adult day care center business plan

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How to Start an Adult Daycare [Business Plan]

An adult daycare center is a non-residential daycare facility that provides support in the areas of health, nutrition, social, and daily living needs of adults in a professionally staffed, group setting. Adult daycare is designed to provide adults with transitional care and short-term rehabilitation especially when they are discharged from the hospital or when their family members are not around to take care of them.

Available data shows that currently, there are over 7,500 adult day care programs operating in the United States, up from 4,601 in 2010, and they provide care for more than 282,000 elderly Americans. Of this 4,800 registered daycare, 78 percent operate as not-for-profit while 22 percent of centers operate as for-profit corporations.

Steps on How to Start an Adult Day Care Business

1. conduct market research.

If you intend to start an adult daycare business, then you must make sure you conduct thorough market research. It is important to conduct research because it will help you carry out a careful and detailed study of the problem you intend to solve with your adult daycare, using scientific methods. With successful market research, you will be able to explore the unknown and unlock new possibilities in the industry in which you want to start your business.

a. Who is the Target Market for Adult Day Care?

The target market for an adult day care are adults who are suffering from;

  • Cerebral palsy
  • Down syndrome
  • Emotional disturbance
  • Reading and learning disabilities
  • Intellectual disabilities
  • Demographics should be included
  • Pervasive developmental disorder
  • Speech and language impairments
  • Spina bifida
  • Traumatic brain injury
  • Visual impairments

b. Is Adult Day Care a Profitable Business?

Yes, the adult daycare business is profitable. Statistics show that the market size, measured by revenue of the adult daycares industry sits at $5 billion. Demand for adult day care centers is increasing with the need for assistance in old age.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to adult day care services and they are;

  • Social services adult day care model
  • Medical services adult day care model
  • Social and medical services adult day care model

d. Who are the Major Competitors?

  • Senior Care Inc.
  • Easterseals

e. Are There County or State Regulations or Zoning Laws for Adult Day Care Business?

Yes, and zoning laws require adult daycare operators to follow specific rules and regulations. These laws are designed to address the unique circumstances of a business operating in a residential area. Many laws seek to minimize the negative impact on the community, which can be affected by increased vehicle traffic and neighborhood noise.

Please note that in many communities, zoning laws require adult day care providers to apply for a permit from the city. This application process allows the city’s zoning department to determine whether the home day care meets the zoning rules for the community. Permits also ensure that all adult day cares are properly licensed with the county or state agencies.

f. Is There a Franchise for Adult Day Care Business?

Yes, there are franchise opportunities for adult day care. Here are some of them;

  • Right at Home (Total startup costs – $75,000 to $100,000)
  • SarahCare Adult Day Care Center Services (Investment $212,427 – $513,427)
  • Elder-Well® Franchisee
  • Greenacres Adult Day Care Franchise
  • Interim HealthCare (Initial Investment – $125,500 to $198,500)
  • Home Care Assistance ($77,775 to $245,250)
  • HomeWell Senior Care (Investment $75,000 – $120,000)
  • BrightStar ($95,000 to $163,000)

g. What Do You Need to Start an Adult Day Care Business?

  • A Feasibility Report
  • Business and Marketing Plans
  • Business Licenses and Permits
  • A Well-Equipped Day-Care Facility
  • EIN (Employer Identification Number)/Federal Tax ID Number.
  • A Corporate Bank Account
  • Supplies (Detergents, Toiletries, Disinfectant, Hand Gloves and more)
  • Startup and Working Capital

