutions Inc. (Colliers, formerly MHPM Development Solutions) for the Muli-Use Sportsplex Feasibility Study and Business Case. The objectives of this study were to: Determine the need for, and feasibility of, a multi-use Sportsplex. Determine what recreation and wellness facility ...

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  24. Pittsburgh Riverhounds, developers plan $30M sports complex in North

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