Memorable Business Name ideas for Adult Day Care

  • Arit Tim® Adult Day Care, LLC
  • Martins® Adult Day Care, LLC
  • We Care® Adult Day Care, LLC
  • Princess Diana™ Adult Day Care, LLC
  • Esther Lane® Adult Day Care.
  • Baroness Elizabeth® Adult Day Care, LLC
  • Lady Annie® Adult Day Care, LLC
  • Peter Nelson® Adult Day Care
  • Comfort Care® Adult Day Care
  • Ronald Magdalene® Adult Day Care, LLC
  • Maria De La Rosa® Adult Day Care, LLC
  • Anne George™ Adult Day Care
  • Bridget Decoster™ Adult Day Care
  • Inner City® Adult Day Care, LLC
  • Well Palm® Adult Day Care
  • Jacinta Borrow® Adult Day Care
  • Green Bay© Adult Day Care
  • Georgina Paulson™ Adult Day Care, LLC
  • Jill Noel™ Adult Day Care.
  • Madonna Whyte® Adult Day Care

Register Your Business

A. what type of business structure is best for adult day care.

Even though there are several options when it comes to the business structure of an adult day care, most players in this line of business consider an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has any employees or if it will be required to file any of the excise tax forms listed below. Most new single-member LLCs classified as disregarded entities will need to obtain an EIN.

b. Steps to Form an LLC

  • Choose a Name for Your LLC.
  • File Articles of Organization.
  • Choose a registered agent.
  • Decide on member vs. manager management.
  • Create an LLC operating agreement.
  • Comply with other tax and regulatory requirements.
  • File annual reports.

c. What Type of License is Needed to Open an Adult Day Care?

  • General Business License
  • Group Family Child Care License
  • Health and Safety Permit
  • Zonal Permits
  • Director’s License
  • State Facility Inspections
  • Operational State Facility Inspections (Building Permits)

d. What Type of Certification is Needed to Open an Adult Day Care?

Social Adult Day Care Certification.

e. What Documents are Needed to Open an Adult Day Care?

These are some of the basic legal documents you need to legally run an adult daycare in the United States of America;

  • Business and Liability Insurance
  • Federal Tax Payer’s ID
  • State Permit and Building Approval
  • Certificate of Incorporation
  • Business License
  • Business Plan
  • Employment Agreement (offer letters)
  • Operating Agreement for LLC
  • Insurance Policy
  • Online Terms of Use (if you have a website)
  • Online Privacy Policy Document (for online payment portal)
  • Company Bylaws
  • Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting an adult day care, usually you may not need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run the business without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start an adult day care.

When it comes to starting an adult daycare business, the startup costs vary. It could range from $80,000 (if you are opting for a franchise) to over $500,000. This is because the startup inventory is on the high side.

b. What are the Costs Involved in Starting an Adult Day Care

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $250,000.
  • Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $60,000
  • start-up inventory – $15,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and Equipping – $80,000
  • Website: $600
  • Miscellaneous: $5,000

c. What Factors Determine the Cost of Opening an Adult Day Care?

  • The type of adult day care business
  • The choice of location
  • The required licenses and permits
  • The type of facility
  • Additional services offerings
  • The number of residents they want to admit
  • The cost of hiring and paying a business consultant and attorney
  • The cost for branding, promotion, and marketing the adult daycare business
  • The cost for furnishing and equipping the adult daycare
  • The cost for insurance policy covers
  • The cost for registering the business
  • Source of your supplies and ongoing expenses
  • Cost of recruiting and training your staff
  • The cost for the purchase and customizing of uniforms

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your adult day care, but if you have the finance, it will pay you to build your facility. The truth is that building a facility for your adult day care will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of an Adult Day Care?

  • Rent and lease
  • Cost of stocking up supplies such as medications, toiletries, disinfectants, hand gloves, beddings et al
  • Utility bills (phone bills, signage and software renewal fees et al)
  • Salaries of employees

f. What is the Average Salary of your Staff?

  • Head of Adult Day Care (President) – $45,000 Per Annum
  • Day Care Administrator – $36,034 Per Annum
  • Medication Management Counselors – $35,600 Per Annum
  • Nurse’s Aides – $30,660 Per Annum
  • Home Health Caregivers/Home Caregivers/County Aging Workers – $32,878 Per Annum
  • Account Officer – $35,000 Per Annum
  • Front Desk Officer – $28,000 Per Annum
  • Cleaners – $22,000 Per Annum
  • Security Guard – $22,000 Per Annum

g. How Do You Get Funding to Start an Adult Day Care

  • Raise money from personal savings and sale of personal stocks and properties
  • Raise money from investors and business partners
  • Sell shares to interested investors
  • Apply for a loan from your bank/banks
  • Pitch your business idea and apply for business grants and seed funding from, government, donor organizations, and angel investors
  • Source for soft loans from your family members and your friends.

Write a Business Plan

A. executive summary.

We Care® Adult Day Care, LLC is a registered for-profit adult day care that will be based in Tallahassee – Florida, USA. Our adult daycare center is designed to provide care and companionship for older adults who need assistance or supervision during the day. Our programs are designed to offer relief to family members and caregivers, allowing them to go to work, handle personal business, or just relax while knowing their relatives are well cared for and safe.

b. Products and Service

  • Care-planning services
  • Daily living assistance (day only)
  • Nursing and health services
  • Therapeutic services
  • Meal services
  • Transportation services
  • Social activities.

c. Mission Statement

Our mission is to build a highly successful, adult daycare center that provides community-based day health services for the elderly and disabled. We are going to provide services that include living assistance, nursing, therapy, meals, and social activities. We will also provide quality supervised care at affordable costs.

Vision Statement

Our vision is to create an international model for the adult daycare industry.

d. Goals and Objectives

The goals and objectives of an adult day care center are to provide quality care and enriching services where adults who need care can be taken care of during the day.

e. Organizational Structure

  • Head of Adult Day Care (President)
  • Adult Day Care Administrator
  • Medication Management Counselors
  • Nurse’s Aides
  • Home Health Caregivers/Home Caregivers/County Aging Workers Fundraiser
  • Account Officer
  • Front Desk Officer
  • Security Guards

Marketing Plan

A. swot analysis.

The strength of the adult daycare facility lies in the fact that they have a team of qualified professionals manning various job positions in the organization. Also, the location, the business model they will be operating on, well-equipped facility and their excellent customer service culture will definitely count as a strong strength for the facility.

Our Adult Daycare is a new business that is owned by a family, and they may not have the financial muscle to sustain the kind of publicity that will give the business robust visibility.


The opportunities that are available to adult day care facilities are unlimited because we have loads of adults over 60 who would one day need the services of an adult daycare in the United States.

Just like any other business, one of the major threats you are likely going to face is an economic downturn and unfavorable government policies. It is a fact that an economic downturn affects purchasing/spending power. Another threat that may likely confront an adult daycare business is the arrival of a new and bigger adult daycare in the same location where your facility is located.

b. How Do Adult Day Care Centers Make Money?

Adult daycare centers makes money by charging their clients (for-profits) or from support for donor agencies and charities (not-for-profit).

Please note that funding for adult day care comes from a variety of public and private sources. At the Federal and State levels, funds are available from Medicaid, Social Services Block Grants, and Older Americans Act monies.

c. Payment Options

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Sales & Advertising Strategies

  • Place adverts on both print (newspapers and health-related magazines) and electronic media platforms
  • Sponsor relevant community-based events/programs for the elderly
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote your facility
  • Install your Bill Boards in strategic locations all around your city or state
  • Distribute your fliers and handbills in target areas
  • Contact households, businesses, and every adult in the neighborhood where your adult daycare will be located informing them about your business
  • List your adult day care in local directories / yellow pages
  • Advertise your adult daycare on your official website and employ strategies that will help you pull traffic to the site.
  • Position your Flexi Banners at strategic positions in the location where your adult daycare is located.
  • Ensure that all your staff members wear your branded shirts and all your vehicles and trucks/vans are well branded with your company logo.

Financial Projection

A. how much should you charge for your service.

Our average daily cost of adult day services will be $70.

b. How Much Profit Do Adult Day Care Owners Make a Year?

It depends, but available reports show that owners of adult daycare centers profit an average of $37,000 per year. While some owners of special daycare centers report earning over $60,000 profit per year, the other side of the report shows that an adult day care can make well over $50,000.

c. What Factors Determine the Amount of Profit to Be Made?

  • The capacity of the adult daycare
  • The location the adult daycare is covering
  • The management style of the adult daycare
  • The business approach of the adult daycare
  • The advertising and marketing strategies adopted by the adult daycare
  • The number of years the adult daycare is in business

d. What is the Profit Margin of an Adult Day Care?

The profit margin of an adult day care is not fixed; to a large extent, it will depend on some factors that are unique to your location if you are operating as a for-profit organization. Please note that most adult daycares operate as nonprofits hence they are not expected to make profits.

e. What is the Sales Forecast?

Below is the sales forecast of an adult daycare. It is based on the location of the business and other factors as it relates to such startups in the United States;

First Fiscal Year: $240,000

Second Fiscal Year:  $350,000

Third Fiscal Year: $480,000

Set Up your Office

A. how do you choose a perfect location for adult day care.

  • The demography of the location especially as it relates to the aging population
  • The demand for adult day care services in the location
  • The purchasing power of residents of the location
  • Accessibility of the location
  • The number of adult daycares and other facilities like senior care, nursing homes and sober living et al in the location
  • The local laws and regulations in the community/state
  • Traffic, parking and security et al

b. What State and City are Best to Open an Adult Day Care?

  • Las Vegas, Nevada
  • Los Angeles, California
  • Chicago, Illinois
  • Boston, Massachusetts
  • Silver Spring, Maryland
  • Rowland Heights, California
  • Portland, Oregon
  • New York City, New York
  • Atlanta, Georgia
  • Dallas, Texas

c. What Equipment is Needed to Operate an Adult Day Care?

When starting an adult daycare, you will not need any technical gadgets except office and nursing equipment, first aid kits, smoke detectors, carbon monoxide detectors, fire extinguishers, an emergency preparedness kit, an emergency plan, among other things.

But in setting up a small office, you will need a computer, printer, software apps, telephones, pager, photocopier, scanner, and fax machine. These machines, equipment, and tools can be purchased as fairly used especially if you have limited finance to meet your budget.

Hire Employees

As regards the number of employees you are expected to kick start the business with, you would need to consider your finance before making the decision. When it comes to starting a standard adult daycare business on a large scale, you would need the services of the following professionals; the head of daycare (you can occupy this position), adult daycare administrator, medication management counselors, nursing aides, home health caregivers, front desk officer, security guards, and cleaners.

Launch the Business Proper

You can decide to throw an opening party to officially launch your business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party. The bottom line is that with a proper launching of the adult daycare, you will be able to officially inform people in your city that your adult daycare is open for business.

a. What Makes an Adult Daycare Business Successful?

  • Ability to attract grants and funding from the government of your city or state or even the federal government
  • Disciplined and dedicated workforce
  • The heart to serve
  • Good facility and ambiance
  • A good relationship with stakeholders
  • Good care techniques and programs.

b. What Happens During a Typical Day at an Adult Daycare Business?

  • The adult daycare is open for the day
  • The facility is cleaned and prepared to welcome students
  • Students are welcomed
  • Students are provided with special care, nursing and other assistance in daily living and feeding
  • The school is closed for the day and family members come in to pick their wards

c. What Skills and Experience Do You Need to Build an Adult Daycare Business?

Here are some of the skills and experiences you would need to build an adult daycare business;

  • Good managerial and human development skills
  • Visionary Leadership
  • Strategy & Development
  • Team-building & Interpersonal Skills.
  • Excellent communication and negotiation skills.
  • Organizational skills.
  • Problem-solving ability.
  • Experience working as a social worker
  • Experience in the adult daycare industry
  • Experience in adult daycare administration.

More on Adult Daycare

Adult Day Care Business Plan Template & Guidebook

How to write a adult day care business plan in 7 steps:, 1. describe the purpose of your adult day care business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Adult Day Care Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your adult day care business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a adult day care business, 5. management & organization of your adult day care business..

The second part of your adult day care business plan is to develop a management and organization section.

6. Adult Day Care Business Startup Expenses & Captial Needed.

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a adult day care business varies based on many different variables, but below are a few different types of startup costs for a adult day care business.

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your adult day care business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

Here are some steps you can follow to devise a financial plan for your adult day care business plan:

Frequently Asked Questions About Adult Day Care Business Plans:

Why do you need a business plan for a adult day care business, who should you ask for help with your adult day care business plan.

You should ask a business consultant, accountant, lawyer, or marketing specialist for help with your adult day care business plan. Additionally, you can search online for advice and resources that can help you create the plan.

Can you write a adult day care business plan yourself?

Related business plans, home inventory business plan template & guidebook, home inspection business plan template & guidebook, home decor business plan template & guidebook, health and wellness business plan template & guidebook, hauling business plan template & guidebook, hardware business plan template & guidebook, handyman business plan template & guidebook, hair extension business plan template & guidebook, handbag business plan template & guidebook.

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Senior Day Care Business Plan Template

Written by Dave Lavinsky

elderly daycare business plan template

Senior / Adult Day Care Center Business Plan Template

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their adult day care businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a senior day care business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Senior Day Care Business Plan?

A business plan provides a snapshot of your adult daycare business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Adult Day Care Center

If you’re looking to start an elderly day care business or grow your existing elderly day care business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your adult daycare business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Senior Day Care Businesses

With regards to funding, the main sources of funding for an senior day care business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for elderly daycare businesses.

Finish Your Business Plan Today!

How to write a business plan for a senior / adult day care center.

If you want to start an adult day care business or expand your current one, you need a business plan. Below we detail what you should include in each section of your business plan for a senior day care center:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of adult / senior day care business you are operating and its status. For example, are you a startup, do you have an elderly daycare business that you would like to grow, or are you operating a chain of elderly daycare businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the elderly daycare industry. Discuss the type of elderly daycare business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of senior day care business you are operating.

For example, you might operate one of the following types of adult day care businesses:

  • Social model : this type of business provides supervision and socialization through activities such as discussion groups, arts and crafts, games and dancing, or memory stimulation exercises.
  • Medical model: this type of business serves individuals with medical problems (including dementia) who may require monitoring, nursing care, social work, occupational therapy, physical therapy, nutritional counseling or recreational therapy.
  • Combination model: this type of daycare uses a combination of the social and medical model to provide supervision and socialization through therapeutic group activities, as well as medical services such as monitoring, nursing care, social work, and a range of therapies.

In addition to explaining the type of adult day care business you will operate, the Company Analysis section needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the elderly daycare industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the elderly daycare industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your adult day care business plan:

  • How big is the elderly daycare industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your adult day care business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: adults with self-care difficulties, adults with Alzheimer’s or other forms of dementia, adults with hearing and/or vision difficulties, and adults with ambulatory difficulties.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of elderly daycare business you operate. Clearly, families of adults with Alzheimer’s would respond to different marketing promotions than families of adults with ambulatory difficulties, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most elderly daycare businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other senior / adult day care centers.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes senior living providers, home healthcare agencies, retirement communities, and convalescent centers.

With regards to direct competition, you want to describe the other elderly daycare businesses with which you compete. Most likely, your direct competitors will be elderly daycare businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • Do they specialize in caring for individuals with specific disabilities / diseases?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide a wider variety of activities?
  • Will your daycare offer extra services, such as transportation?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an adult day care business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of elderly daycare company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to supervision and group activities, will your daycare offer occupational and speech therapy, or other rehabilitation therapies?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the adult day care service you offer and the prices.

Place : Place refers to the location of your elderly daycare company. Document your location and mention how the location will impact your success. For example, is your elderly daycare business located near a hospital, or in a residential district? Will you also provide transportation to your daycare? In this section, discuss how your location will provide easy accessibility to your clients.

Promotions : The final part of your elderly daycare marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Signs and billboards
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your elderly daycare business, including marketing, planning and executing activities, overseeing therapies, maintaining licensing requirements, and providing care for customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th family, or when you hope to reach $X in revenue. It could also be when you expect to open an elderly daycare business in a new location.  

Management Team

To demonstrate your elderly daycare business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing elderly daycare businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in nursing care or rehabilitation, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you provide care for 10 individuals per day, or 20? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your elderly daycare business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an elderly daycare business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease, or an overview of all therapies offered at your facility.  

Putting together a business plan for your elderly daycare business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert senior daycare business plan; download it to PDF to show banks and investors. You will really understand the elderly daycare industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful elderly daycare business.

Don’t you wish there was a faster, easier way to finish your Elderly Daycare business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

Sample Elderly (Adult Daycare) Center Business Plan Template PDF

Senior day care center business plan sample.

The adult daycare business is one of the many easy businesses one could start without much financial difficulty. If you are naturally drawn to helping people, this may be a very good business to start.

This is one of the elderly care businesses, whose awareness has grown increasingly over the years.

If you are already set towards starting your own adult daycare business, then this article will be very useful as it contains an adult daycare business plan sample that can help you write your own business plan.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.


Here is a sample business plan for starting a senior home care business.

BUSINESS NAME:  Maximum Care Provision.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure

Target Market

  • Sales and Marketing Strategy
  • Financial Plan

Sales Forecast

Maximum Care Provision is an adult daycare business that will be situated in New Jersey, United States.

It will be owned by Sharon Dempsey, who will also be the Chairman Executive Officer (CEO). Our focus will be on providing satisfying services to our clients, making sure we show them love and care.

Starting up our adult daycare business in New Jersey will require a total of $150,000 which will be contributed by both the owner and from the owner’s bank.

The owner has resolved to raise a total of $80,000 while the other part will be sourced from the owner’s bank.

Our goal is to become the first choice for residents in New Jersey, United States. We will do well to achieve our goals by making sure of accomplishing our set out objectives.

Maximum Care Provision is an adult daycare business that will be based in New Jersey, United States. We will make sure of making it our best in keeping our adult daycare center really conducive to our clients.

The following are the services which we have to offer to our clients:

  • Giving of care to sick adult clients
  • Assistance in making sure our elderly clients are very comfortable
  • Cleaning of elderly clients in cases where they are very weak and are unable to perform it by themselves

We have a vision for Maximum Care Provision, which is to build a very reputable adult daycare business that satisfies people of all sorts who are our clients.

We have a goal to become the top choice for clients in New Jersey, United States.

Our mission is to make sure to institute an adult daycare business that will fully love and cater to adults, and show our clients quality services that will put smiles on their faces.

It is very reasonable for every business to have a solid foundation upon which it is built. This is particularly true as every successful business is known to have a strong business structure as well.

We will make sure to build our business on a solid foundation. One of such ways is by making sure we hire employees who can comply with our requirements.

Also, they must be people who are very hardworking and who have experience in dealing with people, as regards showing care and love.

The following will make up the positions which will be filled by candidates who qualify through our recruitment process:

  • Chief Executive Officer (CEO)
  • Deputy Director
  • Cashiers / Accountants
  • Administrative Assistant
  • Supervisors

Here are the groups that make up our target market:

  • Businessmen and women
  • Corporate Executives
  • Households and families
  • Sportspeople
  • High-income earners and low-income earners
  • Government officials

Here are the steps we will take in promoting our adult daycare business in New Jersey:

  • We will begin by making sure we introduce our adult daycare business to residents in our location and far and wide using fliers and business brochures.
  • Our greeters will be strategically positioned to welcome our clients as they come in.
  • We will reach out to more clients using our ads on yellow pages.
  • We will make sure we create a partnership with health agencies whose interests are focused on adults.

Financial Plan Startup Capital

We will require $150,000 to start up Maximum Care Provision in New Jersey, United States. This startup capital will be sourced from both the owner, who is also the CEO, and also from the bank.

The owner has resolved to contribute a total of $80,000 while the other $70,000 will be sourced from the owner’s bank. This startup capital will include the first three months’ salary of our employees.

First Fiscal Year $100,000 Second Fiscal Year $220,000 Third Fiscal Year $400,000

Above is a simple adult daycare business plan sample bearing the business name, ‘Maximum Care Provision’.

This business will be particular about providing adequate love and care to its adult clients who need the services.

Maximum Care Provision will be owned by Sharon Dempsey.


Business Name:  Topson Senior Care Services


  • Business Description
  • Market Analysis
  • Competitive Advantage


A non-medical home care business helps in providing great services to people who need it and it is less technical.

This is a business that has continued to grow and gain popularity not only in the United States but in other parts of the world.

A non-medical home care business basically is a private residence for mostly the elderly, children, and young persons who cannot live with their families due to obvious reasons or those who have disabilities and cannot live alone.

The law states that for a home care business to be established, it must have at least six residents and a trained caregiver who will be present 24 hours a day and 7 days a week.

The residents mustn’t be people who need medical care because it is mainly for elderly people and those with a disability, people who need help in completing daily and simple tasks.

The home care industry is a large one and thrives well in developed countries such as Canada, the United States of America, Germany, the United Kingdom, Australia, Germany, and so on.


Topson Senior Care is a well-licensed and registered home care startup business that is in its initial year of operation.

The business will be located in Duluth, Minnesota, and will provide home care services to residents who want to be taken care of in a facility.

A newly renovated and spacious housing facility has been secured in a good location which is already equipped with the required accommodation facilities.

Topson Senior Care is a business that passionately believes in success and financial excellence.


In everything we do, we will ensure that our residents are satisfied, comfortable, and willing to recommend our business to others.

We are determined to provide excellent services such as:

  • Skilled nursing care
  • Personal hygiene
  • Personal support services such as taking medicines, bathing, etc.
  • Companionship
  • Nursing aide


Our vision is to become a one-stop home care facility in Minnesota and also to be among the top home care facilities in the United States of America.


Our mission is to provide superior and quality services with competence and professionalism to our clients. We also aim to provide a comfortable and safe home for more than 10 residents.


In building standard home care, we have decided to employ only those who are qualified to work in the company, those who are professionals, hardworking, customer-centric, honest, and passionate to work in a home care facility.

They will be employed to occupy the following positions:

  • Chief executive officer
  • Trained caregiver
  • Nurse Aides
  • House manager/administrator
  • Rehabilitation counselors
  • Sales manager
  • Night manager
  • Medication management counselors
  • Weekend activity coordinator


The industry was even able to grow in a bad economy due to the nature of the business.

The trend in the industry is that home care businesses are now adopting the use of technology in adjusting their services to attract more residents especially educated and knowledgeable residents.

Therefore, in making our business succeed we will be adopting the use of technology and also adapting to new markets.

Like we all know, our target markets are elderly people and those with disabilities.


In making the business succeed in the industry, we will ensure that effective marketing and advertising are done.

Also to ensure that the business gets to the top, we have decided to do the following:

  • Offering resident-oriented and home model care than other home care facilities.
  • Being health-conscious and customer-centric at all levels of the business.
  • Making the facility a conspicuous edifice in the city of its location.
  • Being equipped with all the things that will make life comfortable for our residents.


The business has gotten 75% of the startup capital which is $150,000 and the remaining 25% will be gotten as a loan from banks and also from personal savings.


We know that the industry is highly competitive and we have decided to stay atop the competition favorably by being devoted to the services we provide to our residents.

We will ensure that the residents are satisfied even beyond their expectations so that recommendations can come easily.

This is a senior care facility owned by Sarah Topson and is located in Duluth, Minnesota.

This business plan can be used as a guide to writing a senior care center business plan sample.

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